Well of course it's never gonna be looked at in the same way as Waitrose but then again it's bottom line is about 10x that of Waitrose so why should it care? Quite right too, capitalism is big business and where would we be without it? Everyone knows it's better to sell something incredibly cheaply (made in China - $3200bn trade surplus) 2 or 3 times than to sell a a more expensive item (made in the UK - err, a lot of debt) a single time. We're a global economy now and we have to look beyond our own frontiers.

The Head of the ECB has just gone cap in hand, begging to the Chinesers, like some modern day Gallic Oliver - consider youwself, at 'ome!

Sell it cheap and sell a lot of it that way we can make a profit on a 1p to £1 bottom line!