Had a faulty pair of trainers that have only been worn for a month, got in contact with equiflair straight away! Speedy responses to my query, with a very apologetic response Swiftly helped by a a co... See more
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Review summary
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What people talk about most
Reviews shaping this summary
I was brought a pair of trainers from Equiflair as a birthday present. Unfortunately they broke within the warranty period. When I emailed Mat he responded to me within minutes and was very polite and... See more
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I buy regularly from Equiflair - competitive prices, great sales and a wide range. Have kept, returned and also recently had to have parts sent for an item - always polite and fast service, love that... See more
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Matt went out of his way to advise and find a riding hat for me. I am delighted with my UVEX hat. I would highly recommend Equiflair Saddlery its so pleasant to deal with a small family owned busine... See more
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Company details
Written by the company
Equiflair Saddlery is a family-run equestrian retailer based at Upper Shay Farm in Denholme, West Yorkshire, on the edge of Brontë Country. We began our journey 18 years ago in a small shop with a big dream — to provide quality equestrian products backed by genuine, personal customer service. Founded by Natalie and Matt, and built on nearly two decades of experience in equestrian retail, Equiflair has grown steadily through hard work, care, and a real passion for the equestrian and countryside lifestyle. In 2023, we fulfilled a long-held dream and purchased our small farm in West Yorkshire. Today, the farm is not only our home but the heart of Equiflair — it’s where we live, work, and where your parcels are picked and packed. We’re not a faceless corporate business or an anonymous warehouse. When you order from Equiflair, you’re supporting real people and a real family. Orders are handled with care by our family team (often with small helping hands nearby), and when you contact us you’ll speak directly to someone who genuinely wants to help. Our aim is simple: make shopping with Equiflair straightforward, friendly, and reliable — with honest advice and a consistently high standard of service. Brands we stock We stock a carefully selected range from trusted equestrian brands including LeMieux, Equidry, Acavallo, Joules, and Premier Equine (plus many more). We choose brands we believe in and products we’re proud to stand behind. How to reach us: Equiflair Saddlery, Upper Shay Farm, 74 Brighouse and Denholme Road, Denholme, West Yorkshire, BD13 4HF Opening hours: Monday to Friday 08:30–16:30 (Closed Saturday & Sunday) Telephone: 01484 846939 Email: help@equiflair.com Website: www.equiflair.com Thank you for taking the time to read about us — and for supporting independent family business.
Contact info
Upper Shay Farm, 74 Brighouse and Denholme Road, BD13 4HF, Bradford, United Kingdom
- 01484846939
- help@equiflair.com
- equiflair.com
4.7
Excellent
813 reviews
Replied to 100% of negative reviews
Typically replies within 2 weeks
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See how their reviews and ratings are sourced, scored, and moderated.
Take your money then don’t deliver
Ordered an item for next day delivery (birthday present). On day of delivery they cancelled order due to insufficient stock. No alternative offered. Not a great first experience. Won’t be back.
May 8, 2026
Unprompted review
Reply from Equiflair Saddlery
Thank you for your review. We’re sorry your first experience with us was disappointing, especially as the item was intended as a birthday present.
Just to clarify, we do not “take your money and not deliver.” Your order was placed and paid for through our website, but when our small family business came to pick and pack it, we found there had been a stock-count error and the item was unavailable. We emailed you as soon as we realised and issued a full refund immediately.
We completely understand the frustration, particularly with next day delivery, and we’re sorry we were unable to fulfil the order on this occasion. Stock errors are rare, but unfortunately they can happen, and we’ll use this as a reminder to keep improving our checks.
Kind regards,
Matt and Nat
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First Class Customer Service …
Superb customer service whilst buying a bit, Matt went above and beyond with his communication even in the evening. Delivery was less than 24hours from palcing the order.
I will certainly use Equiflair again.
May 7, 2026
Unprompted review
Reply from Equiflair Saddlery
Thank you so much for your lovely review.
We’re really pleased to hear you were happy with the service and that your order arrived so quickly. We always try to be as helpful and responsive as possible, so it’s great to know the communication made a difference.
