Hugo and Ted Reviews 

116
•
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

I ordered a custom-made fleece jumpsuit for my little guy from Hugo & Ted, but I made a mistake on my order and didn't realize it until a few days later. When I reached out to see if I could fix it... See more

Rated 1 out of 5 stars

I sent through an email several weeks ago requesting a refund. I have since sent a few more emails and attempted making contact through social media but have had no response from this company. It stat... See more

Company replied

Rated 5 out of 5 stars

Honestly one of the most incredible companies out there creating wonderful handmade masterpieces for our beautiful doggos! Whether you want a coat, jumper and the all famous slings! There’s literally... See more

Rated 5 out of 5 stars

We ordered a custom made Quilted Ultimate Walkies coat with teddy fleece lining for our winter walks. Our miniature English Bull Terrier has dimensions that rarely fit off the peg clothing, so we were... See more

Company details

  1. Pet Supply Store

Written by the company

Hugo and Ted is a boutique specialising in sustainable, handmade dog and hooman apparel. We hand-make dog jumpers, coats, harnesses, beds, snuggle sacks along with matching hooman fleeces, gilets, dresses, hoodies and more. Our made to measure service ensures that we cater for all breeds, all shapes, sizes and special requirements.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

116 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(116)

20 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Made to Order Fleece Jumpsuit

I ordered a custom-made fleece jumpsuit for my little guy from Hugo & Ted, but I made a mistake on my order and didn't realize it until a few days later. When I reached out to see if I could fix it, Alex, the customer service manager, was incredible to work with and helped me get everything corrected. The level of support throughout the entire process was truly exceptional.

As for the jumpsuit itself, it is top quality, expertly made, and a flawless fit for my little guy. We couldn't be happier with it, and I will definitely be ordering more from Hugo & Ted in the future!

November 9, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Absolute scam

Absolute scam! They advertise worldwide shipping. I waited 2 months. I recieved an email that my parcel was delivered but NOTHING had arrived. I contacted their customer care who very graciously told me they cant do anything because they do not work for the delivery service they used. I lost my money and never recieved my package. They were unwilling to even ask the delivery service where the package was delivered to.

October 15, 2026
Unprompted review
Hugo and Ted logo

Reply from Hugo and Ted

Hello Nadia,

We’re sorry to hear you’re disappointed, but we feel this review is unfair and doesn’t reflect the service or help we provided.

Your order was placed on 10th September and despatched on 24th September, within our advertised making time. We have responded to every email, provided the tracking information and explained the updates shown throughout the parcel’s journey.

Following a delivery attempt on 14th October, the tracking advised that a note had been left and that the parcel was available for collection or redelivery. We explained the usual process, checked the tracking information with South African Post, shared the relevant location and asked you to contact your local post office. As the parcel was progressing through the postal system as expected, we were unable to raise an enquiry at that stage.

Since your review was posted, we have checked the latest delivery information and GPS coordinates. The tracking shows the parcel was delivered at a location corresponding to the address provided with your order yesterday morning. As we have not heard from you since that delivery update, we hope the parcel has reached you safely and that you’re happy with your order.

Best wishes,
The Hugo & Ted Team

Rated 5 out of 5 stars

Amazing

Amazing! Ordered a sling and you guys were so helpful with changing the address so I had it in time for going to Scone Horse Trials this weekend and I’m delighted, doggo is very happy 😍

August 25, 2026
Unprompted review
Rated 3 out of 5 stars

I have 2 slings from Hugo and Ted

I have 2 slings from Hugo and Ted, one fleece and one jersey. They’re supposedly the same specifications but the jersey one has a far longer strap and also had a much shallower bag part so I have to hold my dog in. Both were ordered with an extra long strap which is advertised for people over size 16 or over 5’10 but I think maybe they need to reconsider their measurements on that because even on the shorter attempt at that strap it hangs low. All in all the bag works and my dog likes it but it’s absolutely not worth £50 and the only reason I bought a second was because I didn’t want my dog in a fleece bag in summer and the other sling options tap out below 8kg. They’re a rip off but the only option basically.

March 1, 2026
Unprompted review
Hugo and Ted logo

Reply from Hugo and Ted

Hello Kay,

Thank you for your feedback. We were sorry to read your review, particularly as we reached out directly in an attempt to better understand your concerns and see if there was anything we could do to help.

