Bol Reviews 

48,484
TrustScore 2.5 out of 5

2.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 2 out of 5 stars

I ordered a product. The product was marked as “delivered” but I didn’t receive it. I was able to reach the “partner” who sold the product but the communication stopped and didn’t hear anything back.... See more

Company replied

Rated 2 out of 5 stars

I was dissatisfied with the site's services regarding product returns.I received a refund only three weeks after sending the item back.I wrote to the company asking when I would get my money back, but... See more

Company replied

Rated 1 out of 5 stars

Same sharp practices as Amazon with their new 'Select' membership - if you don't notice you've signed up, you're charged for a year. I view this as dishonest, as it is easy to click while ordering. Pr... See more

Company replied

Rated 5 out of 5 stars

Maybe a little more expensive than Amazon, but the delivery is fast, can be delivered the same day. But most important, when you return a package they come to pick it up at home for you. That is the b... See more

Company replied

Company details

  1. Software Company

Written by the company

Bol.com opende op 30 maart 1999 zijn winkeldeuren. Ruim achttien jaar later heeft de winkel meer dan 8 miljoen actieve klanten in Nederland en België en een assortiment van ruim 15 miljoen artikelen. Bol.com behoort tot een van de populairste winkels van Nederland en België. Bij bol.com vinden klanten het grootste assortiment in meer dan 20 winkelcategorieeën met boeken & ebooks in het Nederlands en andere talen, muziek, films, games, elektronica, speelgoed, babyartikelen, tuin- en klusartikelen en alles voor wonen, dieren, sport, vrije tijd en persoonlijke verzorging. Op het hoofdkantoor van bol.com in Utrecht werken ruim 1.400 experts. Via fulfilment partner Ingram Micro werken er dagelijks honderden mensen in het bol.com ‘pakjeshuis’ in Waalwijk, (ook wel fulfilment center genoemd).


Contact info

2.5

Poor

TrustScore 2.5 out of 5

48K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

2.5

All reviews

(48,484)

4,477 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Going back to US based competition

Order number: C000C2NXH8

The order is over 1.5 weeks delayed. As I needed the product urgently, I have already purchased a substitute from Amazon which BTW arrived the next day. Klantservice chat is useless as it closes the conversation each time you leave the website. I already tried twice. The Klantservice website is not very intuitive. Also, there is no English option. Only Dutch and Belgian (I think).

I was always an Amazon user. I decided to switch to Bol.com as I wanted to support Dutch economy instead of the competition from US. But after 3 months of being Select customer (paid version of Bol.com) I cancelled the subscription (which nevertheless continues till the end of the subscription period - 1 year) and switched back to Amazon Prime.

Bol.com - still a lot to improve, expecially that competition is very hard in the field of e-commerce.

July 31, 2026
Unprompted review
Bol logo

Reply from Bol

Dear Mr Greg,

Thank you for your feedback. We're sorry to hear about the delay and that your order could not be delivered. The order has since been fully refunded. While we do everything we can to deliver orders on the promised date, occasional delays can unfortunately occur.

We also appreciate your feedback regarding our customer service and website. Although our website is currently not available in English, customers are always welcome to contact our customer service team in English. Your comments help us improve, and we appreciate you taking the time to share them.

Kind regards,
Bol.

Advertisement
Rated 1 out of 5 stars

I tried to leave a negative review for…

I tried to leave a negative review for a purchase.
No offensive words used just my short feedback about the product feature.

They never publish it and the product has only 5 star reviews despite obvious flaws.

August 10, 2026
Unprompted review
Bol logo

Reply from Bol

Hi Florin,

Thank you for your review. We will contact you as soon as possible.

Kind regards,
Bol

Rated 4 out of 5 stars

BOL.com responded to my complaint

BOL.com said yesterday my product is delivered but nothing arrived. The digital assistant said I must wait a week to see if it arrives. This did not make me very happy. Fortunately they delivered it today - so I am satisfied now. Maybe the digital assistant needs some training to provide the correct response - like the one from Post NL says I must provide a trakc&trace no - then he will look for my parcel and let me know

August 6, 2026
Unprompted review
Bol logo

Reply from Bol

Dear Jan,

Thank you for your review. We have sent you a request so that you can provide more information about your order and/or account. We look forward to hearing from you.

