While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

Just another company "COLGATE" trying to rip the general public off 24/7. I purchased COLGATE OPTIC WHITE RENEWAL TOOTHPASTE for $13.00. The tube was only half filled!!! The rest was filled with air!!... See more

Rated 2 out of 5 stars

Been using colgate max white for just over 2 months and in my opinion doesn't work. My teeth don't look any whiter and actually feel more sensitive than before use. Very disappointing as i have used t... See more

Rated 2 out of 5 stars

I bought Colgate Max White Stainlift - ONLY because it was on offer at £8 instead of quite a bit more. I found it to be VERY thin - it went straight through my toothbrush and just sort of fell out the... See more

Rated 1 out of 5 stars

Vote with your wallets people! I am absolutely disappointed to know that you are using animal testing and therefore this unnecessary and disgusting animal cruelty cannot be tolerated anymore! I have b... See more

Company details

  1. Dental Supply Store
  2. also in
  3. Cosmetic Dentist
  4. Dental Clinic
  5. Dentist
  6. Teeth Whitening Service

Information provided by various external sources

Colgate Palmolive: markedets førende inden for produkter til tandpleje, personlig pleje, rengøring og vask. Find vores førende mærker inden for de forskellige områder: tandblegning, colgate palmolive, colgate 2 in 1, tand, dental, blegende tandpasta, hvide tænder, tandbehandling, tandbørste, blege tænder, tandpasta, hvid tand, colgate fresh confidence, colgate herbal white, mundpleje, karies, colgate sensation white, tandpasta, colgate actibrush, tænder, tandpastatube


Contact info

1.6

Bad

TrustScore 1.5 out of 5

57 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.6

All reviews

(57)

4 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Just another company "COLGATE" trying…

Just another company "COLGATE" trying to rip the general public off 24/7. I purchased COLGATE OPTIC WHITE RENEWAL TOOTHPASTE for $13.00. The tube was only half filled!!! The rest was filled with air!!! Colgate told me they didn't fill their tubes because they would explode during transit!!!!! LOL, Have you ever heard of this crap?

September 11, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Causes gum irritation due to the…

Causes gum irritation due to the Hydrogenperoxide (or carbamide peroxide) is designed to whiten teeth and its oxidizing properties can damage delicate gum tissue. Thew it out after a week, it's terrible stuff and the SLS levels dry out your mouth and caused a massive ucler. Bad for gums.

April 9, 2026
Unprompted review
Rated 1 out of 5 stars

Awfull product

Awfull product, had no effect at all infact they looked worse so I stopped using it snd put it in the bin

March 27, 2026
Unprompted review
Rated 1 out of 5 stars

False claims

Really disappointed with colgate, the supposedly 10 times whitening product was ineffective. After seven days there was no difference.

October 21, 2025
Unprompted review
Advertisement
Rated 2 out of 5 stars

I bought Colgate Max White Stainlift

I bought Colgate Max White Stainlift - ONLY because it was on offer at £8 instead of quite a bit more. I found it to be VERY thin - it went straight through my toothbrush and just sort of fell out the sides. It doesn’t taste particularly good either - nowhere near as nice as other toothpastes I have bought previously and I definitely won’t be buying it again - EVER.

April 23, 2025
Unprompted review
Rated 1 out of 5 stars

Colgate Toothpaste used for 30 years

Colgate Toothpaste used for 30 years, now its made in China, GOOD BYE Colgate
Make it in UK and put Union Jack on packaging
Oh add weight reduced from 125grams to 75 grams for same price 40 % price increase

March 26, 2025
Unprompted review
Rated 1 out of 5 stars

Switching to Colegate Ruined My Teeth

I switch to sensodyne for 2/3 years as recommended by my dentist.
I then switched to collegiate at the beginning of 2024 and it's been one of the biggest health disasters of my life.
My enamel are all gone on my front teeth. I've had to have fillings on 3 molars and I'm now having my back wisdom tooth out in the new year of 2026.

I treat my teeth well, my diet is fine and I stuck to the same cleaning routine most of my adult life.

I'm very upset, I feel like I'll be having dentures in 5 years time.

Avoid at all cost. Don't care about having the whitest teeth. STAINED BUT CLEAN is safe!

December 23, 2024
Unprompted review
Advertisement
Rated 1 out of 5 stars

Colgate optic white

Colgate optic white
Holy sh*t where do I start. Weirdest texture and flavour I’ve ever experienced in a toothpaste in my life. Tastes and feels like you grabbed a spoonful of flour and tried brush your teeth with it. Maybe it makes your teeth white I don’t know because I wasn’t physically able to use it long enough to find out. The second you put it in your mouth it starts foaming like you have rabies. Could not recommend to anyone I actually care about.

