Verified
Been using James Wellbeloved products for years but have been ordering directly from them for about 2 years now via a subscription service. It’s easy to use; you can amend or skip deliveries in a matt... See more
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews.
Review summary
Based on reviews, created with AI
See what reviewers are saying
Verified
Good food & competively priced My cat is a convert after living her life on other vet recommended diets she started vomiting. I belive the food she was on had changed their ingredients I started fe... See more
Verified
Quick delivery. Delighted to receive this order direct as my cats adore these biscuits which have been out of stock at Pets At Home for several weeks now. Two happy elderly cats now they have their fa... See more
Verified
As the delivery man decides we lived at a different address, ie. Delivered to wrong address I contacted Welbeloved. I did eventually find my order soak I wet outside the wrong house. The company apo... See more
Company details
Written by the company
Naturally healthy pet food. Made in the UK with wholesome, delicious ingredients, delivered straight to your door. For the past 30 years, pet owners have trusted us to help keep their four-legged friends happy, healthy and full of life. Here at James Wellbeloved, we make wholesome, delicious food to help your pet eat better and live better. Our tasty recipes are made with simple ingredients and are full of goodness. Because it’s only natural to want your pet to love their food and live a healthier, happier life.
Contact info
3D Dundee Road, SL1 4LG, Slough, United Kingdom
- 0800 731 2301
- help@wellbeloved.com
- wellbeloved.com
4.5
Excellent
5K reviews
Replied to 98% of negative reviews
Typically replies within 2 weeks
3-star2-star1-starcat
Redirected
Used to be good but not any more.
Our 3 cats all loved the turkey and rice adult dry food but since the recipe changed, not any longer. Everything has gone downhill with James Welbeloved since the website overhaul, with the food never being in stock any more and nothing seems to work like it used to subscription wise. It's almost like it's been taken over by another company with no experience of pet food. Look at the recent reviews, nearly all bad. I've had to find a new sensitive food but it has worked out well as it's cheaper.
Date of experience: July 22, 2025
Reply from James Wellbeloved
Thank you for taking the time to share your feedback with us, Ian. We’re really sorry to hear about your experience with our products and services.
We understand how important it is for your cats to enjoy their food, and we’re disappointed to learn that the recent recipe change hasn’t worked out for them. At JAMES WELLBELOVED™, we’re dedicated to creating naturally healthy food that will keep your pet full of energy, enjoying life, and by your side for years to come.
Regarding the website and subscription issues, we acknowledge the challenges that have arisen since the upgrade. Please rest assured that we’re working hard to resolve these to ensure a smoother experience for our valued Pet parents!
We truly appreciate your loyalty to James Wellbeloved and are sorry to see you go. If you have any further concerns or if there’s anything we can do to help, please don’t hesitate to reach out to u. Your feedback is invaluable to us as we strive to improve.
Best wishes,
Team Wellbeloved
The warnings are true!
I have always fed my pets JWB as a trusted brand with great results in both my cats and dogs. However my collie who has had it since a puppy has now reacted very badly to the change in recipe, having terrible diarrhoea for days. I didn’t want to believe the online ‘scare mongers’ but unfortunately all the recent warnings and criticism now appears true in my usually young, fit and non temperamental collie.
Will NOT be using it again. VERY disappointed.
Date of experience: July 22, 2025
Reply from James Wellbeloved
Thank you Mrs Leslie for bringing this to our attention.
We genuinely appreciate your loyalty to James Wellbeloved and are truly sorry to hear that your collie is not well. We understand how concerning it must be to see your beloved pet unwell. To assist you better, we’ve requested more details through Trustpilot to contact you directly.
At James Wellbeloved™, our commitment is to provide naturally healthy food that keeps your pets vibrant and enjoying life by your side for many joyful years.
We occasionally refine our recipes to enhance taste, nutritional value, and ingredient quality, always keeping in mind the well-being of your beloved pet.
We understand how important it is for our recipes to meet the approval of your furry companions, and we are pleased to assure you that our new formulations have been thoroughly tested and embraced by pets with enthusiasm.
