H&M Reviews 

19,616
TrustScore 1.5 out of 5

1.4

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Review summary

Created with AI, based on recent reviews

Evaluating 755 reviews, most reviewers were let down by their experience overall. Many consumers frequently expressed deep frustration with unhelpful customer support and long delays when trying to resolve issues. Buyers frequently experienced missing items inside their packages and trouble with strict return policies. Furthermore, the delivery service was widely criticized for lost parcels and delayed tracking updates. Some reviewers were happy with the great selection of clothing available across different collections. A few customers also praised specific employees for providing friendly and effective assistance. These individuals truly appreciated finding nice clothing styles despite the overwhelmingly negative feedback regarding online shopping.

What people talk about most

Product

People report ambiguous experiences with product, noting both appealing styles and frustrating issues.... See more

Customer service

Customers had negative experiences with customer service, reporting unhelpful support and a lack of... See more

Order

Consumers find orders to be deeply frustrating, reporting significant issues such as missing items, delayed... See more

Delivery service

Clients share negative opinions on delivery service, frequently reporting severe delays, missing parcels, and... See more

Return policy

Users describe negative interactions with return policy, frequently highlighting frustration over unexpected... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Terrible customer service! Lost delivery by Evri which had to chase up and surprisingly they were very helpful! H&M kept moving the date I had to allow for delivery, customer service on phone were u... See more

Rated 1 out of 5 stars

Placed an order for multiple items for my grandson. Received an email to state they had been delivered then 10 days later had an email stating they had made a mistake on there end and it hadn’t been d... See more

Rated 1 out of 5 stars

Absolutely atrocious service. Made a large purchase which I needed urgently for a funeral. Paid £5.99 for next day, the shambles they are, the order hasn't even left the warehouse yet! They nee... See more

Rated 1 out of 5 stars

Doesn’t even warrant 1 star. Absolutely horrendous experience. The most incompetent customer services I have ever had the misfortune to encounter. I’ve had my phone calls hung up on, been told the wro... See more


Company details

  1. Clothing Store
  2. Fashion Accessories Store
  3. Home Goods Store
  4. Men's Clothing Store
  5. Women's Clothing Store
  6. Youth Clothing Store

Written by the company

H&M offers fashion and quality at the best price in a sustainable way for women, men, teenagers and children. The range includes everything from sparkling gala outfits and exclusive designer collaborations to everyday basics and high-performance yoga wear to help fashion fans across the world dress their personal style.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

20K reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.4

All reviews

(19,616)

2,188 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Terrible

Terrible . I went to buy four items which were also part of a promotion that was by 2 or more for 30% off. I was told I couldn't go to a person to pay I had to use the automated tills and the discount didn't come up. I was over charged by almost £20!!! I went up to a member of staff who first said well I should have asked first before paying and that's that. I said I want the discount as advertised and they needed to refund the overpayment. They made us wait 25 minutes to refund and then made me rebuy. It was a total mess with no apology and blamed me. Remember the automated tills don't give you the discounts. Never again!

June 6, 2026
Unprompted review
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Rated 1 out of 5 stars

I am writing to report harmful and…

I am writing to report harmful and discriminatory behaviour on the part of HM.
On 8 September this year, I contacted HM to enquire about an order I had placed but which had not been delivered to me, and to report and provide evidence that the delivery company Paack had provided false information regarding the alleged delivery attempt. As such, and as I was unavailable at the time, I asked my son to contact HM to explain the situation and set out what was happening. It turns out that not only were we treated appallingly, but my son was also discriminated against and mistreated, even though he had provided all the evidence requested.
Furthermore, we were not even able to provide and verify the fact that the parcel had not been delivered to us. Not only is this behaviour unacceptable in this day and age, but it also reveals a discriminatory and harmful attitude on the part of this company towards a customer who has already been wronged and completely ignored.
Absolutely deplorable

September 8, 2026
Unprompted review
Rated 1 out of 5 stars

Truth about H&M’s poor product quality and customer service

I am writing this review because I think other H&M customers should know about my experience. I bought a pair of H&M Wide High Jeans and paid 200 DKK to have them hemmed. After a few hours of normal use, I got very severe marks and skin burns on both inner thighs, because the seams were rubbing against the skin. The marks lasted for about a month.

When I contacted H&M, it was not originally to demand compensation. I contacted them because I thought that H&M should know about the problem, so that other customers would not experience the same.

The subsequent process was unfortunately very frustrating. I was in contact with several different employees regarding my problem. I experienced several times that I had to explain the matter again and send the same pictures and information that had already been sent. There was never one employee who had overall responsibility for the matter and knew the entire history.

