Shopping for a diamond is definitely harder than one might think. I went to a few shops around town and had a great experience with one local dealer. However, after doing vast amounts of research and finding Brilliance.com, their prices, the ease of use of the diamond guides, and their diamond selection was tough to beat. I can definitely understand people's hesitation with shopping online for such a high dollar item but it's a simple proposition. Save 1k plus on exact same/ comparable diamond from highly reputable online dealer! Same 30 day refund and upgrade policy.
Shop around, online or brick and mortar but if i'd had to do it again, i'd do it exactly the same! Plus, no complaints whatsoever from my fiance after seeing the GIA report with all the top specs! That's my 2 cents.
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