Bokadirekt för företag Reviews 

531
TrustScore 2 out of 5

2.0

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Company details

  1. Online Marketplace
  2. CRM Provider
  3. Payment Service

Written by the company

Sveriges största plattform för skönhet och hälsa! Det enda verktyget du behöver för att få nya kunder, hantera bokningar och ta betalt för dina tjänster.


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2.0

Poor

TrustScore 2 out of 5

531 reviews

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No recent history of asking for reviews

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Replied to 3% of negative reviews

Typically replies within 1 month

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2.0

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(531)

80 reviews in the last 12 months

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Rated 1 out of 5 stars

Heed warning

After recently concluding my relationship with Bokadirekt, I wanted to share some honest feedback for other small business owners considering the platform.

My disappointment is not with the individuals I dealt with—every customer service representative I spoke to was polite, professional, and genuinely pleasant. The issue was the lack of meaningful support and resolution when I needed it most.

As a Premium subscriber, I spent weeks attempting to get guidance on how to make the platform work for my business. Despite numerous phone calls, emails, chatbot conversations, and requests for assistance, it was extremely difficult to access timely support or receive practical help. Ultimately, after months of trying, I concluded that the platform was not the right fit for my business.

What followed was an extended cancellation process involving long delays, communication difficulties, confusion around contract terms, and significant effort on my part simply to reach the right people and have my concerns properly reviewed.

To Bokadirekt's credit, management eventually reviewed my case and offered a compromise regarding the remaining contract period. I appreciate that effort. However, the overall customer experience left me feeling that customer retention was prioritised over customer success.

My advice to other business owners is simple: before signing up, make sure you fully understand the contract terms, including any binding periods, and be confident that the platform is the right fit for your business model. Equally important, consider what level of support you may need if things do not work as expected.

I share this feedback not out of bitterness, but in the hope that it helps future business owners make informed decisions and encourages greater focus on customer experience and support.

June 9, 2026
Unprompted review
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Rated 1 out of 5 stars

There is a reason they have such a low…

There is a reason they have such a low rating. They bind you with a 12 month contract you can't get out of even if your business closes. You have to keep paying. I think the main reason they are still in business is because of all the people forced to keep paying even after ending their subscription. It may take some time but this company will crash the more awareness their victims can raise. So continue spreading the word so people avoid subscribing to this scam. Good luck.

October 6, 2025
Unprompted review
Rated 1 out of 5 stars

Really bad experience trying to book…

Really bad experience trying to book time at my usual hairdresser who changed their booking system to Bokadirekt. First time a disaster, second time I couldn't even fullfill a booking due to technical probs..

June 9, 2025
Unprompted review
Rated 1 out of 5 stars

Bokadirekt is not safe!

On February 25 2024 i received an email about booking confirmation for some beauty treatment on February 28 2024 (10:00 ) in Heidi Clinic Lund. That was a surprise for me, because i didn't make any bookings! I couldn't cancel this booking myself, because the rule was that i can cancel it only 96 hours before the appointment, otherwise i will need to cover full price of the treatment 5900 SEK! I contacted Bokadirekt support, however they couldn't cancel it either, they see that booking was made by Heidi Clinic and recommended me to reach out to Heidi Clinic myself. I reached out to Heidi Clinic and didn't get any response, so i had to go to that clinic and ask them to cancel the booking and answer questions why they are booking appointments for which i haven't asked for?! They denied that this booking was done by them, however said that i am not the first one with such problem. Bokadirekt is not safe! I am deleting my account.

March 25, 2024
Unprompted review
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Rated 2 out of 5 stars

So mad

So mad , I need it to cancel an appointment, because I got work called and I didn't got the cancelation number ,so I send email to the place so she could cancel on time for me , but she didn't do it and she is charging me services I couldn't get. Just because this app didn't send kode

😂😂🤣 got email from bokadirekt and said that I have to pay because of there mistake in not sending code on time and is not there fault ! Well I'm not paying be free to send me to inkasso. Can care less .
I know what I do and rules u can't follow but I did.

February 26, 2024
Unprompted review
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Reply from Bokadirekt för företag

Hi Beatriz,

Thanks for your review. We are sad to hear that your experience with us wasn't as you expected.

When booking an appointment you need to familiarize yourself with the salons so that you're aware of how and when you can cancel your booking.

We have sent a request to get more information about you so that we can have a look at possible errors in our e-mail sendouts.

Best regards.
Bokadirekt Team

Rated 1 out of 5 stars

I was customer with them for 3 years…

I was customer with them for 3 years then I saw that the price was increased and I contacted the agent who started to explain why and also offered me to increase my membership where will be included cash register and payment terminal, and how nice and magic is that. Then I find fakturas for 1500 sek where nothing included in my membership and I have to pay 399 monthly to not “using” terminal, then I find small letter that I have to sell for 27000 sek monthly to not pay 399 fee. And they also bound me till 2025!!! Their sellers are absolute scams. It so sad that they don’t even value you was customer with them for many years 😡😡😡

August 1, 2023
Unprompted review
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Reply from Bokadirekt för företag

Hi Natalia,

Thank you for your review. We're disappointed to hear that our processes were not clear enough in your case.

