fwip.com Reviews 

3
•
TrustScore 3 out of 5

2.8

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2.8

Average

TrustScore 3 out of 5

3 reviews

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2.8

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(3)

2 reviews in the last 12 months

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Rated 1 out of 5 stars

Very disappointing experience with…

Very disappointing experience with FWIP. We purchased a machine for our Costcutter store, but from the outset it repeatedly broke down between uses. In my experience, the support provided did not resolve the recurring problems, and we could not rely on the machine.

There is now a dispute about the freezer supplied with the package. I understood it was included in our purchase, but FWIP says it was loan equipment and is requesting £800 after it was disposed of because it was not working properly. We still have the TV and have offered to make it available for collection.

When I said I would share my experience with other retailers, their response included warnings about legal action over false or misleading statements. I found the tone intimidating.

Based on the equipment’s reliability, the support I received and the handling of this dispute, I would not recommend FWIP.

October 8, 2026
Unprompted review
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Reply from fwip.com

Hi Nikesh,

Imagine someone lends you a bicycle under a written agreement and you decide to throw it away without their permission. Would you then accuse the owner of intimidation when they ask to be compensated for their property?

That is essentially what has happened here.

The freezer was FWIP's property, not yours, and this is clearly set out in the five-page agreement you signed. You had no authority to dispose of it. The £800 was proposed as a commercial settlement for that loss, not some form of punishment. For context, a comparable new freezer costs approximately £1,200.

As for your complaints about our service, here's where things get rather interesting.

Unlike some businesses, we keep records of reported service issues. And we actually checked yours. There has never been a report of anything wrong with the freezer. As it relates to the machine, to give you one example, your issue of "no power" was resolved over the phone. Why? Because it wasn't plugged in!

That's a bit like complaining your phone is broken because you haven't turned it on.

We appreciate that running a convenience store is busy and not always easy. But our team is there to help, and that's exactly what they did. We also have no record of you ever reporting a fault with the freezer itself, let alone receiving permission to dispose of it.

And then, after disposing of equipment belonging to another business, you tell us you'll be warning the wider Costcutter network about FWIP's supposed failings. All because we asked for compensation for property that wasn't yours to throw away.

Well, that's not particularly fair or nice, now is it?

Your review paints a picture of a supplier intimidating a customer. What it conveniently leaves out is that one business has disposed of another business's property and is now refusing to compensate its owner.

You also asked for another copy of your signed agreement. Five pages, hardly War and Peace.

We have no desire to conduct a contractual dispute through Trustpilot. That's precisely why contracts and the law exist: to protect businesses when their property is disposed of without permission. We reserve our rights to recover our losses through the appropriate channels.

Nevertheless, we genuinely wish you and your business all the best.

We just wish we still had our freezer.

FWIP Team

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Rated 1 out of 5 stars

Never buying fwip again

Used a fwip machine in a fish & chip shop this evening (not naming the chip shop or giving them a bad review because they were lovely about it but...)
Despite an instruction poster made by fwip next to the machine there is nothing telling you to keep the lid on the capsule - though I did because that's what the pictures appeared to show. Turns out this was correct. However there's also nothing telling you to take the seal off the bottom of the capsule. Maybe if you turn the capsule over, don't know as I didn't do it! But nothing obvious on the side of it indicating you should turn it over to remove something or in the step by step instruction poster, even though this is apparently a step in the process it is missing from the poster, and not even alluded to as the bottom of the capsule isn't shown.
So my four year old got half an ice cream and the rest of it had exploded up inside the machine. Total waste of money and time for the chip shop apologising for something that wasn't their fault and cleaning the machine up. I genuinely believe fwip are negligent having an instruction poster next to their equipment that misses a step and therefore doesn't actually make usage instructions clear.

September 19, 2026
Unprompted review
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Reply from fwip.com

Hi Frances,

Firstly, a four-year-old getting half an ice cream is hardly the experience we're trying to deliver! So we're genuinely sorry about that.

Just to clarify, our capsules use auto-burst technology, so removing the bottom seal isn't actually necessary. Think Nespresso! You don't peel the lid off a coffee capsule either.

What you describe sounds more like an issue with that particular capsule, potentially compromised during storage or handling at the location. Without inspecting it, we can't say for certain, but leaving the seal on wasn't your mistake!

Our locations are independently operated, with the business owning everything and being responsible for day-to-day product handling and quality consistency, while we're just here to support them when needed.

What's rather remarkable is that, despite having over 5,000 locations across 12 countries, yours was only our SECOND review in Trustpilot history! Frankly, we barely even knew Trustpilot existed!

It's a shame we first heard about your experience here rather than directly, where we could have helped investigate.

We're in the business of making people smile, especially four-year-olds. So we genuinely hope you'll give FWIP another chance when you next come across one of our little ice cream parlours. We invest so much in the quality of our products, flavours and recipes so we are truly disappointed when we hear something like this.

And hopefully next time, your little one gets the whole ice cream, with enough to share.

FWIP Team

Rated 1 out of 5 stars

Would not trust this spam company along…

Would not trust this spam company along with shire leasing, Lengthy contracts, Broken machines and no way to get out of if closing business. You are personally liable and they deduct ridiculous costs off the machine provided leaving you with a hefty bill.

August 29, 2024
Unprompted review
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Reply from fwip.com

Hi Robert,

Calling an ice cream company a "spam company" is a new one for us! But we're sorry to hear about your experience. We're an ice cream business, focused on delivering the highest quality ice cream this side of Milan with 45 Great Taste Gold Stars. While we're not an email marketing operation, we're sorry to hear about your frustration and even moreso about the closure of your business.

Just to clarify, Shire Leasing is an independent finance provider, not FWIP. While we work with financing partners to help businesses purchase equipment, we neither issue nor administer their finance agreements, personal guarantees or settlement charges.

We appreciate that closing a business can be difficult, but the finance agreement is a separate contractual commitment, with its own terms and obligations.

We have a dedicated support team to assist our partners around the world and we're sad to see a one-star review, particularly when the criticism concerns financial arrangements outside our control.

Nevertheless, we wish you all the best.

FWIP Team

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