Ethical Consumer Reviews 243

TrustScore 4.5 out of 5

4.7

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Rated 5 out of 5 stars

If you want great, independently researched information about how ethical a particular product is, this is the place to go. Each product is rated across a range of criteria including impact on the env... See more

Rated 5 out of 5 stars

This is my go-to site for ethical shopping, their research is very thorough and their ratings make it easy to decide where to spend my money ethically. One article looked back at the impact we can ha... See more

Rated 5 out of 5 stars

The mag is excellent, the info is not found easily elsewhere, and I'm very interestyed in business ethics. I am very surprised and disappointed however that you should plug Smart Meters! The Elect... See more

Rated 5 out of 5 stars

These guys are the the ultimate experts in what's behind the stuff you buy. In it for the long haul, having started long before it got trendy to care, they give an extra behind-the-scenes perspective... See more

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Ethical Consumer is more than just a magazine. We are the only place where you can find transparent and reliable ethical rankings of companies and products. On our site there are detailed ethical ratings of 1000's of brands which help consumers make the most ethical decisions every time they shop.


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4.7

Excellent

TrustScore 4.5 out of 5

243 reviews

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Rated 5 out of 5 stars

The best place for ethical ratings

If you want great, independently researched information about how ethical a particular product is, this is the place to go. Each product is rated across a range of criteria including impact on the environment, employment practices, links to weapon manuafacture or sales, etc. As a member you are able to drill down on each item in the product reviews, and create your own filters. The magazine is also fabulous because as well as reviewing a set of products, there are articles on a range of ethical issues such as tax evasion, employment welfare etc., and links to petitions you can sign. I've been a member for a few years now.

May 1, 2026
Unprompted review
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Rated 5 out of 5 stars

I am a new subscriber to Ethical…

I am a new subscriber to Ethical Consumer and i have found the research both eye-opening and compelling, my only regret is that i had not discovered this organization and their brilliant work earlier in my life.

January 1, 2026
Unprompted review
Rated 5 out of 5 stars

Ethical Consumer, an amazing discovery

What an amazing discovery has Ethical Consumer been in this challenging 2025! Thanks to Ethical Consumer I've changed my energy provider and my bank account, and I've started the research to change my private pension provider and my cash ISA.
I attended their annual conference which has been very informative, particularly on AI.
Thank you Ethical Consumer!

December 26, 2025
Unprompted review
Rated 5 out of 5 stars

This is my go-to site for ethical…

This is my go-to site for ethical shopping, their research is very thorough and their ratings make it easy to decide where to spend my money ethically. One article looked back at the impact we can have as consumers. It is amazing just how much power we have when the media gives the impression we have none. Highly recommended for anyone who cares about the world we live in more than the profits of the billionaires.

November 21, 2025
Unprompted review
Rated 5 out of 5 stars

Extensive research for good purpose

The detailed research done into a wide variety of aspects of out daily lives is done with care, and shines a light on important facts about our society. I find it really useful to have this information for making choices and for understanding how things work. I think it's excellent, thank you.

December 26, 2025
Unprompted review
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Rated 5 out of 5 stars

Ethical consumer, a long term success…

I have subscribed to Ethical consumer for about the last 25 years and it has been providing evidence backed insights into companies behaviour that has let me make informed decisions about my purchases. It has also made me aware of new companies providing more ethical and sustainable products across a wide range of areas I might not have otherwise found. There are always thought provoking articles on wider topics too. Always a good read.

December 26, 2025
Unprompted review
Rated 5 out of 5 stars

Everything the ethical consumer needs

Excellently researched recommendations on what to purchase, or not, and who from. If you care about the environment, the working conditions of those in the supply chain, animal welfare and many other ethical considerations then this is the publication for you.

Their customer service is also excellent, speedy and very flexible. Nothing is too much trouble.

September 22, 2025
Unprompted review
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Rated 5 out of 5 stars

I have subscribed to EC for a number of…

I have subscribed to EC for a number of years. The information they provide has helped me to break through the nonsense of corporate marketing to make more informed ethical comsumer decisions. Inevitably, there will be differences of opinion from time to time and I accept that, as a small team, EC cannot cover everything but, thanks to them, I am a much more conscientious consumer. Thank you.