As explained via email, the original jersey sling was made from a different, stretchier fabric to that of the fleece and had different dimensions to our fleece sling (this was provided in the product listing). As we explained in email, we have since upgraded our jersey slings and made changes to improve the design. We do appreciate that you mentioned the sling works and that your dog enjoys being carried in it, which is ultimately what our products are designed for.

Whilst we fully respect that not every product will be the right fit for every customer, we were disappointed by the use of the term 'rip off'. As a small handmade UK business, such comments can be very hurtful, particularly after we took the time to explain the differences and improvements we have made. We take great pride in all of our products and they are made by hand with love and care.

Nevertheless, we appreciate your feedback and wish you and your dog all the very best.

Kindest regards,
The Hugo and Ted Team

Rated 5 out of 5 stars

Excellent service of the Team

Over the past years I have ordered a variety of items for our three dogs. Each time we are pleasantly surprised by the excellent service, quality and craftsmanship. Recently I ordered 2 fleece jackets for our smallest dog. Love the animal print pattern and the orange option. By accident I had forgotten to include part of the new delivery address. The team at Hugo and Ted immediately stepped in to help locate the parcel. Needless to say I am again impressed by this small business and I will continue to order from them. Their slings are also fantastic when having smaller dogs. We got the cotton and fleece options.

June 10, 2026
Unprompted review
Hugo and Ted logo

Reply from Hugo and Ted

Thank you so much for your lovely review and for your continued support over the years.

It means the world to us that you have chosen Hugo & Ted for all three of your dogs, and we're delighted to hear that you've been happy with both our products and customer service each time you've ordered.

We're so pleased you love the new fleece jackets and it was absolutely our pleasure to help with the delivery address issue, and we're glad we could assist in getting everything sorted quickly for you.

Thank you also for your kind words about our slings. Hearing that both the cotton and fleece versions have worked well for you and your smaller dogs is wonderful feedback for our team.

Kindest regards,
The Hugo & Ted Team

Advertisement
Rated 5 out of 5 stars

Absolutely wonderful!

What a wonderful company! Exceptionally made products and absolutely lovely customer service. Just wonderful!

May 26, 2026
Unprompted review
Hugo and Ted logo

Reply from Hugo and Ted

Thank you so much for your kind words.

We're absolutely delighted to hear that you've been happy with both our products and our customer service. Knowing that you had such a positive experience means so much to our small team.

Every item is handmade with care, so it's incredibly rewarding to hear that our efforts are appreciated. Thank you for taking the time to leave us such a lovely review and for supporting our small business.

We hope to welcome you back again soon.

Kindest regards,
The Hugo & Ted Team

Rated 5 out of 5 stars

Fantastic dog beds and sling

Excellent customer service. I bought the 2 car beds a few years back and they are the best purchase ive made!! The quality is exceptional and my dogs absolutely love they!! Recently purchased the standard fleece sling the boy dog loves to be carried in slings and the girl is not quite so keen but to my amazement she wants in on this sling and will sit in there and go to sleep!! We tried her in other slings before but goes stiff and wont relax this one however completely different so much so ive had to order another one!! Looking forward to receiving this. Thank you for your excellent products and the fleece toy they both live too!! Very happy customers 🩷

April 24, 2026
Unprompted review
Rated 5 out of 5 stars

10 OUT OF 10

10 OUT OF 10! I Am so impressed with this pet sling. I brought a cheap one off Amazon for my older Shih Tzu but it was really poor quality and unconformable across my shoulder. This sling is such great quality! my old boy fits perfectly in it all sung and warm and it feels comfy across my neck - love it!!

April 2, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

We LOVE Hugo and Ted

We LOVE Hugo and Ted. We purchased our first Hugo and Ted item, a sling, before we picked up our Show Cocker Spaniel Beanie, and used it daily in the first few weeks to help socialise him before he was fully vaccinated. We were so impressed with the quality that we decided to purchase him a coat. The amazing design of this coat means that it has continued to grow with Beanie from when he was 4 months old - and still fits in now at 8 months old! Absolutely amazing quality and is washed at least twice a week and still looks like new! We have made many further purchases since then as we have completely fallen in love with Hugo and Ted. We have a car bed, made to measure coat and jumper, snoods, collar and leads. Each time we order we are amazed by the attention to detail and design. From personalisations to clever multi use designs. We always get compliments whist out in our Hugo and Ted wear. The quality is absolutely amazing, it’s handmade and made to measure! I highly recommend Hugo and Ted - they even do a matching hooman range too!

March 10, 2026
Unprompted review
Rated 5 out of 5 stars

The best dog slings ever!!

