Banner for boohoo

boohoo Reviews 

208,054
•
TrustScore 2.5 out of 5

2.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 3,827 reviews, most reviewers were unhappy with their experience overall. Consumers frequently complain about severe delays regarding their money, pointing out that waiting months for a refund is extremely frustrating and unacceptable. Furthermore, shoppers often experience unhelpful customer support, receiving automated responses and struggling to reach a real person when facing delivery problems. Many individuals also mentioned receiving completely wrong items, defective products, and materials that fail to meet basic expectations. Some reviewers were happy with the quick and friendly online assistance provided for resolving minor account or order queries. A few customers also appreciated finding affordable clothing options and smooth return processes for certain purchases.

What people talk about most

Customer service

Customers consistently note negative experiences with customer service, reporting extreme frustration with... See more

Order

Clients share profound dissatisfaction regarding order fulfillment, frequently citing missing items,... See more

Refund

People report negative experiences with refund processes, describing long delays, missing amounts, and... See more

Return policy

Customers reported widespread frustration with the return policy, citing unnecessary hassle, prolonged delays... See more

Product

Reviewers mention negative feedback about product quality and sizing issues, stating that items often look... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Ordered a dress was gorgeous.Tried it on fit perfect everywhere, which is rare for me, put it on cold rinse to take on holiday tomorrow.Got it hung up and the dress had shrank an inch shorter than the... See more

Company replied

Rated 2 out of 5 stars

There was a hidden fee of £7.60 called a 'worry free seal' fee. Which I've never seen before. Not only did I have to pay for delivery on an order over £100 but also had to pay to send it back. I con... See more

Rated 2 out of 5 stars

Delivery is honestly a scam. There is always an issue with next day delivery. Pay for next day delivery through Boohoo Premium, or even pay the additional DPD premium charge to not use Evri, only t... See more

Rated 1 out of 5 stars

The absolute worst company ever! Spent over £100 on a few co ords and paid for next day delivery....should have been here on friday and its now Tuesday and no package! Nobody to speak to. Contacted ev... See more


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Written by the company

boohoo is a global fashion destination delivering trend-led style for the digital generation. Since launching in 2006, the brand has become a leader in accessible online fashion, offering inclusive collections, competitive pricing and fast-moving styles for millions of customers worldwide.


Contact info

New season starts here.

New drops. Fresh fits. All eyes on you.

2.3

Poor

TrustScore 2.5 out of 5

208K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.3

All reviews

(208,054)

4,162 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

If I could of rated this experience a 0…

If I could of rated this experience a 0 star I would have…
I returned 2 items back to boohoo and only 1 item was refunded. I reached out on 5th September and they said wait 8 working days got a response for them to review footage of the return. Today 25/9 I reached out again and they have no update and told to wait a further 8 days. I am now out of pocket due to the incompetence of people sorting the returns!

September 25, 2026
Unprompted review
Rated 1 out of 5 stars

Dirty blouse

I ordered a co-ord, actually two, but one of them was dirty, with foundation, just the blouse, and when I send them a message about it they told me to wash it.

September 20, 2026
Unprompted review
Rated 1 out of 5 stars

The worst!!

The worst!!! First time ordering and they send me a size I didn't order. When I reached out to get it corrected they refused to correct the mistake. Complete waste of money. I would warn anyone wanting to order from boohoo, don't do it, it's a SCAM!

August 1, 2026
Unprompted review
Rated 1 out of 5 stars

I ordered a tracksuit and they sent me…

I ordered a tracksuit and they sent me the wrong size. I had to pay for delivery twice purchase next day delivery for £9.99 for the whole year which hasn’t activated onto my account been chasing it for over a month to help activate and customer service never respond. When they do respond the advise for me to wait an extra seven working days in which they don’t respond. When I chase up again, they make me wait a 7 days on the cycle goes on. The customer service is shocking. The items I usually purchase are good but when something goes wrong, there’s no possible way of resolving it.

July 31, 2026
Unprompted review
Rated 1 out of 5 stars

Boohoo is the worst online retailer!

Boohoo is the worst online retailer!! Strongly advise NOT to purchase anything from them as they’re absolutely crap!! Yes they have some nice clothes that may be cheaper than other retailers but their customer service is atrocious. You can only message via text or Facebook messenger only to be talking to an AI called KAI!! Absolutely diabolical. They take ages to respond asking the same stupid questions. I placed an order spending over £200 and they still charged a delivery fee. I ordered 6 items but received them in two separate parcels. I returned everything as they didn’t suit but had to send them back separately and pay to get them returned! Not my fault they delivered them separately and shouldn’t have charged me twice!! No other retailer charges to return items apart from BOOHOO! Clearly the name BOOHOO reflects the service they provide!! I got charged nearly £10 for delivery and returns! Rubbish rubbish rubbish!!!

September 15, 2026
Unprompted review
Rated 1 out of 5 stars

Don't Bother!

I ordered 2 pairs of Cowboy Boots. The sizing on their website suggests the base sizes are UK sizes, this was confirmed with a search of google.
My order invoice email confirms both items were size 5, the items came and were both UK size 3.
I emailed their customer service team and was completely ignored, I then texted them expressing my dissatisfaction with the lack of customer service and their error in the sizes they sent.
I returned the boots and just to rub salt in the wound had to pay $15 to return them for an error they had made.
After back and forth text messages with their customer service team they told me it was my mistake and I must have ordered the wrong size therefore they won't refund the return costs. Plus the boots were no longer available.
I have been shopping at Boohoo for almost 20 years and NEVER have I experienced service like this.
I'm not sure if something has changed within the company but I certainly will not be purchasing from them again.

