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Review summary

Created with AI, based on recent reviews

Looking at 182 reviews, most reviewers were let down by their experience overall. Consumers frequently state that programming quality has drastically declined, featuring endless repetition of old films and unengaging shows instead of fresh content. People also point out that excessive commercial breaks significantly disrupt daily viewing and completely ruin the entertainment value. Some reviewers were not happy with the poor audio and visual quality that makes broadcasts difficult to follow. Customers additionally expressed deep frustration over poor management decisions, constant scheduling changes, and unhelpful staff. Viewers noted that incompetent commentary and repetitive advertising tactics further alienate loyal long-term supporters of the network.

What people talk about most

Product

Reviewers express strong dissatisfaction and frustration regarding the quality of television programs and... See more

Service

People report negative experiences with service, describing the content as disappointing and expressing... See more

Staff

Clients share negative opinions on staff, expressing strong dissatisfaction with commentators and panelists.... See more

Marketing

Users describe negative interactions with marketing, expressing strong frustration over the intrusive and... See more

User experience

Customers had negative experiences with user experience, citing significant frustration with playback... See more

Reviews shaping this summary

Rated 1 out of 5 stars

RUBBISH AGAIN TOTALLY NO CONSIDERATION FOR REGULAR VIEWERS They decide [ in their infamous wisdom] to cut the hour of coronation street down to half an our stating "soap hour" for half an hour of em... See more

Rated 1 out of 5 stars

Coronation Street is failing its long term viewing public. The current storylines are all negative without the old balance that Corrie was famous for. The funny, uplifting banter and stories are gone.... See more

Rated 1 out of 5 stars

England v Albania ITV Football coverage. Simply awful. Why do we have to listen to the inane, pointless comments of Roy Keane & Ian Wright? It is simply a cue to turn down the volume and go for a... See more

Rated 1 out of 5 stars

What rubbish it is now,,,, taking off the most watched soaps in anyone's land, for football,,,, what about the loyal people that watch them?? Not everyone likes crappie football?? Thousands of people... See more


Company details

  1. Television Station

Information provided by various external sources

The official home of ITV, including more on the top entertainment, soaps, drama, lifestyle, news and sport shows, plus watch exclusive Preview and Catch Up video


Contact info

1.3

Bad

TrustScore 1.5 out of 5

2K reviews

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1.3

All reviews

(1,512)

188 reviews in the last 12 months

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Rated 1 out of 5 stars

Watching the box

Watching the box! Flipping heck what a sad show ! Who on earth put Gary Liniker in charge? He has as much charisma’s as a dog poo bag! Complete waste of viewing time.

September 12, 2026
Unprompted review
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Rated 1 out of 5 stars

The decision to remove Sir Tom Jones…

The decision to remove Sir Tom Jones from the voice shows completely how inept management at itv is.
See falling audience's. Falling asleep revenue.

Sir Tom has hit out rightly at his removal.
At 86 years old itv have again shot themselves in the financial foot again.
Watch ratings go Down.

September 9, 2026
Unprompted review
Rated 1 out of 5 stars

Emmerdale has hit rock bottom

Emmerdale has obviously run out of ideas and has hit rock bottom. Patsey Kensit is dreadful. Looks like she is made of Plastic. She should never have been brought back and story lines are becoming comedic. Perhaps Sky should get rid of it. I used to love it.

September 3, 2026
Unprompted review
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Rated 1 out of 5 stars

Adverts are intrusive

Adverts are intrusive, invasive and insideous. There are so many now that we're up to 20% of a single program. So for a 1hr slot, approx 15mins of this is occupied by adverts. ITV4 have truly awful morning content with repeat after repeat of Magnum, one of the worst ever detecive series. Every set of adverts has that Trivago rubbish pulverised into your brain.