After a long period of correspondence, H&M investigated the matter with their supplier. H&M wrote to me that the problem was due to “too tight seams”, which made the fabric “rougher than expected”, and that H&M would adjust the sewing technique and improve the material quality.

That is actually what I was hoping for when I contacted H&M. I was pleased that the problem was investigated and that H&M would do something about it.

Later, the case was sent to H&M’s insurance company IF. IF assessed that there was no legal liability. I accept that, and I have therefore chosen not to pursue a claim for compensation.

My criticism is therefore not about IF’s legal assessment, but about H&M’s handling of the case and the way it was concluded.

H&M will refund the trousers themselves, but will not refund the 200 kr. for hemming. H&M was not even willing to offer a form of goodwill , which I find disappointing.

In the beginning, I contacted H&M to make them aware of a problem with a product – not to start a compensation case. H&M themselves found that the seams were too tight and made corrections to production.

After such a long process, I had therefore hoped for a little more goodwill and not least a better customer experience.

I have now chosen to accept the refund for the trousers and close the case. As of today Sept. 7, 2026, I haven’t yet returned the pants. H&M advised me to take them to my local store. I hope I won’t have a problem since I purchased the pants in April.

I am sharing my experience because customers deserve to know the truth about H&M’s poor product quality and customer service.

April 30, 2026
Unprompted review
Rated 1 out of 5 stars

Very poor customer service

I contacted their customer service again today regarding an order that has gone missing. I contacted them last week on 27th and then miraculously had an email saying it had been ‘collected from the parcel shop’, which is impossible as I live on a UK Island and we do not have a Evri parcel shop here- so that was obviously a lie.
I contacted Evri who said that H&M were the only ones who could request information as they were the sender. I have asked H&M to do this twice but they just want me to keep waiting. I have been waiting - as this is the second time I have contacted them and 11 days since I placed the order. They state orders will arrive within 2-3 days!
Absolute rubbish! I can see why they have got such a bad score.

September 6, 2026
Unprompted review
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Rated 1 out of 5 stars

Will give zero star for rating .

Will give zero star for rating .

Experienced Horrible customer service in H&M store , in Saint David’s centre in Cardiff.
The manager Ceri and Georgia rudely refused to speak or care/help with an issue.
Popped in the store a few weeks ago, didn’t have my glasses on me, had never used the self checkout machine before, requested for help to show me how to pay and use the machine. They simply ignored and after long wait, a girl showed up uninterested to help and simply said pay by machine. I somehow managed to pay for a jacket by asking another customer but I didn’t get the receipt from the machine / lost it.
When after a few weeks, decided to use the jacket as the weather got a bit colder,I noticed the security tag was left on the bottom of the jacket. So took it to the store to ask for help , had all the details of the date I purchased it on my banking app.
The manager refused to help so I called the customer services.

The client services advised to ask the managers to check the footage but they refused and simply didn’t bother. For the third time, was let down with their poor service.

As much as My money is wasted and I won’t be able to wear the jacket, I had the worst experience in the store. Will never go back shopping in H &M .

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

Zero stars!!!

Zero stars!!!! They have different prices on the tags, different when paying for the same thing! I noticed that at home as bought lots of stuff and didn't think to check everything at store. Customer service not helpful at all. They responded to go back to the store but I live far away and can't go there back and forth! I received money back from the bank after reporting the transaction. Won't be doing shopping in H&M anymore.

September 3, 2026
Unprompted review
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Rated 1 out of 5 stars

Order was not delivered to me

Order was not delivered to me. Asked customer service to cancel or change collection to store as its been 4 days with no updates. The lady on the other side supposedly went to check it up for me. Came back with false information. She first stated that their working with evri to help me recieve my parcel. But my parcel wasnt even sent with evri but hived. Then she said it was out for delivery when on the hive website the last update was on the 2nd and it said delivery cancelled. Horrible service and straight up lies

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

Disgusting service and never shopping…

Disgusting service and never shopping with H&M again, Extremely disappointing delivery service

I am extremely disappointed with H&M’s delivery service. My order was already over a day late, and then I was given a delivery time of 02/09/2026 between 4:30pm and 5:30pm. I waited at home until 8pm, but my delivery still did not arrive.

This was particularly frustrating because I had purchased gifts for a baby shower that I had to attend that same day. Because H&M failed to deliver my order as promised, I had to attend the baby shower without any of the gifts I had purchased, which was incredibly embarrassing and disappointing.

