Aab Reviews 

301
•
TrustScore 3.5 out of 5

3.5

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Review summary

Created with AI, based on recent reviews

Evaluating 120 reviews, most reviewers were somewhat happy with their experience overall. Consumers generally appreciate the high quality materials, beautiful designs, and comfortable fit of the clothing options. Many people find the website easy to navigate, and they truly enjoy the wide variety of stylish modest apparel available for everyday wear. Some reviewers were not happy with the refund process, noting significant delays and poor communication from the team. A few other people also felt that customer support was slow to respond when attempting to resolve various account or sizing issues. Additionally, occasional concerns regarding sizing inconsistencies and unexpected fabric changes were mentioned by several individuals.

What people talk about most

Product

Consumers find products to be mixed, as many reviewers praised the great quality clothes, lovely designs, and... See more

Quality

Customers consistently note positive experiences with quality, praising the great materials, superb... See more

Customer service

Clients share ambiguous opinions on customer service; while some reviewers praise the polite, helpful, and... See more

Return policy

Users describe ambiguous interactions with return policy, noting that while some customers found the process... See more

Refund

Customers experienced considerable frustration with the refund process, frequently reporting that it takes... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Been purchasing garments from Aab for years and have always been happy with the service. The garment cuts and fabric can sometimes be a hit or miss when it comes to sizing, as I've found over the year... See more

Company replied

Rated 3 out of 5 stars

I liked the design. It looked really nice on the model. Very disappointed with the quality of fabric as most of aab has become a polyester lover’s heaven. The item I chose was nice design, viscous... See more

Company replied

Rated 5 out of 5 stars

Customer service was great. A friend and I bought the co-ord set in advance for our friend’s birthday but we bought the wrong size. As we’d bought in advance, the exchange window of 2 weeks had expire... See more

Company replied

Rated 5 out of 5 stars

I have never had a problem with Aab in terms of refund , and I have returned many items over the years . I can honestly say that Aab has always been consistent and customer service has always been ver... See more


Company details

  1. Clothing Store

Written by the company

Modesty at the core of every design. We design stylish clothing for women, prioritising modesty with every detail. No revealing slits, low necklines, or sleeveless dresses. Shop confidently with modesty at the heart of our designs.


Contact info

3.5

Average

TrustScore 3.5 out of 5

301 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 71% of negative reviews

Typically replies within 2 weeks

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3.5

All reviews

(301)

122 reviews in the last 12 months

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Rated 2 out of 5 stars

Still haven’t received the correct…

Still haven’t received the correct colour hijab after being sent the wrong colour one and having to go through a lengthy process just to justify this with photos etc.
Sent the wrong colour hijab back . No response still.

October 28, 2026
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Rated 5 out of 5 stars

Aab are amazing! Absolutely recommend!

Aab are fantastic! Their clothing are incredible material. Their customer service is fantastic. I had an issue, an error on my part, they promptly handled it so gracefully and kindly. I cannot recommend them enough! Plus their shipping is swift!!

November 6, 2026
Unprompted review
Rated 1 out of 5 stars

Beautiful designs, but disappointing quality for the price

Aab has some lovely designs, but unfortunately, the quality has been extremely disappointing.

I recently purchased a coat for £120, and after just a couple of days and only a few wears, the fabric has already started pilling across multiple areas.

For a brand charging premium prices, I would expect much better quality and durability. It’s incredibly disappointing to spend this amount on a coat only for it to start showing signs of deterioration almost immediately.

While I appreciate Aab’s designs and modest clothing range, the quality really needs to reflect the high price tag.

I’ve contacted Aab regarding this issue and am currently awaiting their response. I hope they take my concerns seriously and provide a satisfactory resolution.

I’ll update my review once I hear back.

* I have emailed you on the 3rd November at 11:24

November 3, 2026
Unprompted review
Aab logo

Reply from Aab

Thank you for sharing your feedback, we are sorry to hear about your experience with your recent coat purchase.

We take great pride in both our designs and our product quality, so it is very disappointing to learn that this piece did not meet your expectations.

We would love the opportunity to look into this and make things right for you immediately.

We have checked our system and unfortunately have not located any recent emails or WhatsApp messages under your name regarding this issue.

Please reach out to our team directly so we can assist you with a resolution:

Email: admin@aabcollection.com

WhatsApp: +44 20 3823 7768

Please include your order number and photos of the affected areas when contacting us so our team can resolve this as quickly as possible.

