Alphabet International Reviews 

546
•
TrustScore 1.5 out of 5

1.3

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Rated 1 out of 5 stars

Car delivered on the 15th December 2025 with many electrical faults and reported to Alphabet and Polestar the next day since then its been a shambles. Avoid this crowd like the plague. Here we are... See more

Company replied

Rated 1 out of 5 stars

They are a bunch of crooks. The montly cost of our lease was really reasonable so we went for it, but they have added nearly £900 of bogus charges upon collection - 100 quid for invisible scratches to... See more

Rated 1 out of 5 stars

Appalling sharp practice. Vehicle returned in immaculate condition with far less than the contracted mileage. Two days after received an invoice for £320 (spotting a pattern here with other reviews)... See more

Company replied

Rated 1 out of 5 stars

AVOID THIS COMPANY FOR CAR FINANCE! Agreed a lease with The AA and the finance through Alphabet, the car developed multiple errors inside 20 days. Rejected the car formally but Alphabet Customer ser... See more

Company details

  1. Leasing Service
  2. also in
  3. Car Rental Agency

Written by the company

Alphabet is a leading provider of Business Mobility in Europe, Australia and China. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has gathered...


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1.3

Bad

TrustScore 1.5 out of 5

546 reviews

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1.3

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83 reviews in the last 12 months

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Rated 1 out of 5 stars

Car delivered on the 15th December 2025…

Car delivered on the 15th December 2025 with many electrical faults and reported to Alphabet and Polestar the next day since then its been a shambles.
Avoid this crowd like the plague. Here we are 10 months after my lease car was delivered and still it has not been repaired. It has been into Volvo twice, once was for a diagnostic check and the other was to get the car repaired all arranged between Polestar and Alphabet. This is after constant emails and phone calls because neither company could be bothered to sort these issues out. The second time the car went in, I went to London, came back it had not moved because Alphabet refused to pay for the car to be repaired even though I have the emails confirming this booking with Volvo Peterborough. Since then no replies and I have reported Alphabet and Polestar to the Ombudsman and stopped paying for the car. The worst customer service I have ever experienced. A shambolic company and mad to think they are even connected to BMW!!!
The reply here is laughable. It’s been 10 months, and since March not 1 reply from the Customer experience team. Alphabet finance have been in contact with me because I’ve stopped paying for the car, they’ve emailed the Customer experience team and even they’ve not had a reply. Just look at all the reviews on here it’s the worst customer service I’ve ever experienced. Trading standards are now involved along with the ombudsman let them deal with it now, I’m done!

December 15, 2025
Unprompted review
Alphabet International logo

Reply from Alphabet International

Dear Stuart, we can see that you have been in contact with our Customer Experience team in the UK and that they have been working with you and Polestar to investigate the issues you raised. Should you require any further assistance, or have any new information for your case, please do get in touch with your Alphabet Customer Experience contact on 0370 0120 342.

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Rated 1 out of 5 stars

Steer clear of this company

Steer clear of this company. I leased a car through AA lease earlier this year. This is my first experience of leasing a car and had been a little concerned about level of customer service in the event of an issue but I was reassured by my perception of the AA in all of my previous dealings with them. What actually happens is that although you arrange your car via the AA lease site and team, the lease agreement is with a third party, in my case Alphabet UK.

Unfortunately my car (Audi a5 ehybrid) has been back at the local Audi dealership three times within the first 6 months as the result of a recurrent fault, twice having to be recovered from the roadside as it was undriveable. This has left me inconvenienced and without my car for weeks at a time while it is fixed, but the reason for the recurrent fault cannot be determined. I have complained via AA lease ( who pass any responsibility to alphabet) and four weeks after raising my complaint I still don’t have any response. The car is completely unreliable and no fit for purpose and I wish to return it but there is absolute silence with no one taking responsibility for the issue. Avoid these companies at all costs- would also suggest avoiding an Audi a5 e hybrid!