For such a large and well-established company like H&M, I honestly cannot understand why they continue to use Evri when their delivery service is so unreliable. The whole experience has been stressful and completely unacceptable.

H&M needs to take responsibility for the courier services they choose to use because, as a customer, I paid H&M and my experience is ultimately with H&M. I expected much better from such a well-known company. Very disappointed and disgusted with the service.

September 3, 2026
Unprompted review
Rated 1 out of 5 stars

Received terrible customer service at…

Received terrible customer service at your King's Lynn store. I will never set foot in any of your stores again. I tried to exchange a top without a receipt, I did have proof of purchase via my bank app which they wouldn't accept. Item was still their current stock available in the store.

May 30, 2026
Unprompted review
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Rated 4 out of 5 stars

Cannot fault the customer services…

Cannot fault the customer services regarding online purchases. Reasonably priced products for what they are. Only criticism is the amount of stock online and you have to be quick and also the stock checkers are incredibly inaccurate.

July 17, 2026
Unprompted review
Rated 1 out of 5 stars

Liars and thieves

The worst service out there. They take about 100 years just to reply to a return, then they lie and say it’s not in resaleable condition, even though the item was never used. Unfortunately for them I will be making a legal issue for my refund. They’re a bunch of thieves. They also charge for paper bags in their stores. Never buying from H&M ever again, nor will I make any purchases for my daughter. I will also spread word not to buy from companies like this

September 2, 2026
Unprompted review
Rated 1 out of 5 stars

Items missing from delivery

Ordered 5 items. Was sent 3. No evidence of tampering with the parcel, so clearly a problem in their packing warehouse. Contacted them with photos of parcel showing items received. They refuse to believe that the items were missing. I have an account with them and have ordered numerous items over years. Always paid for what I kept on time, always returns packaged correctly/on time. Have been made to feel like a liar. I don't see why I should pay for items I've not received. I will never purchase anything from them online again, and would advise others not to risk it either.

September 1, 2026
Unprompted review
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Rated 1 out of 5 stars

WORST SERVICE

I was with my friend in H&M in galeria Krakowska and we bought 2 shirts and we had to pay 220 zloty. So we gave 300 zloty and we only Got 12 back.
So we said it to the staff and they said that they would go out and check the kameras and it would Take 5 minutes.
We then waited and we saw the manager who went out to check the kameras come back out with her stuff, and then she left the store, and NEVER came back!
We then waited 40 minutes! And they said that they could not find out what went wrong so they just have me 100 zloty and then said good bye.

SO BAD SERVICE!
WORST STORE IN THE GALERIA!!

September 1, 2026
Unprompted review
Rated 2 out of 5 stars

Be careful when shopping with H&M

Be careful when shopping with H&M. They’ve been really sneaky with their online orders lately.

I bought a few items online, and when I tried to return them, I was told they were final sale. There was absolutely no indication that they were final sale when I purchased them.

After a lot of back and forth, H&M finally acknowledged that it was a bug on their end and allowed me to return the items. I sent everything back, and they even charged me around $10 for the shipping.

Despite the numerous emails back and forth regarding the return shipping fee, which I should not have been charged in the first place as the return was due to an issue on your end, I still have not received a refund. I have also sent several follow-up emails and have not received any response.

Just be careful and keep screenshots and records of everything when ordering from them online.

July 7, 2026
Unprompted review
Rated 2 out of 5 stars

Missing delivery but you make the customer feel like the liar

I placed a Iarge order of circa 12 items with H&M which was due to be delivered with Evri last week.
Evri sent me an email stating it was delivered but attached a totally fictitious photo of "proof". In said photo, neither the parcel packaging, nor size, nor location has anything to do with my order or my home address. At all. Not even in an H&M package. I raised it with Evri who accept it's not been delivered and told me to go to H&M for return.

The H&M customer service chatbot and process is an abomination. I'm being made to feel like the person lying. I was given NO option to upload proof of taking this up with Evri (I have all the delivery screenshots and full email history with Evri) but h&M have taken it upon themselves to email me a declaration form. Which I now need to print, wet sign, and re-upload. It is heavy handed in wording claiming that if I make a false declaration it is fraud and could lead to legal proceedings. I assume the same now then applies to Evri and they will take legal action against their fraudulent delivery note.

This is the worst experience I've had with a retailer. It was H&Ms fault for subcontracting to Evri, yet I (as the innocent customer) am being made to jump through hoops and prove I'm not the liar.

Awful from H&M

August 31, 2026
Unprompted review

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