I think the idea behind BuildABear is cute, however; I think the company takes advantage of that fact by overcharging their customers for stuffed animals. I tried to order my daughter a bear because I heard they were having an online sale. Not only was the ordering process a hassle, when I got to checkout they refused to honor my promo code for the sale (that they were advertising)! I deleted my entire order, took my daughter to ToysRUs for a stuffed animal, then out to a special lunch and ice cream for dessert...and still hadn't spent what I would have on a build a bear!
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