September 24, 2026
Unprompted review
Alphabet International logo

Reply from Alphabet International

Good afternoon Cameron, I appreciate you sharing your feedback regarding your recent experience with Alphabet. Our Customer Experience team in the UK is actively working on your case in relation to your Audi A5, and your case handler will be in touch shortly to provide an update and discuss the next steps. If you need any immediate assistance, please contact your Customer Experience representative on 0370 0120 342 or customerexperience@alphabet.co.uk

Rated 1 out of 5 stars

Useless customer service.

I have been having problems with my leased vehicle serviced and maintained by Alphabet for over a year, it has been in the dealership 3 times for the same repairs without success.
I contacted Alphabet to raise a complaint about my problems as dealing with them every day was becoming frustrating.
My case was assigned to a Customer Experience Executive by the name of Adam, I foolishly expect my vehicles problems to be investigated.
• Dealership contacted, copies of the workshop repair reported obtain.
• The dealerships service manager to be contacted to discuss the faults.
• Maybe even car manufacturer contacted.
For around 3 month there was little to no progress and normally took over a week for them to reply to my emails.
Eventually I was told there is no evidence that the fault is currently present and my car needed to go back into the dealership for another look.
Additionally, they wanted me to obtain copies of the workshop repair reports and provide it to them.
When I requested to speak to his manager I was told “managers do not directly investigate or handle complaints and are not customer-facing”.
So now my vehicle is going back into the dealership for its 4th time, I have zero confidence the problems with my fixed and that Alphabet will do anything about it.

If it was up to me, I would cancel the contact with Alphabet and NEVER USE THEM AGAIN.

September 2, 2026
Unprompted review
Alphabet International logo

Reply from Alphabet International

Thank you for highlighting your concerns to us in relation to your open complaint case. We can see that the case handler is in the process of continued investigations into the vehicle issues with both the original repairer at Perrys and is awaiting feedback following the latest booking. The case handler will be in contact with you over the next few days to provide an update.

Rated 1 out of 5 stars

They are a bunch of crooks

They are a bunch of crooks. The montly cost of our lease was really reasonable so we went for it, but they have added nearly £900 of bogus charges upon collection - 100 quid for invisible scratches to a windscreen, 160 for scuffs that are apparently a single mm over acceptable standards, etc etc. I'll be challenging the charges as strongly as I can, but leave this as a warning to others - don't fall for a cheap deal, as they'll get you at the end.

July 13, 2026
Unprompted review
Rated 1 out of 5 stars

Con Artists

Con Artists. READ THE REVIEWS - AVOID ANYTHING TO DO WITH THIS COMPANY. Every interaction I have with this company revolves around them trying to extort money from my leasing contract. They have no desire to provide a good service and get paid for it, their business model is extortion pure and simple.

June 24, 2026
Unprompted review
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Rated 1 out of 5 stars

Truly Awful Customer Service

Leased a brand new BMW M5 touring in December 26 which developed a fault on the steering rack after 8 weeks which was replaced the fault has since come back and the car is currently in the workshop having had the suspension replaced which has not solved the issue its now been in the workshop for 2 weeks?
I was assigned a complaint handler Emma and received an email to say she was dealing with my issue I have since emailed 3 times over 3 weeks phoned 3 times and still they have not got back to me.

Spoke to someone else at Alphabet and tried to escalate the issue to be told it must be handled by the assigned complaint handler who doesnt return either my emails or calls and they set a task on the system to contact me urgently and 4 days later still no contact?

Not sure where to go from here looks like i will be rejecting the car!

June 19, 2026
Unprompted review
Alphabet International logo

Reply from Alphabet International

Hi Paul, I am sorry to hear that you’ve had a difficult experience with Alphabet. We strive to offer an effortless service for all our customers, and I am sorry to learn on this occasion the service received is below expectation.

