Ocado Reviews 

18,179
TrustScore 2.5 out of 5

2.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 1,129 reviews, most reviewers were unhappy with their experience overall. Many consumers frequently reported deeply frustrating issues regarding missing items, incorrect deliveries, and completely unhelpful customer service responses when seeking assistance for problems. Local people also noted receiving consistently damaged goods, unexpected extra charges, and significant delivery delays that severely disrupted their daily routines and meal planning. Some reviewers were happy with the prompt delivery times and the consistently polite, friendly behavior of the delivery staff during visits. Others appreciated the great overall product quality, the wide variety of food options, and the convenient selection available for weekly shopping needs.

What people talk about most

Delivery service

Customers consistently note ambiguous experiences with delivery service, reflecting a mix of satisfaction and... See more

Product

Clients share ambiguous opinions on product offerings, highlighting both great variety and persistent quality... See more

Order

Customers had ambiguous experiences with order, as opinions on delivery and packaging quality are highly... See more

Customer service

Consumers find customer service to be ambiguous, experiencing a mix of helpful interactions and frustrating... See more

Service

People report ambiguous experiences with service, as consumer opinions are sharply divided. While many... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I had spent a week compiling a huge order to feed 25 people at a holiday rental. Due to be delivered an hour after check in. That morning, as I’m packing to leave home, I find an email saying - sorry... See more

Company replied

Rated 2 out of 5 stars

I can't believe that Ocado doesn't have an option to deliver food in crates! Don't they understand that the plastic bag tax was introduced in 2015 for a very good reason - to reduce the amount of pl... See more

Company replied

Rated 3 out of 5 stars

There are items frequently out of stock. There are also missing items from orders with no substitutions. Ocado need to get their act together. If you offer delivery, make sure you have enough stock. I... See more

Company replied

Rated 3 out of 5 stars

Great selection, orders arrive on time, and there are seldom missing items, but Ocado fall at, literally, the last fence. As friendly and obliging as the delivery people generally are, whoever is p... See more

Company replied


Company details

  1. Supermarket

Written by the company

Tired of supermarket stress? We're the world's dedicated online supermarket, committed to unbeatable choice, unrivalled service, and reassuringly good value. Enjoy easy grocery deliveries. Contact us: 0345 656 1234, WhatsApp 07458 154 453, ocado@ocado.com. Follow us on all social media channels.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

18K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 95% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.3

All reviews

(18,179)

1,071 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great

Having been tempted by their discount offers and having been let down by Asda on some important items we took the plunge and placed an order for same day delivery. It was perfect. We are really happy with their service and they sell products not available on Asda or Tesco so I will definitely have another shop with them.

September 9, 2026
Unprompted review
Advertisement
Rated 2 out of 5 stars

I’ve used Ocado for years and I mean…

I’ve used Ocado for years and I mean years but recently their customer service has gone to pot. Their payment system is even slower than normal. When you try and get support once you get past the robot you get someone who not only doesn’t care but isn’t listening, not a great combination. I am frustrated so unbelievably that I cannot keep using them. What happened Ocado??? You used to be so good! Don’t get me started on the missing items from important orders, no you’ve lost a customer, end of!

September 9, 2026
Unprompted review
Rated 1 out of 5 stars

90% of my two shops have been garbage

90% of my two shops have been garbage , very short dated and some things well past their best... Lots of misrepresentation . Mince beef thats crimson and regardless of how long you cook it , even in a pressure cooker it never softens, it is extremely tough .. Radish unfit for consumption , Pierre Koffmann potatoes soft and kind on diseased... Just awful. ill never shop there again.. ..they have just called and a very pleasant man took on some of my comments and gave me a refund so I feel a bit better about the affair

September 7, 2026
Unprompted review
Rated 5 out of 5 stars

I love this supermarket

I love this supermarket.
The food is great. The homeware is perfect. There is The drivers are amazing, polite, friendly and helpful.
The communication with the customer is just perfect. I know virtually to the minute when my shopping is arriving.
I can’t understand how people underrate this brilliant service.
Plus those who complain do not share my experience

September 9, 2026
Unprompted review
Rated 5 out of 5 stars

Good organic range

I find I can easily get the best selection of organic products with Ocado, drivers always friendly, app generally easy to use and rarely product substitutions.

