Always a great experience when shopping with BOA. Lucy from customer support was particularly helpful when my refund was taking a little long than usual to process. I emailed CS the details and wi... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Hasn’t replied to negative reviews
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I had to return a dress due to the…
I had to return a dress due to the size, the refund had not arrived with me as quick as i had expected - Lucy picked the email up straight away and sorted the refund instantly. The swiftness in response and the ease of the resolution was great and appreciated. Thankyou Lucy!
5 Stars .
5 Stars .. and a big thank you to Lucy!
One of my items was not included within my delivery parcel. I provided Lucy with all the details and photos. I am thrilled to receive my item from BOA. I love all my pieces from BOA and thankful for the excellent service too! Thank you again Lucy.
Avoid this company, low quality clothing and awful customer service
I don't usually leave reviews, but my experience with this company has left me so annoyed I feel like I have to share it to hopefully avoid someone else going through the same.
I purchased a blazer and trouser suit totalling £180.
I wore the items once and when checking the item after all over the blazer and trousers the fabric has bobbled. I have never had this happen with cheap clothing - let alone with clothing from a company I would have thought would be good quality.
I emailed the customer service with pictures and explained what has happened. It has honestly been the worst customer service I have received, they have completely dismissed what I have said and have said it is due to accessories rubbing on the material. The bobbling is all over, in places accessories would not be in contact - even if they were I would never expect an item to bobble so much from being in contact with something. I have offered to send the product back for them to assess it - which again they have just ignored.
I would absolutely avoid this company, the quality of the clothing is miles below what you are paying for and the customer service I have received has left me completely regretting my purchase.
The customer service was fantastic
The customer service was fantastic - timely response, very professional and helpful. Thank you Lucy.
Outstanding customer service and…
Outstanding customer service and genuine kindness from Lucy! She went above and beyond to make my experience such a positive one. I was incredibly impressed with her professionalism and helpfulness. I will definitely be shopping with BOA again because of her. What a wonderful experience!
Lucy was an amazing help
Lucy was an amazing help! My package was lost in transit, and she quickly helped to rectify the issue and get a new shipment out to me ASAP. Such a helpful and positive demeanor - THANKS LUCY!!
Thank you Lucy from customer support…
Thank you Lucy from customer support for your help with my missing order!
I just discovered BOA recently while…
I just discovered BOA recently while looking for a dress for my friend’s wedding. Not only do they have gorgeous pieces at a great price point, the customer service is truly amazing and the standard shipping is QUICK. I ordered a dress and it was too big, so I returned it and ordered a smaller size. The process was quick and easy, and Lucy was so helpful! I will definitely recommend BOA to my friends
Lucy was so fast to respond and lovely…
Lucy was so fast to respond and lovely to deal with.
Incredible customer service from Lucy
Incredible customer service from Lucy ! Received refund within 5 minutes after requesting . Thank you !!!
Lucy at Because of Alice was very…
Lucy at Because of Alice was very prompt and helpful when I had an issue with my return. Good customer service
Lucy was really responsive and helpful…
Lucy was really responsive and helpful about my return.
Two items were missing from my order
Two items were missing from my order, but Lucy from customer service sorted it out really quickly. She was friendly, kept me updated and arranged a resend the same day without any hassle. The pieces I received are lovely, too. Thank you, Lucy!
The experience with BOA was generally…
The experience with BOA was generally good. Although on two separate occasions I had to chase up the refund because it was not made automatically after I returned the items. Luckily Lucy from the Customer Care Team was incredibly helpful at sorting them out. Thanks Lucy!
This is absolutely disgusting…
This is absolutely disgusting behaviour. You are taking my money without clearly explaining what I am being charged for. How can you justify charging customers without providing a proper breakdown or even answering their questions? This is completely unacceptable and feels like you are simply taking my money without transparency. I have never experienced such appalling customer service. I expect an immediate explanation and a full breakdown of all charges. Stop ignoring my messages and take responsibility!
Lucy was most helpful with the return…
Lucy was most helpful with the return lable because it was a faulty parcel. Thank you Lucy for a quick respond!!!!
Lucy was great help
Lucy was great help! She really had my issue sorted so quickly as was lovely to talk to! Thank you❤️🔥
Exceptional Customer Service
I had a small issue with my order and was beyond impressed with the level of customer service provided by Lucy. Communication was consistently prompt and she addressed my concerns immediately and thoroughly.
Super quick at getting back
Super quick at getting back, problem resolved by Lucy immediately :)
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