I can see our Customer Experience team have been in touch with you since you provided your comments and have resolved your concerns. If you would like to speak to a member of the team, please get in touch at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you further.
Many thanks, Anne

Rated 1 out of 5 stars

Will give 1 star because I cant give less

Will give 1 star, because I cant give less...
wait for a car for 4 months, to be told my order was cancelled. The complains department is a joke and invented a story that did not happened. Tried to place another order but the "systems" is not working for 2 months... never seen anything like this.

April 23, 2026
Unprompted review
Alphabet International logo

Reply from Alphabet International

Good morning Gerson,

I’m sorry to learn that you haven’t been satisfied with the service you’ve received from Alphabet. Having spoken to our Customer Experience team, I’m aware that your complaint has been thoroughly reviewed and a decision reached. If you have any new information that could help with your case, please do make it available to us. Otherwise, I can only apologise that you remain dissatisfied and thank you for allowing us to review your concerns.

Many thanks.

Rated 1 out of 5 stars

Worst finance company

Worst finance company I have ever dealt with. Took delivery of a lease Nissan X-trail and reported issues and intent to reject the vehicle within 8 days of receipt. 5 weeks on now and car hasn't been collected. The Complaints team seem to have staff training every other day, impossible to get through on the phone and ignore emails or requests to call back for days on end. Keep being told it's "early days" so basically they are saying "case is not a priority", which is easy for them to say when they don't have a faulty vehicle which is not fit for purpose. Maybe a complaint on here will kick them into gear ?? (Wont hold my breath) Feel I will be forced to contact the Financial Ombudsman as they have seemingly no desire to act with any speed to resolve complaints and now have a car I am not driving, am renting a car to be able to work and cant sort out a lease on a new vehicle until its resolved (Unfortunately you have to wait 8 weeks to get the Financial Ombudsman involved or would have done that already).... It's hard to express just how shockingly bad their service but I don't think I have come across a worse company in my 47 years of life.

March 12, 2026
Unprompted review
Rated 1 out of 5 stars

Car that was leased broke down after 7…

Car that was leased broke down after 7 days - the following customer service has been abhorrent. I would wholeheartedly say avoid this leasing firm even if it meant you went without a vehicle.

The following issues then persisted - awful customer service, people lying to our business about refund policies, not following up with the refunds and meaning we wasted our time chasing for the following 6 months trying to obtain a refund. Once promised a refund, they then did not register a credit note and thus meant more chasing from our side, still currently waiting for a refund.

April 8, 2026
Unprompted review
Alphabet International logo

Reply from Alphabet International

Good afternoon Warren Gibson, we’re sorry to hear about your recent experience with the vehicle you leased with Alphabet and appreciate you bringing this to our attention. We would like to assist you in resolving this matter. Please reach out to our Customer Experience team at customerexperience@alphabet.co.uk or call us at 0370 0120 342. Thank you for your understanding.
Many thanks!

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Rated 1 out of 5 stars

When the right hand doesn't know what…

When the right hand doesn't know what the left hand is doing, you know you are at Alphabet.

It's a genuine pity that this has to happen, because there is a massive need for the 3rd biggest player to gain more traction in the industry, but as an Alphabet driver, and having been with many others in the past, reluctantly, and I rarely do, I have to write this comment.

The entire coordination process among the leasing company, a dealer, a repair shop, and a substitute vehicle is under no one's responsibility or control. All subcontracted suppliers to Alphabet are struggling to obtain authorisations. It's a fact, unfortunately. Facts:
- Over 45 days to book a bodyshop repair in conjunction with a small substitute vehicle
- 3 wrong B-class substitute vehicle bookings (+30km from the garage, wrong day, wrong garage).
- 15 days vehicle held in the repair shop, but came back to the dealer unrepaired as the amount authorised was at a loss for the bodyshop.
- Not one phone call from Alphabet, around 10 performed by me. Plus about 10 to the dealer and the repair shop, which apologised several times, but had their hands tied.
- Alphabet, when phoned up, sends to a 3rd party call centre that has no visibility on what happens and can only direct you here or there. Impossible to talk to Alphabet directly. Many employees are stressed out and have little patience left (understandably)
- I only had two parking scratches on my front bumper, about 4 hours' work in the repair shop. Counting everyone involved, I assume about 80 hours of work have been put in by different people.
- The car was not repaired at the end. I took it back with the scratches and gave up.
- I started the booking process in September, and in mid-December, I picked up my car, which was still not repaired.

