I have eaten yum asia rice for years. I love it, but their packing is shocking! I have had two orders from them via amazon that have been rattling around in a box without any inside protective paper o... See more
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We are the number one seller of Yum Asia premium rice cookers, thermal ware and Zojirushi products in the UK, USA and Europe. We also sell rice, accessories and are behind the best selling Greedy Panda recipe book and blog.
Middleton Grange, TS26 0AW, Hartlepool, United Kingdom
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Love my YumRice Cooker, cooks lovely rice. The securing clip in the lid had snapped. I was two weeks out of warranty. They could have done what many companies would have done and said "out of warranty" or we'll give you a voucher towards a new one. They sorted the problem out, and replaced the machine.
EXCELLENT customer service from Louise, who answered my emails within a day at the latest. Pity other companies don't give such great service.
Good customer service.
Had an issue with a screw falling out from the rice cooker bowl (Bamboo model) . CS Advised that this was likely due to an issue with the bowl rather than just needing a replacement screw and offered a replacement. Received this a couple of days later with UPS
Email replies were fast throughout.
I purchased a Yum Asia Fuji UMAI because I was looking for a premium-quality rice cooker. Unfortunately, my experience has been very disappointing.
This is now the second ceramic inner bowl that has developed severe chipping and peeling of the coating despite careful use and hand-washing only.
I contacted Yum Asia, provided photographs of the damage and asked for the case to be reviewed and the bowl replaced.
Yum Asia’s response was that inner bowls are considered highly wearable parts and are therefore covered by their warranty for only six months.
I pointed out that this was already the second bowl to fail in a similar way and asked for the matter to be reviewed beyond simply applying the six-month warranty period. The case was subsequently reviewed personally by one of Yum Asia’s co-owners.
The final decision remained that no replacement would be provided.
What I find particularly disappointing is that Yum Asia acknowledged that they cannot know exactly what caused the damage, while nevertheless considering it most likely to be related to wear, usage or care.
This is difficult for me to reconcile with Yum Asia’s own product descriptions, which promote their ceramic inner bowls as durable and hard-wearing and state that, when treated correctly, they should not flake, tarnish easily or disintegrate.
I understand that inner bowls are subject to wear and that companies have warranty policies. However, when the same component fails twice under careful use, I would expect a premium manufacturer to at least take the possibility of a durability or material issue seriously.
Unfortunately, I have now lost confidence in both the product’s durability and Yum Asia’s approach to customer complaints.
I will not purchase another inner bowl or another Yum Asia product. I will replace the rice cooker with one from a different manufacturer.
I am sharing this experience simply so that potential customers can take it into account when deciding whether Yum Asia is the right brand for them.
Edit on August 25
Due to how they treat me after blaming in public
One final point I feel is important to add:
This is not something I have only come across here on Facebook. I have also seen reports on Reddit and Instagram from customers describing peeling or deteriorating coatings on Yum Asia inner bowls.
What disappoints me even more is the striking similarity in how these complaints appear to be handled: rather than seriously considering whether there could be a quality or durability issue, the focus seems to shift towards questioning how the customer used or cared for the product.
In my case, I never demanded a free replacement. I asked Yum Asia to investigate the matter and consider whether there might be a way to address it. Not even a goodwill gesture or any other form of accommodation was offered.
After 58 years of life and many years as a customer of different brands, I can honestly say that I have rarely experienced such a dismissive and customer-unfriendly approach.
That, ultimately, is what has disappointed me most about Yum Asia – even more than the damaged bowl itself.

Reply from Yum Asia
Extraordinarily poor service. I ordered this rice cooker almost 3 weeks ago on the basis that it would be delivered in 2-3 days. DPD messed up the delivery and Yum Asia are trying to make me wait in limbo while they wait for DPD to compensate them for the lost delivery before they'll replace/refund the lost item. This is not consistent with the Consumer Rights Act 2015 - they must resend or refund the lost item and under law should not make me wait for DPD internal investigations process to be completed.
Probably a good rice cooker if you actually get it, 100% a terrible company to try to deal with.
I sub

Reply from Yum Asia
Terrible customer service and not reliable service
1. Terrible customer service
I had an issue with my order delivery, hence, emailed the customer service for more details. It turned out to be the issue with DPD. Instead of investigating the issue, they blamed me straight away.
I then asked how to raise a complaint. Below are my wordings in the email, which in my opinion, are still polite “Thanks for getting back to me. Could you please advise how I can raise a complaint, as I’m not satisfied with both the delivery service and customer service.”.
They then got back to me and threatened like this
“I am the customer services manager. I can refer you to my supervisor, but he is likely to be less sympathetic. He wanted to cancel the order you placed yesterday straight away and not permit delivery to your address at all, but I convinced him to give another chance for this delivery to hopefully go well.
Any complaints regarding DPD would need to be submitted direct to them.“
It’s totally unacceptable to speak to your customers like this.
2. Unreliable service
Due to the first order not delivered to me ( which was not my fault), the customer service manager advised me to place a new order as they cannot send a replacement. I did follow the instruction and paid for a new order the next day.
After 2 days, they SILENTLY CANCELLED my order without noticing me (i.e. no email or text at all). If I didn’t check the tracking, I wouldn’t be able to find out and keep waiting. It was only when I emailed them to confirm whether they requested the cancellation, they admitted that. It was totally against customer rights. I paid for the product fully but did not receive it and got hold of my money for a week now.
Again, this is unacceptable behaviour towards customers

Reply from Yum Asia
Their $100 rice cooker is garbage and their customer service is rude. My rice cooker keeps popping open while it cooks and they refuse to refund me, even after I sent them a video.