September 8, 2026
Unprompted review
Ocado logo

Reply from Ocado

Thank you so much for leaving us such a great review! We pride ourselves on offering a wide range of high quality organic produce, so it’s wonderful to hear that our selection is hitting the mark for you. Knowing that you're enjoying the app, our friendly driver service, and minimal substitutions means the world to our team. Thank you for being a valued customer, and we look forward to delivering your next shop!

Advertisement
Rated 3 out of 5 stars

Having used Ocado since early November…

Having used Ocado since early November when I couldn’t drive or carry bags for a few weeks, I was initially impressed at the deliveries being prompt and the drivers being very pleasant and courteous.
They still are in fairness, but there have however been many times I’ve had to request a refund for damaged products and as others have pointed out, meals which aren’t packed with care and are delivered upside down or split packaging and mushed tomatoes which I’ve given up on buying from Ocado which isn’t great. I also received a tinned fish ‘swap’ which wasn’t fair at all being three times the price so I requested a refund for that also.
The M&S ready meals I buy are for my Mum who has Alzheimer’s and so longer sell by dates are important. We don’t really get that with the M&S meals via Ocado. Using a freezer is not an option for her and so we do regularly have to dispose of some meals unfortunately as we miss the eat by date and I have to go to a store to get a couple extra and I also have to purchase individual vegetable packs in the shop which aren’t available via Ocado. A carer goes in to heat up a dinner for Mum a few times a week and so it all needs to be thought out in advance…it’s not entirely working quite frankly and I can usually get better ‘eat by’ dates on the meals when I go in store. Since using the service, my weekly shop costs anywhere between £93-£125 and of course, there are many of the M&S products that are more expensive than in store because of Ocado’s own pricing on them.
I’m currently having a re-think about the service.

September 8, 2026
Unprompted review
Ocado logo

Reply from Ocado

Thank you for sharing your feedback with us. We are very sorry to hear about the issues you’ve experienced with damaged items, short use-by dates, and pricing discrepancies on your recent orders. We have requested further details from you so we can look directly into your account and work to make this right.

Rated 5 out of 5 stars

Ordered 1 kilo of special tomatoes £14

Ordered 1 kilo of special tomatoes £14
The picture showed about 10 different ones
Got 4 in total weight 527 grams?
All over ripe
Not happy
Now I have received a email the following day from us
And I see you have corrected this issue
Thank you for your quick response
5 stars

September 2, 2026
Unprompted review
Ocado logo

Reply from Ocado

Thank you for your review, Steve. We are sorry to hear that the tomatoes you ordered arrived overripe and only weighed 527 grams. This is disappointing to hear, and we have reached out to you as we would love to discuss this further.

Rated 2 out of 5 stars

Disappointing

Wow! How can Ocado have so many terrible reviews and keep trading in the same way. I'm super disappointed and will be looking for alternative delivery companies. Not worth payment for delivery when they regularly fail to deliver in the chosen time window. If I select an hours time slot please try and keep to it otherwise something is obviously going wrong as a business model.
Seems ocado can do a LOT to improve their business.

September 8, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, thank you for your review. We are sorry to hear that we have failed to deliver your order within the delivery windows you have booked. We understand that you book specific slots for a reason and plan your time around the delivery window. We would love to look into your account and discuss this further with you, so we have requested some further details from you.

Rated 5 out of 5 stars

Happy days!

First 2 weeks of ordering on Ocado and I'm really impressed. The prices are not as bad as I thought but where they really excel is in stock availability and selection!

Drivers have been super polite both times and after my first order, I even had a follow up call which I found 'going the extra mile'.

Impressed!

September 8, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, thank you for your review. We are so happy to hear that your first two weeks with us have been such a success. We work really hard to offer great value alongside an unmatched range and high stock availability, so it’s fantastic to know that’s made such a great impression. We’ll be sure to share your kind words with our delivery drivers and our customer service team. Thank you so much for choosing us, and we look forward to delivering your next shop!