Thank you

Aab Customer Care Team

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Rated 1 out of 5 stars

Goods not received

I did not receive my delivery -rather disappointing.

October 26, 2026
Aab logo

Reply from Aab

Thank you for your feedback, we are sorry for the initial delay and frustration with your delivery.

To clarify, your parcel was returned to our warehouse because the delivery address entered at checkout was incorrect.

It is the customer’s responsibility to ensure that accurate shipping details are provided when placing an order.

Our customer care team has been in constant communication with you throughout to resolve this matter once you contacted us.

As soon as you provided your updated, correct shipping details, a replacement order was promptly dispatched to you.

We are still awaiting your reply to the email we sent you. If you have any further questions, please do not hesitate to reply directly to our ongoing message thread.

Thank you

Aab Customer Care Team

Rated 5 out of 5 stars

Quality is so good and the prices are…

Quality is so good and the prices are the most reasonable I’ve seen for abayas. 100% recommend

October 26, 2026
Aab logo

Reply from Aab

Thank you so much for your review, we are delighted to hear that you love the quality of our abayas and find our pricing so reasonable.

We provide premium fabrics and designs at fair prices is always our goal.

Thank you

Aab Customer Care Team

Rated 1 out of 5 stars

AAB RETURNS ARE A JOKE

AAB RETURNS ARE A JOKE. YOU HAVE TO CHASE THEM. Happened twice so it's not a one off

October 5, 2026
Unprompted review
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Reply from Aab

We apologise for your frustrating experience and having to chase an update on your return—especially on more than one occasion—is certainly not the level of service or efficiency we aim to provide, we also do state that during busy periods we may have a delay in refunding you which will be outside the 10 working days

Could you please email our team directly at admin@aabcollection.com with your order number so that we can look into this further.

Thank you

Aab Customer Care Team

Rated 5 out of 5 stars

Love that the dresses come in sizes and…

Love that the dresses come in sizes and lengths, there's a fit for everyone

October 3, 2026
Unprompted review
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Reply from Aab

We are pleased that you are happy with your order and are happy that with our range of sizes and lengths that we offer.

Thank you

Aab Customer Care Team

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Rated 2 out of 5 stars

Unreliable Website for Online Orders

I have purchased abayas from Aab online a couple of times a few years ago with no issues and the outfits were lovely. They were not cheap but they fitted well and used good quality fabrics.

However, recently I twice purchased dresses online which were showing as available in my size on their website and I was able to order and pay for them. The website stated the items would be delivered within 4-5 days.

10 days later when the order(s) had not arrived, I emailed to ask how much longer it would take. Each time, I immediately received an email back stating "Your order has been cancelled as we did not have enough stock to fulfil the order." No apology and no explanation. It seemed my email prompted someone to check my order and then immediately cancel it.

I was refunded promptly each time, but very disappointed not to receive the order (on 2 separate occasions) after waiting nearly 2 weeks. Aab's customer service is poor and needs improvement. They did not have the courtesy to apologise for the inconvenience caused or explain why I was able to buy the items on their website if they were not in stock.

Unfortunately I now know that the Aab website is not reliable and twice they have let me down when I placed orders for an outfit for a specific occasion. Aab need to update the website so it is fit for purpose and accurate. A website should not sell items that are not in stock. Aab needs to sort this out urgently so that the website immediately reconciles orders with available stock at the time of purchase and updates the webiste in real time. A real shame as the quality of the clothes is good (although expensive) ..... if you can get them.

September 17, 2026
Unprompted review
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Reply from Aab

We are very sorry for the frustration and disappointment caused by having two of your recent orders cancelled, especially after your past positive experiences with us.

During exceptionally busy periods with heavy website traffic, inventory updates can occasionally take a short time to reflect across the site, leading to unexpected stock discrepancies.

Whenever an item is out of stock, our policy is to inform the customer promptly, apologise for the inconvenience and process a swift refund. We are very sorry that this process felt abrupt and left you feeling unsupported.

If you would like to discuss this further or give us the opportunity to make this right, please contact us directly at: admin@aabcollection.com.

Thank you

Aab Customer Care Team

Rated 1 out of 5 stars

Awful company and terrible service

Awful company and terrible service, charged me my entire order (over $200) and refused to refund me when it did not get delivered.

