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Rated 5 out of 5 stars

So far great experience. Fast delivery, so far fantastic shirts. I ordered two shirts, have been wearing them for a few days each. No itching, super soft, strong colors, no need to wash even after... See more

Rated 5 out of 5 stars

Very friendly, and excellent costumer service, they respond fast and propose a correct compensation for problems. Quality is also very good and the clothing is beautiful.

Rated 5 out of 5 stars

I’ve been buying 100% merino shirts for 10+ yr. My first were from Icebreaker, which were excellent. I stopped buying their shirts when for a time they produced only a wool/synthetic blended product.... See more

Rated 3 out of 5 stars

Nothing wrong with the products. I received them in a paper bag, which was torn open in several places, revealing what was inside - probably due to rough handling by the post company. BUT the wrapp... See more

Company details

  1. Clothing Store
  2. Men's Clothing Store
  3. T-Shirt Store
  4. Underwear Store
  5. Women's Clothing Store

Written by the company

LOOW is your trusted companion through all aspects of life. We specialize in quality garments made from the finest merino wool.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

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Replied to 50% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Excellent costumer service

Very friendly, and excellent costumer service, they respond fast and propose a correct compensation for problems. Quality is also very good and the clothing is beautiful.

March 27, 2026
Unprompted review
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Rated 5 out of 5 stars

Every step along the purchasing process

Everything, every little thing, from navigating the website to receiving email alerts about delivery, is simple, easy, informative. Product is fabulous, clean lines, quality material, long-lasting. Cannot wait for this mercantilist administration to stumble into oblivion so the tariff duties diminish. Then I will purchase even more.

February 13, 2026
Unprompted review
Rated 5 out of 5 stars

Quality and customer service are top…

Quality and customer service are top knotch!
I ordered some Merino wool sweatpants from them and I love them so much! I found the pair that arrived damaged and they were very prompt and friendly on getting me a new pair easily. They worked with me to see if I wanted to send back the old pair or keep them at a discounted price to be more eco friendly - which I love. Thank you!

May 26, 2025
Rated 4 out of 5 stars

Quick delivery and helpful customer service

I ordered merino wool pants from LOOW. It arrived quickly (delivery made within Denmark) and I could use the pants for a hiking trip in the Swiss Alps in the beginning of June. The customer service was also prompt to respond to my questions before I placed my order. I was happy with my purchase except for the fact that the waist adjustment rope was not removable as it was sewn together with the pants at the back seam. This made the waist line around the pants dry forever. I asked LOOW if they could deliver a pair without the waist rope attached, but they couldn’t. This made me consider whether I should return the pants using their ‘try our products for 30 days for free’ scheme, but finally a friend that had a sewing machine could help me to remove the annoying waist rope by unseaming and then reseaming the pants at the back so I decided keep my purchase. If it was not for the non-removable waist rope I would have given 5 stars as, at least, from the product I ordered one could see that they use good quality material and the sewing is done solidly as well.

May 23, 2025
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Rated 5 out of 5 stars

The polos are good polos

The polos are nice - they fit well. They are merino, and have all merino advantages. I would prefer if they would be a bit finer - thiner - like the t-shirt. But they are ok.

May 4, 2025
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Rated 5 out of 5 stars

Great quailty

Great quailty, very fast delivery! I had LOOW since they started up, their stuff are just great.

March 20, 2025
Rated 5 out of 5 stars

the clothes quality are generally great…

the clothes quality are generally great which is why youve seen me buy i think around 15 times now, over a few deliveries.

i like that deliveries have been fast and more or less always at expected dates.

i would like jacket options, including smart casual options. a competitor, i********r has made a few that ive bought.

couple reasons why im buying loow: chatgpt recommended you, and the country where i currently stay doesnt have a great in store selection when it comes to merino clothing.

the merino wool boxer that i bought ripped slightly at the bottom though. seems like im a S on t-shirt and that fits but M on boxer is on small side, so not sure if sizing is super consistent

March 4, 2025
Rated 5 out of 5 stars

Top of the line

I’ve used LOOW intensely for the past few years. I’m a forester and used to be an infantry officer and I use them every single day (!!). There’s a reason why I use Loow rather than some of the other brands available; the comfort, the durability, the customer service and the availability.
For me there’s no other option than to pick the best product!!

March 1, 2025
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Rated 3 out of 5 stars

Nothing wrong with the products - but the wrapping

Nothing wrong with the products.
I received them in a paper bag, which was torn open in several places, revealing what was inside - probably due to rough handling by the post company.
BUT the wrapping was poor from LOOW´s side - actually no wrapping, just the paper bag.
I suggested to LOOW that they do something about that.

February 20, 2025

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