Becauseofalice Reviews 

2,986
•
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 749 reviews, reviewers overwhelmingly had a great experience with this company, often sharing wonderful stories about their positive interactions with the support team. Consumers frequently praise the helpful staff for providing exceptionally fast responses, friendly communication, and practical solutions when successfully resolving unexpected order delivery and shipping problems. However, some customers also noted that certain garments unfortunately arrived with minor fabric defects, unexpected creases, or noticeable quality flaws that required prompt assistance. A small group of people additionally experienced occasional technical difficulties using the online returns portal or finding the correct clothing sizing for their purchases.

What people talk about most

Customer service

Clients share positive opinions on customer service, frequently praising quick response times and friendly... See more

Staff

People report positive experiences with staff, highlighting quick turnaround times and professional support... See more

Product

Reviewers express mixed feelings about the products, with some consumers praising the gorgeous pieces,... See more

Response time

Reviewers highlight positive aspects of response time, expressing great satisfaction with the extremely... See more

Order

Consumers find order experiences to be mixed, as some reviewers praise the high quality garments and helpful... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Always a great experience when shopping with BOA. Lucy from customer support was particularly helpful when my refund was taking a little long than usual to process. I emailed CS the details and wi... See more

Rated 5 out of 5 stars

Just spoke to Lucy on customer service, excellent!! Came back straight away so 5 stars … However, I’m still waiting for a refund after 8 weeks …. Hopefully a blip as I love your products !

Rated 5 out of 5 stars

I have just had the best customer experience with BOA. I ordered a dress that I would like to use as my wedding dress and even though the dress is beautiful and I love how it looks on me, it had a sma... See more

Rated 5 out of 5 stars

Parcel arrived promptly and products were just as described. One of my items I love but the other didn’t suit me so I wanted to send it back. When I couldn’t get the returns portal to work, I emailed... See more



Contact info

4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

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4.4

All reviews

(2,986)

743 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I had to return a dress due to the…

I had to return a dress due to the size, the refund had not arrived with me as quick as i had expected - Lucy picked the email up straight away and sorted the refund instantly. The swiftness in response and the ease of the resolution was great and appreciated. Thankyou Lucy!

November 12, 2026
Unprompted review
Rated 5 out of 5 stars

5 Stars .

5 Stars .. and a big thank you to Lucy!
One of my items was not included within my delivery parcel. I provided Lucy with all the details and photos. I am thrilled to receive my item from BOA. I love all my pieces from BOA and thankful for the excellent service too! Thank you again Lucy.

November 11, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid this company, low quality clothing and awful customer service

I don't usually leave reviews, but my experience with this company has left me so annoyed I feel like I have to share it to hopefully avoid someone else going through the same.
I purchased a blazer and trouser suit totalling £180.
I wore the items once and when checking the item after all over the blazer and trousers the fabric has bobbled. I have never had this happen with cheap clothing - let alone with clothing from a company I would have thought would be good quality.
I emailed the customer service with pictures and explained what has happened. It has honestly been the worst customer service I have received, they have completely dismissed what I have said and have said it is due to accessories rubbing on the material. The bobbling is all over, in places accessories would not be in contact - even if they were I would never expect an item to bobble so much from being in contact with something. I have offered to send the product back for them to assess it - which again they have just ignored.
I would absolutely avoid this company, the quality of the clothing is miles below what you are paying for and the customer service I have received has left me completely regretting my purchase.

November 9, 2026
Unprompted review
Rated 5 out of 5 stars

Outstanding customer service and…

Outstanding customer service and genuine kindness from Lucy! She went above and beyond to make my experience such a positive one. I was incredibly impressed with her professionalism and helpfulness. I will definitely be shopping with BOA again because of her. What a wonderful experience!

November 10, 2026
Unprompted review
Rated 5 out of 5 stars

Lucy was an amazing help

Lucy was an amazing help! My package was lost in transit, and she quickly helped to rectify the issue and get a new shipment out to me ASAP. Such a helpful and positive demeanor - THANKS LUCY!!

November 11, 2026
Unprompted review
Rated 5 out of 5 stars

I just discovered BOA recently while…

I just discovered BOA recently while looking for a dress for my friend’s wedding. Not only do they have gorgeous pieces at a great price point, the customer service is truly amazing and the standard shipping is QUICK. I ordered a dress and it was too big, so I returned it and ordered a smaller size. The process was quick and easy, and Lucy was so helpful! I will definitely recommend BOA to my friends

November 10, 2026
Unprompted review
Rated 5 out of 5 stars

Two items were missing from my order

Two items were missing from my order, but Lucy from customer service sorted it out really quickly. She was friendly, kept me updated and arranged a resend the same day without any hassle. The pieces I received are lovely, too. Thank you, Lucy!

November 10, 2026
Unprompted review
Rated 4 out of 5 stars

The experience with BOA was generally…

The experience with BOA was generally good. Although on two separate occasions I had to chase up the refund because it was not made automatically after I returned the items. Luckily Lucy from the Customer Care Team was incredibly helpful at sorting them out. Thanks Lucy!

November 9, 2026
Unprompted review
Rated 1 out of 5 stars

This is absolutely disgusting…

This is absolutely disgusting behaviour. You are taking my money without clearly explaining what I am being charged for. How can you justify charging customers without providing a proper breakdown or even answering their questions? This is completely unacceptable and feels like you are simply taking my money without transparency. I have never experienced such appalling customer service. I expect an immediate explanation and a full breakdown of all charges. Stop ignoring my messages and take responsibility!

November 10, 2026
Unprompted review
Rated 5 out of 5 stars

Exceptional Customer Service

I had a small issue with my order and was beyond impressed with the level of customer service provided by Lucy. Communication was consistently prompt and she addressed my concerns immediately and thoroughly.

November 6, 2026
Unprompted review

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