Autobrite Direct (Technical Brands UK & Ireland Ltd) Reviews 

Hi Ryan from DetailworX highly recommend autobrite my fullvaleting and detailing work wouldn’t be the same without these guys amazing products

Great products, fast delivery, always have stock of products!!

Great team.

Great service from Alan and his team on quick delivery 🚚

Products are back to how they was before they was messed with giving me great results on clients cars making it much more easier to work with. Long they may continue keep up the good work. Can’t wait for my next order 👍

I've used Autobrite products for years since around 2016 and I was delighted to hear that Alan had taken over the business and rebuilding the Autobrite direct brand. I will continue to enjoy the products and experience new products when released. Alan is so helpful and attentive and he is the man for the job for taking the business forward. I enjoy using all of Autobrite products and they always do what they say they do and leave a great finish while being easy to use and great value for money. Alan values all of his customers and the customer service he provides is second to none. I Highly recommended Alan and the team at Autobrite direct.

Autobrite Direct are back! And they are great again 👍. I’m a professional Valeter/detailer and i run GT Valeting. I was looking to replace one of my suppliers due to recently being let down.
I used to AD chemicals &polish pads before they shut and am so pleased to have them back in my business.
Alan has been great with assisting with a trade account and delivery was fast. I can’t wait to start valeting with these chemicals again.

I use Autobrite products on a daily basis to achieve the best results I can when working on cars! They are easy to use and provide such a good finish. I can’t recommend Autobrite products enough to make the car look like new again! I tried Magiseal for the first time and it was unbelievable. The gloss and protection it adds to the car makes it feel brand new! The customer service is amazing. Alan and Geoff (Gl Reflections) makes it easy to understand what the product can do! Definitely recommend to get that finish on a car everyone wants!

Better than mosschem which claims to be good until i bought there 5l Magiseal equivalent. Wasn’t at its best and they must dilute it down.
Went back to autobrte as you know what your getting and can’t fault them. There magiseal is better. Now the new owners are running lets get these 5 stars coming in

I’ve used Autobrite Direct products for quite a while now and always found the quality and customer service excellent.

I also know the new owner personally and can honestly say the company is in very good hands moving forward. He’s hardworking, genuine, and passionate about doing things properly rather than just chasing quick sales.

It’s great to see a well-known brand getting a fresh start with someone who genuinely cares about both the products and the customers. Wishing the whole team the very best for the future — looking forward to seeing the business grow again.

Jamie Keane

I’ve been using Autobrite products for years and it was a real shame to see the previous owners run it into the ground.

Glad to see the brand and old formulations have been rescued by the new owners. Having dealt with Alan and his team for many years I’ve no doubt that the Autobrite brand is now in safe hands.

Back in January 2026, I posted a review about an order I placed back in August 2025 & was not fully honoured. Now I will give credit were it is due & this is it. I contacted AD in February asking about items missing from the original placed order & to my surprise I received a reply asking for details of the missing items, these details I forwarded to them & though & behold I was then informed goods will be delivered. True to their word 3/4 days later items arrived & they were the original AD products. So, yes I had a whinge but pleasantly surprised & happy to receive a reply with the items following on & arrived February 7th.

⭐⭐⭐⭐⭐
I’ve been using Autobrite Direct products for a quite a few years now through Alan at Autobrite Direct Ireland and the service has always been fantastic. The products are top quality and have consistently delivered great results.
Alan has always been brilliant to deal with – friendly, knowledgeable and always willing to help or offer advice when needed. It’s that level of service that keeps me coming back.
Now that Alan has secured ownership of Autobrite Direct, I’ve no doubt the brand will continue to grow while maintaining the same great customer service. Wishing him every success with it – thoroughly deserved!

Note to the Moss family - THIS is how to run a business! Brought back the quality, brought back the service and brought back the brand.

Super!

wow what a difference the new owners have made absolutely fantastic i can't wait to spend lots more money i feel it's the phoenix out of ashes

Good to see some of the original Autobrite products coming back. still some of the best out there & nice to see the brand keep going

Been using Autobrite Direct for ages, so glad they’re back under Alan, with the new ownership it actually feels like the brand’s getting back to what it was.

Abyss is brilliant and Magifoam has always been a go-to for me, but Purple Velvet is honestly still the best in the market in my opinion. The smell is amazing!

I’ll definitely keep using their stuff 👍

Order placed and within 2 days was delivered. Immediate answer to my emails from Alan. Great to see that this company is now under sound stewardship.

I posted two reviews at the beginning of this month about issues I have had with this company. The last one being that I had driven down from Preston Lancs to try & find out about my remaining order. I did post that on arrival, the place was all locked & the premises was up for sale & pointing out like quite a few other people we will never see our orders again let alone get a refund. Both posts have disappeared from the Trustpilot review, Why?

Terrible company. I believe now changed their name to Mosschem LTD and Autobrite UK. Be aware! Been buying from them for years. The delivery times have always been very, very slow, but I am still waiting for my order from October 25 to be completed. Don't think I will ever see the goods, so they have stole my money.

This company has now gone bust and no longer full filling the October orders. I am still owed part of my order like others with some people completely out of pocket. AB Direct have closed the old warehouse and it is now up for sale. They are now trading as Mosschem LTD and Autobrite UK from a new unit in Stoke. New website mosschem.co.uk
Trading like nothing has happened. Absolutely brass neck of them is that they are offering discounts on the new website

I placed an order back in October 2025, nearly £200 of stock and am still waiting for my order to be delivered. I appreciate that during sales periods they indicate that a delay on deliveries can be experienced, up to 4 weeks, but we are now talking 3 months. Up until just before Christmas they were respondeding to enquiries but just asking me to be paticent as they are dealing with a back log of orders owning to the sales, butnow are not evn responding to further enquires and further investigation suggest that they may well have gone into administration and restructed into a different company, which if true is well out of order and means that they will no longer get any of my business in the future. I suppose I will have to contact my credit card company and look to get a refund for the unfulfilled order that way. Very disappointed and feel let down by the lack of honesty and transparency. Please be aware of the situation.