Defaqto Reviews 

34
•
TrustScore 1.5 out of 5

1.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

I bought instance, 5 star rating. Company would not reply to emails, phone calls or pass on NCD proof. Switched to another 5 star insurer. Someone tried to scam a false claim. Tried to call them. No r... See more

Rated 1 out of 5 stars

They give three stars to a company that 89% of people submitting a review on trustpilot etc give one star to and from personal experience can confirm one star is too much. Shameless. "Here eat this... See more

Rated 5 out of 5 stars

Bought Car insurance from Money Supermarket for my son, who just passed his driving test. The quote I got was from Hastings Direct (Your Drive Policy). So far, Defaqto has listed what this insurance c... See more

Rated 1 out of 5 stars

I choose insurance taking these ratings in to consideration as how good a product is but if the company behind the product is useless then you suffer. As with the post from Claire I bought Homeprote... See more

Company details

  1. Review Site
  2. also in
  3. Information Service
  4. Market Researcher
  5. Non-Bank Financial Service

Written by the company

Defaqto is the UK’s most trusted source of financial product and market intelligence, supporting the finance industry and consumers to make smarter financial decisions. We maintain the UK's largest financial product database and use proprietary research methodology to develop independent ratings, reviews, insights and technology. By bringing together product data, technology and consumer insight we are in a unique position to help everyone make smarter, more informed financial choices now, and in the future. And in doing so we hope to raise industry standards, power consumer choice and help the industry meet evolving customer needs. Defaqto Star Ratings allocate a financial product or proposition a rating of 1 to 5, depending on the quality it offers. With a 4 or 5 Star Rating indicating the most comprehensive offerings in the market. Our experts analyse every product on the market (that we know about). We rate financial products in terms of feature quality and comprehensiveness. We do this by creating a list of criteria to score financial products and propositions. We do not charge financial providers to rate their products and they cannot influence the data we collect or how we present it. As we rate the product, not the provider, we do not include customer service or a provider’s processes in our Star Rating criteria. Defaqto is independent and not a regulatory body. We do not have any authority in disputes between customers and financial product providers and cannot comment on individual cases.


Contact info

1.7

Bad

TrustScore 1.5 out of 5

34 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.7

All reviews

(34)

3 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

What does Defaqto 5 stars count for, very little.

I bought instance, 5 star rating. Company would not reply to emails, phone calls or pass on NCD proof. Switched to another 5 star insurer. Someone tried to scam a false claim. Tried to call them. No reply for 45 min, no reply to emails. Just what does the 5 stars awarded count for if not customer service?

May 18, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Scammers

They give three stars to a company that 89% of people submitting a review on trustpilot etc give one star to and from personal experience can confirm one star is too much.
Shameless.
"Here eat this three star turd - believe us it tastes great." Defaqto review of post office travel insurance.

November 25, 2025
Unprompted review
Rated 1 out of 5 stars

Fundamentally compromised

Like any agency that receives it's funding from the organisations that it reviews - which is by definition a compromise of interest.
In my case a 5* rating for an insurance company that by policy prevents you from having access to your contract documents by locking you out of your account as soon as a claim is made, even to the point where you are prevented from submitting a written claim when a third party hits your vehicle and prevents you from having access to the incident details that are recorded over the phone to the agent that barely understands English - so any errors in that information go unchallenged.
So a 5* rating bears no resemblance to the service you can expect from that company & you would be better served by looking at google reviews where users are able to pass on their actual experiences, rather than the organisation reporting on itself.

January 3, 2026
Unprompted review
Rated 1 out of 5 stars

Defaqto’s scoring is a scam

Defaqto’s scoring of industries is nonsensical and meaningless in any real sense. Not to mention they don’t provide their scoring system without paying thousands for it. Take a look at any industry and what is getting 5 stars, if you’re aware of that industry you will know that those awarded 5 stars could only possibly get there by some underhand pay offs as they are all underserving. Scam of a ratings company.

October 8, 2025
Unprompted review
Advertisement
Rated 5 out of 5 stars

Bought Car insurance from Money…

Bought Car insurance from Money Supermarket for my son, who just passed his driving test. The quote I got was from Hastings Direct (Your Drive Policy). So far, Defaqto has listed what this insurance covers and don't cover. The star rating is only in regards to the product features and not about the actual Insurer's Service level. You can buy a 5 star defaqto rated product but if the provider has crap customer service, defaqto has nothing to do with that. Defaqto rates the product features only and not the level of customer service. I see few reviewers here ranting about their bad customer service experience and blaming the star rating. In may case, I had no problem with Hastings (luckily) but I wouldn't bark at defaqto if I have something gone wrong with Hastings.

