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Review summary

Created with AI, based on recent reviews

Considering 687 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and friendly demeanor, making interactions pleasant and productive. The service provided is frequently highlighted as exceptional, with many people appreciating the efficiency and ease of their overall experience, from initial inquiries to the sales process. Reviewers often mention the excellent communication and responsiveness, noting that their questions are answered comprehensively and politely, and they are kept fully updated throughout the process. However, some people were dissatisfied with the attitude of certain staff members, describing them as unapproachable, defensive, or lecturing. There were also concerns about information changing between conversations and a feeling of being reprimanded for choosing another agent. Additionally, a few customers reported issues with the handling of tenancy situations, including ignored requests and a perceived lack of support against landlord demands.

What people talk about most

Staff

Customers had positive experiences with staff, frequently praising their professionalism, friendliness, and... See more

Service

Consumers find service to be positive, with many reviewers unable to fault the service in any way and... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting that agents are... See more

User experience

People report positive experiences with user experience, often highlighting the professional and approachable... See more

Location

Users describe positive interactions with location, with many reviewers having viewed multiple properties and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve had 2 really positive viewings with Shaana and another viewing is booked in. Shaana has been brilliant in answering all of my questions and hasn’t made me feel rushed at all when viewing properti... See more

Company replied

Rated 5 out of 5 stars

If you’re looking for a proactive, communicative and professional estate agent then look no further than AP Morgan. All staff within the Stourbridge branch of AP Morgan that we have dealt with have be... See more

Company replied

Rated 5 out of 5 stars

Working with Grace to find our ideal rental property has been a dream. She has the most welcoming demeanor and couldn't be more helpful. The whole process was seamless and she had endless patience wit... See more

Company replied

Rated 5 out of 5 stars

A massive shout out to Joe Phillips and all the team at A.P Morgan Redditch and all the people from other teams that have helped make this process so smooth and comfortable and for ALWAYS going the ex... See more

Company replied


Company details

  1. Real Estate Agency
  2. Apartment Rental Agency
  3. Property Management Company
  4. Real Estate Agents
  5. Real Estate Appraiser
  6. Real Estate Rental Agency

Written by the company

AP Morgan are multi-award-winning, leading independent estate and letting agents with offices across the West Midlands. We strive to provide a professional, transparent, and personal service by blending the latest cutting-edge technology & highly trained staff with good "old-fashioned" values. We pride ourselves on being a close-knit team of property professionals that are proud of the areas we live in throughout the West Midlands, and have built our team in order to provide the best possible service to local customers.


Contact info

4.9

Excellent

TrustScore 5 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

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Rated 5 out of 5 stars

Recent move

I had Grace’s support during my recent move and she was a star from the viewing, to sorting any questions I had and making the process easy. Overall a good experience.

June 2, 2026
Unprompted review
Rated 5 out of 5 stars

Property Professionals

The lady who showed me around the property was polite and well informed about the place. He knowledge and competence was very professional and positive. I highly recommend this company.

June 1, 2026
Unprompted review
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Rated 5 out of 5 stars

Jacqui Brookes has been the best at…

Jacqui Brookes has been the best at selling my house and showing me around houses to buy.

May 30, 2026
Unprompted review
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Reply from AP Morgan

Thank you for your lovely review, Amanda. We're delighted to hear that Jacqui provided such excellent support with both the sale of your home and your property search.

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Rated 5 out of 5 stars

Great property viewing with AP Morgan

had a viewing on a property in Beoley with Laura Hopla-Phillips of AP Morgan and I cannot recommend her enough. From the moment we met, she was polite, professional, and incredibly welcoming. She took the time to answer all of our questions and made the whole process of viewing the property feel relaxed and completely pressure-free.

May 30, 2026
Unprompted review
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Reply from AP Morgan

Thank you, Lee and Fiona, for your wonderful feedback. We're delighted to hear Laura made your viewing experience so welcoming and informative, and we'll be sure to pass on your kind comments to her.