Thank you again for choosing Equiflair — we really appreciate your support and look forward to helping you again in the future.
Kind regards,
Matt and Nat
Reply from Equiflair Saddlery
Thank you so much for your lovely review.
We’re really pleased to hear your order arrived on time and that you’re happy with the product.
Thank you for choosing Equiflair — we really appreciate your support.
Kind regards,
Matt and Nat
Great products at great prices with…
Great products at great prices with fast delivery. Equiflair is now my go to.
May 2, 2026
Unprompted review
Reply from Equiflair Saddlery
Thank you so much for your kind review.
We’re really pleased to hear you’re happy with the products, prices and delivery. It means a lot to know Equiflair is now your go-to — we really appreciate your support.
Kind regards,
Matt and Nat
Abysmal and will never use again
Edit. The below is a lie Matt. Therefore needs reporting item was NOT dispatched same day it was dispatched the day after! Please do not blame RM, when it was posted 24 hours late! The syringes have now been refunded (not even an apology email just a refund notification), which I did not ask for and I see gone from your website. The previous order (trainers) were never posted as after 7 days of being late I requested a refund!!!!! Clearly both these were not in stock when ordered ! I won’t be using Equiflair again!
Abysmal and will never use again. Gave them a 2nd chance and massively dissatisfied AGAIN!!!
I gave them a 2nd chance after them taking weeks to post an item in 2025!!!! I ordered a supplement I desperately needed on next day delivery plus 2 syringes. The tub stated dispatched same day and received the next. I would have been out that day so this is reason I placed the order. I called and spoke to Matt the same day to ensure postage and lo and behold the item had not been posted despite order being placed at 8.45 am. Despite paying express 24 hour it was received the following day!!! He assure me the syringes ordered at same time would be with me Sat (today) , low n behold not received and I needed as stated for a competition tomorrow. I have checked the app says not even dispatched. This company is utterly abysmal at posting , ignore emails and break promises made. I spend with lots of retailers n have to say this company is utterly abysmal, there will be no third chances!
April 30, 2026
Unprompted review
Reply from Equiflair Saddlery
Thank you for your feedback. We are genuinely sorry that your order did not arrive when expected and that this has left you feeling disappointed.
Your supplement was dispatched using Royal Mail 24, as requested. Unfortunately, it arrived 24 hours later than expected, which we fully understand was frustrating, especially as you needed it urgently. Once an order is with Royal Mail, delivery timings are outside of our direct control, although we appreciate that this does not lessen the inconvenience caused.
The two syringes were being sent separately, and we are sorry this was not clearer at the time. We also understand from your review that you no longer wish to deal with us, so we will respect that.
Regarding the previous order mentioned, this was placed on 29th January using a 48-hour delivery service and was delivered on 31st January, within the expected timeframe.
We are sorry that your experience has not met expectations and apologise again for the frustration caused.
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The website was really easy to navigate…
The website was really easy to navigate , fairly quick deliver and great quality headcollar
April 16, 2026
Unprompted review
Reply from Equiflair Saddlery
Thank you so much for your lovely review! We’re really pleased you found the website easy to use and that your order arrived quickly. We hope you love the headcollar, and thanks again for choosing Equiflair.
Reply from Equiflair Saddlery
Thank you for your review! We’re really pleased you’re happy with the product and delivery service, and we appreciate you choosing Equiflair.
Dressage pad
This is a great dressage pad. Keeps my saddle in place perfectly
April 15, 2026
Unprompted review
Reply from Equiflair Saddlery
Thank you for your lovely review 🐴 We’re so pleased to hear the dressage pad is doing its job perfectly and helping keep your saddle nicely in place. Always good when everything stays balanced and behaves itself in the school! We really appreciate you taking the time to share your feedback.
Matt and Nat
Items delivered fast and with no fuss
Items delivered fast and with no fuss, great!
April 16, 2026
Unprompted review
Reply from Equiflair Saddlery
Thanks so much for your review 😊 We’re really pleased to hear everything arrived quickly and without any drama — just how we like it. A smooth ride from our stable to your doorstep! 🐴
Matt and Nat
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Good product and good price
April 7, 2026
Unprompted review
Reply from Equiflair Saddlery
Thank you for your lovely review 🐴 We’re so pleased to hear you were happy with both the product and the price — that’s always a winning combination in our book. No need to rein in the spending quite so much when you’ve found good value!
