TUI Reviews 

204,562
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 47,641 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the staff are extremely friendly, professional, and go completely out of their way to make the entire booking process completely seamless. Consumers truly love the wide range of holiday choices available and always appreciate the smooth, straightforward way their trips are organized from start to finish. However, some people mentioned that dealing with complaints and customer aftercare when serious issues arise can unfortunately feel frustrating and unhelpful. A few travelers also noted that getting timely assistance or resolving unexpected problems during their stay can sometimes prove rather difficult.

What people talk about most

Staff

Users describe positive interactions with staff, noting they are extremely friendly, helpful, and attentive.... See more

Holidays

Consumers find holidays to be positive, describing booking experiences as seamless, straightforward, and... See more

Booking process

Clients share positive opinions on booking process, noting that it is seamless, straightforward, and easy to... See more

Service

Customers had positive experiences with service, noting that staff are super friendly and go above and beyond... See more

Customer service

People report positive experiences with customer service, noting that representatives are helpful, friendly,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

It's great, easy to use. Second time using tui...however..the endless emails that follow the completed booking are unnecessary. Wait until I get back off my holiday then ask what my experience was lik... See more

Company replied

Rated 5 out of 5 stars

Sharon in the Kidderminster store was absolutely brilliant in helping us sort out our cruise and stay which seemed to take forever in store and she was so patient with us. Nothing was too much trouble... See more

Company replied

Rated 5 out of 5 stars

Tui holidays offers so much choice something to suit everyone's taste and budget. The staff in our local Tui shop are very welcoming, friendly and polite, they always explain the booking process step... See more

Company replied

Rated 5 out of 5 stars

The lady we spoke to on Sunday 6th September in the Lincoln branch who helped us with our enquiries about a holiday to Lapland was extremely helpful and knowledgeable on the location we were looking... See more

Company replied



Company details

  1. Tour Operator
  2. Airline
  3. Cruise Line Company
  4. Travel Agency

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

205K reviews

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Asks customers to review

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4.6

All reviews

(204,562)

45,926 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Jade at the Bristol Keynsham office…

Jade at the Bristol Keynsham office went over and above the call of duty to help me book a holiday for our 40th wedding anniversary. She worked really hard and cheerfully on our behalf.

September 3, 2026
Rated 4 out of 5 stars

Tui could make transfers nicer

We now book through tui to go to a hotel that we’ve been using for years. This visit we arrived in Palma Majorca and usually are led to where the coaches are ready to depart to the different hotels. This time we were told to go to the tui bit inside the airport and they sent us to the other end to get the transfer. There was a screen which didn’t have any information for us for 15mins. No chairs to sit on and wait and not very personal or friendly. There isn’t many that go to the same area as we go but on our return we were picked up by a five seater car and told she had two more to collect. They weren’t a large couple but I sat in the back in the middle and for the 50 minute journey and couldn’t move. It was uncomfortable and not a sensible idea. I expect more from the tui service as it’s been in the past. With rising costs it’s understandable to try and cut them but maybe this was too drastic. It doesn’t cost money for reassurance or a smile.

September 15, 2026
Unprompted review
Rated 5 out of 5 stars

Victoria hotel is an excellent hotel

Victoria hotel is an excellent hotel. Staff are friendly and welcoming. Buffet food is very good plenty to choose from .The al a cart restaurant was a little disappointing. We were all exclusive and had no complaints.

September 13, 2026
Unprompted review
Rated 5 out of 5 stars

Tui goes the extra mile 🛩😎👌

I had a great experience booking my holiday with Patsy. She went through all aspects of my booking in great detail covering choosing the right hotel and offering excursions to make our trip.all the more memorable. Patsy always goes above and beyond to ensure her client's have the best holiday possible and always appreciates the feedback on our return .We will continue to book our holidays in our local Tui store as they offer great prices and a wide range of knowledge and experience 😀👍😎👌

July 25, 2026

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