Your satisfaction and peace of mind are our top priorities, and we want to ensure your concerns are addressed! Best wishes,
Team Wellbeloved
Have Siamese cat as a new addition and…
Have Siamese cat as a new addition and came with an introduction card offering a free bag of dry food. They definitely got the request because il receiving emails bot one week later and no sample. Sent two emails for help, no answer. Tried their direct telephone number 10 times and never get through. Just asks me to leave a message. For a company of Mat’s status this is terrible service. How not to run a company.
Date of experience: July 01, 2025
Reply from James Wellbeloved
Thanks for bringing this to our attention, Kevin! I’m really sorry to hear about your experience, and I want to sincerely apologise for any frustration this may have caused you.
I’ve shared your feedback with our Breeders Team because it’s important to us that we get this right. We truly appreciate you taking the time to let us know.
Best wishes,
Team Wellbeloved
Recipe and brand ruined unfortunately
I've been feeding my kitty James Wellbeloved for over 9 years, and he's always been so happy with it, no issues at all. The look and smell of the food used to be amazing: light in colour, with a slight sheen of oil and a lovely aroma (even to me).
Now it looks dull, dry, and has unpleasant smell. I'm currently trying to stock up on older batches from Amazon just to make a gradual transition to something new. It's such a shame.
Cats like mine have extremely sensitive stomachs, and it took me ages to find something that worked for him. It feels unfair to suddenly change a formula that so many pets rely on.
Date of experience: July 07, 2025
Reply from James Wellbeloved
Thank you for sharing your experience with us. We’re sorry to hear about your concerns with the recent changes in our product. It’s wonderful to know that your kitty has been happy with James Wellbeloved for over 9 years, and we understand how important it is to find the right food for pets with sensitive stomachs.
We want to assure you that the health and satisfaction of pets are our top priorities. Any changes we make to our recipes are carefully considered and tested to ensure they meet our high standards. We’re committed to providing naturally healthy food that supports pets in living their best lives.
To better understand your concerns and assist you further, we’ve requested additional details through Trustpilot so we can reach out to you directly. We appreciate your feedback and are here to help with any questions or support you may need during this time.
Thank you for your loyalty and understanding!
Best wishes,
Team Wellbeloved
Disappointed
Very disappointed with the latest purchase of James Wellbeloved turkey dry senior cat food. I have been feeding my 12 year old cat this for years and now he won’t touch the new bag that cost me £17.49 from Pets at Home, apparently not only has the packaging changed, the recipe has also. So goodbye to James Wellbeloved and now looking for new brand of cat food.
EDIT: Just to say after a couple of weeks persevering Seb is not eating James Wellbeloved again!
Date of experience: June 19, 2025
Reply from James Wellbeloved
Thanks for leaving your review, Julie.
We are sorry to hear about your concern about our recent product changes and to hear that your furry friend seems to not like the food any longer. To better understand how we can support you and your cat, we have passed your feedback to our team who will get back to you soon.
At James Wellbeloved, we’re committed to developing delicious products and want to make sure that the packaging for those products is as environmentally friendly as possible.
We want to care for nature and are proud to say that our smaller bags of 1.5kg and 2kg are now made with single plastic material meaning they can be recycled. Whilst our larger bags are not currently recyclable we have been able to manufacture our 15kg bags to use 34% less packaging than before and already our dry factory based in Castle Cary is using 100% renewable energy.
Best wishes,
Team Wellbeloved
Verified
My cats refuse to eat this food …
We have two adult cats and following reading a review of how little meat is in high street cat food brands, I splashed out on 40 pouches of your cat food. It has been nothing short of a disaster - neither cat will touch it! They sniff it and walk away. I have tried mixing it with their previous cat food, same effect. Clean bowls, same effect. They WILL NOT eat it. I don’t understand how this is possible and am really disappointed to have wasted so much money.
Date of experience: January 13, 2023
Reply from James Wellbeloved
Thank you Melanie for bringing this issue to our attention and we are sorry to hear that your furry friends are not getting on with their food. We do apologiuse for the inconvenience caused. Please be aware that a lot of care goes in to making our food and just like us , some cats can like one flavour and dislike others. Please kidnly consider trying other flavours here https://bit.ly/3XoLQu0 to ensure your furry friends don't miss out.
Very upset & disappointed…
My elderly cat will only eat dry kibble but last year he needed six teeth extracting. The James Wellbeloved Adult Fish was excellent for him, perfect because the kibble was very small & easy for him to eat despite the dental extractions.
