Avery UK Reviews 

18,158
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 615 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the ordered products are of exceptional quality and arrive very quickly. People also appreciate the user-friendly design options, helpful customer service, and smooth overall ordering process. Some reviewers were not happy with delivery delays and courier issues that caused parcels to arrive late or get dropped off incorrectly. A few other people also felt that certain items had printing flaws, damaged packaging, or required adjustments to templates. Some consumers noted severe difficulties when trying to get responses after experiencing problems with their missing orders.

What people talk about most

Product

Clients share positive opinions on product quality, praising the great materials and ease of use, with... See more

Delivery service

Reviewers highlight positive aspects of delivery service, noting that orders often arrive promptly and... See more

Order

Customers had ambiguous experiences with order processes, as many reviewers praised the good quality labels,... See more

Service

Users describe positive interactions with service, highlighting great communication, speedy dispatch, and a... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The product was good but the delivery service was not. Waited in ail day first day then that was cancelled next day promised end of day and although we were in pushed through the letter box which dama... See more

Rated 4 out of 5 stars

Good service. I like that you can order sheets of labels individually but p & p is very dear if you are only a few sheets. I ordered more than I originally intended to justify the postage (which is po... See more

Rated 4 out of 5 stars

These looked great straight out of the packet but didn’t work quite as well as I had hoped with the curve in the bottle, I would look for something a little more bendy/stretchy next time

Rated 5 out of 5 stars

I recently tried Avery's 4-in-1 A3 trimmer for handmade crafts (greetings cards and gift tags) and also for cutting my art paper. Its such a convenient tool, it's features include Straight, wavy cut,... See more



Company details

  1. Sticker Manufacturer
  2. also in
  3. Custom Label Printer
  4. Digital Printing Service
  5. Print Shop
  6. Prints and Signs Store

Written by the company

Our labels play a vital role in your world. We appreciate the needs you have and we're here to help you organise, elevate and communicate. We are more than a label company, but labelling is in our DNA. Our blank printable labels, print service and free design and print software all evolved out of our passion for innovation. Whether you're using our custom printed labels to power up your small business or organise your home. We've go the labels for you.

Avery

Written by the company

Quality you can trust
Avery has over 90 years of experience in the label industry. All of our products are made to the highest Avery specification in the UK. Design your product for free and get it delivered with no hidden or surprise costs!

Satisfaction guaranteed

If you're not happy, we're not happy

Contact us (for free!) if you are not happy with the quality of your delivered Avery product.

Contact info

Looking for great labels & stickers?

Avery has a huge range of materials and shapes to personalise & design

4.4

Excellent

TrustScore 4.5 out of 5

18K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 71% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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4.4

All reviews

(18,158)

527 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Poor Customer Service

When things go well everything is fine, but when they get it wrong, their customer service hugely lets them down. I had an order that was delivered with allignment issues and contacted Avery in the hope the matter would be dealt with. After an initial wait I was asked to provide more info and images (clearly showing the alignment fault) which I provided immediately. There was no acknowledgement and no reply. I chased by phone and was told by a very indifferent memebr of the team that, the matter was "being reviewed by the production team" and that someone would "get back to me". No apology, no indictation of when and no remediation. Another case of a corporate business asking the customer to 'be quiet and just wait' while we in the business have a discussion and chat about you between ourselves. They should understand that there are plenty of other (more customer friendly) organsiations happy to compete for the business. if they don't resolve this today - I'm off.

October 21, 2026
Unprompted review
Rated 1 out of 5 stars

Absolute con

Absolute con! Paid for an item never received it, zero response from the company, totally unprofessional, I was totally ignored everytime I emailed, The emails also bounced back, I had to contact my credit card company to resolve this

June 20, 2026
Unprompted review
Rated 1 out of 5 stars

Shockingly bad

Shockingly bad - my dress arrived damaged. I’ve been offered a 30% refund! Communication is slow and their customer service is poor.

September 8, 2026
Unprompted review
Avery UK logo

Reply from Avery UK

I am sorry, but it appears this review has been left for the wrong company. We are Avery UK, the label manufacturer, and we do not sell clothing or apparel products.