The issue is that Alphabet does not have a control system for what is officially booked or requested through them. The coordination they should be managing is a mission impossible for them. Their subcontracted suppliers are put in a corner. Their drivers' opinions are irrelevant to them.

As said, it's a pity because we really don't need this kind of service from a good and reliable strong brand.

December 9, 2025
Unprompted review
Alphabet International logo

Reply from Alphabet International

Gentile Joshua,
ci dispiace leggere il suo disappunto. Cogliamo l’occasione per informarla che Alphabet monitora costantemente i processi e l’operato dei suoi partner per minimizzare il verificarsi di eventuali disservizi. Operiamo in sinergia con gli stessi, attraverso linee guida e procedure che mirano all’efficacia ed efficienza dei nostri servizi. A tal proposito la ringraziamo per la segnalazione e gli spunti di miglioramento forniti.
Ad oggi ci risulta che quanto da lei segnalato sia stato gestito e sia stata fornita adeguata soluzione, come da comunicazioni ricevute dal nostro servizio clienti che rimane a sua disposizione ai seguenti contatti:
servizio.clienti@alphabet.com
800 591 591

Rated 1 out of 5 stars

Wow not surprised to see 1.2 rating

Wow not surprised to see 1.2 rating. I have been leasing for a long time and the experience with alphabet has been the worst. Never missed a payment but Alphabet informed Experian that I missed a payment, got a parking fine and they messed it up. I had debt collectors due to no payment of fine. I have an email confirming it was paid... Now they want to charge me for road tax. How do they inform me ? An invoice has been raised. Spoke to finance they can't spread the cost unless I am happy for it to affect my credit rating.

November 18, 2025
Unprompted review
Rated 1 out of 5 stars

AVOID THIS COMPANY FOR CAR FINANCE

AVOID THIS COMPANY FOR CAR FINANCE! Agreed a lease with The AA and the finance through Alphabet, the car developed multiple errors inside 20 days. Rejected the car formally but Alphabet Customer services do not reply, are not bothered and do not adhere to the 2015 Consumer Rights Act. Sent evidence of these multiple errors along with a dealer inspection and zero engagement or response from Alphabet. Had to engage a solicitor to take my case up.
Do not use them at any cost.

October 10, 2025
Unprompted review
Rated 1 out of 5 stars

I agreed a new figure with alphabet for…

I agreed a new figure with alphabet for an EV for another 2 years they sent a contract which I signed but the figure I signed was above what we spoke about on the phone basically they snt me the figure minus VAT....point is i agreed 3 leases and 2 of them are correct and this one they will not accept responsibility......cusomer service is atrocious and staff are rude please avoid at all costs.

October 29, 2025
Unprompted review
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Rated 2 out of 5 stars

Please avoid this company they will rip…

Please avoid this company they will rip you off at every level. They will say one thing them try and get out of it after. I had a service agreement which as the car was being returned within the month they refused to commit to the work but still took the money!. The car was returned two weeks early and after they confirmed I would get a refund of the contract for what i hadn't used they then denied they agreed to that !
Please be very wary of any dealings

September 3, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible service after my clutch broke…

Terrible service after my clutch broke on my 10 month car I was made to pay £3008 to get it repaired by Nissan who said it was wear and tear after 9k mile.
I ask Alphbet to look into the issue, alls they did was get the report from Nissan and excepted what they said without doing their own investigation. After lookers have my car for 6 months, I went to collect the car £3008 lighter only to find the gearbox is broken. I have send emails request a call but nothing don’t seem to want to know. Never ever use this company again

July 30, 2025
Unprompted review
Rated 1 out of 5 stars

unfair payment request

I had 2 BMW X5 with Alphabet, car is wonderful, average experience with them on the 1st one but with this one the condition has been much worse and now I have been ask to pay the supertax (italy 1'300€) for 2023 when the car was delivered to me the 24th of january 2024!!! registration was cleverly done by them on 28th of december 2023 to pump up the 2023 total registration when the car was not even reached the dealer and now they want me to pay for their taxes!!! so unprofessional and we will see eachother in the legal deparment...