Rated 5 out of 5 stars

The whole experience was great

The whole experience was great, from the communication to allowing the time to walk around the property and take it in
Also plenty of time to ask questions and helpful with property queries

May 30, 2026
Unprompted review
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Reply from AP Morgan

Thank you, Alex, for your kind review. We're delighted to hear you had a great experience and felt supported throughout the viewing, with plenty of time to explore the property and ask questions.

Rated 5 out of 5 stars

On time and not rushing us so we could…

On time and not rushing us so we could have a good look in fact we got home and put a offer in very professional at all time

May 30, 2026
Unprompted review
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Reply from AP Morgan

Thank you, Colin, for your lovely review. We're delighted to hear you felt comfortable taking your time during the viewing, and it's fantastic that you found a property you wanted to make an offer on.

Rated 5 out of 5 stars

Jacqui was great

Jacqui B was very polite, informative and approachable, so thank you x

May 30, 2026
Unprompted review
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Reply from AP Morgan

Thank you, Chris, for your kind review. We're delighted to hear that Jacqui was polite, informative and approachable, and we'll be sure to pass on your lovely feedback.

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Rated 5 out of 5 stars

The agent was friendly and…

The agent was friendly and knowledgeable the house was beautiful. Great service fast and efficient.

May 30, 2026
Unprompted review
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Reply from AP Morgan

Thank you, Kate, for your lovely feedback. We're delighted to hear you found the service friendly, knowledgeable, and efficient, and that you enjoyed viewing the property.

Rated 5 out of 5 stars

I’ve had 2 really positive viewings…

I’ve had 2 really positive viewings with Shaana and another viewing is booked in. Shaana has been brilliant in answering all of my questions and hasn’t made me feel rushed at all when viewing properties. Communication pre and post viewings is great from Shaana and the team at AP Morgan Longbridge - thanks to all!

May 23, 2026
Unprompted review
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Reply from AP Morgan

Thank you, Ellie, for your wonderful review. We're delighted to hear that Shaana and the Longbridge team have provided such great support and communication throughout your property search, and we look forward to helping you with your upcoming viewing.

Rated 5 out of 5 stars

Friendly and helpful staff.

Friendly and helpful staff.

May 8, 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you, Wayne, for your review. We're delighted to hear you found our team friendly and helpful, and we appreciate your feedback.

Rated 5 out of 5 stars

Very friendly and helpful estate agent…

Very friendly and helpful estate agent thankyou Jacqui Brooks!

May 23, 2026
Unprompted review
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Reply from AP Morgan

Thank you, Jessica, for your lovely review. We're delighted to hear that Jacqui provided such a friendly and helpful service, and we'll be sure to pass on your kind words.

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Rated 5 out of 5 stars

We viewed a property today with Olivia…

We viewed a property today with Olivia Chambers from A P Morgan in Bromsgrove. We found Olivia to be very professional, knowledgeable and patient. She answered all our questions.

May 29, 2026
Unprompted review
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Reply from AP Morgan

Thank you, Paul, for your kind review. We're delighted to hear that Olivia provided a professional, knowledgeable and patient service, and we'll be sure to pass on your feedback.

Rated 5 out of 5 stars

I did not feel rushed by jacqui and she…

I did not feel rushed by jacqui and she answered all the questions that I had.

May 27, 2026
Unprompted review
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Reply from AP Morgan

Thank you, Sim, for your kind feedback. We're delighted to hear that Jacqui made you feel comfortable during the viewing and was able to answer all of your questions.

Rated 5 out of 5 stars

Totally enjoyed our experience

Totally enjoyed our experience, Jacqui answered all our questions thoroughly, thank you.

May 27, 2026
Unprompted review
AP Morgan logo

Reply from AP Morgan

Thank you, Chloe, for your lovely review. We're delighted to hear you enjoyed your experience and that Jacqui was able to answer all of your questions thoroughly.

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