I’m now very upset as James Wellbeloved have changed the kibble size on this product to a larger one that my poor cat is really struggling with. I’ve spoken to the customer service team about my disappointment & told my complaint will be logged. I urge other customers to call them too to complain if they are also unhappy with the product changes. I’m now desperately phoning & emailing any shops to see if I can obtain some bags of the “old” product.
Date of experience: May 07, 2025
Reply from James Wellbeloved
Thank you for reaching out and sharing your experience with us, Judy. We understand how important it is for your elderly cat to have food that is easy to eat, especially after dental extractions. We’re sorry to hear about the difficulties your cat is experiencing with the new kibble.
We appreciate your feedback and want to assure you that we take your concerns seriously. Our customer service team has already contacted you to provide further information and offer support. We are committed to helping you find a suitable solution for your cat’s needs.
Your insights are invaluable to us, and we are continuously working to ensure our products meet the needs of all our pet parents!
Warm regards,
Team Wellbeloved
New recipe is terrible
New recipe is terrible! I’ve been buying James Wellbeloved cat dry food for years, but sadly they’ve recently changed both the recipe and the shape of the kibble. The new formula is terrible - why compromise on quality to cut costs when it means losing loyal customers? My cat won’t touch it now, and I won’t be buying it again.
Date of experience: May 06, 2025
Reply from James Wellbeloved
Thank you for bringing this to our attention, Monta. We’re very sorry to hear that your cat is no longer enjoying her recipe. Just like us, pets can be particular about their food preferences.
If the kibble shape has changed, it will be clearly indicated on our packaging with a new 'shape' icon. We understand that it can be confusing if you’ve been accustomed to a certain shape for years, but please rest assured that you will still receive the correct variety.
Our goal is to provide the highest quality nutrition for pets while also offering great value for pet parents. To achieve this, we occasionally adjust our recipes, balancing factors such as taste, nutritional profile, and ingredient quality and availability.
If you would like further assistance in choosing the best food for your furry friend, please don’t hesitate to reach out. We’re here to help!
Best wishes,
Team Wellbeloved
really poor delivery service.
I have never received my latest order even though you have claimed by email that it has been delivered. last month my order was delivered to the wrong address and this month not at all. this is not a good service and I am requesting either I receive the order I have now paid for or a refund. due to the poor service I have now decided to purchase the cat food for our cats from elsewhere. I can't rely on the order arriving in time especially like this particular occasion where I have had to purchase cat food from elsewhere otherwise our cats would not have any food over Christmas.
Date of experience: December 23, 2022
Reply from James Wellbeloved
Thank you for bringing this matter to our attention. We are sorry to hear that though your order was delivered, you didn't receive it. We have passed on your feedback to a team member who will contact you shortly. We do apologize for the inconvenience.
Verified
My cat enjoys the dry food but not the wet…
I bought wet and dry cat food because my cat has started showing signs of food allergies
I followed the changing food in fifths rule to ease her into the new wet food but she kept ignoring the meat pieces and when offered a choice between old and new flatly refused the James Wellbeloved eating only her old food which promptly made her sick
On a positive note she adored the dry food so now I just feed her that
The food I ordered was packaged well and arrived quickly
Date of experience: August 16, 2023
Reply from James Wellbeloved
Hi Karen,
We’re sorry to hear that your cat has been poorly, and I hope she’s feeling better now. Just like us cats have likes and dislikes, maybe she might prefer a different flavour in Turkey or our jelly variety in Chicken if she doesn’t have any allergies or intolerances to them. We hope this helps, if you need more advice on our products please don’t hesitate to email us at help@wellbeloved.com Best Wishes, Team Wellbeloved.
£17 for a bag of cat food!
I purchased a bag of dry cat food (kibbles) which was nearly £17! which is well over priced! As they don't offer smaller portions for your cat to try and if your cat doesn't like it, then you've wasted £17 which is what happened in my case. I complained to the company that they are charging too much and should supply taster portions, but they don't seem to care and I also thought that this was a British company, but they're actually Albanian!
Date of experience: March 07, 2025
Reply from James Wellbeloved
Thank you for taking the time to write to us with your feedback on our prices, Carol!