The best slings ever! We’ve always had such a good experience with this company! We love that the company is made to measure & always fits my little dachshunds body perfect! The slings are also amazing for carrying him when his legs get tired! We have so many things that we love & will continue to purchase new collections! ✨

March 10, 2026
Unprompted review
Rated 5 out of 5 stars

Best dog clothing brand on the market!

I was really struggling to find anything to fit my funny little sized dog! I stumbled across Hugo and Ted through Instagram, and loved the ethos and instantly placed an order for a coat. The wait was most definitely worth it, as it fit like a glove and now my dog has a bigger wardrobe than me! Customer service support has been fab when I’ve needed guidance with measurements!

March 10, 2026
Unprompted review
Rated 5 out of 5 stars

Quality and knowledge shines through for this Brand.

I originally saw Hugo & Ted's items online, and was thrilled to find out that they do custom made orders for our girls.
From the moment I placed an order to the few weeks it took to arrive (due to customisation) I was kept up to date. In fact what made this company stand out, is them asking me to remeasure the sizes, as Id over-measured the length of my dog. Thankfully this was rectified due to them.
After this order arrived, which is beautiful, I've had so many compliments, its kept my girl dry and fashionable and clean and so i've ordered some more items.
My experience of this company is:
Knowledgeable
Quick and comfortable communication
Postage updates and quick turnaround
Quality Handmade items

Thank you so much - so glad to have found you.

February 2, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

Honestly one of the most incredible people

Honestly one of the most incredible companies out there creating wonderful handmade masterpieces for our beautiful doggos! Whether you want a coat, jumper and the all famous slings! There’s literally nothing Hugo and Ted wouldn’t do for you, nothing is too much of an ask! We’ve bought multiple items from them and love every single one of them! Cannot thank the team enough, super speedy to say items are handmade and customer service is impeccable. Worthy of nothing less than 5 stars

March 10, 2026
Unprompted review
Rated 5 out of 5 stars

Custom beauty!

We ordered a custom made Quilted Ultimate Walkies coat with teddy fleece lining for our winter walks. Our miniature English Bull Terrier has dimensions that rarely fit off the peg clothing, so we were thrilled to find Hugo and Ted offer a made to measure service. The fit is obviously perfect but on top of that, the quality and craftsmanship is gorgeous. And of course our dog looks absolutely dapper now! Highly recommend!

January 24, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

Fantastic product - highly recommend

Fantastic product! Our little sausage dog Minnie looks amazing in her new coat. It’s high quality and properly waterproof! We will definitely be ordering another item as we are super happy with the product. Communication was also excellent - thank you to all at Hugo and Ted!!

January 17, 2026
Unprompted review
Rated 4 out of 5 stars

Lovely handmade dog car seat

Our dog absolutely loves this dog car seat!
Looks very well made and will be purchasing another one down the line.
The only minor thing I'd say is keep people up to date with there orders seen though it is such a long time to wait for something.

December 19, 2025
Unprompted review
Rated 1 out of 5 stars

I’m sorry! I don’t like to do this to a small business…

I really don’t like to do this to small businesses but earlier this year I ordered my dog a harness after seeing the brand do a plain black Y-Harness with no design, which is what we were looking for. Initially we were happy with it however not at all long after purchasing it the material started to warp and twist which then became uncomfortable for my dog. We were also unhappy that the fastenings on the harness completely rusted so quickly. Are we supposed to not walk our dog in the rain? We did follow all the care instructions so this should not have happened or at least not have happened as soon as it did. It has also stained some of his coats & jumpers in the process.
I don’t recommend this harness to other dog pawrents and won’t be repurchasing from the brand. I’m sorry! I have since done my research and chosen a harness from another brand and I can already see a difference in quality.

April 6, 2025
Unprompted review
Hugo and Ted logo

Reply from Hugo and Ted

Hello Gemma,

Thank you for taking the time to leave your feedback. We’re really sorry to hear that you have been unhappy with our harness.

All of our harnesses are rigorously tested for durability, including use in wet and poor weather conditions. We use weather-tested hardware, sourced from a pet specific company, and our own dogs wear our products daily to ensure they meet our quality standards. The issues you’ve described are not something we commonly experience and we apologise that you have had a negative experience with this.

We would have been more than happy to look into this for you if you’d reached out directly and we always encourage customers to contact us so we can help where possible. If you would like to discuss this further we would of course be more than happy to assist and our customer service email for contact is hello@hugoandtedltd.com.

Have a lovely day and best wishes,
Hugo and Ted Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look