Alm. Brand Forsikring Reviews 

20,884
•
TrustScore 4 out of 5

3.8

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Rated 1 out of 5 stars

I filed a claim regarding my Ejerskifteforsikring. It was automatically rejected, without even considering any of the evidence submitted. I continue inquiring about my claim and they even made up cla... See more

Company replied

Rated 5 out of 5 stars

I had a very good experience with ALM Insurance. They gave me a very quick and competitive offer that met my expectations. We'll see how things go, but so far I'm very pleased with their approach. The... See more

Company replied

Rated 5 out of 5 stars

Customer service is amazing. Having my own broker is life changing! He is very helpful and willing to explain over and over what we don't understand and what are our option! Super recommended!

Company replied

Rated 5 out of 5 stars

My advisor Brian was great. He explained all options thoroughly and walked me through a series of scenarios to understand each situation. I ended up switching all my insurances to Alm Brand!

Company replied

Company details

  1. Insurance Agency

About Alm. Brand Forsikring

Written by the company

Hos Alm. Brand kan du få forsikringer, der passer ualmindeligt godt til dig.

Vi ved, at ikke to er ens. Derfor går vi ekstra meget op i at tilbyde den rette rådgivning, så du får den løsning, der passer til dig.

Written by the company


Contact info

3.8

Great

TrustScore 4 out of 5

21K reviews

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3.8

All reviews

(20,884)

1,926 reviews in the last 12 months

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Rated 1 out of 5 stars

Extremely disappointing experience — a complete failure of communication and accountability

I rarely come across such a high level of incompetence and such a complete lack of accountability from a company.

After spending five to seven hours of my own time going through our bank accounts, payment records, and every communication we had and had not received, I finally managed to piece together what had happened. It should never have taken this much time and effort for us to understand a problem that could and should have been prevented by the insurance company.

To summarise, the adviser who arranged our policies failed to register us correctly for Betalingsservice. Nobody informed us of this. Apparently, payment reminders were sent by ordinary post, as if we were still living in the 1900s and communicating by horse and carriage, rather than using the readily available Digital Post system or simply picking up the phone.

We NEVER received any letter.

As a result, for months we were completely unaware that payments were not being made correctly. As new customers, we relied on the adviser who visited us and arranged the policies to explain the payment arrangements and ensure everything was set up correctly.
It was part of our SIGNED contract that HE would set up Betalningservice.

Only about a month ago did the company finally contact us through Digital Post, at which point we immediately responded and discovered that one of our policies had effectively been going unpaid for months without our knowledge.

So I have several very simple questions:

* Why was Betalingsservice not registered correctly in the first place?
* Why were we never informed that the payments were not being processed as expected?
* Why were reminders sent by ordinary post instead of Digital Post, when we demonstrably received and responded to the digital notification immediately?
* Why did nobody attempt to call us?
* And why, after all these mistakes and communication failures, is the company still unwilling to take responsibility and make a genuine effort to retain us as customers?

The situation has been made even worse by the inconsistent and contradictory information we received whenever we contacted customer service. Rather than taking ownership of the problem and helping us resolve it, different people seemed keen to shift the responsibility elsewhere, with nobody willing to acknowledge that anything had gone wrong.

What is particularly frustrating is the company’s refusal to offer a meaningful gesture of goodwill. Given the mistakes made during the initial setup, the inadequate communication, the time we have wasted trying to understand what happened, and the contradictory information we have received, offering a substantial discount would be the bare minimum I would expect from a company that genuinely values its customers.

Instead, we continue to receive excuses and explanations about why none of this is their responsibility.

We will be switching insurance providers. In the meantime, I will continue to share my experience because prospective customers deserve to know what they may be dealing with. Based on our experience, this company has failed to deliver on every promise made, failed to communicate important payment information effectively, and failed to take responsibility when things went wrong.

What makes this experience even more disappointing is that we were actually persuaded by this company’s adviser to switch from Tryg to them. We were told that Tryg was a large insurance company that did not really care about its customers, whereas Alm. Brand was a smaller company where everything was closely monitored and customers received a much more personal, customer-oriented service.
Not true at all.

October 21, 2026
Unprompted review
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Hej​‌
If you would like us to review your case in more detail, we would of course be happy to do so. Please send your details to trustpilot@almbrand.dk​‌
Kind regards, Anders / Alm. Brand

Rated 1 out of 5 stars

Just choose any other insurance

I filed a claim regarding my Ejerskifteforsikring. It was automatically rejected, without even considering any of the evidence submitted. I continue inquiring about my claim and they even made up clauses in my contract to reject the claim. When confronted they simply told me to go to court if I wanted to.
Getting an insurance with them is a waste of money, if you follow my advice just choose any other company.

May 25, 2026
Unprompted review
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Hej​‌
We're sorry to hear that you feel let down by your experience with us.
Should you wish for us to look into this further, please forward the details to trustpilot@almbrand.dk
Best regards,
Anders / Alm. Brand

Rated 5 out of 5 stars

It was a really fast and pleasant…

It was a really fast and pleasant process.

October 9, 2026
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Hello Floris ,
Thank you very much for your kind review. We are delighted to hear that you had a positive experience with Alm. Brand. Your feedback means a lot to us, and we appreciate you taking the time to share it

Henriette / Alm Brand

Rated 1 out of 5 stars

If you take the time to spam call me…

If you take the time to spam call me and don't want to speak with me in English, then at least have the decency to say goodbye instead of hanging up like an a-hole.

October 14, 2026
Unprompted review
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Hello Robert,

Thank you for taking the time to share your feedback. We are sorry to hear that your experience did not meet your expectations.