Kind regards,
Bol.

Rated 1 out of 5 stars

Partner products

We bought a RC sailboot from a partner that dit not respond to a warranty issue for a defect product. 3 months of contact with Bol.com and in the Bol dit not take responsibility and let us manage the dispute ourselfs with a not responding partner. They make money when selling an item, but when warranty is claimed they stall it thill you give up basicly. Even because they where offboarding the partner because of to much dispute cases with it Bol does not take ownership or responsibility.

August 6, 2026
Unprompted review
Bol logo

Reply from Bol

Dear Marcus,

Thank you for your review. You contacted our customer service on August 6, and we processed the refund for the order. The purchase amount will be in the account used for the payment by tomorrow at the latest.

Kind regards,
Bol.

Rated 1 out of 5 stars

🤕Demarar sugar inside BOL 🤮

Demarar sugar inside BOL. first time in my life, pretty sad as I spent money seeking more about BOL

Their emails state 24 or 2 days. 6 days later BOL lies to customers.

Most disgusting and turned me off BOL instantly. Drinks are okay, not sweet like the pots of food.

The pots ingredients are so hard as if they did not sit on the fire to hear up for a very long time.

First and last time using BOL.

No sure what language you are replying to me in.. Not interested in sugared foods BOL.

Ask (6th Aug 2026 Your request (26216) has been updated at Cindy (BOL) 9.54am 6 Aug 2026, 10:54 CEST) Cindy not to email me please, telling me why you add sugar to a plant based ingredients, as I could not and would not use it again. Thanks in advance

July 30, 2026
Unprompted review
Bol logo

Reply from Bol

Hi Mr X,

Thank you for your review. Unfortunately, we are unable to locate an account in our system using the email address you provided. Please email your complaint and an order number or customer number to klantenservice@bol.com. You can also reach us by phone at: NL: 030-3104999 / BE: 027- 885999. My colleagues will be happy to assist you further.

Kind regards,

Bol.

Advertisement
Rated 1 out of 5 stars

Parcel delivered to wrong pickup point. Useless customer service

I asked Bol to deliver to an pickup point in a town other than my home town. In all of the mails I received this pick up point was clearly listed which meant that we didn't expect anything to be wrong. When we went to the pickup point we found out that Post nl had delivered the parcel to a completely different pick up point. Only when we clicked through to track and trace could we see that they had done this. This was done without any consultation. Ringing Bol customer service was useless as they took no responsibility whatsoever. Trying to register a formal complaint was also useless as I have been told that this has been done but have had no confirmation of it. We have now physically had to pick up the item and ferry it across to our requested pick up point ourselves, something which will have cost at least €20 in petrol. This coupled with the fact that our neighbourhood groupsapp has regular messages from people trying to find where their parcels have been delivered to means that I definitely wouldn't recommend bol.com.

August 4, 2026
Unprompted review
Bol logo

Reply from Bol

Hi Jennifer,

Thank you for your review. We have requested details so that we can access your account. Unfortunately, we have not received a response from you. If we can still help you, please email your complaint + order number or customer number to klantenservice@bol.com. You can also reach us by phone at NL: 030-3104999 / BE: 027- 885999. Our customer service team will be happy to assist you further.

Kind regards,
Bol.

Rated 1 out of 5 stars

Update on my issue with bol.com

It is a terrible company. I have an issue with my order, and they're not willing to help you out at all. They do not take responsibility, do not even try to solve the issue, and instead make you more frustrated with no real solution!! Useless customer service ever! Do not order from bol.com!
UPDATE:
Unfortunately, I still haven't received my order [C000C66DNX], and I haven't received any emails about it or my refund! When I checked my trucking number it says that it's been delivered but it is wrong! I was home all day; no one knocked on my door, and no one delivered my order to my address. Perhaps, it ended up somewhere else, but not at my address. How can you provide wrongful information to your customer constantly?

