Go Iceland Car Rental Reviews 

Mixed feelings about this company. We booked with Reykjavik Cars, were picked up on a shuttle by Round Iceland Cars and signed a contract with Go Iceland Car Rental. That felt a bit weird? The guy at the check-in was extremely rude and it wasn’t a pleasant welcome to the country to put it mildly. There was also confusion about the insurance and the guy didn’t explain anything so we got more and more frustrated about the whole thing. Eventually we got to the car which was a very nice one. We approached another member of staff for some extra help and thankfully he was very nice. We had a great holiday (we booked satnav in the car which wasn’t working well so we used our own Google Maps). We were really nervous about stones and scratches after our check-in with the unpleasant staff member but luckily everything was fine when returning the vehicle after ten days. Thankfully the staff that day were much nicer.

Our trip was beautifull, we had a Dacia duster 4×4 and it was a fameuses car to do everthing aboie all in the westfjords!
Thank you for all
Kind regard

Nice and simple process with friendly staff and a reasonable price compared to other companies. The shuttle system was a good thing too. The little Mazda we had was perfectly fine for what we needed.

⭐☆☆☆☆

Unfortunately, my experience with Go Iceland was far below expectations.

I was provided with a vehicle that had a serious safety issue: the right windshield wiper blade was completely dried out, loose, and partially detached. In a country like Iceland, where rain, mist, and rapidly changing weather conditions are common, a faulty windshield wiper seriously compromises visibility and puts the driver at risk.

The defect was already present when I collected the vehicle and should have been identified during a basic pre-rental inspection. It is unacceptable for a rental car to be delivered in this condition.

During my trip, I had to drive in the rain with reduced visibility, without receiving any practical solution to the problem. This caused unnecessary stress, concern, and insecurity throughout a journey where safety should have been the highest priority.

In addition, I contacted the company by email to report the issue and request a resolution, but I have received no response whatsoever. At the very least, I expected an acknowledgment and a proposal for compensation for the inconvenience, the stress, the unsafe driving conditions, and the fact that I was provided with a vehicle that was not in a safe and roadworthy condition.

I frequently rent cars in different countries and have never been given a vehicle with such a basic safety component in such poor condition. I expected a much higher standard of maintenance and inspection, especially considering Iceland’s challenging weather conditions.

I hope Go Iceland reviews its maintenance and inspection procedures and, more importantly, responds to the emails I have sent by offering fair compensation for this negative experience. So far, the complete lack of response demonstrates a disappointing level of customer service.

Booking was easy, Platinum insurance covered all. Car was working well despite 4500 we made over Iceland. Pick up and rerun fast. We even got replacement of WiFi router when old stopped working

Easy pick up from airport and return.
Car waiting, all paperwork done online just drive away with free wifi gadget
Swift easy return quick visual check and confirmation of full fuel tank
By far the best carhire firm I have ever used
Would certainly use again if I return to Iceland

Fantastic service when we picked up the car. Eleanor at the desk was truly amazing. The car drove really well. No issues at all

I had a great experience with Ace Rent a Car. They were able to get me a car at the last minute because the company that I had made advanced reservations with, did not exist. After driving the Duster for 2 days it became obvious that it would not be large enough for 4 adults and luggage, when our friends arrived. They gladly moved us into a Mitsubishi Eclipse Cross which was a great car and fit our needs perfectly. Everyone was very friendly and delightful to do business with. The airport shuttle was fast and easy. I will recommend Ace to everyone.

I would like to warmly thank this car rental agency in Iceland for their excellent service! Everything went perfectly from start to finish.
The team was especially available, responsive, and helpful whenever I needed assistance, which is truly reassuring when traveling.
I highly recommend this agency to anyone looking to rent a car in Iceland. Thank you so much for your professionalism and kindness!
Cathéria

Friendly people, no (negative) surprises, car as promised was ready and pick up and handing in went really smooth. On line check a day in advance is really recommended (this made pick up less than 5 mins). A positive surprise is that we had tyres (with spikes) really suitable for driving conditions.