We're committed to creating naturally healthy foods that will keep you full of energy, full of life and by your side for years to come, and we'll always do our best to keep these costs as low as possible. We work with individual retailers to promote our products throughout the year, making sure we offer the best variety of our products at an affordable price for our consumers and making it easier for them to find them.
We are sorry to say that we are not yet able to offer sample bags, but we hope to do so in the near future!
In the meantime, we have launched our exciting Loyalty Club, where as a member you'll receive points and exclusive rewards every time you shop with us, which you can read more about here: https://wellbeloved.com/pages/loyalty-programme
James Wellbeloved is, as always, made in the UK, but not all of our representatives are exclusively British. Please let us know if you have any further questions and thank you for your understanding.
Best wishes, Team Wellbeloved
Change if packaging have they changed ingredients?
IV bought JWB for years having found it to be the only brand my two cats love! However since the change of packaging one of my cats who never has issues has been suffering with diarrhea and vomiting. IV made no other changes to there diet and there indoor cats so I know what their eating. They usually eat every last one but have starting leaving some behind. They state that the recipe hasn't changed however after much research I found that they have changed the dog food formula on changing the packaging so likely the same with the cat food. Looks like I'll have to find something else..
Date of experience: January 31, 2023
Reply from James Wellbeloved
Thank you Katherine for bringing this to our attention! We are sorry to hear that your cat has been poorly and we hope will be feeling better soon. We would like to reassure you as you have mentioned that only our packaging has changed and that we have made no changes to our recipe. As we are a hypoallergenic brand we always use a fixed formula in our diets. It means that the ingredients don't vary from one batch to the next and all of them are listed on the pack. Our dog and cat foods are all hypoallergenic. It's really important that you can expect the food bought today to be the same as it was last time. It avoids the risk of any tummy upset which might happen if the recipe changed. We would like to understand more so please could you email us some more information about your cats as well as the product details.
Verified
Poor courier service meant cancellation
I regularly buy James Wellbeloved food for my cat and dogs. I chose to order online direct from James Wellbeloved but on two occasions food was not delivered as the courier said I wasn't in (when I was). I have had to cancel the order now. I have now bought the food elsewhere. James Wellbeloved did offer to send it out again but after two times of staying in and being told that I wasn't in - I had had enough. Other couriers delivered without an issue all week.
Date of experience: January 20, 2025
Reply from James Wellbeloved
Sylvia, thank you for bringing this issue to our attention. We are very sorry to hear about your recent delivery experiences. We have forwarded your feedback to our external courier partner so that the appropriate teams can address this issue ensuring that consumers do not encounter such experiences in the future.
Again huge apawlogies for the inconveniences caused!
Best wishes, Team Wellbeloved
Verified
Fussy felines
I am always looking for something new and tasty for my two elderly sister cats and had high hopes for the salmon in gravy but both my cats turned their pussy cat noses up at it after one sniff and walked out of the kitchen in a huff! They are very fussy but it was disappointing.
Date of experience: April 02, 2024
Reply from James Wellbeloved
Thank you Jayne for your feedback. We are sorry to hear that your furry friends didn't get on with their food. We apologise for the inconvenience caused. when switching your pets over to a new food, it can take a little while for them to transition. We would normally advise to gradually increase the food over a longer period. You can have a look at our transition guide on our website and you can also chat with our pet nutritionist who can assist you with the transition process before you try again.
Wet patches on JWB cat grain free Turkey biscuits
I am having trouble with JWB grain free Turkey biscuits. Sometimes i can buy a bag and it stays dry but often, after a short time of opening, moisture appears on many of the small biscuits and my cat goes off them. We all know that moisture like this can cause mould, which is dangerous and my cat's not been well. Very disappointed as I've been buying these for 3 years with little trouble until recently. The RSPCA recommended I keep my cat on them when I got him from them so not sure what else to try!
Date of experience: August 24, 2022
Reply from James Wellbeloved
Thank you Wendy for your review and bringing this to our attention. We are sorry to hear you have experienced this and would like to get in touch with you. Could you please be so kind and send us an email to help@wellbeloved.com with subject line "Trust Pilot review" and your order number? We will investigate and get back to you as soon as possible. Thank you!
