I have been following irregular choice for many years now and was finally able to afford a pair of their shoes. They arrived promptly and in great condition considering I had them shipped to the US. I... See more
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I love their shoes…but the after sale ‘customer service’ is non-existent. I needed an extra size up. No telephone number, so I emailed. Two weeks later and I have had no response whatsoever. I’m... See more
First time ordering from Irregular Choice and although the shoes were fabulous! I got sent a size 6 right foot and size 5 left foot! Very disappointed! Cant understand that no one checked the box bef... See more
I hate to give a 1* review without knowing much of the legit company. But I found this as the best way to warn about a scam, there are several scam sites pretending to be this business. One of them... See more
Company details
Information provided by various external sources
Buy Irregular Choice shoes, boots, handbags and jewellery online. View the biggest and best Irregular Choice collection here. Worldwide shipping.
Contact info
Meeting House Lane 28, BN1 1HB, Brighton, United Kingdom
- www.irregularchoice.com
No history of asking for reviews
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Super Cute and Comfy!
I have been following irregular choice for many years now and was finally able to afford a pair of their shoes. They arrived promptly and in great condition considering I had them shipped to the US. I am a US 8.5 and ordered a UK 40. They fit great, a little big but that was expected as the conversion chart said a UK 40 is equal to a US 9. But since I ordered boots, it’s nothing some cute and cuddly socks can’t fix! I absolutely love them and I can’t wait to buy more! I’m hoping they bring back some of the Batman shoes from a few years ago!
Return authorised, then refused after weeks of conflicting advice
I requested to return a pair of shoes that did not fit. Irregular Choice accepted my request and issued a return label on 22 June 2026.
I later encountered repeated problems because PostNL service points would not accept the FedEx-labelled parcel. Customer service continued helping me locate a suitable drop-off point, without telling me that they considered the return label or return authorisation to have expired.
Their position then changed several times. I was first told that I could return the shoes for store credit at the current sale price rather than receive a refund. After I challenged this, the store-credit offer was withdrawn and I was told that the return would no longer be accepted at all.
The company has since acknowledged in writing that it should have checked the return deadline and advised me when I first contacted it for help, but failed to do so. Despite that admission, it has still refused to provide a workable return method or reconsider the refund.
The shoes were only tried on once and found not the right size. I found the changing explanations, lack of clear communication about the label’s expiry, and eventual withdrawal of every proposed solution extremely frustrating.
The matter remains unresolved, and I will update this review if the company offers a fair solution.
I love their shoes…but the after sale…
I love their shoes…but the after sale ‘customer service’ is non-existent. I needed an extra size up. No telephone number, so I emailed. Two weeks later and I have had no response whatsoever.
I’m now asking for a full refund. Let’s see how that goes…probably the same. No response at all.
The shoes are lovely, but be warned if you need a different size or an exchange. There is no contactable after sale avenues.
It worked out in the end
I wanted to buy my partner the Alice in Wonderland shoes with the teapot heel, but they were out of stock. I made contact with IC and they advised that were expecting some returns to come back in, and if I signed up to the alerts via the website, I'd get first refusal, ok, so I did that. Time went on and I wanted these for my partners birthday on the 26th of May and I hadn't heard anything regarding those shoes, so instead I ordered both of the other Alice in wonderland shoes and both matching handbags. I ordered on a weekend, and I gave it until Wednesday before reaching out again as I hadn't heard anything regarding despatch. Not long after I'd sent the email I received despatch confirmation (convenient). Then I received a response to that email stating that they don't despatch over the weekend.... it was Wednesday!! I checked the tracking info and it stated that the delivery wouldn't be until the 28th of June, so I emailed again on my high horse a little bit, sort of telling them off because I wanted them for the 26th of May. They told me that delivery dates will change as they pass through the postal system... ok, fine, and they did. I didn’t get my whole delivery all at once, I received the 2 pairs of shoes and one of the handbags on the 27th... 1 day later than I wanted. Then the other handbag on the 28th. Once I opened them to check, one of the shoes boxes was ripped, which is a shame, because they're lovely boxes for them, and the later handbag box looked like it had been crushed. The actual items were fine. All of this had me debating whether to reduce my review rating, however, the items and their quality made up for it. They're absolutely stunning, and really great quality. Also, the way they handled my emails has left me thinking it's only fair to provide 5 stars. My partner is in love with her shoes and bags, and ultimately, that was the end goal. I would however (if I were IC), think about using Evri, as they're renowned for being the worst delivery company in the UK.
