Efficient service. However I had a problem with booking an investment assistant. I clicked on the wrong date and then could not for some reason correct the booking. As a result I probably paid more... See more
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See what reviewers are saying
Goldavenue is arguably the most convenient way for Swiss residents to save in white metals and not having to deal with VAT issues. The entire process is fast, convenient and seamless. Do watch out for... See more
Company replied
I have shopped at GoldAvenue for 5 times now. Never had an issue. They also have a sales often so you can buy 10% or more less off of their margins. I think I will contiue to buy from GoldAvenue... See more
Company replied
Pros: Charges and prices are good. Navigation is generally very clear. Ease of changing time frame and currency on price graph. Transparency regarding conditions and charges Cons: The wall... See more
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Company details
Written by the company
GOLD AVENUE is an independent company based in Geneva, Switzerland. GOLD AVENUE is the easiest and most trusted place to buy, sell, and store your precious metals. Proudly supported by industry leaders, GOLD AVENUE only offers products coming from the most reputable mints. At GOLD AVENUE, we are committed to providing a trustworthy and accessible service to all of our customers. We are on a mission to provide affordable precious metals to all, yet never at the expense of quality.
GOLD AVENUE - Savings made simple
Written by the company
- An MKS PAMP GROUP company
- GOLDAVENUE SA is the retail arm of MKS PAMP SA. This leading integrated precious metals group comprises five major brands: MKS, PAMP, MMTC-PAMP, MTB, and GOLDAVENUE employing over 700 people. The group has a local presence in key precious metal markets, through 2 refineries and mints and 15 offices.
Free storage and 0% commission on buy-back
Free insured storage up to CHF10,000, CHF8/month above
GOLD AVENUE offers free insured, allocated, and segregated storage for your precious metals up to CHF10,000 and provides the best storage offer on the market.
Contact info
Case postale, 1204, Geneva, Switzerland
- +41 22 518 92 11
- info@goldavenue.com
- goldavenue.com
4.5
Excellent
6K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 99% of negative reviews
Typically replies within 24 hours
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It would appear they do not have the items they claim in stock.
It takes two days for these guys to receive and acknowledge a payment via sepa bank transfer. Then it takes the a further fourteen days to ship the order because of "Deliveries have experienced momentary delays due to an update in our shipping procedures. This forms part of an ongoing project to significantly shorten our dispatch timeframes in the coming future" Looks like someone does not have the items they claim in stock.
October 27, 2026
Unprompted review
Reply from GOLD AVENUE
Dear Mr Tulppala,
Thank you for taking the time to share your experience.
We understand that the delays encountered during the processing and shipment of your order may have raised concerns, particularly regarding the availability of the products purchased.
First, we would like to clarify that bank transfers require a certain processing time before the funds can be received, identified, and allocated to an order. Depending on the banking institutions involved, this process can generally take between 1 and 3 business days.
Regarding the shipment of your order, GOLD AVENUE is currently carrying out an important update to its logistics operations and shipping procedures. This transition aims to improve the efficiency of our services and significantly reduce dispatch times in the future.
During this transition period, some orders may unfortunately experience longer preparation and shipping times than usual.
We would, however, like to clarify that these temporary logistics delays do not mean that the products displayed as available on our platform are not in stock. The delays are related to the operational changes currently being implemented within our logistics processes.
We understand the importance of receiving your precious metals within the expected timeframe and appreciate your patience during this transition.
Our Customer Service team remains fully available should you wish to receive more detailed information regarding the status of your order and its shipment.
Kind regards,
The GOLD AVENUE Team
Reply from GOLD AVENUE
Dear Ebrahem, Thank you for your kind review!
We are delighted to hear that you had a nice experience with GOLD AVENUE. Customer satisfaction is very important to us, and your feedback motivates us to continue providing the best possible service.
Thank you for your trust, and we look forward to assisting you again in the future.
Kind regards,
The GOLD AVENUE Team
Smooth experience and their New Gold…
Smooth experience and their New Gold Avenue Product line rocks!
Highly recommend for anyone looking to invest in precious metals easily
October 29, 2026
Reply from GOLD AVENUE
Dear Customer
Thank you for sharing your experience! We’re grateful for your support and appreciate your feedback
Best regards
The GoldAvenue Team
Smooth and reliable serviceI had a good experience with GOLD…
I had a good experience with GOLD AVENUE. Payment was easy, delivery was on time, and customer service was helpful when I had questions
October 27, 2026
Reply from GOLD AVENUE
Dear Muhammad, Thank you for your review and for sharing your experience. We are pleased to hear that you were happy with our service and appreciate your trust in GOLD AVENUE. We remain at your disposal, kind regards. The GOLD AVENUE Team
Reply from GOLD AVENUE
Good morning Jabar, Thank you for your review and for sharing your experience! We are glad you are happy with our service and we are always here if you need any help. Kind regards, The GOLD AVENUE Team
Ecellent and helpful contact
September 24, 2026
Reply from GOLD AVENUE
Good Morning Nicole, Thank you for your review and for sharing your experience! We are glad you appreciated our support and we are always happy to help. We remain at your disposal, kind regards! the GOLD AVENUE Team
what to buy or sell in order to improve overall portfolio position
Easy to buy and use
October 24, 2026
Reply from GOLD AVENUE
Dear Mahua, thank you for your review and for sharing your experience! We are glad you found our platform easy to use and were happy with our service. We are always here if you need any help. Kind regards! The GOLD AVENUE Team
Recommendation
I have shopped at GoldAvenue for 5 times now. Never had an issue.
