Little & Fern Reviews 

67
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 66 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the amazing quality of the clothing, noting that the materials are exceptionally soft, highly durable through multiple washes, and feature adorable designs. Many people also highlight the super quick shipping times and the responsive customer support team that is always ready to help. Some reviewers were not happy with customer service, mentioning frustrating communication issues and the rigid absence of flexible exchange options. A few other people also felt that sizing can sometimes be a little off, requiring careful attention or upsizing for a proper fit.

What people talk about most

Product

Reviewers mention positive feedback about product, expressing overwhelming satisfaction with the gorgeous... See more

Quality

Clients share positive opinions on quality, consistently praising the beautiful designs and high-end fabrics... See more

Customer service

Consumers find customer service to be positive, highlighting that the lovely team is always responsive online... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Every product bought has been amazing quality, so soft and the designs are gorgeous! I chose pick up and the service was excellent and very quick! I absolutely love everything about Little & Fern and... See more

Rated 5 out of 5 stars

Little & fern have the best quality material, also most adorable designs for girls & boys clothing . Good price range also,

Rated 5 out of 5 stars

I have placed numerous orders with little and fern. Shipping is always super quick most of the time I get a shipped notification within a day of placing an order. The designs are so beautiful and I re... See more

Rated 5 out of 5 stars

My favourite children's wear brand. Amazing quality, fast dispatch times, well-priced. I would not shop anywhere else for nice outfits. We also love their blankets and cot sheets, my daughter loves to... See more


Company details

  1. Baby Clothing Store

Written by the company

Little & Fern is an Australian baby essentials and keepsakes brand, designed to help mothers celebrate and cherish life's most precious moments. Founded by Dayna, what began as a one-woman dream has grown into a passionate team operating out of Brisbane, Queensland. We create beautiful, high-quality baby clothing and accessories - from our signature zip rompers and swaddle sets to blankets and keepsake pieces - all designed with both function and sentiment in mind. Every Little & Fern piece is crafted with care, using quality fabrics and thoughtful design details that parents love and babies live in. We collaborate with independent Australian designers to bring our bespoke prints to life, and work with an ethical manufacturer to ensure every piece meets our quality standards. With over 3,500 five-star reviews from families across Australia and beyond, we're proud to have built a community of parents who trust us with their most precious moments - and keep coming back collection after collection.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

67 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 83% of negative reviews

Typically takes over 1 month to reply

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4.5

All reviews

(67)

66 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Very disappointed with the service

Very disappointing experience. They refused to exchange baby clothes for a bigger size. Babies grow quickly, and it's impossible to know exactly what size they'll need, especially when buying gifts. Not offering exchanges for a simple size change is unreasonable and not customer-friendly. I won't be shopping here again.

June 25, 2026
Unprompted review
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Rated 1 out of 5 stars

Awful customer service & quality of…

Awful customer service & quality of clothes! Mass produced cheap awful clothes that are sold 10x the price ! Customer service are terrible, ignorant and rude. I have never come across a business so bad as this! The positive reviews left for this are because the owner and customer service team are bribing free gifts and competitions for the best reviews so please don’t be fooled! I would never order from here again! Read the bad reviews and trust them!

Regardless of providing you order references for my order, doesn’t change my experience. So you can flag my review and add further lies to your response? No thanks!

Owner is now flagging all bad reviews to be removed !!

May 27, 2026
Unprompted review
Little & Fern logo

Reply from Little & Fern

*EDITED*

Hi Eve, thank you for providing your email address. Unfortunately we have no record of any order associated with it in our system.

If you have placed an order with us previously, please don't hesitate to reach out at hello@littleandfern.com with your order number and we will be happy to help. However, if no order has been placed, we are left questioning the basis on which this review has been written.

_________________

Thank you for your review, Eve. We take all feedback seriously and are sorry to hear you have had a negative experience.

We have searched our records but are unable to locate a recent order associated with your name or account. We would genuinely welcome the opportunity to look into your concerns, and invite you to contact us directly at hello@littleandfern.com with your order details so we can investigate properly.

