Smiirl Reviews 2,867

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 131 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product for its engaging nature and its ability to attract attention and spark conversations. Many people appreciate its aesthetic appeal and the tangible way it represents growth, with numerous users reporting an increase in social media followers. The setup process is generally described as easy and user-friendly. The staff and customer service team are frequently highlighted for their helpfulness, patience, and quick, professional responses, even when issues arise. However, some people were dissatisfied with the product's functionality, reporting difficulties with setup, units not working, or being delivered faulty. A few other people also felt that the update speed of the counter was underwhelming, leading to awkward interactions.

What people talk about most

Product

Reviewers mention positive feedback about the product, often highlighting its nostalgic, eye-catching design... See more

Staff

Clients share positive opinions on staff, consistently praising their helpfulness, professionalism, and quick... See more

Customer service

Reviewers highlight positive aspects of customer service, frequently praising the support team for being... See more

Social media

People report positive experiences with social media. Many customers praise the Smiirl counters for... See more

User experience

Users describe positive interactions with the user experience. Many customers find the product fun,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Our experience with Smiirl has been great since day one. The follow-up for the billing & delivery of our Facebook & Instagram counters was so efficient. Fast & secure delivery. Easy set-up via a user-... See more

Rated 5 out of 5 stars

Absolutely love our SMIIRL Facebook Counter! The quality is top-notch, setup was super easy, and seeing our follower count displayed in real time is such a powerful (and motivating) touch. It’s also... See more

Rated 5 out of 5 stars

I’ve been a Smiirl customer right from the beginning and have bought 4 over the years. They attract attention in a cool, non-intrusive way. They’re easy to set up – I even have a custom one that... See more

Company replied

Rated 5 out of 5 stars

I had difficulty connecting my Instagram counter. I sent an email and the team promptly responded back; scheduling me a time to review what was wrong. I was walked through fixing my settings. I’m not... See more


Company details

  1. Promotional Item Store
  2. Social Media Agency

Written by the company

🇺🇸 Ten years ago in Paris, we launched Smiirl to bridge the gap between online engagement and physical spaces with our unique displays. “Smiirl,” a quirky blend of Social Media Integrated In Real Life, reflects our commitment to enhancing community connections for businesses. Initially focused on supporting small businesses, we’ve since expanded our mission to aid businesses of all sizes globally. As we celebrate a decade of innovation, we’re excited to keep the momentum going and make it clap for the next ten years! 🇫🇷 Il y a dix ans, nous avons lancé Smiirl à Paris pour créer des affichages qui lient le virtuel au réel, avec une touche unique. “Smiirl”, pour “Social Media Integrated In Real Life”, souligne notre désir de renforcer les communautés autour des entreprises. D’abord centrée sur les petites structures, notre mission s’élargit désormais aux entreprises de toutes tailles, partout dans le monde. Célébrons ensemble une décennie d’innovation et préparons-nous à applaudir pour les dix prochaines années !


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 82% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

I purchased 1 new machine which worked…

I purchased 1 new machine which worked perfectly and 2 refurbished. Neither refurbished functioned correctly. They replaced the FB one immediately and offered great customer support. 5 stars so far.
Unfortunately, the customer service broke down at this point and the instagram ticker still doesn't work and we haven't been able to get ahold of anyone to get that fixed.
On top of all of this, nowhere was I made aware that this was a French based company while I purchased these so I was more than marginally upset to receive a $1600 tariff charge from UPS because there are new tariffs. My only issue was that I was not made aware of this cost before I purchased and had no way to know. I would not have purchased these had I known.

April 28, 2025
Unprompted review
Rated 4 out of 5 stars

Love the concept

Love the concept, Disconnects easy quickest reload is 20 seconds on high speed internet.

You can only use laptop to set it up, wont work via android phone tried several phones.

April 2, 2025
Rated 4 out of 5 stars

I saw this counter at a café and…

I saw this counter at a café and thought it was a really cool idea. When we opened our storefront, we promptly got the counter; it was really easy to set up and connect to our account. Unfortunately, what they don’t tell you is how often your number goes down. It is really discouraging to watch that number fluctuate up and down everyday. As of now we haven’t seen our number go beyond a certain point; in fact it’s actually lower than when we started a month ago and it’s not good for morale. Hopefully we figure it out and we start seeing that counter number go up, but us up right now really fun idea but not certain it was worth the money.

April 1, 2025
Rated 5 out of 5 stars

Such a cool addition to our brunch cafe…

Such a cool addition to our brunch cafe in Lisbon. Many guests are asking about it, we added a QR code next to it and many just want to see it flip :) It also has a clean design that fits well next to our coffee machine. Can't recommend it enough

May 1, 2025
Unprompted review
Rated 5 out of 5 stars

Small Business in Puerto Rico - Instagram Counter

I ordered the Instagram counter for my small business, Puerto Rico Scooter & Can Am Rentals. It arrived quickly to Puerto Rico (which is rare!) and the shipping was free (also rare!). It was easy to set up and my following has already increased by almost 10% in the first month: @puertoricoscooterrentals

I wish that Google Reviews was an available counter as those are more important to my small business. I also wish it had lights attached (we installed lights) and an optional sound. Would still very much recommend this product to drum up extra likes and followers.

May 2, 2025
Unprompted review
Rated 5 out of 5 stars

A Must-Have for Any Fun, Patient-Facing Office!

We have a Smiirl counter in every one of our five orthodontic offices, and it’s easily one of the most recognizable parts of our brand. Patients love watching the follower count flip in real time—and it’s become such a fun, interactive way to encourage them to connect with us on social media.

Beyond how eye-catching and well-designed the product is, the service and support from Smiirl have been consistently outstanding. For a small company, they go above and beyond, and we truly couldn’t be happier with our experience. Every time someone asks where we got our counters (which happens a lot), we’re more than happy to point them to Smiirl. Highly recommend!

May 1, 2025
Unprompted review
Rated 5 out of 5 stars

Really great product

Really great product !

The counter boosted our facebook page greatly ! Easy to set up and not cheap. Really great ! I would buy again.

December 14, 2024
Unprompted review
Rated 5 out of 5 stars

Love both of my Smiirl counters

Love both of my Smiirl counters. It's an easy way to measure my goals for subscriber counts and show them off to the rest of the world. Having an API is great as well, so I can automate my counter based on whatever metric I want. Loved my first one so much I bought a second :)

May 2, 2025
Unprompted review
Rated 2 out of 5 stars

Bought a custom counter

Bought a custom counter. Documentation seems a little weak for how to set up.
Also, when incrementing a number, it changes the number starting from left to right. The number change should be right-to-left, or give me the option to choose how I want to change it. Also, for custom, I would like the option to use a blank space, but don't see how this is possible.

March 26, 2025
Rated 5 out of 5 stars

Great Quality, Easy Set Up

We ordered an Instagram and Facebook counter. They are very aesthetically appealing, great quality, and came quickly (we are in Canada and they were shipped from France). The set up instructions were easy to follow and we were up and running without any issues.

March 25, 2025

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look