The bikins are fabulous they just didn't suit my body, good quality My main concern is that I could not send one back but I didn't realise until I had submitted the order, perhaps it could be a li... See more
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The swimwear I've ordered is stunning. I'm a fairly fit,slim 56yr old but needed slightly more coverage than in the past and im also very long bodied. Swimsuits are stunning- fab design with ruchin... See more
Better quality than I expected for the price. Few glitches on the app (when shipping to uk the bit where you put in your address kept defaulting to America) tracking package was a bit tricky as no lin... See more
This company presents as a more expensive version of Shein (including all the garments coming in their own small plastic bags). The quality is a little better than Shein but the material doesn’t ju... See more
Company details
Written by the company
Cupshe is a beachwear brand inspired by and created for the most vibrant, fun, and fearless women all over the world. Since our inception, we've built an incredible community of women who move forward in confidence, comfort, and style. From swimsuits to cover-ups, all of our pieces are crafted with love using patterns, textures, and quality fabrics that get you from the beach to brunch effortlessly. We're committed to staying true to our roots in our mission to empower women everywhere to look and feel their best in quality, stylish, and affordable swimwear.
Contact info
RM. 2, 3/F., Ruby Commercial Building, 480 Nathan Road, 999077, Kowloon, Hong Kong
- customercare@cupshe.com
- uk.cupshe.com
4.0
Great
670 reviews
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ease and speed of delivery
February 24, 2026
Delivery is quite slow
Delivery is quite slow, but quality is good. The design of the bikini bottoms are so large and unflattering. Sizing read reviews
February 17, 2026
2nd purchase
2nd time I have bought from them. Good quality, fitted really well, arrived on time, good communication. Couldn't recommend this company enough.
February 15, 2026
Use discount codes or wait for sale
This company presents as a more expensive version of Shein (including all the garments coming in their own small plastic bags). The quality is a little better than Shein but the material doesn’t justify the price. I was a bit disappointed in how cheap and flimsy some of the clothes were when priced around £30.
But the design, sizing and style are all good, just maybe needs to be priced a bit cheaper.
The customer service however gets the 4-stars as the returns process was incredibly quick and simple.
February 13, 2026
Exceeded expectations
Well packaged, beautiful quality swimsuit. Lovely fit. True to size.
February 14, 2026
May use AI-assist with repliesRead more
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Quality of items isn't great & you can't get a full refund
Quality of dresses was poor, and swimwear sizes are very small across the bust compared with size chart. Be wary you won't get a full refund if you return. It wont refund the full value of the items I can return, and won't let me return 2 items at all because I bought them in sale. This was not transparent when I purchasing and I'm going to be left out of pocket.
If it wasn't for this I might consider shopping there again and trying other sizes, but it's not worth the loss of money.
February 19, 2026
Unprompted review
Reply from UK Cupshe
Dear Tamsin,
Thank you for taking the time to share your feedback. We sincerely apologize for your disappointing experience, and we'd like to address each of your concerns:
Regarding product quality: We're sorry the dresses didn't meet your expectations. Quality is very important to us, and we take your feedback seriously.
Regarding swimwear sizing: We apologize for the discrepancy between our size chart and the actual fit, especially across the bust area. This is valuable feedback that we'll share with our product team.
Regarding refund and return policy: We want to clarify that our website clearly marks all sale items with visible indicators, and our return policy does offer full refund options. Detailed information about our return policy is available on our website to ensure complete transparency.
We truly want to make this right for you. Please contact our customer service team directly [https://uk.cupshe.com/pages/contact-us], or simply reply to this message with your order number. We'll have a dedicated team member review your case personally and work with you to find the best possible solution.
We value your business and hope to regain your trust.
The products are great but I did not…
The products are great but I did not need the constant notification to buy more. It just put me off ever using again.
February 13, 2026
Reply from UK Cupshe
Dear Martin Bawden,
Thank you for taking the time to share your feedback with us.
We're delighted to hear that you're happy with our products! Your satisfaction with the quality means a lot to us.
Regarding your future shopping experience: We're truly sorry that our communication frequency has discouraged you from shopping with us again. This is not the experience we want for our customers. We want to make this right. We will reduce the frequency of our promotional messages. Please rest assured.