July 1, 2025
Unprompted review
Alphabet International logo

Reply from Alphabet International

Gentile Sig. Marinelli,
comprendiamo il suo disappunto sul pagamento della tassa automobilistica (superbollo).
Ci risulta che il tema sia stato affrontato con il nostro Servizio Clienti e che sia stata individuata una soluzione, dopo aver fornito i chiarimenti richiesti.
Il Servizio Clienti Alphabet resta a sua completa disposizione ai seguenti contatti:
servizio.clienti@alphabet.com
800 591 591

Rated 1 out of 5 stars

Terrible staff

Terrible staff, totally disinterested in resolving issues, promise to call back only to not bother.

June 9, 2025
Unprompted review
Alphabet International logo

Reply from Alphabet International

Hi Nick. We’re sorry to hear your thoughts on your recent experience and are keen to learn more so we can help to resolve your issue. Please get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you.
Many thanks, Tasha

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Rated 1 out of 5 stars

Terrible return service have been…

Terrible return service have been trying for 3 weeks to return car and they keep saying that we haven’t paid the full 12 months lease and we have. No one will call you, no customer service at all. Do not use. We are trying to return a car we have paid 12 months payments and car ithat is 5k below the excees mileage on the lease and they are saying that we owe more money? Please please can someone help us return this car.

June 4, 2025
Unprompted review
Alphabet International logo

Reply from Alphabet International

Hi Lisa. Thank you for reaching out and sharing your experience with us. We’re sorry to hear about the difficulties you’ve faced while trying to return your car. Please get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you.
Many thanks, Tasha

Rated 1 out of 5 stars

Awful experience

Awful experience. Took a car out and have spent the last 2.5 years asking for an early termination. All mind boggling to terminate . The last one, higher than last months. So it has an increase despite a shorter term. The whole thing has felt like I’m chasing a carrot. Works out to more than just paying the agreement off for the remaining term. Joke of an outfit. Will make sure to use the ‘maintenance’ policy to the max. Cowboys.

June 3, 2025
Unprompted review
Alphabet International logo

Reply from Alphabet International

Hi, we’re sorry to hear your thoughts on your recent experience and are keen to learn more so we can help to resolve your issue. Please get in touch with our Customer Experience team at customerexperience@alphabet.co.uk or on 0370 0120 342 so we can assist you.
Many thanks, Tasha

Rated 1 out of 5 stars

I leased an EV from Alphabet in June…

I leased an EV from Alphabet in June last year.. Govt changed the Road tax.. however there was a workaround to renew Road tax early to avoid the majority of the additional cost.. obtaining another 10 months for free. Requested Alphabet to complete this for me.. COMPUTER SAYS NO.. Customer Experience team says NO they won't do it.. asked for details to complete the process online myself.. NO won't provide.. so I'm lumped with paying 10 months road tax which any normal person with an EV could have avoided. And they have billed me for the entire 12 months charge rather than splitting it over the remaining lease period. P**D off! Won't use Alphabet again..

May 19, 2025
Unprompted review
Alphabet International logo

Reply from Alphabet International

Hi Simon, I’m sorry to learn that you haven’t been satisfied with the service you’ve received from Alphabet. Having spoken to our Customer Experience team, I’m aware that your complaint has been thoroughly reviewed and a decision reached. If you have any new information that could help with your case, please do make it available to us. Otherwise, I can only apologise that you remain dissatisfied and thank you for allowing us to review your concerns. Many thanks, Tasha

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