We always send a confirmation of your order where you can view all the details, and you also have the opportunity to change your mind if necessary.

We have created a combination deal of a cash register and card terminal so that we can offer it without a fixed monthly cost. We finance the cost of buying the card terminal through transaction fees. This is why we require a minimum number of transactions per month to maintain it without a fixed cost.

I can also see that we have already offered you the option to return your card terminal.

Best regards,
Bokadirekt Team

Rated 2 out of 5 stars

They don't want to take customers money

Wanted to buy a "Friskvårdskortet", can't do it since they blocked it with Klarna's login and I can't use Klarna because I don't have a personal number and therefore bankID. No direct payment option is available. They simply won't take my money.

UPD: I got a reply below that I can use SMS to pay. NO, I cannot, it is required to have a Klarna account and it is impossible to have it without a bank ID. Klarna simply cuts off people without personal numbers. But, please remember there are people who legally work in Sweden without personal numbers, we exist, and Klarna limits your revenues by cutting off people.

December 12, 2023
Unprompted review
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Reply from Bokadirekt för företag

Hi Anastasiia,

Thanks for your review. We're sad to hear that you had challenges with paying for you wellness card.

It is correct that we use Klarna checkout for our gift- and wellness cards. It is a common online checkout solution used in bot Sweden and abroad.

Although, besides offering verification with BankId, it is possible to use a phone number for verification. With that method, you get a code via SMS that you use for verification. You can then choose your preferred payment method.

Best regards,
Bokadirekt Team

Rated 1 out of 5 stars

Terrible service

Terrible service, they dont care that they page is confusing and showing you errors, later they just blame you. They dont even try to solve problems. Also the policy of fakturas is terrible!

June 22, 2023
Unprompted review
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Reply from Bokadirekt för företag

Hi Greta,

Thank you for your feedback. We are sorry to hear that your experience with us did not meet your expectations.

We are continuously working to improve our systems and policies wherever necessary. We have sent a request to obtain your contact information so that we can take a closer look at your case.

Best regards,
Bokadirekt

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Rated 1 out of 5 stars

Extremely expensive Unfortunately they will loose many…

Unfortunately they will loose many customers because of their extremely high prices. There are other popular websites to get with very low price and with all you need. The new prices are not worth what they have to offer!

April 17, 2023
Unprompted review
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Reply from Bokadirekt för företag

Hi Claire,

Thanks for your review. Sad to hear that you don't think that our offering is not worth paying for.

We would be happy to help you get the most of our system and Swedens largest marketplace for services within beauty and health. We can also help you find a price point that suits you and your business.

Just hola at us in the chat and we'll help you from there 😊

Best regards,
Bokadirekt team

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Rated 1 out of 5 stars

Helen Lashes Göteborg

My second experience with this salon is horrible. She usually does my lashes for an hour for the same price. Today, she did it for just 30minutes and there was barely any lashes for the same fee. Shr said i had not much lashes. I think she could have been honest with me from the start instead of being a scam artist, deceptive and giving me attitude. If there was ZERO stars with a minus, she deserves it.

May 31, 2022
Unprompted review
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Reply from Bokadirekt för företag

Hi,

And thanks for your review. We are sad to hear that your experience with on of our connected salons didn't meet your expectation.

I would recommend you to contact this salon directly with your feedback and give them a chance to sort the situation out with you.

Best regards,
The team at Bokadirekt

Rated 1 out of 5 stars

Linh nails

Linh nails, Drottninggatan, 36. Please, do not repeat my mistake. Rude personal, bad quality of job. I have been today to make lashes, it was done so badly that I feel totally depressed. Ling (at least that is how he said he is called), no identity card on him... refused to remove lashes when I said that it is badly done, because it is too late and he is tired, instead recommended to come back tomorrow... so how on earth I am going to appear in the office tomorrow? I am devastated. I do not recommend to come even close to this place: Drottninggatan 36, Malmö...do not repeat my mistake, it will cost you a lot of money (I paid disregards I feel so bad) and a lot of wasted nerves...

November 1, 2021
Unprompted review
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Reply from Bokadirekt för företag

Hi Inna,

Thanks for your review. It is unfortunate to hear that your experience with one of our merchants wasn't as you expected.

We recommend to always contact the salong directly with feedback so they get a chance to solve the situation. We hope this situation got sorted out for you!

All the best,
The Bokadirekt team

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Rated 1 out of 5 stars

Their customer service is very poor

Their customer service is very poor. BokaDirekt don't answer on your claim. They are ignoring you when their system apparently didn't work properly. That makes a treat for you, even if you did right. Very unserious behaviour. Big Warning, don't use them for bookings, contact the place direct instead.

October 27, 2021
Unprompted review
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Reply from Bokadirekt för företag

Hi Helena,

Thanks for your review. It is unfortunate to hear that your experience with our customer service wasn't as you expected.

We always want to get better. Therefore, it would be great if you would like to reach out to us by e-mail with your details so we can sort out what went wrong. You can use the address support@bokadirekt.se.

All the best,
The Bokadirekt team

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