May 30, 2025
Unprompted review
Rated 5 out of 5 stars

Ethical Consumer – A Beacon of Light in Dark Times

Ethical Consumer are one of the few organisations that are trying to help people make decisions that are as fair as possible for the planet and the people that live on it. When the prevailing economic system is one of inherent inequality, it is vital to highlight which organisations and businesses are trying to buck the trend and allow consumers to vote with the main thing corporate interests will take notice of; their wallets. The website is easy to use and is a vast repository of knowledge, which is being updated all the time. I cannot think of another database for consumers which takes into consideration so many aspects of a product or service and allows readers to make an informed choice.

May 16, 2025
Unprompted review
Rated 1 out of 5 stars

Politically Motivated and Biased Journalism

I am a subscriber and many times in the magazines and online I am told which companies and banks have connections with Israel and should therefore be boycotted.

I am opposed to the misogyny, homophobia and theocracy of hard-line Muslim states. I would like similar advice about companies with connections to these autocratic regimes, where women live a Handmaid's Tale existence. I have raised the issue with Ethical Consumer and on each occasion I am given a woolly response and am told they are following BDS campaign guidelines.

The general public needs information to make ethical choices. Only highlighting one side for political reasons is unacceptable. As a member of the LGB community I want to know my money isn't going to countries where my sexuality would be illegal. Israel is NOT such a country.

UPDATE: 15 May 2025.

The response from Ethical Consumer is:

"We believe there is good reason to give more focus to Israel"

They say that Israel is under investigation for genocide and apartheid but clearly they feel the way women and members of the LGBT community in many Muslim countries is acceptable and they are not prepared to change their exclusively anti-Israel position. Shame on them.

UPDATE: Ater the latest comment from Ethical Consumer where they say:

"we believe these are good reasons for the research we do on companies and their links to Israel. We have seen a great increase in civil society wanting to learn about these topics, which we are responding to."

Given there is a conflict between Israel and the Palestinians (and Islam) it is incumbent on Ethical Consumer to present both sides, or neither - otherwise how can 'civil society' learn about these topics? Just to target Israel is unacceptable.

UPDATE: In the Jul/Aug magazine they're at it again. One-sided journalism as its worst. I am given no advice as to how I can avoid using companies which support or invest in misogynistic, homophobic dictatorships. I am a gay man and Ethical Consumer does not provide me with any information to ensure my money does not help these theocratic regimes. Absolutely appalling journalism. The Jul/Aug issue is full to the brim with antisemitic sentiment. They bash Israel at every opportunity. I don’t know how anyone with ethics could support countries with the homophobic and misogynistic policies of the Axis of Evil - yet EC clearly does.

Shocking and EC’s vitriol is getting worse.

May 14, 2025
Unprompted review
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Reply from Ethical Consumer

We have had several exchanges with Phillip over the past week, but we feel Phillip misrepresents us in his review.

At no point in our exchange did we indicate that any violations of anyone's rights are acceptable.

There are many human rights issues in countries other than Israel, we cover both human rights and workers' rights in our ratings under the workers category, but it is impossible to cover everything as we are a small team.

Of late, we have given more attention to Israel because:
- It is currently under investigation at the International Court of Justice for charges of genocide against the people of Gaza.
- Many human rights organisations (such as Amnesty and Human Rights Watch) have labelled it an apartheid regime.
- Its actions have been condemned multiple times by the International Community, including the UN, (for example, the expansion of illegal Israeli settlements on Palestinian land).

As well as this being a huge concern for our subscribers, we believe these are good reasons for the research we do on companies and their links to Israel. We have seen a great increase in civil society wanting to learn about these topics, which we are responding to.

Rated 5 out of 5 stars

Allows me to make informed choices…

Allows me to make informed choices before making purchases (particularly big purchases) and looks beneath the veneer and corporate bullshit that many (particularly large) companies spout about themselves, or that conform to poor quality 'ethical" bodies, which are often created by the industries themselves. Really makes a difference for those prepared to make the effort to be ethical.

December 27, 2024
Unprompted review
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Rated 2 out of 5 stars

A limited perspective - and no reminders about payment

Some useful information, but the scoring can take a very limited perspective. For example in the energy issue, it seems truly bizarre to rank energy suppliers without calculating and discussing the carbon content of the electricity they supply.
In discussions on food, whether the food is ultraprocessed (and hence unhealthy) is not considered.
Finally, if an organisation collects my subscription by direct debit I expect an annual reminder before the subscription renews - not just a reminder after the first year.