Excellent customer support, super comfy shoes!
I purchased my wedding shoes from Irregular Choice a little too close to the wedding 👀. Contacted the customer support to explain and had a prompt response saying they'd do all that they could and sent my delivery FedEx (To UK) and... they arrived on time (their website clearly states deliveries can take 6-10days)! The customer support was excellent and the shoes are delightful. Incredibly comfortable to wear and an ideal all day heel height too. I've been a fan of this brand since the mid 00s and was stunned when they had to close so many retail stores and their website in 2025. It's nice to have them back.
Do not buy any shoes from this company.
Do not buy any shoes from this company.
I purchased the 'zillion sprinkles' shoes online. I had worn them for less than 3 hours when the 'sprinkles' basically fell off which has left the shoes unwearable.
When I contacted Irregular choice, they told me to go back to the retailer or they could put me in touch with a cobbler to 'renovate' the shoes (at my own expense)!!
A further email voicing my anger at their initial reply was:
"just to clarify, we are not the retailer for this transaction, nor the manufacturer of this item. Irregular Choice went into liquidation in 2025, we are new company using the brand name, and have been trading since February this year.
ABSOLUTELY BLOODY DISGRACEFUL.
Sparkly “Glow Up” Mules
I recently bought a pair of “Glow Up” mules in purple size 37 (UK SIZE 4). I was a little anxious because anyone who knows Irregular Choice knows that sizing can vary quite a bit depending on the type of shoe. I have several pairs of shoes from IC and some fit really well while others do not.
These mules however, fit perfectly. I recommend buying your usual size. They have a buckle which can be adjusted; I really appreciate this because I have incredibly narrow feet and can often walk right out of shoes! I tightened the buckle to keep my feet secure while still being able to slip them on and off as intended. The insole is slightly cushioned but what really makes these mules feel like your feet are getting a hug is the fur lining to the upper part of the shoe.I will mention that I never wear socks ever so I can’t comment on how these mules will feel if you’re wearing them. I think if you wear socks inside your slippers then you’ll be fine.
I wore these mules for several hours straight from the box and they really need no wearing in time. My feet were comfortable, didn’t get hot and sweaty and the mules were easy to drive in, which I can’t say the same thing about with Crocs.
I am incredibly happy with my new footwear and can see me wearing them for the foreseeable future!
Sizing charts are inconsistent and…
Sizing charts are inconsistent and often wrong. Company is rigid and inflexible and will not provide adequate customer support to address their error. Would not recommend ordering especially if you are located outside the UK.
Been wearing irregular choice since…
Been wearing irregular choice since 2006 they are the only brand of shoes I will wear
Boots faulty? Your fault for not working that out from the website
I used to like Irregular Choice - my wedding shoes were even from there - but an episode with these boots has made me decide not to give them any more of my money.
It's my birthday soon and I was asked what I wanted. The chronic pain I live with and the ongoing issue with my knees mean sometimes I'm choosing my footwear based on the weight. On bad days a too heavy boot has left me feeling like my lower leg is being detatched from my body.
These looked lightweight and fun and were in the sale. Even at £80 they are pricey but I'm lucky that a few people have said they'd contribute towards a gift so I ordered them.
They arrived. See the video - this is the third time I've tried to get this boot on. The side tabs are too small for my fingers and the back collapses. 2 minutes and I still haven't managed. Not to mention hurting my knee pushing at painful angles.
I requested a return but am being told they're not faulty and therefore I have to pay £3 to return them. Not faulty? I'd say not being able to get the sodding thing on renders them pretty damn faulty.
It's £3 but it's also being told by customer services that it's my fault for not being able to tell on the website that these are purely ornamental has pissed me off.
I'm not shopping with a company who make me bet the cost of half a pint that their product will be fit for purpose and I suggest you don't either.
I absolutely love this company
I absolutely love this company. Great range of unique shoes and they go into extended sizes in some which is great for me.
People comment all the time on my shoes and bags (in a good way!).
Customer service is excellent too. Never had an issue that has not been dealt with well.
I now own upwards of fifty pairs, many of which are on display as just looking at them makes me happy.
Fake / Scam website alert
This is not for the real website. There is a fake website under irregularshop(dot)com
That looks exactly like the real one. They only take PayPal which should be a red flag. Want to warn others.