We believe your review may be intended for a different business. We would appreciate it if you could check the company details and update your review accordingly.

Thank you for your understanding.

Rated 1 out of 5 stars

Absolutely appalling service

Absolutely appalling service, not only is our order late, it's also been lost on their system, so hasn't even been printed. We missed our deadline and have lost business since. Will not be using again.

September 30, 2026
Unprompted review
Avery UK logo

Reply from Avery UK

I am very sorry that your order did not arrive in time and that this caused you to miss your deadline. As you may be aware, we recently experienced technical issues that were outside of our control, which unfortunately affected our ability to process some orders as quickly as normal.

We fully appreciate the frustration and inconvenience this has caused. Please be assured that this is not representative of the level of service we strive to provide. Our systems are now operating normally, and we are working at full capacity to fulfil orders and return to our usual high standards.
Please accept our sincere apologies for the disruption caused.

Rated 1 out of 5 stars

I can sympathise with the fact that…

I can sympathise with the fact that Avery’s printing presses failed over the August bank holiday and that this caused a backlog. What I cannot understand is how badly that backlog appears to have been handled.

I placed my order on 8th September and nearly three weeks later, I still haven’t received it. I’ve emailed numerous times for updates, was told several days ago that my order was being printed, and then on Wednesday was told it was being reprinted.

The communication and handling of this situation have been extremely poor. If a production failure creates this level of backlog, I would expect a company of Avery’s size to put additional resources in place to clear it as quickly as possible.

I run a small business and now have customers who have been waiting weeks for their orders because I am still waiting for these labels. I’ve tried to be patient and understanding, but at this point I’m incredibly frustrated and have completely lost confidence in the service.

September 25, 2026
Unprompted review
Avery UK logo

Reply from Avery UK

We completely understand your comments regarding the way the backlog has been handled. While the technical issues we experienced over the August Bank Holiday were outside of our control, we fully appreciate that this does not lessen the impact on our customers or excuse the level of service you have received. We acknowledge that our communication has not met the standards you should expect from us, particularly where conflicting updates have been provided regarding the status of your order.

We understand how important reliable lead times are for small businesses, and we are genuinely sorry that the delay has affected your ability to fulfil orders for your own customers. This is not the level of service we strive to deliver, nor is it representative of the experience we want our customers to have.

Since the issues occurred, we have been working at full capacity to process the backlog and return to our normal service levels. However, we recognise that your experience has understandably damaged your confidence in us, and for that we are truly sorry.

Thank you for your patience while we worked through these unprecedented challenges, and we apologise again for the inconvenience and disappointment caused. Your feedback is important and will be used to help us improve both our communication and our response to situations like this in the future.

Rated 1 out of 5 stars

Please, dont buy from here.

Please, dont buy from here. Probably one of the worst companies i've ever dealt with. Not due to poor service, but because they sell 1 thing and they still get it wrong. Their label sheets arent actually A4, they're around 3mm taller and dont print properly.

September 24, 2026
Unprompted review
Avery UK logo

Reply from Avery UK

Thank you for taking the time to share your feedback. I am sorry to hear that you have been disappointed with your experience.

We take product quality very seriously, and our label sheets are manufactured to industry-standard specifications. We appreciate that any variation in printing results can be frustrating, particularly when you are relying on the labels for your business or personal use.

If the labels you received do not appear to be printing correctly, we would welcome the opportunity to investigate this further. Printing issues can be caused by a number of factors, including printer settings, scaling options, or product selection, and our team would be happy to review the details with you.

We apologise for any inconvenience caused and would encourage you to contact our Customer Service team so we can look into the issue and work towards a resolution.

Rated 1 out of 5 stars

1 star is way to high for Avery - No Support

a 1 star is way to high for this company - there phone is never answered 0800 80 50 20 does not work

If you cannot call someone you cannot be a real business email is also unanswered

Dont use this compnay

September 24, 2026
Unprompted review
Avery UK logo

Reply from Avery UK

Thank you for your feedback. I am sorry to hear that you have been unable to reach us and that your experience has left you feeling this way. We did experience a n outage on the phones on the 24th Sept.