December 4, 2025
Unprompted review
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Reply from Aab

Thank you for your feedback, we are sorry that you have not been happy - we have searched under your name and unfortunately we cannot find any correspondence or orders on our system from you.

We would like to resolve this as soon as possible, please reach out to our team directly so we can assist you with a resolution:

Email: admin@aabcollection.com

WhatsApp: +44 20 3823 7768

Please include your order number when contacting us so our team can resolve this as quickly as possible.

Thank you

Aab Customer Care Team

Rated 1 out of 5 stars

Awful customer service

Awful customer service . Takes weeks for them to respond to emails and whats app is non responsive . The land line number is always closed .

October 23, 2026
Unprompted review
Aab logo

Reply from Aab

Thank you for your feedback, we are sorry that you have not been happy - we have searched under your name and unfortunately we cannot find any correspondence on our system from you.

We would like to resolve this as soon as possible, please reach out to our team directly so we can assist you with a resolution:

Email: admin@aabcollection.com

WhatsApp: +44 20 3823 7768

Please include your order number when contacting us so our team can resolve this as quickly as possible.

Thank you

Aab Customer Care Team

Rated 5 out of 5 stars

I am so impressed with the quality and…

I am so impressed with the quality and elegance of my pieces from Aab. The fabrics feel luxurious, the tailoring is impeccable, and everything fits perfectly. It’s rare to find modest fashion that feels this modern and high-end—definitely worth the investment for a timeless wardrobe. Plus, the delivery was incredibly fast, and the returns process was smooth and hassle-free.

October 23, 2026
Unprompted review
Aab logo

Reply from Aab

Thank you for your review, we are delighted that you are enjoying the fabric, fit and elegance of your Aab pieces.

We are pleased to hear that your delivery and returns experience went so smoothly.

Thank you

Aab Customer Care Team

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Rated 2 out of 5 stars

Not Worth the Stress: Slow Refunds and Poor Customer Service

Their customer service is abysmal when it comes to responding to queries and handling refunds. The WhatsApp Customer Care team is extremely slow to respond and, at times, completely unresponsive.
The refund process is also unnecessarily long. Although they say to allow up to 10 working days for a refund or credit voucher, you’re left chasing two or three times for an update, only to receive an automated response. Honestly, shopping with them is not worth the stress.

October 14, 2026
Unprompted review
Aab logo

Reply from Aab

Thank you for taking the time to share your feedback, we would like to clarify the details regarding your recent interactions and refund processing.

After reviewing your account history, we can confirm that all WhatsApp messages were responded to promptly—either on the same day they were received or the following morning for messages sent after our closing hours.

Regarding your refunds, our records show that both of your orders were fully processed well within our standard 10-working-day timeframe.

While we understand that waiting for a refund can feel frustrating, our team works continuously to respond as quickly as possible within our operating hours and to ensure all returns are processed accurately within our published policies.

Thank you

Aab Customer Care Team

Rated 3 out of 5 stars

I think your designs are great but over…

I think your designs are great but over time I’ve noticed the quality slip and also the prices for these are super high.

September 27, 2026
Aab logo

Reply from Aab

Thank you for sharing your feedback with us!

We take great pride in our pieces, using top-quality cotton, linen, and premium fabrics without ever cutting corners on materials. Our prices directly reflect this high-standard craftsmanship, we truly appreciate your support and your kind words about our designs.

Aab Customer Care Team

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Rated 1 out of 5 stars

If there was an option to give no…

If there was an option to give no stars, I would.

The service from this company has been appalling, and in my opinion, the items are not worth the prices they are listed for.

I returned a few items that were purchased as a gift due to sizing issues. A few of the items did not clearly show that they were flared, but appeared to be when received. Unfortunately, my return was a few days outside of the returns window, which meant I could only receive a credit note.

When arranging the return, I was not informed that I would only be eligible for a credit note. I was only made aware of this after they had received the items. At that point, I no longer wanted to purchase from the company again, so the credit note was of no use to me. However, I was told that they could only provide a credit note.

I spent almost a year trying to use the £75 credit note, but struggled to find anything suitable. Their new stock is very inconsistent, and when new items are added, there often seem to be only a small number of pieces available. The quality and choice also did not make me want to continue shopping with them.

