first direct Reviews 

41,318
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 9,358 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally helpful and professional staff who consistently make phone and online interactions pleasant, reassuring, and efficient. Consumers also appreciate the reliable banking app and website, noting that managing everyday accounts, switching products, and setting up new services is remarkably straightforward. Some reviewers were not happy with occasional technical glitches and frustrating limitations within the mobile application that restricted certain features. A few other people also felt that communication channels could occasionally be improved, noting instances where getting prompt answers regarding complex issues required extra effort and multiple calls.

What people talk about most

Customer service

Customers consistently note positive experiences with customer service, highlighting quick phone connection... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpful, friendly, and... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, friendly, and efficient... See more

User experience

Customers had positive experiences with user_experience, frequently highlighting the smooth and... See more

Application

Clients share positive opinions on app, noting that it generally works well, presents clear data, and is very... See more

Reviews shaping this summary

Rated 5 out of 5 stars

After replacing my damaged phone, Everything transferred over to my new phone without a hitch - or so I thought! Had to reintroduce my FD card to google wallet - except I couldn't access my account on... See more

Company replied

Rated 5 out of 5 stars

It is always reassuring chatting to a real person! First Direct staff are always pragmatic, knowledgeable and professional. Been with FD for nearly 30 years now and have always found the bank to ve... See more

Company replied

Rated 5 out of 5 stars

I was initially apprehensive about switching and First Direct customer services reassured me. I always did my banking on my desktop. I was experiencing problems and I contacted customer service. She... See more

Company replied

Rated 5 out of 5 stars

Since I made the mortgage switch to first direct I have never looked back. Competitive rates and really simple process not only to switch but also to set new rates when old ones expire. A quick call... See more

Company replied


Company details

  1. Bank

About first direct

Information provided by various external sources

At first direct, banking’s done with you in mind. You can keep track of your money on your mobile app, or Online Banking. We’re the bank that’s never closed, you can talk to us about your money day or night, 365 days of the year. We’re here to give you everything you need to make the right decisions for your money.
Download the first direct mobile app for iOS
Download the first direct mobile app for Android
App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google LLC.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

41K reviews

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Asks customers to review

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Replied to 91% of negative reviews

Typically replies within 24 hours

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4.5

All reviews

(41,318)

9,411 reviews in the last 12 months

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Rated 5 out of 5 stars

Fraud protection

I recently used the 159 service to access a First Direct advisor and report an attempted telephone fraud by someone posing as fraud protection quoting my card number. Very reassuring and quick to act. Both advisers were great, cannot recommend them enough. Everything was sorted quickly and they also updated me on current scam tactics and things to be extra vigilant about over the next few days. Really good, thank you.

August 24, 2026
Unprompted review
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Reply from first direct

Hi John, thanks for taking the time to share this feedback. I’m really glad we were able to act quickly and keep you informed. I’ll make sure your thanks are passed on to the team. - Cassie

Rated 5 out of 5 stars

Absolutely the best bank I have ever…

Absolutely the best bank I have ever used. On occasion I need their help, with a scamming issue, or a payment problem - or just want some general help - they have never said no to my appeals for assistance - ever.

The staff are always ready to try and find a way - rather than the responses from pretty much all of my previous banks - such as sorry we don’t do that or no, you will need to contact the company causing the issue.

Try them - they are exceptional 👍

August 25, 2026
Unprompted review
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Reply from first direct

You're making us blush Paul! Thanks so much for your kind words. It's really great to hear about your experiences with us and that we could help you with your queries. It certainly helps that we have the best customers. -Jo

Rated 5 out of 5 stars

Best bank I have ever dealt with

Best bank I have ever dealt with and if you need to contact them it’s lovely to be able to speak to someone in this country who speaks clearly and explains everything clearly no some robot. Definitely recommend first direct

August 27, 2026
Unprompted review
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Reply from first direct

Hi Patricia, thanks so much for taking the time to leave your review. It's really great to hear that you are happy with the service you have received from us. Here's to many more years together. -Jo

Rated 1 out of 5 stars

Horrible Service

August 27, 2026
Unprompted review
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Reply from first direct

Hi Halli, I'm really sorry that you are unhappy with the service you have received. This is certainly not how we want our customers to feel. If you would like to discuss this further, please give us a call on 03456 100 100 and one of the team will be happy to help. -Jo

Rated 5 out of 5 stars

Great app and easy to use for a 59 year…

Great app and easy to use for a 59 year old who hates technology and wishes VHS was still king

August 27, 2026
Unprompted review
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Reply from first direct

Hi Paul, thanks for the 5 stars and for taking the time to leave your review, we really appreciate it. VHS will always be king, although I do remember the absolute panic when the tape got stuck in the machine. At least technology has moved on a bit. Glad you're loving the App. -Jo

Rated 5 out of 5 stars

I've been with FD for over 16 years…

I've been with FD for over 16 years now. I joined for their customer services and stay for their customer services. You can always speak to someone on the phone.

Their app's great too - gone are the days when the desktop browser was quicker and more functional. Everything is quick and easy on your mobile.

August 27, 2026
Unprompted review
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Reply from first direct

Hi Paterkg, thank you for your great comments about our customer service and our app. We really appreciate your loyalty, and look forward to being here for you, for many more happy years! -Mikayla

Rated 5 out of 5 stars

My husband and I have banked with first…

My husband and I have banked with first direct for over 20yrs from when we transferred from another bank to utilise their off-set mortgage (which was then available). We have always found the service(s) experienced to be of a high standard. Our mortgage with first direct is about to finish but we will be continuing to remain First Direct customers.