February 13, 2024
Unprompted review
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Reply from Ethical Consumer

Hi Fiona,

Thank you for taking the time to give us some feedback, we're sorry to hear this.

For the energy guide, we didn't rank companies on the carbon content of the energy they supply, as all of our electricity in the UK comes directly out of the same national grid, regardless of the supplier. What is more important is whether a supplier provides additionality – that is, whether it is investing in new renewable generation or purchasing power directly from generators. We do present energy fuel mix data for each supplier - which can be found on the 'environment' tab on a company, but, as we explain in the text, this can be misleading. Our ratings are therefore based on a range of factors. All of the data surrounding each company, and the methodologies we used to collect and analyse it, are available on the website.

As for ultra-processed food, we are aiming to touch on this soon in upcoming guides, but as our ratings are focused on company ethics and policy it will be from this angle, rather than a health angle as that is not where our expertise lies.

When you initially sign up for a Direct Debit we explain over the phone and on the website that you will be notified of the first payment being taken, and it will be on the same date each year until you cancel. This is the nature of many Direct Debit payments and part of the agreement when you sign up for one. This also enables us to offer a slightly discounted price as Direct Debit payments have less admin involved. If you'd like more notice for payments, there are card and PayPal options available but the price is slightly higher to account for additional admin.

We are happy to discuss any of this further with you and take on any feedback. You are more than welcome to email us at enquries@ethicalconsumer.org

Rated 1 out of 5 stars

Very poor ranking system

This is to endorse the poor reviews posted previously by J.B. and Thomas.
Although I have been buying the EC magazine since a year or two after it was extablished, I have had issues with its ranking system. My partner and I have written to the magazine a few times, highlighting glaring discrepancies, but neither of us has ever received any reply.
I think my last email was regarding their top-rated investment funds, which also held shares in one of the companies that they had rightly ranked very poorly.
As another example, Lily's Kitchen Ltd organic pet food company is a certified B Corp, but because it was purchased by Nestle three years ago, EC magazine has given it a ZERO score out of 20! This is despite the fact that Lily's Kitchen works at arm's length of Nestle, is still run by its old CEO, and still employs ethical processes for its function. How buying ethically-sourced, organic, palm-free ingredients from a B Corp company with good credentials can be more damaging and should rate below buying goods from another company that mistreats animals, the environment, its workers etc is simply beyond comprehension. Under Lily's Kitchen Ltd company profile, EC states the same negatve credentials as those of Nestle's. To say, for example, that Lily's Kitchen is responsible for water extraction in California is beyond ludicrous.
As mentioned in the beginning, others have outlined similar issues. Far more care is required by EC's staff in ranking products and companies. In short, EC seriously ought to revisit and overhaul their scoring system.

December 11, 2023
Unprompted review
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Rated 5 out of 5 stars

Thumbs up 👍

I subscribed to Ethical Consumer earlier in the year and I am finding the print magazine and online review tools very useful in my decision making for all manner of purchases.

I recommend to anyone seeking to buy better where they can whether it's in your supermarket, renewing an insurance policy or buying a new tshirt as examples.

August 7, 2022
Unprompted review
Rated 5 out of 5 stars

Essential reading

Essential reading for anyone who wants to learn more about the impact of your shopping choices on society and the environment.

February 21, 2022
Unprompted review
Rated 3 out of 5 stars

Needs regular updating

I have been subscribing for a few years and have been really happy and appreciative with all the information provided. I do feel like they need to update more frequently, not only on reports they've done in the past but adding to the companies they have reviewed. I'm more and more often surprised and disappointed that they don't have any information on a company I search for on their site. It seems like they had a first push of reports, mainly the big and obvious companies, then stopped.

December 14, 2021
Unprompted review
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Reply from Ethical Consumer

Hi Marcella.

Thanks for your review.

We have been publishing guides for over 30 years and the oldest on the site is roughly 5 years old.

We try and stick to a 3 year publishing / updating cycle for each guide but individual companies are often updated more regularly especially the bigger ones. e.g. supermarkets.

We are quite a small team of researchers and due to the breadth and depth of the research it takes a considerable amount of resource to compile each guide.

As subscriber numbers grow we hope to increase the size of the team to update more guides/companies, more often.

We are always happy to hear feedback so do please email us at enquiries@ethicalconsumer.org if you have any more questions or comments.

Best Wishes. TH

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