We value you as a customer and hope you'll give us another chance with a better, less intrusive communication experience.
Quick delivery and good quality
Quick delivery, good quality products and easy returns policy.
February 10, 2026
Express shipping disaster
I ordered two bikinis on the 7th of February with express shipping which said that the bikinis would be delivered between 11-13th of February. The website also said I could track my packages. I tried to track the package and it said it had no information but said expected to arrive Feb 12. I emailed and they sent me the same code for tracking as the standard one and of course that didn’t tell me anything. The bikinis didn’t come in the expected time so myself and my daughter were not able to wear them on holiday.
February 15, 2026
Reply from UK Cupshe
Dear Louise, we are sorry to see that this experience did not meet your expectations.
Checked that your parcel was shipped from our overseas warehouse, so the tracking information will not be updated until it arrives at the local transfer point. It might take a longer time than usual for the shipping company to update the shipping information. Therefore, you are unable to track the shipping updates at that time.
Besides, regarding the shipping time, we understand that it can be frustrating when orders take longer than expected to arrive. Though we do our best to ensure that we meet the delivery timeframe, there are still isolated occurrences which orders can be delayed due to external factors beyond our control. We will definitely take the necessary measures to avoid such inconvenience in the future.
Lastly，we have sent you an email so we can discuss this further with you and see what resolution we can come up with. Please check it at your convenience. We hope to hear from you soon!
Highly recommend
Second year I have ordered swimwear and it’s fab! Good quality and perfect fit. Highly recommend
February 16, 2026
bathing suit did not have enough…
bathing suit did not have enough support for me but th return process was super easy and I loved the next one!
February 10, 2026
Delivery issue
Great products but the delivery was so delayed I couldn’t take them on holiday!
The company were accommodating and offered me an extended return period and a full refund on items that I wished to return
I believe the delivery was not their problem as they dispatched very promptly but the delivery company was the problem
February 10, 2026
Reply from UK Cupshe
Dear Linda, thank you so much for your kind understanding and for sharing your experience with us.
Regarding the shipping time, we completely understand how frustrating it can be when an order takes longer than expected to arrive — especially when it’s intended for a specific occasion like your holiday. While we always do our best to dispatch orders promptly and ensure they meet the estimated delivery timeframe, there can occasionally be isolated delays caused by external logistics factors that are unfortunately beyond our direct control once the parcel is handed over to the carrier.
That said, we truly appreciate your patience throughout the process and are glad that our team was able to provide a compensation plan that helped address the inconvenience caused. Please rest assured that we will definitely take the necessary measures to further monitor and optimize our shipping arrangements wherever possible to help avoid similar situations in the future.
Your feedback is incredibly valuable to us, and we hope to provide you with a smoother delivery experience next time.
Delivery was via Evri
Delivery was via Evri. Enough said. Had to chase and track delivery every day. Finally received too late for my holiday. Bracelets were rubbish went straight in the bin
February 13, 2026
Reply from UK Cupshe
Dear Lynne, we are sorry to see that this experience did not meet your expectations.
Firstly, regarding the shipping time, we understand that it can be frustrating when orders take longer than expected to arrive. Though we do our best to ensure that we meet the delivery timeframe, there are still isolated occurrences which orders can be delayed due to external factors beyond our control. We will definitely take the necessary measures to avoid such inconvenience in the future.
Secondly, we take the quality of our garments very seriously and we always aim for our products to meet our customer's satisfaction. We have sent the information to the related department. They will input a lot to provide all Cupshe customers of suits with a better performance.
Lastly，we have sent you an email so we can discuss this further with you and see what resolution we can come up with. Please check it at your convenience. We hope to hear from you soon!
Bikinis are lovely quality just wish…
Bikinis are lovely quality just wish delivery was quicker
February 10, 2026
Good quality product
Good quality product, arrived at the time stated, fit us really good
February 10, 2026
My order arrived promptly and was of…
My order arrived promptly and was of good quality though I did return it as the style didn’t suit me. My refund was also very prompt so happy to buy from Cupshe again.
February 6, 2026
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