Reply from Yum Asia
I have a Zojirushi rice cooker still working well but Yum Asia won't sell spares as I got it from Amazon not them. Unfortunately, it feels like an abuse of monopoly.
Edit: it's not simple to me. First time in my lifetime I've heard of a company not able to sell spares to anyone. Not sure what the "legal obligation" mentioned is: if it is in contract with Zojirushi, I'm not a party to that contract.
Edit: OK so it was nonsense because it's manufacturers that have the duty under right to repair not sellers.
Edit: So it's the "importer that first places the regulated product on the GB/NI market or puts it into service" in the absence of the manufacturer being present or authorised retailer. So it could in fact be Yum Asia who have the legal duty but not the sellers in general.
I don't know why they're complaining about an edit ping-pong. I want to buy parts from them. They have made it clear that they will not sell them. They may, based on their website, be the first importers, so the duty may be with them.
"In the early 2000s we dreamed up the idea of introducing Zojirushi premium rice cooker technologies to the UK"
"Under the EU Right to Repair Directive, non-EU manufacturers must appoint an authorized EU representative; if they do not, the first importer of the product assumes full legal responsibility for repair obligations, spare parts, and consumer rights"
If you say you're not the first importer, who is?
Edit: "angry" seems over the top. They are unsure why I am unhappy that they refuse to sell spares, when, they have perhaps more likely than any other company present here to have that legal duty. I hope it is obvious to any reader.
Edit: Funny how they have not said who the first importer of Zojirushi rice cookers are, if not them, and kept repeating the same thing. ;)

Reply from Yum Asia
I had a fantastic experience working with the Yum Aisa team. From the very first interaction, they were professional, responsive, and incredibly helpful. I truly appreciate their dedication and would highly recommend Yum Aisa to anyone looking for reliable and trustworthy service!
I purchased a Sakura rice cooker on Amazon more than one year ago. It's the best cooking tool ever, and it has transformed the way we plan our meals completely. I use it every day, if not every meal. I also adore all the tips and instructions we find on the website to cook much more than rice. And what's best than to prepare everything and chill, knowing that it will keep our meal perfectly warm.
Recently, our precious Sakura stopped working, indicating an E2 error, which can come from water trapped somewhere or a thermal prob if I'm not mistaken.
Anyway, I reached for the customer service, and I was a bit stressed because if Yum Asia does offer a 2-year guarantee, some companies make it hard to use it.
Louise took my request in charge and wow, she has been the best! She guided me with simple questions about the way I use the device and easy manipulations to make it work again. It wasn't successful, alas. So after having sent the requested video of the error (super basic, they don't ask that to trick you, but to help you), she sent me another, brand new, Sakura rice cooker. I got it LESS than 48 hours later!!! Like WOW! From the Netherlands to France!
Many companies can make great tools, but one that does exactly that AND provides a top-level customer service, that's really wonderful. Also, let's be honest, even the best devices might have issues at some points.
I'm comforted now that I did good bragging all the time about my rice cooker to convert my friends to Yum Asia, and getting one as a gift for my family.
They do have legal obligations, that's true, but they go way further to give the best experience.
Thank you very much to Louise! Please give her a raise <3
I have been their customer for 5 years and had 2 of their products. This time I wanted to buy directlt from them instead of Amazon but with shipping prices it ends up more expensive. So I wrote to them to see if they can give me welcome discount to make their price competitive. They did not care whatsoever and respond did not have any common courtesy. Would avoid buying from them directly. Specially given the fact that my first rice cooker ended up smoking and it was Amazon who refunded me the money.
Reply:
The moment you sent the first reply in the email, I lost all interest i buying from YUM asia. This review here is not to blackmail but to share my experience with others. Now you are gaslighting me here and calling me a lier.
I will provide the order number for both of my purchases in Amazon so that Trustpilot can see it as I am sure you will try to get this review removed.
304-5784991-4935510 november 2021
This is the one that started smoking
303-4009936-3561127 april 2023
This is the replacement that was bought after amazon refunded first one. I imagine if I didnt purchase this from Amazon you would not honor the warranty.
@trustpilot I can see that the business has tried to remvoe my order numbers as saying it is someone elses order number, these are are my orders and I have the documents to proof it.

Reply from Yum Asia
Great customer service! Quick to answer, quick to solve the problem as well!
ordered the panda mini cooker because i live alone in a small flat and fast shipping too.
bought the bamboo induction rice cooker as a wedding gift for my brother
The Zojirushi rice cooker itself is an absolute dream and makes flawless sushi rice.The delivery was delayed by a day due to the courier going to the wrong depot but once it arrived the product quality was undeniable.
I ordered a product but received the incorrect prong. When I reached out to ask for the correct one, the customer service was incredibly rude and refused to provide any support or acknowledge their error. It turned out there is a different website for EU and UK but this was not mentioned at any time of my purchase but was advised it was customers fault.

Reply from Yum Asia
The onsite quiz helped recommend us a Panda rice cooker in sage green which is good so far.
I’ve owned a Sakura for a year now and have loved the whole experience. It’s got loads of settings to try, we particularly love the Crust setting and soup maker. I’d go as far to say that I’m addicted as its even come on holiday with us (it’s got a great carry handle)
I had an issue with the lid recently and the customer service team were fabulous, no quibbles just efficient and responsive.
These are now my favourite gift for family and friends.
I got my order of Tsuki rice cooker with the solid ceramic pot and it's been put to good use now without any issues.
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