August 27, 2026
Unprompted review
Rated 1 out of 5 stars

More horrid football

Our soaps are off again owing to stupid football. It happens more and more since they have moved them One hour between corrie and emmerdale.It is just not fair. I am an emmerdale fan and it must also be rotten for fans of corrie too. Not Everyone likes football. I for one hate it with a vengence.
They used to replace our soaps on isolated occasions in the event of a big match.
Now it happens about once a week for minor matches
24 silly people kicking a bladder of wind up and down a field.come on Itv guys spare a thought for loyal viewers! Make a sports hour like you have done to the soaps. You wouldn't
Dream of limiting them. So why do it to us?

August 25, 2026
Unprompted review
Rated 1 out of 5 stars

Slaughter in first few minutes

ITV Summer Nights new drama, supposed to be a comedy, first 5 minutes in and we see a alligator being blasted away who's just walking over a golf course, if this is itvs idea of funny they have just lost a lot more viewers,

August 16, 2026
Unprompted review
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Rated 1 out of 5 stars

Too many adverts some like dormeo…

Too many adverts some like dormeo mattresses just go on too long.
Some shows shorten the picture to accommodate a sign language person why? There's subtitles for that.
Overall itv4 has gone downhill.

August 15, 2026
Unprompted review
Rated 3 out of 5 stars

Unnecessary cancellation

I think it’s very poor of itv to cancel regular shows for a tuppenhalfpenny football match not even a proper game just a friendly Wednesday 12 th August
Shame on you. You do not make it easy to make a complaint afraid of criticism?

August 12, 2026
Unprompted review
Rated 1 out of 5 stars

Why is there football on again

Why is there football on again ! Not even big teams but yet again on a Friday night !! Is this now going to be a football channel ? Well that’s a mother tv license not being paid

August 7, 2026
Unprompted review
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Rated 1 out of 5 stars

These Deserve A ZERO

These Deserve A ZERO
All itv news do is brain wash you into believing crap. Covid was the biggest lie that was feed to the world. It was all help by the lies that the news broadcast to us it was all to see how easy it was to control . Goverment should be held accountable to the jabs where people have gained serious illness or lost there lifes

August 5, 2026
Unprompted review
Rated 1 out of 5 stars

I Love Long lost family

I Love Long lost family. Nicky Campbell is fantastic but on the contrary Davina Mcall if frankly appalling. She sits and waits for people to cry and never volunteers information. Ghastly and so unfeeling .

August 3, 2026
Unprompted review
Rated 1 out of 5 stars

Problem with "Error code: 10-403 "

Unable to watch certain programmes as I get "Error code: 10-403" saying that I need to update my browser or use another browser. I have tried both suggestions but it makes no difference. The pairing device system is also very annoying. Does ITV actually want people to view their programmes? Or does it just like to annoy people?

July 27, 2026
Unprompted review
Rated 1 out of 5 stars

Force of Nature. Amazing but badly flawed.

Force of Nature.
Fabulous camera work and footage spoiled by the apparent requirement of commercial tv to inject unnecessary drama and jeopardy into wildlife documentaries and an awful, turgid commentary.

July 26, 2026
Unprompted review
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Rated 1 out of 5 stars

ITV think colonization references during sport is in line with viewers' expectations

when raising concerns about comments of colonization, in which millions died, during a sport commentary, ITV replied

I am sorry if you were upset by this reference. The comment provided brief, light-hearted historical context regarding the match being played in Texas and the competing countries' links to that location. It was not intended as a detailed analysis or critique of the countries' historical involvement in Texas. We consider that it was in line with viewers' expectations of the programme, and not offensive.

clearly ITV have low expectations of their audience. this built on constant references to 'the war' when england play germany suggests that they need to consider the ethos of the company

July 14, 2026
Unprompted review
Rated 1 out of 5 stars

Sell out to the USA

Sell out to the USA. Full of mindless and mind numbing rubbish.
Shame on you and on our government for allowing this American dross.

July 21, 2026
Unprompted review
Rated 1 out of 5 stars

Intensifier Overuse

Does every sports commentator have to use the intensifiers ‘absolutely, really, and hugely’. Not everything is ‘amazing’ or ‘brilliant’. Intensifiers are not necessary and their over use by almost all commentators diminishes their credibility.

July 18, 2026
Unprompted review

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