Matt and Nat
Good speedy service
Good speedy service - no quibble returns - thank you
April 10, 2026
Unprompted review
Reply from Equiflair Saddlery
Thanks so much for your kind words 😊 We’re really pleased you were happy with the speedy service, and that our no-quibble returns made things nice and easy. We try to keep everything running as smoothly as a well-schooled dressage test — with as little fuss as possible! 🐴
Matt and Nat
Reply from Equiflair Saddlery
Thanks for your review. They mean a lot to use as a small family business!!
Matt and Nat
Mountain horse riding boots
I ordered a pair of boots that were too tall and even out of opening hours equiflairs customer service went beyond. I easily returned my boots and ordered a pair that came very quickly and I couldn’t be happier. Fantastic company. Wonderful experience.
March 30, 2026
Unprompted review
Reply from Equiflair Saddlery
Thank you so much for your lovely review. We’re so pleased we could help you find the right pair of Mountain Horse boots in the end.
Getting the perfect fit is so important, and when a boot comes up a little too tall it can be really frustrating, so we’re glad the return was nice and straightforward and that your new pair arrived quickly.
It means a lot to hear that you had such a positive experience with both our customer service and delivery. We always do our best to help our customers get back in the saddle as smoothly as possible.
Thanks again for taking the time to leave such kind feedback.
Warm wishes,
Matt and Nat
The Equiflair Family!
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Great price fast delivery
Great price
Cheaper than anywhere else and super fast free delivery
Very happy
March 26, 2026
Unprompted review
Reply from Equiflair Saddlery
Thank you so much for your lovely review.
We’re so pleased you were happy with the price and our fast free delivery. It’s always our aim to offer great value and get orders out to our customers as quickly as possible.
Thank you again for taking the time to leave your feedback, it really does mean a lot to us.
Matt and Nat
The Equiflair Family!
Great service and a lovely rug purchased
Great service and a lovely rug purchased
April 2, 2026
Unprompted review
Reply from Equiflair Saddlery
Thank you so much for your lovely review.
We’re so pleased to hear you were happy with the service and with your new rug. It always means a lot to us to know our customers are pleased with their purchases.
Thank you again for taking the time to leave your feedback.
Matt and Nat
The Equiflair Family!
Fantastic service as always.
March 12, 2026
Unprompted review
Reply from Equiflair Saddlery
Thanks so much for your lovely review! We’re so pleased to hear you received fantastic service again from the Equiflair team. It really means a lot to us that you keep choosing us 🐴
Matt and Nat, the Equiflair Family
Reply from Equiflair Saddlery
Thank you so much for your kind review! We’re delighted to hear you had an excellent experience and would choose Equiflair again in the future 🐴
Matt and Nat, the Equiflair Family
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Item as described
Item as described. It arrived promptly, was well-packaged and it fits nicely.
March 16, 2026
Unprompted review
Reply from Equiflair Saddlery
Thank you so much for your lovely review. We’re delighted to hear you had an excellent experience with Equiflair and would shop with us again. It means a lot to us that our customer service and equestrian products made such a good impression 🐴
Matt and Nat, the Equiflair Family
Great item!
Delivered very quickly. Fantastic item, very stylish and fits well.
March 6, 2026
Unprompted review
Reply from Equiflair Saddlery
Thank you so much for your lovely review! We’re delighted to hear you were pleased with your Equiflair order and that your item arrived so quickly. It’s wonderful to know you found it stylish and a great fit too 🐴
Matt and Nat, the Equiflair Family
Great products & prompt delivery
Great products & prompt delivery. The discount code is a happy bonus!
March 12, 2026
Unprompted review
Reply from Equiflair Saddlery
Thank you so much for your lovely review! We’re delighted to hear you were pleased with the great products and prompt delivery from Equiflair. And yes, a discount code is always a lovely little bonus too 🐴
Matt and Nat, the Equiflair Family
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