As the credit note was approaching its expiry date and I still had not been able to use it, I contacted them to ask whether I could receive a refund instead. I understand that offering a refund in this situation would have been a discretionary gesture, but my main concern is that customers should be made fully aware of what they can expect when making a return outside of the standard returns window. This should be clearly outlined in their terms and conditions and, once again, communicated to the customer before the return is made.

Had I known beforehand that I would only receive a credit note, I would have been better off keeping the items rather than returning them. Instead, I was only informed after the return had been processed.

When I contacted them again, they were not particularly cooperative and insisted that I could only have a credit note. They also stated that, when I initially arranged the return, I had been given the option of either a non-refundable exchange or a non-refundable credit note. This was not the information that was provided to me at the time.

After almost a year, I have finally managed to use the £75 credit note, mainly because I had no other option. However, this will be my final purchase from this company.

Overall, I am very disappointed with the customer service and the way my return was handled. I believe the company should be much more transparent with customers about what happens when returns fall outside the standard returns period.

September 29, 2026
Unprompted review
Aab logo

Reply from Aab

Thank you for taking the time to share your feedback, we would like to take this opportunity to clarify the details regarding your return and account history.

When your return was received well past our standard 14-day return window without prior notice, our team accepted it as a gesture of goodwill and issued a credit note rather than rejecting the return entirely, we can see that across multiple accounts associated with your details, orders have consistently been returned past this mandatory 14-day timeframe.

When your credit note was issued, its terms—including its non-refundable nature and expiration date—were explicitly provided to you and accepted upon receipt.

Throughout our regular correspondence with you at the time and one year on, no mention was made regarding gifting or item quality issues.

We take great pride in our collections, maintaining exceptional quality without compromise and regularly updating our store with a wide variety of styles designed to suit every customer's preference.

While we regret that you do not plan to shop with us again, we must consistently enforce our store policies to remain fair to all of our customers.

Thank you

Aab Customer Care Team

Rated 3 out of 5 stars

I like the world of the brand and its…

I like the world of the brand and its products, however unfortunately I see
the quality decrease especially with more polyester while before there was more cotton, I really love the Belle Époque style and the British style.

Big negative point that I hate with Aab is communication, responsiveness, after-sales service it’s a disaster... for the price of the products and the experience you have now, it is essential that you improve this service or to call professionals who take care of it because it is unacceptable to have interlocutors who do not understand anything by email and take 4 days to answer and even see never!

Thanks for your understanding

October 2, 2026
Unprompted review
Aab logo

Reply from Aab

Thank you for taking the time to share your review and feedback with us.

We appreciate your love for our Belle Époque and British-inspired designs! Regarding our fabrics, we continuously strive to balance style, durability, and drape in our collections, but we always take customer feedback on fabric choices seriously as we develop future ranges.

We would also like to address your feedback regarding our response times and customer service. After carefully reviewing all prior correspondence with your account, we found that our longest response time occurred when you messaged us on a Friday after our 3:00 PM closing time, and our team replied to you first thing on Monday morning when our office reopened. Throughout our exchanges, we maintained transparent communication and explicitly noted the urgency of your order to help facilitate it as quickly as possible within our operating hours.

Our team is deeply committed to providing attentive, high-quality support to every customer. We never take our community for granted, and we are actively using feedback like yours to keep refining both our products and our service experience.

Thank you

Aab Customer Care Team

Rated 3 out of 5 stars

I liked the design but..

I liked the design.
It looked really nice on the model.
Very disappointed with the quality of fabric as most of aab has become a polyester lover’s heaven. The item I chose was nice design, viscous fabric (although didn’t feel like it), reasonably fitting but length, as usual had to be shortened significantly which meant it can not be worn immediately and requires time and extra cost for thread of same colour or cost of alterations service! Length available are always soooo long! Aab is obviously aimed at the modelling market or land of the giants.
Overall, Aab does have potential, its marketing is good, nice styles and presentation.

September 25, 2026
Aab logo

Reply from Aab

Thank you for taking the time to leave a review! We are glad to hear you enjoyed the style, design, and presentation of the piece.

We appreciate your honest feedback regarding our fabric choices and sizing. We use a variety of high-quality fabrics—including viscose, cotton, linen, and premium blends—chosen to complement each garment's specific design, drape and durability.

Regarding garment length, we design our pieces with 6 lengths ranging from 50 to 62 to suit a wide range of heights.

Thank you

Aab Customer Care Team

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