Enlighten Smiles Reviews 405

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 137 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product for its excellent quality and effectiveness, with many achieving significant whitening results and increased confidence in their smiles. People frequently highlight the fast and efficient delivery service, along with the ease of the online ordering process. Many users also appreciate the positive impact on their oral health, noting reduced sensitivity and a cleaner feel. However, some customers experienced issues with sensitivity during treatment, describing discomfort and pain. A few other people also felt that the product did not deliver the promised whitening results, even after extended use, and expressed dissatisfaction with the outcome. Additionally, some reviewers mentioned difficulties with the tracking system for deliveries or wished they could purchase whitening gels directly from the company.

What people talk about most

Product

Users describe positive interactions with the product, particularly praising its effectiveness in maintaining... See more

Quality

Reviewers highlight positive aspects of quality, with many customers expressing satisfaction with the... See more

Delivery service

Customers had positive experiences with delivery service. Reviewers consistently praise the quick and prompt... See more

Service

Clients share positive opinions on service. Many reviewers highlight the great service, prompt delivery, and... See more

Order

Consumers express satisfaction with the ordering process. Many find it easy to order online, with some... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Order process is simple and easy to follow. Delivery within 2days by first class with Royal Mail is pretty good although the tracking system does not show the delivery process like other courier se... See more

Rated 5 out of 5 stars

From beginning of 3wk treatment I experience excellent care Never believed my teeth would whiten After many years of not wanting to smile to now where I cant stop smiling. My teeth has reache... See more

Company replied

Rated 5 out of 5 stars

Currently on week 2 of my treatment and i can already see a huge difference! I’m now more confident with my smile. Week 1 - 10% - No sensitivity. I applied too much gel once and it irritated my... See more

Company replied

Rated 5 out of 5 stars

Live this toothpaste, bought initially to maintain brightness after tooth whitening process. The postage is always fast, always a discount code to buy multipacks and my teeth are still white. I have s... See more

Company replied


Company details

  1. Teeth Whitening Service
  2. Cosmetic Dentist
  3. Cosmetics Industry
  4. Dentist

Written by the company

Whiten with a Guarantee ⭐️ We manufacture the best UK based professional teeth whitening system and our latest evolution, EVO4 is our fastest and most effective formula yet. With precision designed custom whitening trays, EVO4 gives VITA B1 results in just three weeks, and long-lasting results without the need to make lifestyle compromises. Carry on enjoying red wine and other favourites while living life to the full.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

405 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Speedy service for a great product.

Been using Enlighten toothpaste for some time and always pleased with the quality and effectiveness of the product.

May 15, 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Dean,

Thank you so much for your lovely review! It's so good to know you've been using the toothpaste for a while and you continue to enjoy the quality and results you get!

It’s also great to know your order arrived quickly! This is the exact experience we aim for everyone to have! :)

Rated 5 out of 5 stars

Good service and product

Good service and product

April 22, 2026
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Reply from Enlighten Smiles

Hi Sue,

Thank you so much for your review! We’re really pleased to hear you’re happy with both the product and the service! :)

Rated 5 out of 5 stars

Easy to order their excellent…

Easy to order their excellent toothpaste. Delivery is quick and their products support earlier whitening treatment.

May 13, 2026
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Reply from Enlighten Smiles

Hi Lin,

Thanks so much for sharing your thoughts! We’re really happy to hear you found ordering easy and that your delivery arrived quickly!

It’s great to know the toothpaste is helping support and maintain your whitening results too! Thats exactly what it was created to do!

Rated 5 out of 5 stars

Great product

First purchase from the company after my teeth whitening. I am very pleased with the result and ordered the toothpaste as it makes a difference.

May 13, 2026
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Reply from Enlighten Smiles

Hi Katalin,

Thank you so much for your lovely review! We love hearing from the patients who have undergone treatment!

We’re delighted to hear you're so pleased with your whitening results and that the toothpaste has made such a noticeable difference for you!