August 27, 2026
Unprompted review
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Reply from first direct

Hi Mrs Potter, thank you for this wonderful review of your experiences with us over the years. We really appreciate your loyalty! -Mikayla

Rated 2 out of 5 stars

Slow when it comes to returning customers applying for 1st current account again

Very very very slow application review team, I want to return to FD as I have a loan and credit card with them. I’ve been told to wait 3-5 working days for an answer. Can see hard credit check done on my credit file, it’s now approaching day 5 and nothing. I hope I have not been forgotten. I do not wish to call in endlessly to chase up on it. I wonder if it even went through. I’m tired of waiting when I’m seeing others get approved after 3 days!!! It’s either a yes or a no!! Do you want me as a customer yes or no??

August 21, 2026
Unprompted review
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Reply from first direct

Hi Alicia, I'm sorry to hear about your experience. Please give us a call on 03456 100 100, so we can look into this for you. -Mikayla

Rated 4 out of 5 stars

Seamless switch but communication not great

We switched current account using the CASS switch system and everything went well. However the communication from First Direct could have been better. We took advantage of an offer of a cash payment if we switched but when we switched rather than receiving confirmation that we had met the criteria and being given an explanation as to what would happen we instead received the same offer again which was rather confusing. Had we qualified for the offer or not? We then heard nothing until we received notification that the money had been paid in to our account.

July 27, 2026
Unprompted review
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Reply from first direct

Hi Mark, thank you for your feedback about the communication you received. We're so glad you chose to join us! -Mikayla

Rated 5 out of 5 stars

Took advantage of the paid to swap…

Took advantage of the paid to swap banks and it was unbelievably smooth. So easy I would highly recommend!

August 27, 2026
Unprompted review
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Reply from first direct

Hi Melanie, we're happy that you chose to join us and that you found it so easy to switch! Welcome aboard! -Mikayla

Rated 5 out of 5 stars

A caring bank

Once again first direct are happy to help and get things sorted quickly, been with the bank for almost 27 years and can’t fault them

August 21, 2026
Unprompted review
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Reply from first direct

Hi Colin.
Fabulous to hear you've been with us for the entire century (so far!). All the best. - Paul

Rated 5 out of 5 stars

Great customer service

Switched to First Direct and it was seamless. I chose First Direct because of so many positive reviews of customer service and they weren’t wrong. I felt supported all the way and when I phoned for help calls were answered quickly. The banking app is very easy to navigate. I would recommend First Direct without hesitation.

August 27, 2026
Unprompted review
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Reply from first direct

Hi Catherine, and it's fantastic to hear your kind words.
Have a lovely day, and we really appreciate you taking the time to leave us a review. - Paul

Rated 4 out of 5 stars

Good and bad sides of first direct

First direct is basically a great banking experience there are a lot of plushies difficulty comes when moving large quantity of money the system checks for anti fraud seems excessive having gone through checks for the same payee who by the way is my girlfriend we share everything yet it was checked on 3 occasions

August 27, 2026
Unprompted review
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Reply from first direct

Hi Colin.
Thanks for taking the time to leave us a review. I'll pass on your feedback in regard to payment checks on to the relevant area. - Paul

Rated 5 out of 5 stars

Great App

Very easy to use and do all transactions including paying in checks. Much better than queuing in a bank.

August 27, 2026
Unprompted review
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Reply from first direct

Great to hear you find our App easy to use Andrew. - Paul

Rated 5 out of 5 stars

Quick response to phone call

Quick response to phone call. Very helpful customer support service. Knowledgeable, patient, clear and friendly enabling me to achieve my aim and giving me time to check and confirm. Thank you

August 22, 2026
Unprompted review
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Reply from first direct

Hi Adele.

Thanks for your lovely 5-star review. - Paul

Rated 5 out of 5 stars

Always received support and understanding

I recently found myself in a very difficult situation and have been really worried about my finances, but I have received nothing but support and understanding from whoever I have spoken to at First Direct. They are always more than happy to help in any way they can

July 6, 2026
Unprompted review
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Reply from first direct

Hi Suzanne.

It's great to hear we were able to help you at the difficult time, and thanks for reaching out to leave a review. - Paul

Rated 5 out of 5 stars

Very good customer service .

Very good customer service .
My enquiry was sorted with no further issues .

August 25, 2026
Unprompted review
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Reply from first direct

Hi Alessandro, and it's fantastic to hear you've received great service from first direct. - Paul

Rated 5 out of 5 stars

Sometimes there is a bit of a wait to…

Sometimes there is a bit of a wait to get to talk to someone (I don't & will not do on-line banking), however, once there is a person available, I've never found them anything but polite & helpful.
On the whole I'm very happy with the service provided.

August 21, 2026
Unprompted review
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Reply from first direct

Hi, and thank you so much for your 5-star review. - Paul

Rated 5 out of 5 stars

I upgraded my mobile phone and needed…

I upgraded my mobile phone and needed to transfer my banking app. The person I spoke to was very helpful and it was completed very quickly.

August 19, 2026
Unprompted review
first direct logo

Reply from first direct

Hi Gay, thanks for taking the time to share your experience and leave us your lovely review. It makes me happy to know that my colleague was helpful and speedy in getting you back up and running with our app. -Nola

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