The real company is great. I have had a good experience.
Irregular choice is the Wrong choice
Irregular choice? More like horrible choice!
I bought a pair of shoes from them for my wedding. They were so cool looking, with the heels being skulls that lit up when walking.
I am not very into shoes, my most expensive pair of shoes are a pair of boots that I wear nearly every day, they cost me £49.99. So these heels from irregular choice were far above what I would normally spend at £130. However since it was for my wedding and how unique and beautiful they were I said screw it and bought them.
They gave me a delivery date that was then missed and a week after they still weren't here, I sent an email to chase, a week later they responded saying that they had been having an issue with their courier service and they would be being dispatched that day (now 2 weeks after they were due to be at my door).
The shoes arrived and I excitedly put them on. They were a bit tight but I hoped that they would stretch with wear. However I soon noticed that one of the shoes wasn't flashing.
Once again I reached out to the seller to ask them how to go about getting them fixed or replaced. They informed me that I could return the shoes to them where they would fix them and could then send them back with plenty of time for my wedding.
So the shoes were packed up and returned. I had checked the royal mail tracking and seen that the shoes had been delivered on the 5th December. So I waited.
On the 26th of December I had still heard nothing so I sent them an email asking for an update since my wedding was just over 2 weeks away. Radio silence.
Today (8 days from my wedding) I sent a chaser email and received a response stating that they had lost the shoes and couldn't find a replacement pair and would I like store credit to purchase something else.
As if I would ever buy anything from this company again. Every step of the process involved me chasing the company for the shoes I payed for only to be let down a week from my wedding.
If anyone is wondering should they take the plunge with irregular choice? My answer would be irregular choice is the wrong choice.
Don’t bother
I ordered the grinch tights for my work Christmas night out. They took a while to arrive but luckily came before the date of my party. When they arrived I realised they had a hole in the undercarriage and the material felt very poor quality. Bearing in mind, these tights were £24 for one pair plus £3 delivery. The fit is awful. I emailed irregular choice on the 4th of December telling them that the product had arrived damaged and I am yet to hear from them. Almost £30 down for a subpar faulty product. Keep your money or go to snag, they’re much better!
The most uncomfortable shoes I have…
The most uncomfortable shoes I have worn.
Bought these in the hope that the heel was of such a size that it wouldn’t have too much of an impact on the ball of my foot. I was entirely wrong. For the first five minutes of wearing they are perfectly comfortable, however, after walking a very short distance from the car to the train they were absolutely unbearable. I thought this may have been remedied by some party feet. I thought wrong. Two days later, my feet still hurt and the balls of my feet are bruised.
I totally get that heels aren’t renowned for being comfortable, but I have worn much higher shoes and experienced far less discomfort. For £120 I would not recommend. Really disappointing given that there is such a limited range of footwear for women with larger sized feet.
I’m now £120 down with a pair of shoes I physically cannot wear again.
Irregular for sure
Irregular for sure
Sizing is way off
And you have to cover the costs for their poorly made shoes even when a 40 is a 40
Not a 41/42
They aren’t very trustworthy I bought 3 shoes all 40 ( my show size my whole adult life ) the ones that are huge ( not wide size normal shoe size ) you can fit 2 fingers behind my heel and the back of shoe
Returning to uk will be costly from Europe and they refuse to acknowledge that a giant shoe size difference
Don’t use this company
First time order
First time ordering from Irregular Choice and although the shoes were fabulous! I got sent a size 6 right foot and size 5 left foot! Very disappointed! Cant understand that no one checked the box before dispatching.The shoes are quite expensive and i expect better.I can not even have a replacement because they have sold out!So no shoes because of their mistake.And no apology for such a mistake.
Had a mishap with order which In all…
Had a mishap with order which In all fairness was my creation, the customer service team dealt with it with the upmost speed and efficiency, some of the best service I’ve received in a long time!
Nightshade boots
I bought my partner a pair of Nightshade boots for Christmas 2023. Within 6 months, and very little use, the soles have fallen off and the boots cannot be repaired as they have cracked across the base. Irregular Choice Customer Services were not interested and said that the boots were too old. They are obviously not fit for purpose and of poor design. My partner has many pairs of their shoes/boots etc. going back over 20 years and this is the first pair that have fallen apart. It would appear that the quality of their shoes/boots has deteriorated. Don't buy them!
Love the styles
Love the styles
Great communication when something goes wrong
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