We’re so happy to have been part of maintaining your smile after treatment! :)

Rated 5 out of 5 stars

Product arrived promptly

Product arrived promptly

May 11, 2026
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Reply from Enlighten Smiles

Hi Mrs Matthews,

Thank you for your review! We’re really pleased to hear your order arrived promptly and we hope you enjoy your toothpaste! :)

Rated 5 out of 5 stars

Amazing product

Amazing product, fast delivery. Good service.

April 20, 2026
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Reply from Enlighten Smiles

Hi Laura,

Thank you so much for your lovely review! We’re really pleased to hear you’re happy with the product, delivery and service!

Thank you for your support!

Rated 5 out of 5 stars
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Hayley,

Thank you so much for your review! We’re really pleased to hear you’re happy with both the product and the fast delivery!

We really appreciate your support!

Rated 1 out of 5 stars

This product should not be permitted…

This product should not be permitted for sale. I am currently undergoing treatment under the guidance of my dentist and ordered the whitening kit directly through them.

I have previously undergone teeth whitening treatments without incident; however, I have never experienced pain of this severity with any other product or brand.

As of 12:00 p.m, I have been in significant pain/discomfort since 7:00 a.m. and have taken eight painkillers with no relief whatsoever. This level of pain is both alarming and unacceptable for a dental whitening product. I had to stop for 2 nights and tried again last night; I am now going to discontinue use.

I am extremely concerned by this experience and question how this product has been approved for sale. I believe this matter warrants an urgent review and a formal response.

Noting the reviews, I can see I am not alone!

May 6, 2026
Unprompted review
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Dottie,

Thank you for taking the time to share this with us and for giving us the opportunity to look into your case. We are genuinely, very sorry to hear how much discomfort you have been feeling. Having sensitivity, especially after previously whitening without issue, must be very distressing and we completely understand why this has caused concern for you

Whilst some sensitivity can occur during any whitening treatment, the level of pain you have described is clearly significant and should be assessed by your dentist before any further use. As they prescribed the kit and treatment planned your case, they are best placed to examine your teeth, assess whether there may be any underlying causes of heightened sensitivity, and advise on the most appropriate next steps

You mentioned that you have used whitening products before without any problems. Sensitivity can vary between treatments and from patient to patient depending on factors such as enamel condition, existing sensitivity, application routine or other underlying dental factors. This is why a clinical assessment is so very important in situations like these

Experiences of sensitivity can understandably feel alarming, but they don't necessarily indicate a product fault. Your dentist’s clinical findings will help determine what may have contributed in your particular case and we are absolutely happy to assist them, and you, in any way we possibly can

As UK regulations don't allow us to discuss treatments directly with patients, your dentist remains the most appropriate person for monitoring your progress and providing appropriate clinical guidance. Though, we genuinely do want to help and will do everything we can from our side to support your dentist in reviewing this properly for you

If you are happy for us to do so, please ask your dentist to contact us directly, or provide written consent for us to reach out to them regarding your case. If you are happy for us to reach out on your behalf, please send us an email at info@enlightensmiles.com with your consent, as well as your Provider's information.

We are truly sorry that this has been your experience thus far and would very much like to help get this looked into for you

Rated 5 out of 5 stars

I have been using this product for some…

I have been using this product for some time and it really keeps my teeth white and fresh. Great service and prompt delivery.

May 1, 2026
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Reply from Enlighten Smiles

Hi Mrs Mackey,

Thank you so much for your lovely review! We’re really pleased to hear the product has become part of your routine and is helping keep your teeth fresh and bright!

It’s also great to know you were happy with the service and prompt delivery, thats exactly what we aim for!

Rated 5 out of 5 stars

Pearly whites

Perfect white teeth for first time in my life

April 28, 2026
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Reply from Enlighten Smiles

Hi Mr Hogan,

Thank you so much for your lovely review! We’re delighted to hear you’re enjoying your brightest smile yet.

It’s so lovely to know you’re so pleased with your results!

Rated 5 out of 5 stars

Excellent affordable product used for 3…

Excellent affordable product used for 3 years now.

