Having no experience with Equity release whatsoever. I chose Key Equity because of their good positive reviews and I wasnt disappointed. Joseph Withers took us through the whole process guiding and ad... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Created with AI, based on recent reviews
Key Equity Release helps people make confident, informed decisions about later life finances. We’ve supported over one million customers and are rated Excellent on Trustpilot, with more than 16,000 5-star reviews. We take time to listen, explain your options clearly, and recommend what’s genuinely right for you. And if equity release isn’t right for you, we'll tell you. Because your home — and your peace of mind — mean more.
Written by the company
Baines House, PR2 9ZH, Preston, United Kingdom
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
At quite a difficult time, Michael Faulkner, provided an excellent service with clarity and care to ensure that everything was understood. I felt he was accessible and responsive and I am very pleased with the result.

Reply from Key Equity Release
Upon making an enquiry about equity release I had the pleasure of dealing with Neil Bell at Key Equity Release. What a great guy. He was friendly, professional and highly experienced. I told him I wanted to release some equity so my children could benefit from part of their inheritance now rather than later so one could pay off her mortgage and my son could get on the property ladder and for myself a new dream kitchen. Neil went through the options available and explained each one in detail to enable me to choose the the right one for me. I never at any point felt pressured to decide or proceed and prior to deciding felt very content that I fully understood everything about the process and it was what I wanted to do. Even the recommended solicitors were highly efficient and the whole process was so smooth and completed from enquiry to completion in approximately 5 weeks. My dream kitchen is now a reality and I have two very happy adult children. I can honestly say to anyone thinking of doing equity release contact Neil Bell and you will not be disappointed.

Reply from Key Equity Release
Andrea Love we found to be very professional, very personable, she added points to our wills that hadn’t even entered our heads, all in all a thoroughly excellent service from Key from start to finish, would highly recommend.

Reply from Key Equity Release
A fantastic experience in what is a complex product for those looking to release equity in their home. Every step was explained and we were guided through. I would happily recommended this company to anyone looking for a similar product.
In conclusion, I must mention our adviser, Lesley Frame, and the excellent service she provided at each stage which led us to successful outcome.

Reply from Key Equity Release
Note: Resubmitted following Trustpilot’s guidelines after previous attempts were flagged by Key Equity Release (first for alleged defamation, which was not removed and then again for including a staff member's first name, which was removed.)
My experience with Key Equity Release was completely frustrating from start to finish. After making initial contact, I received an email confirming a potential equity release figure and a scheduled phone appointment the following day.
Unfortunately, the call took place three and a half hours late. When it finally happened, it was a rushed, Q&A accompanied by noticeable background noise and child activity. The whole experience took less than 5 minutes.
The call simply repeated the online questionnaire I had already filled out. Worse still, directly after this brief call, the quoted equity release amount dropped by a third with no explanation provided. There was no meaningful discussion or guidance regarding suitable options for our financial position.
Although Key Equity Release posted a public response to my previous review stating they would look into this, I have received no direct follow-up. Based on this dismissive service, I advise others to shop around.

Reply from Key Equity Release
I was interested in equity release but had concerns about the process. I was put in touch with Key Equity release through Sunlife insurance. My advisor was Matthew Bowman. I cannot praise Matthew enough for the advice and the reassurances he gave over are consultations. He made sure l understood the process fully and all the guarantees l was going to be given over the retention of ownership of my home. He was extremely professional, pleasant and easy to talk to. Though l had a fixed idea of what l wanted he was able to identify a better deal that saved me a lot of money over the long term.
KEY equity release have the process of applying for equity release completely covered with help finding specialist solicitors and even Will cover. This made the total process very easy. The solicitors even came to my home to sign all the paperwork.
I felt fully supported through out the whole process. What initially was a stressful concern about the process quickly became a reassured and relaxed experience.

Reply from Key Equity Release
Key made the process easy and straightforward, i would like to mention Will Thom who made me feel at ease, and helped me through the process.

Reply from Key Equity Release
Key equity was a great choice to see me through the equity release process. All was very professional throughout and even five years after taking the equity out they were still willing to help me confirm a few things with me as it’s time to sell up.

Reply from Key Equity Release
Just to say that the service i received was second to non from this company . Nothing was to much trouble keeping you informed every step of the way .
I have to give a special mention to NEIL CLARKE who is one of the nicest guys i have ever had the pleasure of dealing with ! he was so understanding polite and courteous. And took his time explaining every detail of the process . If you are thinking of using this company then simply ask for Neil Clarke

Reply from Key Equity Release
Lesley Frame.
Very helpful and understanding to my ignorance in such matters, I would highly recommend an appointment with this professional person as she genuinely wants to help you get the best deal done for you as an individual case.

Reply from Key Equity Release
Excellent professional service, very friendly and helpful, would recommend the service to every one.
I would always prefer a face to face meeting with the Company.

Reply from Key Equity Release
Having dealt with this company before I had every faith in them to deal with them again. This time we were given a terrific advisor to guide us through the journey. Andrew Warby was so easy to deal with totally knowledgeable about the product and an overall very nice guy.
Andrew kept us informed throughout and if he said something will happen such a day it will.
Thank you to Andrew and to Key

Reply from Key Equity Release
I was found Neil Bell to be very helpful and honest in advising and helping me in achieving Equality Release and would highly recommend him.

Reply from Key Equity Release
Key Equity Release made our journey through what we thought would be quite a difficult subject to grasp relatively easy ,with Michael Faulkners help understanding and experience with advise at every step of the way

Reply from Key Equity Release
Andrea Love was extremely helpful and guided us through the whole process of making a will and drawing up Powers of Attorney which can be quite overwhelming, Highly recommended.

Reply from Key Equity Release
Professional from first enquiry to final settlement.Jo our advisor helped us through the process and explained everything in detail.The legal team are brilliant Thanks to Nicola and her team.once again thanks to Jo and the team at Key.

Reply from Key Equity Release
ANDREW WARBY WAS PROFESSIONAL AND EXTREMELY
HELPFUL AND FRIENDY AND IT WAS EASY TO GO THROUGH THE PROCESS WITH HIM

Reply from Key Equity Release
With Neil Clarke’s guidance and expertise we were able to overcome bumps in the road to finalise my mortgage. He was constantly available and updated me as and when. An extremely nice and courteous man. I would highly recommend him and his services.

Reply from Key Equity Release
I have recently dealt with Alex Campbell who was superb from start to finish. Discussing various options, arranging a solicitor, updating me throughout the process which, in total took around 3 weeks before money was transferred to my account. Definitely recommend.

Reply from Key Equity Release
Tom Walmsley explained everything very clearly, he is very polite and knowledgeable. He explained everything in language we could understand. A very pleasant experience.

Reply from Key Equity Release
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.