Regarding the comments about our products, we have worked closely with the same manufacturer for over five years. They are a women-led business who produce our original designs which we collaborate with Australian female independent artists, and we are extremely proud of the quality and care that goes into every piece we sell.

Regarding the claims about our reviews - we simply reached out to our customer community and invited them to share their honest experience with us. No competitions, gifts or incentives of any kind were offered.
We are proud to have over 3,400+ reviews with an average rating of 4.9 stars on our website, which we believe speaks for itself.

We welcome all feedback from our customers and take it very seriously, always looking to improve our experience for our customers. We only report reviews to Trustpilot where we have reason to believe their guidelines have not been met, as is our right under their platform terms.

We hope to hear from you so we can understand your concerns better so we can make things right regarding your own experience with us.

Kind Regards,
The Little & Fern Team

Rated 1 out of 5 stars

AVOID!

Parcel was damaged and ripped open in transit before delivery but because it’s not clear in the delivery picture & the owner thinks she works for MI5 they’ve refused to refund me. So I’ll continue posting my experience after now being blocked from their social media platforms & they’re ignoring my emails! Vile company, do not buy from these scammers.

Edit - they’re now flagging and reporting my review daily to be removed. The delivery photo shows damage to the parcel but not the full extent of it as it’s not on the angle of it! I took the parcel in and the driver left it at the door step and quickly left - as it was empty. The owner must think she works for secret service, stalking our socials to try and find some sort of proof that we’ve got the items which we haven’t. The owner has kept pictures of my newborn baby after stalking me, my partner & friends to find pictures of the baby with a white blanket on she’s claiming is her brand. I think she needs to have a massive reality check in that, she didn’t create those blankets or anything she sells. It’s all mass produced from china. My baby had a white blanket from a different company on Etsy, not that I need to explain myself! But she’s claiming it’s hers and that’s her ‘solid proof’ I received all items. She’s insane. She’s lucky she’s not getting a charge for keeping pictures & stalking of my child on her phone! They’ve ignored all emails, blocked me from their Facebook and instagram groups and pages and continuously spread lies in the responses to my review! Avoid at all costs believe me! Their own T&Cs state they’ll investigate with the courier and they never even attempted it as in her own words ‘the parcel isn’t damaged’ yet it flew all the way to the UK with a massive rip on the side. I’ve kept all evidence for court and will be pursuing this!

May 25, 2026
Unprompted review
Little & Fern logo

Reply from Little & Fern

Thank you for your feedback, Millie. We take all concerns seriously and reviewed this matter thoroughly with you when it was first raised in October 2025.

Our investigation included dispatch weight records confirming the full order was sent, a signed delivery confirmation, and a proof-of-delivery photograph showing the parcel intact at your door - with an occupant visible collecting it at the time of delivery. We also identified items from your order visible in photos you shared with us.

This matter was subsequently referred to the Queensland Office of Fair Trading, and we cooperated fully with their process, providing all evidence and correspondence to the officer handling the case. Once the matter had been formally escalated, we made the decision to direct all further communication through that process rather than continue privately, as we felt this was the most appropriate and transparent course of action for both parties.

We understand this outcome is not the one you were hoping for, and we genuinely regret that you feel this way. However, based on all available evidence, we are unable to agree with the characterisation of events presented in your reviews.

We wish you all the best.

Rated 1 out of 5 stars

I love supporting small businesses but…

I love supporting small businesses but was disappointed with the font thickness, it was very fine and I feel like wasn’t worth the money, I’m just glad I didn’t buy a bundle with that font.. I don’t think I can even give it to my new granddaughter as I feel embarrassed 😭and I did leave a message on instagram it was seen and no reply. It would of been nice if the staff member wrote a message on instagram telling me to email you instead of leaving it on SEEN.i have in fact emailed you today at 4.21pm and I didn’t get a response.. I have emailed you again not sure if it’s a misunderstanding on both parties.