We strive to communicate professionally and respectfully with everyone we contact. Your feedback is valuable to us, and we will take it into consideration as we continue to improve our customer experience.

Kind regards,
Gustav
Alm. Brand

Rated 5 out of 5 stars
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Tank you for your review
We are delighted to hear that you were happy with the service and experienced a quick response. Thank you for taking the time to share your feedback.
Kind regards
Teddy/almbrand

Rated 5 out of 5 stars

Good service

Good service

October 7, 2026
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Hej Umberto,

Mange tak for din flotte anmeldelse og de 5 stjerner. Det glæder os at høre, at du har haft en god oplevelse med vores service.

Med venlig hilsen
Gustav
Alm Brand

Rated 5 out of 5 stars

very positiv and frendly

September 25, 2026
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Hej,
Tak for din gode anmeldelse!
Det gør os rigtig glade at høre, at du har haft en nem, hurtig og problemfri oplevelse. Tak fordi du tog dig tid til at dele din positive feedback, det betyder meget for os.

Venlig hilsen
Morten / Alm. Brand Forsikring

Rated 4 out of 5 stars

But expensive but good customer support…

But expensive but good customer support well informed and always happy to call if need help

April 16, 2026
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Hi,
Thank you for your feedback. We're pleased to hear that you've had a positive experience with our customer service and found our team knowledgeable and helpful.

We're always happy to assist if you need any help or have any questions in the future.
Teddy/almbrand

Rated 5 out of 5 stars

I recommend this insurance very good…

I recommend this insurance very good and faster to assist the costumer

September 15, 2026
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Hej​‌
We are delighted to hear that you found our service helpful, fast, and customer-focused. Providing quick assistance and making the insurance process as smooth as possible for our customers is always our goal.
Thank you for choosing us and for taking the time to share your experience.
Best regards, Anders / Alm. Brand

Rated 5 out of 5 stars

🤩Nice

Quickly response 💪😄👌

August 28, 2026
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Hej.
Tak for de pæne ord! Vi er glade for, at du fik hurtig hjælp, og at du har haft en god oplevelse hos os.

Venlig Hilsen
Rasmus - Alm Brand

Rated 5 out of 5 stars

I had o good conversation with…

I had o good conversation with thecustomer service personnel. My worry was well taken care of.

August 15, 2026
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Tak for din feedback.

Det glæder mig meget at høre, at du havde en god samtale med vores kundeservice, og at du følte, at der blev taget hånd om dine bekymringer på en god måde.

Jeg ønsker dig en god dag.

Clara / Alm. Brand.

Rated 5 out of 5 stars

Very good insurance, for very chip price

I skifted insurance company after more then 8 years, and now Pay les then half for same services.

August 4, 2026
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Hi
Thank you for the kind words. It means a lot to us that we provide both good service and price.

I wish you a good day.

Kind regards
Thomas / Alm Brand

Rated 1 out of 5 stars

This is the most unprofessional…

This is the most unprofessional insurance company I have ever seen.

July 9, 2026
Unprompted review
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Hello
Thank you for your feedback. We are sorry to hear that your experience did not meet your expectations. Providing professional and helpful service is very important to us, and we take comments like yours seriously.
Best regards Anders / Alm. Brand

Rated 4 out of 5 stars

Efficient handling

The representative handling our case was very efficient,very responsive , polite.
The same representative handled our case throughout.The insurances were set up and we had cover the same day.
A pleasant experience.

July 9, 2026
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Hello
We are delighted to hear that you experienced a good service throughout the process.
Have a great weekend.
Best regards Anders / Alm. Brand

Rated 1 out of 5 stars

Worst experience ever.

Worst experience ever.
I just chanced insurance from Alm. Brand
I didn’t get informed about a short unsubscribing, so them I saw a odd amount they wanted to draw from my account a declined. If I had known I would have paid!
Here the scam alm. brand do.
They sent you an invoice for every insurance that you keep with them which I think is odd.
That means if you miss a payment they will add 100kr on each invoice.
So if you keep all your insurances with alm. band as they want’s you to do say 7 as I had they charge you 700kr if you miss a payment.
Just keep it in mind if your considering alm. brand as you insurance company.

July 2, 2026
Unprompted review
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Thank you for your review.
We kindly ask you to send an email to trustpilot@almbrand.dk with a copy of the review you have posted on Trustpilot. Once we receive it, we will be happy to look into your case and review the matter further.
Kind regards,
Steffen
Alm. Brand

Rated 5 out of 5 stars

very easy to apply to

very easy to apply to, and a fair price, among the best companies

June 19, 2026
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Tak for din feedback.

Det glæder os meget at høre, at du oplever det som nemt at ansøge, og at vores priser er fair. Det betyder meget for os at blive nævnt blandt de bedste.

Jeg ønsker dig en god dag.

Clara / Alm. Brand.

Rated 5 out of 5 stars

Very cool

a worthwhile campaign for insurance

June 10, 2026
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Hello,
Thank you very much for your positive review.
We truly appreciate it.
We are glad that we could help you.
We wish you a great day.
Teddy/Almbrand

Rated 5 out of 5 stars

It was very easy to set up

It was very easy to set up. The user experience is intuitive, makes the process easy to follow .

May 29, 2026
Alm. Brand Forsikring logo

Reply from Alm. Brand Forsikring

Thank you for your kind feedback.

It's great to hear that the setup was smooth and that the user experience made the process easy to follow.

Have a nice day.

Clara / Alm. Brand

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