It's just so convenient
I buy from Amazon.com because it is so convenient. I get everything from food to clothes to horse tack to movies, all in one purchase. I love their free shipping when you spend enough (on a lot of my purchases anyway) and I always seem to be able to find things I can't find elsewhere. My only complaint is related to the shipping times. Sometimes the arrival days they present aren't true and things arrive a day or two later. Sometimes I don't mind and other times it really matters, such as when my nephew's birthday present arrived late, so I'd love for that to be more accurate. I'd pay to ship in certain circumstances. And yes, I know they have the Prime option but it doesn't apply to all purchases and for the ones it does apply for, I can usually swing free shipping anyway. Overall, I'll definitely keep buying from them.