Speedy efficient buying - usually have my favourite perfume at greatly reduced price. If you want genuine perfumes etc at prices far lower than any high street store, then shop with Fragrance Direct.... See more
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Review summary
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What people talk about most
Reviews shaping this summary
First time ordering from this company and would have given 10 stars if that was possible ✨️ Placed order on Monday and recieved my perfume on Wednesday. Amazing customer service and will definitely us... See more
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My order was sent from Fragrance Direct 4th December. Shortly after Royal Mail said it would be delivered 5th/6th December. The status is still the same at 18th December and it’s been impossib... See more
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The quality of you merchandise cannot be faulted. Your deliveries have always been on time as promised. The one occasion that there was a problem you resolved it rapidly and efficiently. Your pric... See more
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Company details
About Fragrance Direct
Written by the company
Prices so fabulous, why would you go elsewhere?
Fragrance Direct is a leading beauty retailer based in the United Kingdom, stocking over 2,000 products from hundreds of big-name brands, designer labels and high street favourites.
Launched in 1993, we specialise in selling branded beauty products, including fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.
Originally focusing on the fragrance market (hence the name!) we went from strength to strength. We took this knowledge and expertise, listened to our customers and sought to become the obvious choice for all your beauty needs. We are forever expanding our ranges, sourcing the products you are looking for, following trends, offering luxury brands as well as making sure that we are always focused on stocking all your essential beauty items.
We regularly update our ranges, building relationships with the brands to bring you first-class ranges and brand new releases from the best-known fashion labels and beauty brands at low prices. Our huge collection is influenced by the latest shopping trends and innovations. In our online store you’ll find international names like Paco Rabanne, HUGO BOSS, Calvin Klein, Armani, Yves Saint Laurent and Marc Jacobs.
Contact info
Garrison House, Byrons Lane, SK11 7JW, Macclesfield, United Kingdom
- 01625 443143
- help@fragrancedirect.co.uk
- www.fragrancedirect.co.uk
4.7
Excellent
41K reviews
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Impossible to talk to anyone for help!!!
September 9, 2026
Unprompted review
Reply from Fragrance Direct
Thank you for taking the time to leave your feedback. We’re sorry that our telephone lines are no longer available. Fragrance Direct is no longer trading and has now been moved to our sister company, allbeauty.com. If you require assistance with an order, please visit our Contact Us page and provide your order number along with details of your query. Our Customer Service Team will then be able to look into this for you.
Reply from Fragrance Direct
Thank you for your feedback and kind words about our service.
Reply from Fragrance Direct
We are so happy to hear you love our fragrance so much! We truly appreciate your wonderful feedback.
Fragrance Direct
Fragrance Direct always my first choice for perfume and aftershave. Great service and great price always
April 8, 2026
Reply from Fragrance Direct
We're so pleased to hear that we are your first choice for perfume and aftershave! We truly appreciate your kind words about our service and prices.
Reply from Fragrance Direct
We're glad you enjoyed your experience and appreciate your positive feedback. We always aim for timely delivery.
Happy customer
The perfume smells really good and always receives compliments. The delivery was also on time. Great customer service.
December 24, 2025
Reply from Fragrance Direct
We're so happy to hear you love the fragrance and that it brings you compliments! We appreciate you noting our timely delivery and great service.
Website was easy to use
Website was easy to use. Men’s perfume was a competitive price and was delivered promptly.
June 9, 2026
Reply from Fragrance Direct
We're so happy to hear you found our website easy to use and appreciated our competitive pricing and prompt delivery! Thank you for your kind words.
Reply from Fragrance Direct
We're so glad to hear that your despatch was very fast. We appreciate your positive feedback!
I've bought loads of fragrances from FD…
I've bought loads of fragrances from FD over the years but the Club De Unit I purchased most recently stands out. I've come out of every interaction with FD happy.
December 15, 2025
Reply from Fragrance Direct
We're so happy to hear that you've consistently had positive experiences with us over the years and that your recent Club De Unit purchase stands out! We truly appreciate your continued loyalty and kind words.
Lovely fragrances and a fake tan that…
Lovely fragrances and a fake tan that does not streak.I adore the range and the prices are good. Lanvin is what I normally wear..
June 11, 2026
Reply from Fragrance Direct
We're so happy to hear you love our fragrances and streak-free fake tan! It's wonderful that you appreciate our range and pricing. Thank you for your kind words.
Reply from Fragrance Direct
We're so glad to hear our product exceeded your expectations regarding its longevity! We appreciate your kind words.
Fantastically priced
I 100% recommend Fragrance direct for your favourite perfume. Mine is Carolina Herrera 212 NYC and is priced brilliantly compared to anywhere else on the internet or in store. I’ve been using them for several years now to buy this and several others. Always price compare with these guys before you buy your favourite scent.
May 22, 2026
Reply from Fragrance Direct
We are so happy to hear that you consistently find great value and your favorite Carolina Herrera 212 NYC with us! It's wonderful to know that you've been a loyal customer for several years and trust us for your fragrance needs. We truly appreciate you recommending us to others for price comparison. Thank you for your fantastic feedback!
Good company
Very nice perfume always buy it for my daughter delivery on time reasonable price
August 5, 2025
Reply from Fragrance Direct
We're so happy to hear you consistently enjoy our perfume for your daughter and appreciate the timely delivery and reasonable price. Thank you for your wonderful feedback!
Quick service great price
June 2, 2026
Reply from Fragrance Direct
We're happy to hear that our service was quick and the price was great. We appreciate your positive feedback!
Reply from Fragrance Direct
We're so happy to hear that our delivery was great and that you found the price to be worth it. We appreciate your positive feedback!
Good 👍
Good service great selection, one thing thou one got perfume which dont work much getting very hard to spray . Yet apart from that all great things
June 2, 2026
Reply from Fragrance Direct
We appreciate you leaving your feedback.
Reply from Fragrance Direct
We're happy to hear that our ordering process and delivery met your expectations, and that you found our pricing good. We appreciate your positive feedback!
Reply from Fragrance Direct
We are so pleased to hear that you consistently receive good service and that we are always on time. Your feedback is greatly appreciated!
Absolutely Love the Perfumes I've had…
Absolutely Love the Perfumes I've had from Fragrance Direct, my Deliveries always on Time.
May 31, 2026
Reply from Fragrance Direct
We are so happy to hear you love our perfumes and that your deliveries always arrive on time! Thank you for sharing your positive experience with us.
Great service fast delivery bought for…
Great service fast delivery bought for grandson he loved it great value for money would recommend
May 29, 2026
Reply from Fragrance Direct
We are so happy to hear that your grandson loved his purchase and that you found our service and delivery to be excellent. Thank you for your kind words!
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