They also have a sales often so you can buy 10% or more less off of their margins.
I think I will contiue to buy from GoldAvenue.
October 24, 2026
Reply from GOLD AVENUE
Dear Customer
Thank you for sharing your experience! We’re grateful for your support and appreciate your feedback
Best regards
The GoldAvenue Team
Good and quickly service
Good and quickly service. Thanks for the perfect collaboration.
October 22, 2026
Reply from GOLD AVENUE
Dear Milen,
thanks for sharing your experience with our community. We appreciate it a lot.
Best regards,
The Gold Avenue team
Efficient service
Efficient service. However I had a problem with booking an investment assistant. I clicked on the wrong date and then could not for some reason correct the booking.
As a result I probably paid more for my purchase than I should have
Gold Avenue phoned me back but can I suggest they hold on for a bit longer as each time Gold Avenue called, they rang off as soon as I picked up my phone.
October 20, 2026
Reply from GOLD AVENUE
Dear Customer
Thank you for your feedback.
We sincerely apologize for the difficulties you experienced when booking your appointment, as well as for the inconvenience caused by our attempts to contact you.
We understand your frustration and have taken note of your comments to help us improve the quality of our service.
Thank you for your understanding and for your trust in Gold Avenue.
Kind regards,
The GoldAvenue Team
If your package got lost, prepare to manage it by yourself as they are unable to proceed with basic "Lost in transit" process to deliver the goods
Extremely disappointing experience with Gold Avenue.
My package never arrived at my address, yet I was left to contact UPS myself to investigate what happened. Despite the seriousness of the situation, Gold Avenue failed to demonstrate the level of initiative and support I would reasonably expect from a company responsible for selling and arranging the delivery of valuable goods.
The shipment appears to have been signed for without my authorization, and I have still not received the goods I paid for. Instead of taking a proactive approach and coordinating directly with UPS to clarify the circumstances, Gold Avenue has focused on requesting a police report before the situation has been properly established.
I understand that documentation may be necessary for an investigation, but this should not replace the company's responsibility to assist its customer and actively follow up with the carrier. I paid for both the goods and the delivery service, yet I have had to take the initiative myself to pursue answers regarding a shipment I never received.
This experience raises serious concerns about Gold Avenue's handling of delivery disputes, customer support, and accountability when something goes wrong. The issue is not simply that a package has gone missing, but the lack of meaningful assistance and proactive communication throughout the process.
I expected a professional approach, clear communication, and genuine efforts to resolve the matter. Unfortunately, that has not been my experience. I would strongly encourage Gold Avenue to review how it handles these cases and provide customers with the support they deserve when goods they have paid for are never delivered.
October 3, 2026
Reply from GOLD AVENUE
Dear Xahul Talavera,
Thank you for taking the time to share your experience.
We fully understand your concerns regarding the delivery of your order and would like to assure you that GOLD AVENUE takes this type of situation extremely seriously, particularly when it involves the delivery of precious metals.
We would like to clarify that the reason our team promptly requested a police report was precisely to protect your interests and allow us to initiate the insurance procedure associated with your order as quickly as possible.
At GOLD AVENUE, all shipments are fully insured against loss, theft, or damage until delivery against signature. This insurance is specifically designed to protect our customers in exceptional situations such as the one you have described.
The police report is an essential document required to initiate the insurance claim process. By requesting it at an early stage, our objective is to ensure that all necessary precautions are taken without delay, so that your interests remain protected throughout the investigation.
We would also like to reassure you that our team is actively following up on this matter with the relevant parties to clarify the circumstances of the delivery and locate your parcel. Should the investigation confirm that the shipment cannot be recovered, the appropriate insurance procedure can then be pursued in accordance with the applicable conditions.
We sincerely regret the inconvenience and concern this situation has caused. Please be assured that our priority is to protect our customers and ensure that every delivery incident is handled with the utmost attention and care.
We remain fully committed to following up on your case and providing the necessary assistance throughout the investigation.
Kind regards,
The GOLD AVENUE Team
Great customer service with prompt…
Great customer service with prompt assistance. Easy site to navigate. Happy with my purchasing experiences, So far so good!
October 15, 2026
Reply from GOLD AVENUE
Dear Customer
Your appreciation and trust mean a lot to us! Thank you for taking the time to leave a review.