December 7, 2024
Unprompted review
Rated 1 out of 5 stars

Colgate Battery 360 Sonic Floss Tip Soft Toothbrush

I have been doing battle with Colgate regarding their Battery 360 Sonic Floss Tip Soft Toothbrush as I cannot find replacement heads in any of the supermarkets.
They have messed me about and wasted so much of my time in the process providing me with incorrect and misleading information on where these can be found to purchase.
After sending me round in circles with nonsensical garbage that has amounted to absolutely nothing, it turns out that you can only get the replacement heads on Amazon but at a whopping £4.29 per head (a pack of two for £8.58) amounting to your paying that for three months (on dentists' recommendations) before you then have to dispose of them. Who can actually afford to pay £8.58 plus postage costs for a product that will only last 6 months before you have to dispose of them and eventually, the entire kit?
It actually works out cheaper to buy the whole kit when it is on offer for £7.00 but then what are you going to do with so many handles other than dispose of them too. This still equates to £3.50 per three months with the only plus being the inclusion of the handle and battery.
So much for a company that claims to have global sustainability at its heart when all this is resulting in is more waste.

November 9, 2023
Unprompted review
Rated 1 out of 5 stars

Terrible product and non-existent customer service

We don’t like the blue toothpaste and it’s impossible to know that you are buying it - no information on the box to show that it’s blue
Why don’t I like the blue stuff?- try cleaning up after using it - awful
Customer service - phone numbers don’t work and email submissions?? Are they submitted?- no reply and no indication that they are dealing with complaint.
Strange way to do business!

March 6, 2023
Unprompted review
Advertisement
Rated 1 out of 5 stars

tried to complain to colgate

tried to complain to colgate. The phone number doesn't work and their website won't let you submit emails. for such a well know company, I thought better of them but not being able to complain tu such a household name along with its website having incorrect or unusable phone numbers is appalling.

January 30, 2023
Unprompted review
Rated 1 out of 5 stars

ATROCIOUS TOOTHPASTE FOR WHICH WHEN ONE…

ATROCIOUS TOOTHPASTE FOR WHICH WHEN ONE USES THE TOOTHPASTE VIA TOOTHBRUSH AND BRUSHES THEIR TEETH THEY BECOME YELLOW
AND MAKE YOUR BREATH EVEN MORE UNPLEASANT

THEREFORE NOBODY SHOULD EVEN CONSIDER BUYING THIS DISGUSTING TOOTHPASTE OR ANY
PRODUCTS FROM THIS COMPANY DO NOT WASTE
YOUR MONEY ON COLGATE THEY ARE OUTN OF BUSINESS IDEAS THEY ARE YESTERDAY'S NEWS
NOR ARE THEY THE TALK OF THE TOWN WHEN IT
COMES TO TOOTHPASTE OUT THERE.

THERE ARE FAR MANY BETTER TOOTHPASTE
BRAND OUT THERE SUCH AS ORAL B
WHOSE PRODUCTS MAKE YOUR TEETH
SMELL NICER AND BETTER!.

December 12, 2022
Unprompted review
Rated 1 out of 5 stars

So far not good

I bought the toothbrush and
had nothing but problems with it stopping and starting even though it is fully charged. I have emailed them and not received any reply and it is very frustrating please help me

September 14, 2022
Unprompted review
Advertisement
Rated 1 out of 5 stars

Colgate max white leaves sink blue.

Colgate max white doesn’t tell you in the cover that the toothpaste is blue, has tiny beads in it so fish can swallow it and your basin looks dirty after every wash. Don’t buy it. Colgate- you can do better. : (

December 12, 2021
Unprompted review
Rated 1 out of 5 stars

Colgate Plax Charcoal Mouthwash

About Colgate Plax Charcoal Mouthwash:
Don't get it on your skin. I will left you with a permanent mark. I tried to get it away with everything. Nothing works! So now i have a permanet "grey spot" next to my mouth..

September 1, 2021
Unprompted review
Rated 1 out of 5 stars

ANIMAL CRUELTY. VOTE WITH YOUR WALLETS

Vote with your wallets people! I am absolutely disappointed to know that you are using animal testing and therefore this unnecessary and disgusting animal cruelty cannot be tolerated anymore! I have been buying your products for long time, but as soon as I got to know this, I decided not to use your products and switch to brands that do not do this anymore. There are alternatives to avoid it and so many brands are switching to cruelty-free. If you care at all about poor animals and people in general, you should be more considerate, then maybe more customers will come back.

May 2, 2021
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look