The AA Insurance Reviews 

48,517
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 13,107 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the website for being extremely clear and easy to navigate, making the whole process of getting home and car insurance completely seamless. People also appreciate the very competitive pricing and great value, allowing them to secure solid coverage and save money compared to previous insurance providers. Some reviewers were not happy with online system limitations, mentioning frustrating difficulties when trying to update policy details or manage account setups digitally. A few other people also felt that renewal prices increased noticeably over time, leading them to look elsewhere for better deals.

What people talk about most

Price

Consumers find price to be very competitive, frequently highlighting significant savings compared to their... See more

User experience

Reviewers highlight positive aspects of user experience, frequently praising the platform as easy to... See more

Website

Users describe positive interactions with website, frequently noting that it is easy to navigate,... See more

Service

Customers consistently note positive experiences with service, highlighting competitive prices and... See more

Value for money

Customers had positive experiences with value for money, frequently highlighting very competitive quotes and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Went online to get car insurance. Forms easily completed. Quote was instant and very competitive with others I contacted. So I accepted there Quote. In minutes my pay monthly direct debit was set up... See more

Rated 5 out of 5 stars

Car insurance . . . my usual selection hiked their quote and I admit that I like loyalty. However, AA, very trustworthy, beat their offer . . . job done. Research complete.

Company replied

Rated 5 out of 5 stars

I was having an issue trying to set up my car insurance on line for reasons I won't bore you with! I phoned the AA for some assistance and spoke with Emma who was a star (and a real human!!). I can'... See more

Rated 5 out of 5 stars

Clear and concise information on the benefits of various levels of cover. This allowed me to make an informed decision about the level of cover that suited my needs. The added bonus was that I was ab... See more


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

49K reviews

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4.6

All reviews

(48,517)

12,643 reviews in the last 12 months

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Rated 1 out of 5 stars

I feel other customers should be aware…

I feel other customers should be aware of an important condition in AA Insurance's car insurance policy.

My vehicle was damaged while legally parked and through no fault of my own. However, I discovered that unless you can:

-Identify the other vehicle
-Obtain confirmation from the other driver or owner that they were at fault

you will still be required to contribute towards the repair costs despite paying insurance premiums. In my view, this places an unfair burden on customers who have done nothing wrong.

I was caught out by these conditions, which were not clearly highlighted during the purchase process and were instead buried within policy documents and information on AA Insurance's website. Although AA Insurance eventually agreed to waive the excess, they also indicated they intended to cancel my policy. This would have negatively affected my insurance record and potentially made obtaining future insurance more difficult and expensive.

While the matter was ultimately resolved, I found the AA insurances internal complaints process to be transactional, inflexible, and lacking consideration for the circumstances of the incident.

August 7, 2026
Unprompted review
Rated 1 out of 5 stars

We went with the AA because we thought…

We went with the AA because we thought big name can’t go wrong.But when we made a clam they told us it wont be done until December that will be over 2 and half months for a repair that’s ridiculous.
So we won’t be recommending or using again
You have been warned.

October 1, 2026
Unprompted review
Rated 1 out of 5 stars

Extremely disappointed with the AA

Extremely disappointed with the AA – an accident from 2024 and still no proper resolution

I am writing this review because I feel I have been completely let down by the AA and, after almost two years, I still do not have a proper resolution to my insurance claim.

I was involved in an accident in 2024 which was not my fault. There was CCTV/video evidence of what happened and the third-party insurer accepted liability. Despite this, I have spent the last two years trying to get my claim dealt with properly.

I have repeatedly had to chase the AA for information and progress. I have been passed between different teams and have struggled to get clear answers about what has actually happened to my claim.

What is particularly concerning is that I understand my claim was closed by the AA on 23 December 2025, without me being informed that it had been closed. I was still trying to get the matter resolved. I do not understand how a claim can simply be administratively closed without the customer being properly informed, particularly when the underlying issues had not been resolved.

I have also had issues regarding the way the fault position was dealt with, the valuation of my vehicle, payments, losses and other costs. I have raised complaints and asked specific questions, but I still feel that many of those questions have not been properly answered.

Most recently, I received a Final Response from the AA offering £100 compensation. I have made it clear that I do not accept this as an adequate resolution.

I am not looking for excuses or another generic response. I want someone within the AA to take ownership of what has happened, investigate the handling of my claim properly and be accountable for the way this matter has been dealt with.

After nearly two years, I should not still be having to fight to get answers about an accident that was not my fault.

Customers should be able to expect their insurer to communicate with them, keep them informed, deal with their claims properly and provide a clear route to resolution when things go wrong.

Unfortunately, that has not been my experience with the AA.

October 6, 2026
Unprompted review
Rated 1 out of 5 stars

Do not cover 17 year olds

Misleading guidance led to unnecessary fees

I took out a policy on my daughter's first car ahead of her 17th birthday, as I needed to move the vehicle beforehand and planned to add her as a driver once she was eligible. When I asked via the online chat, I was told she couldn't be added until she turned 17, which seemed perfectly reasonable. Earlier quotes I'd run using a placeholder date of birth had returned a price for a 17-year-old driver, so I had every reason to believe this would be straightforward.

Unfortunately, when her birthday arrived, I was informed that the company doesn't insure 17-year-old drivers at all. As a result, I had to cancel the policy, with additional fees!

The purchase process itself was simple enough, but the information I was given didn't reflect the company's actual policy, and that inconsistency cost me both time and money. Clearer guidance at the outset would have avoided this entirely. I've since arranged cover with Hastings Direct, who were able to help without any difficulty.

I'd encourage anyone insuring a young driver to confirm age eligibility in writing before purchasing.

October 6, 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

We are very sorry to hear about your experience and the frustration caused by the conflicting information you received regarding driver age eligibility. We understand how disappointing it is to face unexpected cancellation fees when you were trying to prepare for your daughter's birthday. We strive to provide clear and accurate guidance at all times, and we apologise that we fell short in this instance.

Rated 5 out of 5 stars

Got off comparison website

Got off comparison website. Good price. Easy process.

October 6, 2026
The AA Insurance logo

Reply from The AA Insurance

We are glad you enjoyed your experience with our smooth process and competitive pricing. Thank you for your review.

Rated 5 out of 5 stars

AA most competitive rates

I changed to the AA for my car insurance as they had the most competitive rate, with the added extras I required.
The whole process was easy and straightforward. Great service

September 20, 2026
Rated 4 out of 5 stars

It was very easy to navigate around the…

It was very easy to navigate around the questions. My only criticism is when you try to make an account, the 6 digit code doesn’t come through quick enough! As soon as it comes through and you try and type it in the screen has timed out and it’s sent a new code!

October 5, 2026
Rated 2 out of 5 stars

After customers leave the AA they get…

After customers leave the AA they get constantly bombarded with unsolicited mail. Please stop this wasteful endeavour. It is not good for the environment or for the recipients.

October 6, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi there, we're sorry to see this and for any inconvenience caused. If you can reach out to us, we'll help get this stopped.

Rated 1 out of 5 stars

Unable to verify my email address [to…

Unable to verify my email address [to sign into my account] your email takes too long to arrive, this is the 3rd or 4th time I have tried,and no it isn't in the trash folder

October 1, 2026
The AA Insurance logo

Reply from The AA Insurance

Hi John, we're sorry to see this. If you can reach out to us via live chat or by giving us a call, the team will help check your details and get everything resolved.

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