April 7, 2026
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Reply from Enlighten Smiles

Hi Ellen,

Thank you for your lovely review! We’re delighted to hear you’ve been using the product for 3 years and continue to enjoy it!

It’s wonderful to know it’s remained part of your routine for so long!

Rated 3 out of 5 stars

Good product

Good product, would like an opportunity to delay a delivery beforehand as seems to automatically confirm without warning

April 24, 2026
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Reply from Enlighten Smiles

Hi Jo,

Thank you for your feedback! We’re really pleased to hear you’re happy with the product!

Our subscription service is designed to make things easy and consistent, you’re set up to receive 3 toothpastes every 3 months, and the order is processed automatically at the end of each cycle. A confirmation is then sent once the order has been placed!

We completely understand wanting more control ahead of this, and your subscription has now been cancelled, with confirmation sent to you yesterday. If you’d ever like to restart it with different timing or need help managing future deliveries, our team is always more than happy to assist!

Rated 5 out of 5 stars

6 boxes white

Order came incredibly quickly. Much better value ordering 6 boxes of toothpaste. A good product helping to maintain my tooth whitening I had.

April 24, 2026
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Reply from Enlighten Smiles

Hiya Rachel,

Thank you for your great review! We’re really pleased to hear your order arrived so quickly and that you’re enjoying the value of the 6-box bundle!

It’s also great to know the toothpaste is helping you maintain your whitening results, that’s exactly what it’s designed for!

Rated 5 out of 5 stars

Found your product very good at…

Found your product very good at reducing sensitivity and staining after using a teeth whitening product. Ordered more as a result.

April 22, 2026
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Reply from Enlighten Smiles

Hiya Gems,

Thank you so much for your lovely review! We’re really pleased to hear the product has helped with sensitivity and staining after your whitening treatment

It’s great to know you’ve ordered more, that means a lot to us! We really appreciate your support!

Rated 5 out of 5 stars

Excellent product with right results

Excellent product with right results.
It is more expensive than the usual toothpaste but has really good results

March 31, 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Joanne,

Thank you so much for your great review! We’re delighted to hear you’re seeing such good results with the product!

We’re also really pleased that the results are making a noticeable difference, it’s exactly what we aim for! We always strive to ensure our customers get real value from what they’re using!

We really appreciate your support!

Rated 5 out of 5 stars

The order was processed and delivered…

The order was processed and delivered within a couple of days!

April 15, 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Sarah,

Thank you so much for your review! We’re really pleased to hear your order was processed and delivered so quickly!

We really appreciate you taking the time to share your experience and we hope you enjoy your products! :)

Rated 5 out of 5 stars

Good quality product

Good quality product, good delivery time, quite expensive but he's when there are offers.

April 9, 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Nicole,

Thank you for your feedback! We’re really pleased to hear you’re happy with the quality of the product and the delivery time.

We’re glad you’ve been able to make the most of our offers too, it's something we aim to do so our customers can get even more value from their purchases!

We really appreciate your support!

Rated 5 out of 5 stars

Great products for whitening…

Quick response on help line to amend delivery address. Also quick delivery . The toothpaste definitely keeps my teeth whiter.

April 10, 2026
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Sue,

Thank you so much for your review! We’re really pleased to hear that our team could quickly help amend your delivery address and that everything arrived nice and promptly

It’s also great to know the toothpaste is helping keep your teeth looking whiter. That’s exactly what we love to hear!

We really appreciate your support!

Rated 5 out of 5 stars

Thank you for the quick delivery of my…

Thank you for the quick delivery of my smile-helping, ‘Whitening’ toothpaste!

I can ‘venture-out’ without worrying or scaring others!

April 10, 2026
Unprompted review
Enlighten Smiles logo

Reply from Enlighten Smiles

Hi Harvey,

Thank you so much for your lovely review! We’re so glad to hear your delivery was quick and that your Whitening toothpaste is doing its job! :)

A confident smile makes all the difference, thank you for sharing your experience with us!

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