Advertisement
Rated 5 out of 5 stars

My order from Ocado💫

I regularly order from Ocado, usually twice a week, they make my life easier!
Today’s delivery was exceptional lovely, delivered by Sally!
Such a friendly & professional delivery, she’s a great ambassador for Ocado👏🏻🌟

September 7, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there- thanks for taking the time to leave a review. We're over the moon to hear that our drivers are there to make everything a bit easier for you, and that your recent driver was particularly memorable.
We have made sure to raise your positive feedback with the warehouse so this can be passed on directly.
We look forward to having you shop with us again soon! 💜

Rated 4 out of 5 stars

Some shopping missing, but promptly and efficiently resolved by Ocado

I originally wrote a review here, giving Ocado 1 star. I've been using Ocado for several years, and they've always been very good. But one recent delivery had quite a bit of my shopping missing, which prompted the poor review. However, Ocado were extremely good in resolving this - compensation was given and the missing items were delivered the following day. As it was a rare anomaly, and all previous deliveries over the past few years have been excellent, I've changed it to 4 stars, to reflect my overall experiences. Thank you very much for sorting it all out so efficiently.

September 5, 2026
Unprompted review
Ocado logo

Reply from Ocado

Thank you for your review, Mike. We are sorry to hear about your experience with your recent delivery. We appreciate that you have been in touch, but we have reached out to you as we want to discuss this further and make things right.

Rated 1 out of 5 stars

Frustrating billing issue and unexpected extra charges

I placed an order on Ocado on 20th August (Order No. 1357786901498). My order total was £66.50, but Ocado charged me £68.70 instead. When I contacted customer service multiple times, they claimed the extra £2.20 would be refunded automatically.
It has now been over two weeks, and I still haven't received my money back. To make matters worse, their support team told me to contact my bank myself to sort it out. I simply do not understand why a customer should have to go through all this trouble for a routine grocery delivery.
First of all, they shouldn't be overcharging customers without authorisation. Second, charging for plastic carrier bags when they are delivering straight to your door makes no sense. I have wasted so much time dealing with their frustrating policies over this. While £2.20 is not a huge amount of money, it is the principle—I shouldn't have to lose money due to their mistake. Because of this poor experience and lack of accountability, I will not be using Ocado again.

August 20, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, thank you for your review. I'm really sorry for any confusion surrounding the pricing of your order. On a customer's first order with us, or first order with us in over 90 days, we take a pre-authorisation payment to be able to secure the funds before delivery. This pre-authorisation payment is usually a little more than the order value, and this is to compensate for any carrier bags or items priced by weight. Once your order is delivered, this pre-authorisation payment will be removed from your pending transactions, and you will only be charged the final amount that is shown on your receipt. The amount of time this takes to show up on your available balance will depend on your payment provider.

Regarding the carrier bags, we have investigated all different methods of packing and have found that packing in carrier bags is the safest way to prevent damage from occuring. We do have a bag recycling scheme and will credit future orders with 10p for each bag handed back.

We are sorry to hear that you will not shop with us again, as this is the last thing we would want. If you have any further questions or wish to discuss this further, please reach out to our customer hub team.

Rated 5 out of 5 stars

Customer Service

A crate was missing from the van which meant some of my order did not arrive. The driver was polite & apologetic but more importantly, he assured me that it would be resolved. 5 minutes later, I get a call from Alison R in customer support who offered me the chance to re-order the items to come the next day plus a £20 voucher to make up for the inconvenience. This is the first time I’ve he a problem with them after months of weekly orders & I’m genuinely impressed by their ethics thank you.

September 5, 2026
Unprompted review
Ocado logo

Reply from Ocado

Thank you for your review. While we always aim for every order to arrive complete, what matters most is how we put things right when issues can sometimes occur, so we are thrilled to hear how well our team looked after you. We will be sure to pass your kind feedback along to both your driver and the advisor in our customer hub team, as this is the level of service we want all of our customers to receive. We hope to see you again soon.

