Yes it's expensive, but trust me I have four cats and they are fed on Iams, when I tried a different brand the coats and general look of my cats was visibly poorer. If you shop around you can get it on special offer at various outlets. There is a great variety of flavours and the packaging is very well manufactured.The website is attractive and comprehensive and the customer service is of a very high standard. I have taken one star off this rating simply due to the price of this product.