May 1, 2025
Unprompted review
Rated 1 out of 5 stars

Misleading and complete waste of time...

I'm confused as to the point of this company. I used a comparison site (go compare) for travel insurance and started to single out candidates based on the Defaqto star rating. Having narrowed down to a few options I came here to verify their recommendations. Defaqto are rating policies as 5 stars when the provider has only one and a half stars and appalling reviews on trust pilot? They say they gather the data from overall customer feedback from many different sources across the web. Well erm.... clearly not. Has made me question the credibility of Go Compare and will now try another comparison site that doesn't use this agency.

July 30, 2025
Unprompted review
Rated 1 out of 5 stars

Scammers

They give insurence companys a fake 5 star review when they are below 3 stars. Scammer of scammers

June 9, 2025
Unprompted review
Rated 1 out of 5 stars

A scam bisiness giving star rateings to…

A scam bisiness giving star rateings to dodgy companies to dellude the consumer into a false sense of safety. These people should be closed down. If you read the reveiws on any of the reveiw sites its all the same negative comments. Haveing experienced scam businesses who have been given FIVE STAR rateings this rateing service is worthless and far worse. Its dangerous

April 11, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Rubbish rating

Rubbish rating! Chose 1st central for car insurance as they had a good defaqto rating. Misleading! The company is a scam- charging additional premiums after insuring. Do not trust Defaqto

January 15, 2025
Unprompted review
Rated 1 out of 5 stars

Needed to cancel my insurance.

Needed to cancel my insurance. as am getting a mobility car and the insurance is sorted by them. To cancel I was quoted £118 and asked if I wanted to pay YES or NO. I selected no, but it still cancelled the insurance. I could only speak to them via live chat and was basically told tough!!!! My wife’s insurance is £40 to cancel (a similar yearly priced insurance, due on the same date, just didn’t need to cancel that one). What cowboys!! Really not happy steer clear, it’s one thing to pay for changes, but that takes the biscuit.

October 25, 2024
Unprompted review
Rated 1 out of 5 stars

Defacto is related to my £3500 cost for…

Defacto is related to my £3500 cost for repairs due to a breakdown in my Ford which took the Breakdown company CoverMydotcodotuk 4 hours to get to when car was backing a major highway causing 6 mile tailbacks for 4 hours. 7Hour experience with 10 hours to get home.
All breakdown companies are worthless..
Defacto is also at fault.

January 20, 2024
Unprompted review
Rated 1 out of 5 stars

Very poor service with O2

Very poor service with O2. I phoned up to look at an upgrade and someone promised to call me back at 2pm. No call.
I also needed to change my name to my married name, took 2 phone calls and passed to 6 people, still not sorted or received the link to upload my documents. Looking at moving networks now, shocking service

February 21, 2024
Unprompted review
Advertisement
Rated 1 out of 5 stars

MISLEADING INDEED

MISLEADING? IN NO WAY DOES IT SAY IT MEASURES THE CUSTOMER SERVICE PROVIDED BY THE BUSINESS. The defaqto star rating only measures the promised content of whoevers policy you are reading about. BUYER BEWARE!

November 28, 2023
Unprompted review
Rated 1 out of 5 stars

Paid for ratings?

I didn't ask for the 'Defaqto' ratings when comparing car insurance or breakdown cover but they always seem to be there like some qualified endorsement of a provider. The 'sales@...' email address on their website might have been a clue. Their high rating of Rescumycar.com was far from my own experience - nothing more than decoration, as it turns out.

October 27, 2023
Unprompted review
Rated 1 out of 5 stars

What's the point of defaqto

What's the point of defaqto? The car insurance comparison tools give you their rating but then to expand on the reasons why that rating the defaqto website doesn't show any information about it! Useless

August 28, 2023
Unprompted review
Advertisement
Rated 1 out of 5 stars

I have recently had dealings with two…

I have recently had dealings with two large companies who had high Defaqto ratings and I was totally amazed by their exceptionally poor service. So much so that I wouldn’t trust this rating system at all. Both companies have admitted that their service was not up to standard and offered us apologies and compensation. The companies were Flow Insurance and Purely Pets.

June 21, 2023
Unprompted review
Rated 1 out of 5 stars

What is Defacto?

What is Defacto?
What it is not is a rating on price or service.
There are plenty of websites that say what it is not but no one is saying what it is.
So question what to do measure? they measure "core" something. They update on 1st Feb every year. They do everything EXCEPT tell you what they actually measure . What an absolute con. This is just in industry marketing.

April 25, 2023
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look