Advertisement
Rated 5 out of 5 stars

Great service.

After 4 times using Ocado I can confidently say this is my favourite delivery service so far! Each driver has been pleasant and helpful. The bags are colour coded to help with unpacking which makes life so much easier. Deliveries have thus far been within the timeframe I selected. Happy customer and will certainly keep using them.

August 27, 2026
Unprompted review
Ocado logo

Reply from Ocado

Thank you for taking the time to leave a review. It’s great to know that our color-coded bags are making unpacking easier for you, and we’ll be sure to pass your kind words along to our delivery drivers, as they’ll be delighted to hear they made a great impression. We look forward to seeing you again soon.

Rated 1 out of 5 stars

Impatient bad delivery driver

This Ocado driver decided he didn’t want to wait behind the vehicle in his lane or for a space he just wanted to barge in way into my lane without a care that I was actually there.
Maybe you need to retrain them in how to drive the vehicle and use the correct procedures when need to move over.
If this is how the drive dread to think how the deliver.

Vehicle registration: WN75 OOE
Male, big fat guy, bald head, tattoo on left wrist/arm with chunky silver bracelet on, doesn’t like his picture taken because he knows he done wrong) small beard.
Road: A217 just before 1pm

August 28, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hello there! We are incredibly sorry to hear that you have experienced this with one of our drivers. We understand that road safety is incredibly important, and we will address this internally. Thank you for providing the details; we will be able to locate this driver and log this feedback with his depot manager. Hopefully, with this being raised, you will not experience anything like this in the future! If you would like to discuss this further, please reach out to us here at the hub!

Rated 5 out of 5 stars

My first time using Ocado

My first time using Ocado
Great range of products ,delivery
driver was polite helpful and explained how it worked ,Will defiantly order again ,five stars all round .

September 3, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there. Thanks for the 5 stars! We’re thrilled your first shop went so well and that our driver took great care of you. We look forward to delivering your next shop!

Rated 1 out of 5 stars

Unfair extra charging

As ever, so many of the products are 'out of stock.' The service has been gradually deteriorating after the initial good launch and especially during the pandemic.
I VERY MUCH OBJECT TO BEING CHARGED AN ADDITIONAL FEE FOR 'A SMALL ORDER' WHEN MY ORDER IS WORTH IN EXCESS OF AT LEAST £60/70. I rang to ask them how they define 'a small order' and they were evasive and didn't give me a concrete answer. I absolutely HATE using Ocado, especially since it dumped the wonderful Waitrose for M&S, but I am not very mobile and rely on deliveries.

September 2, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, thank you for taking the time to leave us a review.

We are so sorry to hear about your frustration regarding stock availability and our small order charge, especially as you rely on us for your grocery deliveries. We completely understand how disappointing this experience must be, and we apologise for any confusion when you previously called our team.

To clarify our small order policy, orders worth £60 or less have a £2 small order charge added, while orders between £60 and £75 have a £1 charge applied. Orders of £75 or more do not incur a small order charge.

If you would like to discuss this further or if there is anything else we can help with, please get in touch with us directly so we can look into your account and pass your feedback on to the relevant team.

Advertisement
Rated 5 out of 5 stars

Exceptional company.

I’ve used Ocado for years. They deliver M&S items as well as thousands of other brands and their own Ocado branded items. If you don’t like shopping Ocado is a lifesaver and so convenient. We have a midweek pass which costs about £4 a month and delivery slots are available from early till late. Delivery drivers are prompt and polite and they all seem so happy!
The only time I had a problem order was one Christmas when my order was cancelled. So at Christmas now I get a slot on around 22/12 of non perishable food and buy everything else locally. Overall, I’d give Ocado a 99% rating. It’s superb.

September 1, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Fiona, thanks for taking the time to leave a review!

We're so glad to hear that you have been a happy customer of ours for years - we massively value your loyalty. It's great that our drivers are always prompt and deliver with a smile; we're always striving to provide great customer service!