May 18, 2026
Unprompted review
Little & Fern logo

Reply from Little & Fern

*EDITED 27th May*

Hi Stef,

Thank you so much for updating your review and for reaching out to us via email - we truly appreciate you giving us the chance to help.

We sincerely apologise that your Instagram message was left on seen without being redirected to our customer service team. That is not the standard we hold ourselves to, and we have taken steps to ensure this doesn't happen to another customer in future.

We're so glad we were able to connect and find a resolution, and we're thrilled to see you've placed a new order with us. We really hope the new personalisation is everything you were looking for!

Thank you for your patience and for continuing to support Little & Fern. It truly means the world to us.

Warm regards,
The Little & Fern Team

_________________________

*EDITED 21st May*

Hi Stef,

Thank you for updating your review. We can see you've added that you messaged our Instagram page and received no reply - we're sorry for any frustration this caused.

We do want to clarify that our social media pages are not monitored for order enquiries or customer service issues, and we always direct customers to contact us at hello@littleandfern.com where our team can properly assist. This is noted in our initial response below.

Despite not hearing from you through our appropriate and official customer service channels, our team proactively reached out to you via email today as a gesture of goodwill, with a genuine offer to help resolve things for you. Unfortunately, rather than taking us up on that offer, we received a reply mentioning only the Instagram message - and then your review has since been updated without a proper response to our email.

We have done everything we can to reach out and make this right, and we feel it is truly disheartening that a 1-star review continues to be maintained - and added to - when we have proactively offered a resolution that has not been taken up. Reviews like this have a very real impact on small businesses like ours, and we would ask that this is taken into consideration, especially when our team has gone above and beyond to try to help even though your order was delivered correctly (as per your choice) and on time.

We truly want every customer to leave happy, and that offer still stands. Please do reply to Bri's email and we will do our very best to make this right for you and your granddaughter.

Warm regards,
The Little & Fern Team
_____________________________

Hi there,

Thank you for your support of small businesses, it truly does mean the world to us, and we're sorry to hear you weren't fully happy with your personalisation.

Our Avery font is a fine, handwritten-style script, and because personalisation choices can be subjective, we display a full preview of each font on the product page along with a confirmation checkbox where customers tick to agree their selections are correct and final before adding to cart. This step is in place specifically so customers can be confident in their choice before we begin creating their keepsake.

We're disappointed to see this feedback shared as a review before we were given any opportunity to help - we have no record of being contacted by you regarding this order, and had we known you were unhappy, we absolutely would have done our best to find a solution.

Our team is always here and happy to talk through options, as it is our highest priority that every customer has a great experience from start to finish with Little & Fern.
So please do reach out to our customer service team at hello@littleandfern.com and we'll see what we can do to turn this around for you and your granddaughter.

Warm regards,
The Little and Fern Team

Rated 1 out of 5 stars

Very disappointing customer service

I placed a pre-order on 8 April and still have not received my item. When I contacted customer service to ask for an estimated arrival time, they provided absolutely no helpful information. Instead, they simply sent me a link to their pre-order page and told me to check there myself.

The worst part is that my item is not even listed on that page, so I’m left with no updates, no timeline, and no real communication. Very disappointing customer service and poor handling of customer concerns. After waiting this long, I expected much better transparency and support. Unbelievable awful experience.

May 18, 2026
Unprompted review
Little & Fern logo

Reply from Little & Fern

Hi Monalisa,

Thank you for taking the time to share your feedback - we're sorry to hear your experience hasn't met expectations.

We did want to gently clarify a few points. The Blue Teddies Zip Romper was purchased as a pre-order item, with the estimated mid-end of May dispatch timeframe listed clearly in the product description and *PRE-ORDER* clearly listed in the product title, at the time of purchase.

Our team responded to your email enquiry on the same day it was received and reconfirmed this specific timeframe in a follow-up email, along with reassurance that your order is in our system and will be dispatched as soon as stock arrives to our warehouse.

You're absolutely right that this particular style hadn't yet been added to our public pre-order list, and we appreciate you flagging that, we've taken it on board to improve. However, we can confirm that the timeframe was confirmed and reassured to you via our email correspondence.