August 4, 2026
Unprompted review
Bol logo

Reply from Bol

Hi Manatee,

Thank you for your review. Unfortunately, there was a delay at the delivery service, causing your order to be delivered later. Unfortunately, this can happen from time to time, for which we apologize. The order has now been delivered. We hope you enjoy your order.

Kind regards,
Bol.

Rated 1 out of 5 stars

Warranty Claim Ignored, Questions Left Unanswered

I purchased a Sony WH-1000XM6 from bol.com. After only 10 months of normal and careful use, a structural part of the headphones (the hinge/bracket) broke.

I explicitly invoked my statutory consumer warranty rights, but bol.com handled the case solely through Sony's manufacturer's warranty. After Sony declined coverage, bol.com proposed fees for repair, inspection, or return.

When I challenged the decision and requested an explanation, bol.com's response consisted mainly of generic customer-service wording and emojis such as 🎧😊, while completely ignoring the actual questions I had raised. That struck me as highly unprofessional, given that this concerned a formal warranty dispute involving a product worth several hundred euros.

I asked for the basis of the decision, the technician's findings, and confirmation that my statutory warranty claim had been assessed. None of these questions was answered.

August 3, 2026
Unprompted review
Bol logo

Reply from Bol

Hi Jasper,

Thank you for your review. Unfortunately, the defect for which the product has been submitted for repair does not fall within the warranty conditions because it involves external damage. For this reason, we cannot repair the defect under warranty, and a quotation has been prepared. We cannot deviate from this.

Your inquiry for the requested documentation will be answered promptly by our repair center.

Kind regards,
Bol.

Advertisement
Rated 5 out of 5 stars

warranty if you buy something via Bol

I bought a microwave/oven from Etna three years ago via Bol. It started to rust. An Etna technician came by and assessed my complaint after I paid 99 euros for this visit. My complaint turned out to be justified. I received a new microwave/oven from Etna, and Bol refunded the 99 euros.

July 20, 2026
Unprompted review
Bol logo

Reply from Bol

It’s great to see that this has been resolved so well!

Rated 4 out of 5 stars

I somehow always find something I want…

I somehow always find something I want and at generally a good price. The discounts are great and we also get corporate discounts that help when purchasing and making choices.

July 28, 2026
Unprompted review
Bol logo

Reply from Bol

Thank you for your review. We're happy to hear you like us!

Rated 1 out of 5 stars

Forced pay laters, non-transparent procedures

As a business customer, we have a credit card defined on our zakelijk account (the only payment method our company can use) and we explicitly chose to pay immediately when ordering. Bol overrode this and pushed the orders to "pay later" anyway.

Then it gets worse: when they ask you to pay, the credit card option is not available. Reaching out to customer service, nobody resolves this issue.

The result: a file at a debt collection agency and €150 in "collection costs" for a principal that was paid in full within one day of the collection letter, through an employee paying WeRo and managing expenses internally.

Customer service? I contacted the live chat twice. Both times the chat was abruptly ended by the agent, with no way to continue where we left off.

A company that ignores your payment instruction, hides your payment method, buries payment demands between marketing emails, and then charges you collection fees for the delay it created itself, does not have a functioning B2B process.

And for fudge sake, it's 2026, add an English support if you're going to secretly force the company on a pay later route so that we can understand your malpractice.

July 20, 2026
Unprompted review
Bol logo

Reply from Bol

Dear Oytun,

Thank you for your review. Unfortunately, we are unable to locate an account in our system using the email address you provided. Please email your complaint and an order number or customer number to klantenservice@bol.com. You can also reach us by phone at: NL: 030-3104999 / BE: 027- 885999. Our customer service team will be happy to assist you further.

Kind regards,
Bol.

Advertisement
Rated 1 out of 5 stars

useless site

useless site. they have a payment method visa/mastercard but it simply doesn't work. not gonna use it ever again. seems like here nobody is capable of managing a business, every service is of a poor quality. tells a lot actually

July 20, 2026
Unprompted review
Bol logo

Reply from Bol

Hi Karyna,

Thank you for your review. We have sent you a request so that you can provide more information about your order and/or account. We look forward to your response.

