No guidance between dentist visits
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Information provided by various external sources
Colgate-Palmolive Company is an American worldwide consumer products company focused on the production, distribution and provision of household, health care and personal care products.
Contact info
Park Avenue 300, 10022, New York, United States
- colgate.com
I usually use Sensodyne but tried…
I usually use Sensodyne but tried Colgate relief and repair because it was cheaper - then after about a week I noticed my teeth were more sensitive and I was wincing at cold food/drink. I hate waste but will be throwing the Colgate out.
Toothpaste tube contains more air than toothpaste
Collegiate is ripping off customers. The toothpaste tubes nowadays are often full of air and contain less toothpaste I have noticed it after COVID. Stop getting rich by ripping off customers.
No guidance between dentist visits
Just bought a pack of colgate…
Just bought a pack of colgate toothbrushes. I chucked the packaging sadly. Most of the inner white bristles keep falling out and get lodged in between my teeth.
NOT GOOD!!!
New tube of COLGATE TOTAL is total…
New tube of COLGATE TOTAL is total disaster considering ease of usage - reasons :
1) allows air to fill in the tube causing need for too much push to get the paste
2) tube being made too much flexible , shutting the flip top lid is a task - specially for elderlies - so left open mostly allowing possibility of contamination
3) previous pack with Screw on caps were best & better if colgate decides to move back to that kind tubes
4) quality of paste is alright
Colgate AI ads are so bad!
Colgate AI ads are so bad!! If they are happy with that, can’t imagine they put much energy into your toothpaste. While fuel the corporate pigs?!?
Using Ai actors in your adverts you…
Using Ai actors in your adverts you cheap skates?
You make so much money and yet you’re trying to save a few bucks by using Ai instead of paid actors.
Well I will be boycotting your products from now on, shame we’ve always used your toothpaste…
Switching brands due to sores
Have used Colgate total for as long as I can remember but have now had a reaction to it with burning sensation and sores on lips. Will no longer be using . It appears I am not alone and can only assume a change to ingredients.
Colgate Whitening Toothpastes don' t seem to do a thing! Expensive though!
Recently I noticed that my teeth were a bit dark, even if I don't drink black tea or coffee or red wine, but it might be because I had been using Corsodyl Mouthwash. I saw the Colgate Max White Ultimate toothpaste in Tesco and despite being so very expensive I decided to try it, cheaper than a visit to the hygienist! Used it a few times, surprised not to see the Instant Effect at all! And it was then that I looked at the toothpaste I had been using, Total Advanced Whitening, and was even more disappointed!!! Because, despite using it for quite a while, my teeth were not white at all, on the contrary!!! Is this all misleading advertisement? Toothpastes become ever more expensive but to be honest, I have never noticed any difference, compared to normal, cheap ones!
I had used Colgate Total Original for…
I had used Colgate Total Original for 25 years and had no problems. I have tried the new ‘Active Protection’ several times and it is burning my mouth. After use my mouth feels swollen. My teeth hurt after using it. I can’t buy Colgate Total Original as it is now unavailable in shops.
New formulation results in burning of…
New formulation results in burning of mouth, tingling, soreness and irritation in throat. Wrote to Colgate and all I got was a list of questions they wanted to know. The problem is simple as is the solution. Go back to the old formulations. Shall not be using it anymore.
Terrible New Formula
Terrible New Formula
My wife and I have been using Colgate toothpaste for over 40 years but because of the change in the formula we will now be switching to another brand.
Since using Colgate toothpaste with the new formula we both have had irritation around our mouths and swollen lips. The taste is also terrible and no longer leaves a freshness in the mouth.
Completely bad move by Colgate.
Another customer with bad feedback with…
Another customer with bad feedback with their new 'improved' formula. And it's gone up massively in price! Horrible taste, doesn't clean as well and makes all the skin peel off from inside my mouth. Nasty. Will be avoiding all colgate toothpastes now. I hope they listen otherwise they're going to lose a lot of customers.
Colgate Total Active Protection
Colgate Total Active Protection - Whitening. Terrible! Has a super strong minty taste (no warning given) that is the strongest & most painful ever!
The size of the box was deceiving too - tiny tube inside.
Tossed it & looking elsewhere!
Yuck, yuck, yucky
I bought for the first time a tube of Colgate Max White Ultimate. First of all it has a horrible blue colour that stains everything it touches including my toothbrush, towel and my teeth. It also tastes nasty - what flavour is it? After paying a lot of money for it I guess that I will have to throw it away. It’s back to Oral B for me. As an aside don’t put black text on a dark red background on the back of the tube - try Max White instead!
Don't buy the new formula
How did this new formula get through testing and get signed off.
As many others have said it is awful and leaves my mouth feeling like it is swollen.
On top of that the price has gone up so after 20 years Colgate i am moving to another brand.
Please bring this to the attention of the Senior Leadership Team as heads should roll for this disaster.
New formula burns
The new formula across the range is terrible. Burns my mouth, tastes horrible. Why did you mess with the original....desperately trying to find another brand to use now when I have used Colegate forever. Very disappointed.
Can't really review the paste-I can't…
Can't really review the paste-I can't access it. The cap will not close and the paste congeals in the opening. Prizing the hardened mix out with a toothpick is not a lot of fun and even after this you need body-building exercises to get enough force to squirt out the required dose. After using a minimal amount I confined the annoying squirt to the bin. You would imagine Colgate have been around long enough to get this fundamental aspect right.
Love
I brought a colgate soft toothbrush 2 days ago i LOVE IT..best toothbrush ever..teeth feel mega clean..easy on gums ❤️
Tastes really bad
Just use Colgate stain remover toothpaste it has such a horrible taste I have to use another toothpaste to get rid of taste it make me gag when I am using it.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.