September 21, 2026
Unprompted review
Rated 1 out of 5 stars

Impossible to return faulty item

Ordered a jumpsuit which was lovely but ripped open up the back and hour after wearing. Returning a faulty item seems to be practically impossible as after searching for an email for an age I'm yet to receive a reply after almost two weeks

September 13, 2026
Unprompted review
Rated 1 out of 5 stars

Indeed not recommended

Indeed not recommended. The quality of items is really poor and if you order something be ready to keep it. Otherwise they charge you a shipping fee + customs fee + 15 (!) EUR return fee. So you’ll end up paying more if you return then if you keep an item..

September 22, 2026
Unprompted review
Rated 2 out of 5 stars

Refunds take ridiculous amounts of…

Refunds take ridiculous amounts of time to process. Returned item received by them on the 11th of September and I’m still waiting for a refund. Automated messages tell you it’s ’moving through the process’ and can’t be pushed along. Once processed can take a further 5 days. This is poor performance and an awful customer experience.

September 23, 2026
Unprompted review
Rated 1 out of 5 stars

Scam! Money grabbers and not for customer satisfaction

Received order - incorrect items and missing items in the order so I must return most things. One thing I changed my mind as I was annoyed at the fact I did not receive what I paid for with other items and thought if I’m doing a return I may as well not hang on to it.

Considering the price of paying for delivery is €5.99 and having to pay EU customs charge, I was shocked to notice I had to pay another €2.99 for a return on the items given to me by fault of the company - nothing to do with my preference or just ‘not satisfied’.

After processing a returns label I then see that if I returned all items I would not have had to pay the €2.99 and wish I just returned everything now as I’m absolutely disgusted at the prices I’ve already paid, the service I received with incorrect items and then having to pay for the company’s mess up in returning wrong/missing items.

Will never order again!

September 22, 2026
Unprompted review
Rated 1 out of 5 stars

AVOID

AVOID - Returned 2 items in ONE parcel via InPost - only got refund for 1. The other item has vanished in their warehouse. Stuck in a bot loop for weeks - KAI just repeats the same script and human agents say they can't find my return using my TRACKING number. Proof of delivery provided and still no resolution. Shocking customer service.i will not be using Boohoo again.

September 10, 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely shocking!

Absolutely shocking!! Very disappointing experience with Boohoo. I ordered a pair of shoes that never arrived and was told I had to wait more than a month before anything could be done.

I have since tried to obtain a refund, but the only customer service available is an online virtual assistant, which has been completely unhelpful. I have repeatedly attempted to escalate the matter, but the complaint will not submit, and I have received no further response.

I am now left without the shoes and without my refund. The lack of accessible customer service and support has been extremely frustrating. I would not recommend ordering from Boohoo based on this experience.

September 22, 2026
Unprompted review
Rated 1 out of 5 stars

Can't do a simple thing

Renley& finn is the worst customer service person ive ever spoke to. It seems like they just copy and paste statements rather than actually looking into thinga They can't do a simple thing. Such as amend the postcode. Told me to contact the courier to amend the postcode but they cant? I requested to cancel the order straightaway but they can't do that either bc they want to send it out straight away but I said I dont want it if it goes to wrong address. Id avoid. Pretty little thing allows you to amend or change something so go there instead.

September 22, 2026
Unprompted review
Rated 4 out of 5 stars

First boohoo man order

First boohoo man order. Said I would receive a confirmation email but haven’t - checked junk etc not there. Next day still not there. Used contact information and selected what’s app message. Got immediate reply from Kai (virtual assistant) who confirmed the order and resent the email and advised it could take 24hrs to arrive. Sent order confirmation via what’s app to follow up if email doesn’t arrive. Email address is correct. Impressive response and hopefully accurate.

September 22, 2026
Unprompted review
Rated 1 out of 5 stars

Refused refund

I placed an order from Boohoo as having recently had a baby and being on maternity leave I needed new clothes that fit me and were affordable. Not all of the items fit and I went through the returns process. I returned a pair of shoes from Boohoo and also 2 items from PixieGirl which Boohoo stock. I have bought concession items from Warehouse and Oasis via Boohoo and following their returns policy have never had any problems.

I packaged my items and used the SINGLE QR code generated to return these items to Boohoo. I was only refunded the shoes and was told I had to separately return the PixieGirl items to their own warehouse, and was basically told in a matter of customer service jargon, “tough”.

They said they were not able to locate the PixieGirl items Somebody at that warehouse opened that package and had discarded those items and they are now charging me for it.

I have explained my personal financial circumstances to Boohoo and asked them to reconsider. They decided they would not look into it further and I am very disappointed in Boohoo as I have been a customer since 2013.

I am hoping that Boohoo will resolve this before I escalate this even further.

September 21, 2026
Unprompted review
Rated 1 out of 5 stars

Failed to deliver me my items.

Ordered next day delivery on Thursday for Friday. They didn’t bother to deliver. Monday I left for holiday for a week. Still no parcel. Parcel allegedly was delivered on Wednesday while I was away. Checked tracking and can see driver left my package on the high street. I came back of course it wasn’t there. Now fighting for a refund. Rubbish unreliable company.

September 22, 2026
Unprompted review
Rated 2 out of 5 stars

I ordered two pants

I ordered two pants. M size . The order came up as it is in the picture very nice. But the M size came out as extra large size. Crazy I wonder how they r large size looks like.

September 22, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look