Kind regards,
Bol

Rated 1 out of 5 stars

This site is a joke—thieves and…

This site is a joke—thieves and scammers. I ordered a 150-watt lamp on Friday morning and paid via Wero; on Monday, I get an email saying they don't have the lamps and are offering me a 100-watt one instead, claiming they'll cover the difference—what kind of offer is that? Inferior equipment?!?!? I replied demanding an immediate refund, but got a reply saying it takes 1–5 business days! This is theft: you get an instant transfer, then spend the whole day sipping coffee instead of emailing me to say the lamps are out of stock, and then you hold onto my money—you thieves—for five business days! A total joke! Update: the company claims they sent me a request for more information , but i haven’t receivend anything . Stop lying to look good in the comments and contact me for real .

July 20, 2026
Unprompted review
Bol logo

Reply from Bol

Hi Bartek,

Thank you for your review. I am sorry to hear that. I don't see any record of contact with customer service in your account yet, so I will pass your complaint on to them, and they will get in touch with you.

Kind regards,
Bol

Rated 1 out of 5 stars

The worst…

The worst…. Completely wrong article delivered. Refuse to return money

July 19, 2026
Unprompted review
Bol logo

Reply from Bol

Hi Marjolein,

Thank you for your review.
It is a shame that the wrong item was delivered. It appears our head office is already actively working on this matter, and you will receive an update soon.

Kind regards,
Bol

Rated 2 out of 5 stars

Delivery problems

I had two orders from Bol; they both got stuck with PostNL, and every time I called to ask for a refund, they answered me with 'Call tomorrow; you need to wait'. Products may be good, but deliveries are awfully frustrating.

July 16, 2026
Unprompted review
Bol logo

Reply from Bol

Dear Tyanka,

Thank you for your review. We have requested details so that we can access your account. Unfortunately, we have not received a response from you. If we can still help you, please email your complaint + order number or customer number to klantenservice@bol.com. You can also reach us by phone at NL: 030-3104999 / BE: 027- 885999. Our customer service team will be happy to assist you further.

Kind regards,
Bol.

Advertisement
Rated 1 out of 5 stars

Terrible

I will never order anything on Bol ever again. Bol Partner Assortment Star refuses to refund me though I returned the product in the exact (non-functioning condition) it was sent to me in. Seller wants to charge me because the product “must be repaired”. Making up lies. How am I supposed to return something in better condition than it was sent to me in? Waste of time and money. Order on Amazon instead, much better customer service, they never ever put me in such a situation.

July 15, 2026
Unprompted review
Bol logo

Reply from Bol

Hi Alina,

Thank you for your review.
What an unpleasant situation. This isn't how things are supposed to be. We will contact the seller to resolve this for you. We’ll get back to you soon.

Kind regards,
Bol

Rated 1 out of 5 stars

True colors when things don't go to plan

Mostly had good experience with them, but the true colors appear when you have issues, not when everything is going silky smooth. My package got stuck with PostNL (another awful company) and there is no movement on their end, I want my money back, but on BOL.com there is no real customer service - they introduced - AI AGENT OF COURSE, which doesn't understand what you want and can't help you with anything.
So by buying with BOL.com you risk on loosing your money because they're cheap on hiring a real person to do customer service.

EDIT 17.07 - No the package is not ready to be picked up, I have visited the shop today and they have not received it yet. Also on the app itself it clearly shows that the "tick" by the Post-NL punt is not there, so the package is lost!

July 15, 2026
Unprompted review
Bol logo

Reply from Bol

Hi Piochu,

Thank you for your review. I'm sorry to hear that the delivery did not go as expected. I have just checked the tracking code, and your package is ready for pickup at the collection point. I will send you an email with the details of the package's location.

Kind regards,
Bol

Rated 1 out of 5 stars

One star it’s already too much for…

One star it’s already too much for scammers. I ordered something, they don’t deliver it. I hope I can take my money back. Not serious at all. If it was the other way around I will get sued from them. Hippocrates ! Nobody protects customers from their frauds.

July 11, 2026
Unprompted review
Bol logo

Reply from Bol

Hi Mitko,

Thank you for your review.
It is a shame that you had such an unpleasant experience. It appears your order was not delivered. We have processed a refund for you. My apologies for the inconvenience.

Kind regards,
Bol

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look