It's disappointing to hear that your Christmas order was cancelled one year. We always improve year on year, so here's to a great Xmas 20206!

If there's anything we can help with, please don't hesitate to reach out to the Customer Hub! 💜

Rated 1 out of 5 stars

This is the last time I will use Ocado

This is the last time I will use Ocado, after trying to persevere and think that my experiences were just isolated incidents. I recently placed a large £300 order with Ocado, and firstly was shocked that the driver was leaving the items out in the rain, however it wasn’t until I got my items inside that I realised that at some point a whole bottle of rinse aid had spilled all over my shopping. I told the driver and the rinse aid was discounted from tm bill. However upon further inspection, the rinse aid had gotten into everything - pasta, cous cous, vegetables, fruit, meat etc etc. I complained to Ocado straight away and sent pictures. Initially they were helpful - and said that I should not consume any of the shopping, as it was difficult to determine what had been spoiled and what had not. They then asked me to retain the whole shop so that they could collect. However retaining £300 of food in a flat in London with a dog, is really not easy.

I explained that I couldn’t just hold the items and had already had to clean up items and go out and buy replacements as I had guests coming that evening. They then stopped replying to me. Eventually someone said they were taking over my case and was happy to help. This was the only response I had from them. 4 days later they told me that because they couldn’t collect the items I wouldn’t be able to get a refund. Even though their staff told me not to consume the items. And it was due to their neglegence and poor packing of our items that it occurred in the first place. The pasta was so saturated that it had gone soft, clearly signalling that the spill had happened hours and hours before.

Please don’t listen to the performative reply below from Ocado - they have not reached out to me - they have also not replied to any of my emails - it’s a disgrace

August 28, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Davey, thank you for taking the time to leave us this review.

We are so sorry to hear that your order arrived with the rinse aid damaged and leaking onto other items, as well as about your experience when speaking with our advisors. We completely understand how disappointing this can be, as you did need the items for guests coming that evening.

We have reached out to you for more information, we look forward to hearing from you.

Rated 1 out of 5 stars

Great driver, but the packing has come unacceptable

I’ve been an Ocado customer for a long time, but unfortunately the standard of packing has deteriorated so much that I’ve now decided to shop elsewhere.

For months, groceries have been arriving damaged simply because of how they’ve been packed. Bread and salads are regularly crushed, herbs are put at the bottom of bags, and fragile items have heavy products placed on top of them. My latest delivery included smashed eggs packed on top of bananas, crushed salads and crisps at the bottom of bags with heavier items on top.

I raised this with Ocado months ago and was told that nothing had changed with their packing and that they hadn’t received other complaints about the issue. I find that difficult to believe, particularly as both my mother and sister are Ocado customers and have separately complained about the same problem.

I’ve also since been told that machines are used as part of the warehouse packing process, which makes the response I previously received even more disappointing. Whatever the reason, there is clearly an issue with how some orders are being packed, and repeatedly refunding damaged items doesn’t solve the underlying problem.

I do want to make it very clear that the delivery drivers themselves have always been great. They are consistently friendly, helpful and professional, and I have absolutely no criticism of them. In fact, a driver has previously commented on having to apologise to customers for the poor packing coming out of the warehouse. It seems unfair that the drivers are left at the doorstep dealing with customers’ frustration over something that is completely outside their control.

Ocado stocks some excellent quality food, which is what makes this so disappointing. There’s little point paying for premium quality groceries when they arrive crushed or damaged because insufficient care has been taken when packing them.

After months of the same problems and no meaningful improvement despite complaining, my mother, sister and I have all decided to stop using Ocado. It’s a shame, because this could be an excellent service if the packing standards matched the quality of the food and the delivery drivers.

August 31, 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Kate, thank you for your review. It's fantastic to hear that our drivers have been great and we really appreciate your feedback on the quality of our products. However, we're really sorry to hear that there have been recurring issues with the packing of your orders, as this is far from the standard we ever want to provide, and it's disappointing that this has made you not want to shop with us further. We have requested further information so that we can look into these issues further for you.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look