Best regards
The GoldAvenue Team
The prices and offers are good but the…
The prices and offers are good but the dip in rates is costing too much
October 6, 2026
Reply from GOLD AVENUE
Dear Mr Khan
Thank you for sharing your feedback. We're glad to hear that you appreciate our prices and offers. We understand that market fluctuations can be frustrating, especially when they affect the value of your investment. Precious metals are subject to market movements, and prices can rise or fall over time. We appreciate your understanding and thank you for choosing GoldAvenue.
Best regards
The GoldAvenue Team
Avoid Gold Avenue at all costs!
Avoid Gold Avenue at all costs. This company has no moral compass and operates with total dishonesty in terms of fees. In a payout to my UK current account they have charged 5.82% fees just to return my own money. When interrogated, they repeatedly lied, claiming no fees were taken but when asked to provide the official bank transaction logs fees were indeed taken by UBS Bank who acted as as intermediate, with the mention "The beneficiary bears all costs of the transfer". When exposed, they could have refunded in good faith but Gold Avenue simply refused. They are highly deceptive, do not trust them!
October 5, 2026
Unprompted review
Reply from GOLD AVENUE
Dear Sir Samuel P,
Thank you for taking the time to share your experience.
We would, however, like to provide an important clarification regarding the fees mentioned in your review.
GOLD AVENUE does not charge any fees or commissions when customers withdraw funds from their GOLD AVENUE Pay balance. Funds are therefore returned without any additional withdrawal fees applied by GOLD AVENUE.
The charges you are referring to are banking fees that may be applied by financial institutions involved in processing an international bank transfer, including intermediary banks or the receiving bank.
When funds are transferred from Switzerland to a bank account in the United Kingdom, certain financial institutions may apply fees according to their own terms and conditions. These charges are independent of GOLD AVENUE, and unfortunately, we have no control over the fees applied by external banking institutions.
We would therefore like to reassure you that GOLD AVENUE has not charged any commission for the return of your funds.
We kindly invite you to contact your bank directly to obtain a detailed breakdown of the charges applied to your transaction and to verify the conditions associated with receiving international bank transfers.
Our Customer Service team remains at your disposal should you require any further clarification regarding the transfer.
Kind regards,
The GOLD AVENUE Team
Reply from GOLD AVENUE
Cher client,
Merci beaucoup pour votre commentaire ! Nous sommes ravis de savoir que vous avez eu une excellente expérience.
Cordialement
L'équipe GoldAvenue
EURO to CHF account
Great. I made a mistake and your support staff were willing and able to help me fix my issue. It was stupid, and my fault but I really appreciate the help. (Account in Euros needing to be converted to CHF) Thanks
September 27, 2026
Reply from GOLD AVENUE
Dear Mr Mostyn
Your appreciation and trust mean a lot to us! Thank you for taking the time to leave a review.
Best regards
The GoldAvenue Team
Excellent platform for buying physical…
Excellent platform for buying physical gold and silver. The app is very user-friendly and makes the entire purchasing process simple and transparent. Home delivery is secure and well organized, which gives you confidence when ordering precious metals online.
A special thank you to Charlotte from the Customer Support team. She handled an issue with my purchase quickly, professionally, and with a very positive attitude. Her communication was excellent, and the situation was resolved efficiently and to my complete satisfaction.
Overall, I’ve had a very positive experience with GOLD AVENUE and would definitely recommend the platform to anyone looking for a convenient and reliable way to buy physical gold.
October 1, 2026
Unprompted review
Reply from GOLD AVENUE
Dear Customer
Thank you for your thoughtful review! We're so happy you enjoyed your experience with us.
Best regards
The GoldAvenue Team
Reply from GOLD AVENUE
Dear Customer
Your appreciation and trust mean a lot to us! Thank you for taking the time to leave a review.
Best regards
The GoldAvenue Team
The Gold Avenue client assistant was…
The Gold Avenue client assistant was quick, friendly, and incredibly knowledgeable. They answered all my questions clearly, guided me through each step, and made the whole process feel effortless. I never felt rushed or confused. Highly recommend!
September 30, 2026
Unprompted review
Reply from GOLD AVENUE
Dear customer,
Thank you so much for your wonderful feedback!
We’re truly happy to hear that our client support team was able to assist you quickly and clearly, and that the whole process felt smooth and effortless for you.
Providing friendly, knowledgeable, and easy‑to‑follow guidance is exactly what we aim for, so your words mean a lot to us.
Thank you again for recommending GOLD AVENUE.
The GOLD AVENUE Team
Reply from GOLD AVENUE
Dear customer,
Thank you for your great feedback!
We’re delighted to hear that you appreciate our competitive prices and wide product selection.
We work hard to keep our stock large and our pricing attractive, and it’s wonderful to know it meets your expectations.
The GOLD AVENUE Team
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