Very helpful and friendly staff. Clear instruction. Car as described.
Only one thing I would advise is make a note of the return address, as it is not clear on any of the communication, and after a week of fun it is easy to forget.

Convinient shuttle service, friendly people, great prices and easy check-in and check out!

Easy service from start to finish, pick up on time from airport the car was perfect for our 5 days, clear guidelines, great customer service, easy drop off back to rental who dropped us to airport. Overall very happy

A fantastic company to hire a vehicle from if you're visiting Iceland. It was our first time driving abroad and Go Iceland couldn't have made the process any simpler. Their prices are fantastic, and the car we had for the 4 days we were there (Dacia Duster) was perfect, clean and very economical. I can't recommend these guys enough. If you're wanting to explore Iceland then forget the tourist bus tours, and hire yourself a car from Go Iceland, you won't regret it.

Great experience!
Took out Platinum insurance, checked-in online and they just handed me the keys.
Easiest pick up and drop off of a rental car that i have experienced.

Staff was friendly and the car had no issues.
Would recommend.

Je déconseille fortement GoIceland / ACE. Bien que j'aie payé l'intégralité de la location à l'avance avec ma carte de débit (la même que j'utilise partout ailleurs, y compris chez d'autres loueurs), une fois sur place, ils ont refusé de me remettre le véhicule sans que je prenne une assurance supplémentaire à 26€/jour sous prétexte que ma carte n'était pas une carte de crédit.

C'est une pratique abusive et malhonnête. C’est tout simplement une arnaque déguisée pour forcer la vente d’une assurance inutile.

Service client inexistant sur place, et aucune compréhension ni volonté de trouver une solution. Je ne recommande pas cette société.

I strongly advise against renting from GoIceland / ACE. Although I paid the full rental amount in advance using my debit card (the same card I regularly use with other rental companies without any issue), they refused to give me the car unless I purchased an extra insurance at €26/day, claiming my card was not a credit card.

This is a dishonest and misleading practice. It feels like a scam to force-sell unnecessary insurance.

No customer support or flexibility on site, and no attempt to help or explain properly. I do not recommend this company.

I am writing to bring to your attention a concerning experience I had with a car rental company named Go Currently during my recent visit to Iceland. Name of company goiceland.com my booking number Order #106786 / EVP2A7
I arrived at kevlak and waited for the car company for more than one hour to pick me up .
They have been informed through mail exact time of arrival I rented a car for 8 days and was unexpectedly charged an exorbitant amount of €516 for insurance coverage only . The total cost of online booking was half of the value . They informed me that it is their policy to charge the maximum premium to the customer who does not have a credit card to block the money. This charge was presented as mandatory and left me with no option but to agree, which I believe constitutes malpractice. Such practices can tarnish the reputation of Iceland as a travel destination and lead to negative experiences for visitors.
I believe it is important for tourists to be informed about such practices, and I kindly urge Iceland Tourism to investigate this matter further. Ensuring that rental companies uphold transparency in their pricing and provide fair treatment to tourists is vital for maintaining the integrity of Iceland’s tourism sector.

They rented us a van with the check engine and low tire pressure light on, and told us to not worry about it ("it is just faulty sensors"). 10 days later the transmission malfunctioned on the highway in rush hour, and we lost gears 1, 3, and 5. It was SCARY driving getting off the highway to a place to park, especially when can't let the vehicle stop moving (no first gear = no starting after stopping).
The van with 230,000 km on it and it showed. The air system didn't work properly, and we couldn't defog the windshield or warm the back passengers. The side door rail was rusted to the point where three of four adults couldn't get enough force to close the door. Many bangs and dents; you could tell large objects had hit it in two spots.
When we raised our concerns, none of the three go Iceland members showed any concern for the shoddy condition of the van, or the risk they put us in when the transmission broke or when we couldn't defrost the windows in a snowstorm. I would not be surprised if van is back out for rent again tomorrow with the same issues.

No studded tires although advertised. No cable inside the car to charge the car. Multifunctional steering wheel did not work.