Vitality Reviews 

68,602
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 11,529 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful, polite, and professional staff who provide clear guidance, patient answers, and exceptionally efficient support during every phone interaction. People genuinely appreciate the prompt responses and friendly customer service that make navigating health insurance policies and arranging medical care straightforward and reassuring. However, some reviewers were not happy with the claim process, describing unexpected difficulties, denials, and frustrating delays when trying to secure coverage. A few other people also felt that long waiting times on phone calls and poorly structured procedures made managing their health requests overly complicated and tedious.

What people talk about most

Staff

Users describe positive interactions with staff, praising representatives for being exceptionally helpful,... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting that representatives are quick,... See more

Service

Consumers find service to be positive, highlighting friendly staff and quick problem resolution over the... See more

Claim

Customers consistently note ambiguous experiences with claim processes, showing a distinct split in... See more

Response time

People report positive experiences with response time, highlighting that calls are answered quickly and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I spoke to John who helped me make sense of my path forward with an ongoing issues I had been going down NHS treatment route with despite having vitality for 20 years and never making a claim before.... See more

Company replied

Rated 5 out of 5 stars

I have a health plan with Vitality but will have a surgery with NHS. While I phoned to enquire about the possible cash payment by Vitality for me to undergo the procedure with NHS hospital, the lady w... See more

Company replied

Rated 5 out of 5 stars

I was used to navigating through Bupa portal. I find Vitality app/portal hard to navigate through. Finally got the number to call for authorisation numbers for treatment. The lady was friendly and hel... See more

Company replied

Rated 5 out of 5 stars

I needed to speak to someone about how to progress a claim after referral to a spinal consultant. The lady to whom I spoke (I am afraid that I did not catch her name) could not have been more helpful... See more

Company replied


Company details

  1. Health Insurance Agency
  2. Life Insurance Agency
  3. Physician Referral Service
  4. Wellness Program

Written by the company

Our health and life insurance does all the great things you’d expect to keep you protected. But we also take it a step further. What makes our cover better is how you can actually use it from day one to look after your long-term health. All so you can stay at your best and be covered at the same time.

Written by the company

See why we're great

We reward people for everyday healthy habits.

We reward people for everyday healthy habits.

Get top-rated cover

Vitality’s health insurance and life insurance is 5 Star Defaqto rated.

Improve your health

Get all the tools you need to stay at your best, so you can enjoy good health for longer.

Save and earn rewards

Vitality members who keep moving save £332 a year on average with rewards*.


Check our cover

Qualifying plans, terms and conditions apply.


* Platinum Vitality status members saved on average £332 a year in 2023. Gold members saved on average £253. Silver members saved £192. Bronze members saved £184. Vitality analysis, 2024.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

69K reviews

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4.5

All reviews

(68,602)

11,056 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very helpful claims advisor

It was mainly Kelly - the claims advisor I spoke to on the phone. She was really very helpful. She took the time needed to understand the situation fully and genuinely wanted to help. It was a really good experience.

September 16, 2026
Rated 3 out of 5 stars

More complicated than I expected

Two people I spoke to were very helpful. One other made the process of making a claim unnecessarily complicated when I had been led to believe by the company that the process of making a claim was to have been made more simple. He also didn’t properly complete the process. It was completed by someone else when I phoned back.

September 16, 2026
Rated 5 out of 5 stars

Your staff are always polite

Your staff are always polite, knowledgeable and extremely helpful. Just come off the phone to Aphelele, so would like to say a special thanks to her for her support this evening. She was extremely helpful and patient in looking after my queries.

September 16, 2026
Unprompted review
Rated 5 out of 5 stars

I had a very helpful call today from…

I had a very helpful call today from one of Vitality’s reps, I just joined Vitality recently and I hadn’t set up my account correctly. So, he kindly assisted me with setting up my app and explained how to get the best out of my policy. I didn’t realise I would get such good discounts on products I buy, and I feel now even more motivated to track my progress that I treated myself to my first ever Oura ring, taking advantage of Vitality’s 25% discount 👌🏻👌🏻👌🏻

September 16, 2026
Rated 1 out of 5 stars

Feedback regarding customer service and…

Feedback regarding customer service and lack of coordination.
I am writing to share my extremely poor experience with your phone support staff. On September 7, 2026, we called your helpline regarding medical expense coverage. The agent assured us that all the necessary health information from my health center had been received on August 31, 2026. We were promised that everything would be reviewed and someone would contact us by the end of the week (September 11, 2026).Since we received no updates, we had to call your customer service again today. This time, the agent told us that you had received absolutely no information. They also claimed that the email I sent on August 17, 2026, was encrypted and couldn't be opened. I would like to point out that this is not true. Your team clearly read my email and even replied to it on September 1, 2026, giving the exact same promise that the decision was being reviewed. The fact that different agents give completely contradicting information is highly unprofessional and frustrating. I hope you use this feedback to improve your staff's communication and training.

September 16, 2026
Rated 5 out of 5 stars

Great customer service over the phone…

Great customer service over the phone when logging a new and complex claim. Linell was very helpful and quickly sought assistance, when it wasn't straight-forward to select the consultant I needed to see. Hopefully, I will now quickly get the treatment I need.

September 16, 2026
Rated 1 out of 5 stars

Very disappointed after making an on…

Very disappointed after making an on line claim that I had to wait a week for a callback. The callback never came and when I phoned up I was told that I should not have waited for a callback but should have phoned straightaway. All we were doing was following the info on the Vitality app.

September 16, 2026
Rated 5 out of 5 stars

Great Customer Service

Alex explained how to get the most out of the points in the app and talked us through adding evidence and booking the health check.
Very informative and helpful.

September 16, 2026

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