We understand how frustrating it can be when you need assistance and are unable to get through as quickly as expected. We have experienced periods of exceptionally high contact volumes recently, which have unfortunately impacted our response times across both telephone and email channels.

Please be assured that Avery UK is a genuine business, and while we acknowledge that our recent service levels have fallen short of the standards we aim to provide, we are actively working to improve our response times and customer experience.

We sincerely apologise for the inconvenience caused and appreciate you bringing these concerns to our attention. Your feedback is valuable and helps us identify areas where we need to improve.

Rated 1 out of 5 stars

Terrible service for a well known brand

Terrible. Placed an order on the 1st September for some plain printer labels. After repeated promises, the goods have still not been despatched. No goods and no refund. What to do?

September 22, 2026
Unprompted review
Avery UK logo

Reply from Avery UK

Thank you for your feedback. I am sincerely sorry that your order has been delayed and that you have been left feeling frustrated by the lack of progress and communication.

The technical issues we experienced over the August Bank Holiday created significant disruption to our operations, and while we have been working hard to recover and process the backlog, we fully appreciate that this does not excuse the experience you have received. Having placed your order on 1st September, you should reasonably have expected either to have received your goods or to have been provided with clear and timely updates.

We understand your concerns regarding both the delay and the fact that you have not yet received either your order or a refund. This is not the level of service we aim to provide, and we are sorry that we have let you down on this occasion. If you could provide your order number so we can review your order to resolve the issue.

Please accept our sincere apologies for the inconvenience and disappointment caused. We value your feedback and will use it to help improve our communication and order management processes moving forward.

Rated 5 out of 5 stars

Easy to use and great results

It's great to be able to order custom labels easily in reasonable quantities, design interface works well and stores designs for reordering or editing. The actual labels were exactly what I wanted, material, printing and quality.

September 14, 2026
Rated 5 out of 5 stars

Brilliant service and products !

Easy site to use to design your own labels. Saves the design for you to go back many times to check or edit. And when there is an error or, in their opinion, the design won’t work, Avery contact you to suggest you check things over, rather than printing a poor item. Excellent site, company and service and customer service team.

September 12, 2026
Rated 1 out of 5 stars

Delayed due to equipment failure issue

Delayed due to equipment failure issue. I didn’t receive an email which was apparently sent to me to notify me it would be delayed. Arrived two weeks later than the anticipated due date. Lack of communication and lack of apology. Won’t use again as too unreliable.

September 12, 2026
Avery UK logo

Reply from Avery UK

Thank you for your feedback. I am very sorry that your order was delayed and that you felt our communication throughout the process was inadequate.

The technical issues we experienced caused significant disruption to our production schedules, and while we made efforts to notify affected customers, we appreciate that this was not successful in every case. We understand how frustrating it is to receive an order two weeks later than expected, particularly when you were not kept fully informed of the delay.

We recognise that a lack of communication and apparent lack of apology can be just as disappointing as the delay itself, and we sincerely apologise for both. This is not the standard of service we aim to provide, and we understand why this has affected your confidence in using us again.

Thank you for taking the time to share your experience. Your feedback is valuable and will help us improve both our communication and customer service moving forward.

Rated 3 out of 5 stars

Like my folder

Like my folder, but feel I needed more guidance during the design stage. Had to re-submit and was then told I hadn't re-submitted (so had to confirm that I had) which was all quite confusing. Happy overall though.

September 2, 2026
Avery UK logo

Reply from Avery UK

Thank you for your feedback. We are pleased to hear that you are happy with your folder overall.

We are sorry to learn that the design approval process was not as straightforward as it should have been. We understand how frustrating it can be to resubmit artwork and then have to clarify that the updated files had already been provided. We appreciate that this created unnecessary confusion during the ordering process.

Your comments are valuable to us, and we will share this feedback with the relevant teams as we continue to review and improve our communication and artwork approval procedures.

Thank you for your order, and we are delighted that you are pleased with the finished product. We hope to have the opportunity to assist you again in the future.

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