We understand waiting on a gift can be stressful, especially with a baby on the way, and we're doing everything we can to get your romper to you as soon as possible. If you'd like a direct update on your order, please reply to our last email or reach out to hello@littleandfern.com and we'll be happy to help.

Warm regards,
The Little and Fern Team

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Rated 5 out of 5 stars

I will always adore Little & Fern

I will always adore Little & Fern. My baby girl has been wearing their beautiful outfits since the day she was born, and every time she wears Little & Fern she receives the loveliest compliments.
I absolutely love that their clothes and accessories are so beautifully made, high quality, and Australian owned. Little & Fern has become my go-to for gifts, and it’s what I buy for all my friends and family who are expecting babies. Highly recommend 🤍

May 15, 2026
Unprompted review
Rated 5 out of 5 stars

Every product bought has been amazing…

Every product bought has been amazing quality, so soft and the designs are gorgeous! I chose pick up and the service was excellent and very quick! I absolutely love everything about Little & Fern and love supporting local businesses 🙌🏼

May 15, 2026
Unprompted review
Rated 5 out of 5 stars

I love this brand

I love this brand! So much so, I ordered from the UK multiple times. Great quality pieces and definitely not things that can be purchased anywhere in the UK. Would highly recommend!

June 30, 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely love the quality of their…

Absolutely love the quality of their clothing and their blankets, I have both my toddler and my newborn in their clothes all year round. They are very responsive online and have always answered my queries, I’d highly recommend this little business

January 17, 2026
Unprompted review
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Rated 5 out of 5 stars

My favourite baby brand

My favourite baby brand. Everything is such good quality and so beautiful. The items I had purchased (onesies, bassinet + cot sheets, knits, baby booties + beanies) are better in real life! Customer service is on point and their postage is so fast! 1000% would recommend.

January 1, 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely love Little & Fern

Absolutely love Little & Fern, the products are amazing the customer service is amazing. They are happy to help no matter what and respond so quickly to questions. Honestly one of the best brands to buy from!

May 8, 2026
Unprompted review
Rated 5 out of 5 stars

Out of this world ✨️

Experience was amazing! Easy to navigate the website and find all the items you're wanting to buy.
Order was dispatched by the next day!
Custom blankets, amazing swaddles and the clothes are to die for. The quality was exceptional, exceeded my expectations 👏🏼 we love little and fern 💖

November 13, 2025
Unprompted review
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Rated 5 out of 5 stars

Favourite Baby Clothing Store

This is my favourite store for baby clothes. I’ve ordered twice and will 100% be ordering again soon. The quality of the clothes are beautiful. I’ve received countless compliments on the rompers I’ve gotten for my daughter. Not only that but the shipping is super quick to Canada (no duties in my two experiences). Love!!!

March 5, 2026
Unprompted review
Rated 5 out of 5 stars

The most amazing baby brand

The most amazing baby brand! Have purchased many blankets, swaddles, clothes and the quality has always blown me away , plus the designs are unique and gorgeous. Will forever be a customer. This is the only baby brand worth investing in xxx

May 14, 2026
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Rated 5 out of 5 stars

Little and Fern is one of my favorite…

Little and Fern is one of my favorite brands for baby blankets and outfits. We purchased several items for our daughter including swaddles, headbands, rompers, and booties - everything was perfect. Quality material, well designed products, and adorable designs. Can’t wait to purchase another set for our next daughter joining our family this fall!

August 13, 2025
Unprompted review
Rated 5 out of 5 stars

I ordered from Canada and the order…

I ordered from Canada and the order came pretty fast. I made two big orders and paid a bit of duty but the clothes I found were reasonable so it wasn't a big deal for me at all and was worth it. The colours are so vibrant and the clothes are so nice and so can feel the quality is very good. Very nice company to deal with.I got email thank you's which as so nice. Don't worry about ordering from Little and Fern!

April 10, 2026
Unprompted review

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