Sigma Sports Reviews 

47,617
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 3,915 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable staff and professional bike fittings, noting how genuinely helpful team members are when guiding through purchases and custom setups. Shoppers also welcome the impressively wide product selection, excellent overall value, and efficient delivery times that consistently meet customer expectations. However, some reviewers were not happy with delivery delays, mentioning that certain orders took significantly longer than expected to arrive or faced supply issues. A few consumers also pointed out occasional minor communication gaps regarding specific product availability, technical setup details, or general order tracking updates.

What people talk about most

Product

Customers had positive experiences with product, expressing great satisfaction with the diverse range of... See more

Delivery service

Reviewers highlight positive aspects of delivery service, noting that packages are frequently dispatched... See more

Service

Users describe positive interactions with service, highlighting knowledgeable staff and professional... See more

Staff

Clients share positive opinions on staff, frequently praising their exceptional knowledge, helpfulness, and... See more

Price

Consumers find prices to be very competitive, often highlighting great bargains and discounted offers.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My bike fitting with Neal Lovell was professional and informative. He understood what I wanted and has got me in a better riding position. Two weeks on I’ve ridden my new bike 10 times and everything... See more

Rated 5 out of 5 stars

Popped in to pick up some bits for the London to Brighton ride on Sunday. As always, the team were so helpful and knowledgeable. Proper bike (and tri) shop for proper cyclists (actual and aspiring). F... See more

Rated 5 out of 5 stars

Paul was super helpful in my purchase. Attentive and understanding of my needs. Offered several options to try and didnt seem at all bothered that it took some time. Suitable new shoes purchased and a... See more

Rated 5 out of 5 stars

All I did was pop into Sigma Hampton Wick to collect an online purchase but they had a new system which necessitated about 5 members of staff to get involved. It was very funny - they were very good n... See more


Company details

  1. Bicycle Store
  2. Bike Accessories Store
  3. Running Store

Written by the company

We sell only the best in road cycling and triathlon bikes, cycling clothing, accessories and running and swimming products, backed up by our industry-leading customer care and superior knowledge from people who love the products we sell. Shop online or visit our London or Midlands stores or use our Reserve and Collect service.

About Sigma Sports

Written by the company

Easy Returns!
Sigma Sports will fully refund products for a period of 30 days. Some restrictions apply.
Free UK Delivery!
We offer a free delivery service on all orders over £60.00 shipped to the UK mainland!
Save £25 Off Your First Order
New customers can save up to £25 off their first order. Sign-up to the Sigma Sports newsletter at sigmasports.com. Some restrictions apply.
0% Finance
Now offering 0% finance for UK customers, on a huge range of bicycles, wheels, components and accessories. For full details visit our website.
Worldwide Delivery
Shop in your local currency and pay with your local payment method. We ship worldwide with DHL at competitive delivery prices.
Shop on the Sigma Sports app!
Shop on the Sigma Sports mobile phone iOS or Android app for a quick and easy shopping experience. Available now to UK customers.

Contact info


4.8

Excellent

TrustScore 5 out of 5

48K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(47,617)

3,829 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Great bike fit

Great bike fit. Thorough and very informative. Great advice and didn't feel pressure to buy recommended products etc. Would recommend to others.

September 8, 2026
Rated 5 out of 5 stars

Good range of products

Good range of products. Had a problem with my order that customer service resolved really quickly. They even processed my return very quickly. Will be buying from them again.

September 8, 2026
Rated 5 out of 5 stars

Altogether fantastic

Altogether fantastic. A man downstairs helped me a lot with some bike maintenance and accessories, and was friendly, professional and very polite.
Then upstairs Marc was first class. He was so helpful and enthusiastic, reassuring, appreciated my time constraints, didn’t push me into anything expensive and listened to my needs but advised me when I needed it. His manners were also impeccable.
It’s a while since I’ve had such great service in a shop.

Thank you both!

September 14, 2026
Unprompted review
Rated 5 out of 5 stars

Great Service

I had a great service there. Dear Marc and Eloise helped me to pick the best wetsuit that suits my expectations. Thank both of you for your strong support.

September 14, 2026
Unprompted review
Rated 5 out of 5 stars

Sigma Sports were excellent in handling…

Sigma Sports were excellent in handling this issue. I had an order for a couple of inner tubes which the Royal Mail delivered to the wrong address. I couldn’t work out which house it was, so Sigma kindly sent replacement tubes to me - now received. Very quick and excellent customer service.

September 14, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look