Verified
Excellent delivery service
Excellent delivery service. Fast and efficient. My cat really likes the Lamb with gravy sachets for Adult cats. Unfortunately she's 12 years old and is really in the Senior category. But there wasn't a gravy option for her in her category, and she won't eat the chicken in jelly.
Date of experience: July 20, 2023
Reply from James Wellbeloved
Hi Ann,
Thank you for your great feedback on our delivery service. We appreciate that just like us our furry friends can have likes and dislikes! We’d like to suggest our Grain Free Senior Turkey in Gravy pouches here: https://wellbeloved.com/collections/wet-cat-food/products/grain-free-senior-turkey-in-gravy-wet-cat-food-pouch We hope this becomes her new favourite! Best Wishes, Team Wellbeloved.
One of the few manufacturers selling…
Were once one of the few manufacturers selling single protein lamb cat food but discontinued it without any warning.
I appreciate the principle of business that it has to be viable commercially to produce but no warning whatsoever about no longer producing.
My cat has an allergy to chicken and fish which is in every cat food possible and have only found N&D lamb biscuits going forward.
Update: thanks for the unhelpful advice. Some advance warning of discontinuing the product would have been helpful.
Date of experience: March 07, 2024
Reply from James Wellbeloved
Thank you for your feedback. Sadly, we do not currently offer any Grain Free adult lamb cat wet food as it has been discontinued. We apologise for the inconvenience caused. It seems as though it completely ran out at other pet shops, we normally recommend so If you have any concerns over your pet's diet we advise speaking with your vet.
Ordered and paid £34.99 on the 14 Dec
My delivery has just turned up I appreciate it is Christmas and postal strikes etc but it has arrived. Have fed J W for years ,no better food , will continue to feed it. Please have a happy Christmas to all involved in getting my biscuit to happy cats,
Date of experience: December 18, 2022
Reply from James Wellbeloved
Hi there, we're terribly sorry to hear this and want to put this right as soon as possible! I'll send through an email now inviting you to provide some more details to help us identify your order in the system, if you could please kindly respond to that we'll be able to look into this and help out as soon as possible. Many thanks.
Gives our kitty D&V since rebrand
We have bought JWB for years for our cars, with it being one of the only brand ms that my cats love. since the change of packaging my cat who never has any digestive issues has been suffering with severe diahorrea and vomiting. We have made no other changes to her diet and she is an indoor cat, so we know know that she hasn’t been supplementing her food. She’s usually a cat who eats every last biscuit, but has started leaving some behind in the bowl. When the bag was changed, JWB stated it was only a packing change and there was no alterations to the recipe. However, did some digging and have found so many families in the same position as us - where pets have suddenly developed digestive issues when eating this food, which is cured when swapped onto an alternative brand. We’ve also found that JWB have changed the dog food formula when changing the packaging, so possibly the same with their cat food. Frustrating that JWB are continuing to insist that there has been no change to their ingredients despite many reviews indicating an issue since their rebrand. We won’t be buying anymore.
Date of experience: March 04, 2023
Reply from James Wellbeloved
Hi Zoe, I’m sorry for the delay in getting back to you and to hear that your cat has been poorly, I hope she’s feeling better now. I’d like to reassure you that only our packaging design has changed and that we have not changed our formula. We always use a fixed formula in our diets. It means that the ingredients don't vary from one batch to the next and all of them are listed on the pack. Our dog and cat foods are all hypoallergenic. It's really important that you can expect the food bought today to be the same as it was last time. It avoids the risk of any tummy upset which might happen if the recipe changes.
We are naturally concerned so if possible, please could you provide us the product details from the bag including the batch code and best before date (located at the bottom of the bag) as well as the barcode to the following email address: help@wellbeloved.com
Once we have this information, we can make our Quality Team aware and get them to look into this as soon as possible!
Best wishes, Team Wellbeloved.
Verified
Nothing wrong with your attention to…
Nothing wrong with your attention to detail. I am very happy with your products so is my cat. He will not eat anything else only James Welbeloved. Your customer service is excellent.
Date of experience: March 18, 2024
Reply from James Wellbeloved
Thank you Shirley for your feedback. We are delighted to hear that your furry friend enjoys our products. Please do not hesitate to contact us if you need further assistance.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.