Localiza Rent a Car Reviews 14,086

TrustScore 4.5 out of 5

4.3

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Rated 1 out of 5 stars

The website automatically takes the name of the email account. This is not my official email in my passport, which you need to rent a car. Being a foreigner it is impossible to change this yourself,... See more

Rated 5 out of 5 stars

I had a good experience at Londrina Airport, and the agent was friendly, courteous, and efficient. Was not a fan of the Citroen Basalt but it is an economy car. Pickup and drop off was an easy proc... See more

Company replied

Rated 5 out of 5 stars

My experience renting with Localiza was fantastic. The staff was professional, and the rental process was quick and smooth. The car (KWID ZEN 1.0) was clean, reliable, and fuel-efficient, making my tr... See more

Rated 5 out of 5 stars

Great service from beginning to end. Helpful and kind employees. Great car quality. Quick and easy retrieval and car return. The shuttle service was also quick, comfortable and the employees also ve... See more

Company replied

Company details

  1. Car Rental Agency

Written by the company

Localiza&co is the largest mobility network in South America, present in 7 countries [Brazil, Mexico, Argentina, Colombia, Uruguay, Paraguay and Ecuador], with more than 657 thousand cars in the fleet, 927 physical points and 20 thousand employees. Its integrated platform keeps the customer at the center and is structured in integrated ecosystems to serve individuals, companies and app drivers.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

14K reviews

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Replied to 95% of negative reviews

Typically replies within 48 hours

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Rated 1 out of 5 stars

Worst customer service ever

The website automatically takes the name of the email account. This is not my official email in my passport, which you need to rent a car. Being a foreigner it is impossible to change this yourself, or via email, chat anything. No, you have to call an expensive number or visit in person. How am I ever supposed to do this, when I am living abroad and only want to rent for one holiday?

Worst customer service ever. Been contacting them 20 times, via email and whatsapp, and everytime they send me somewhere else!

May 23, 2026
Unprompted review
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Rated 1 out of 5 stars

The Risk of Pre-Paying

Due to severe traffic in Mexico City, I arrived several hours late to the pick-up location at Mexico City Airport, but still on the same rental day. I attempted to call the rental office beforehand but received no answer.

When I arrived, Localiza said my reserved vehicle was no longer available and only offered a much more expensive replacement car. I declined and was told to contact Booking.com regarding the refund.

Booking.com later classified the reservation as a no-show under the supplier policy and refused any refund, despite the fact that I arrived the same day and the supplier still had vehicles available at higher prices.

Legally they may be covered by the terms, but as a customer I found the experience disappointing and unfair. I ended up renting a similar car from Europcar at a normal market rate shortly afterward.

Just sharing this so others understand the risks of prepaid third-party rental bookings and strict no-show policies.

April 30, 2026
Unprompted review
Rated 1 out of 5 stars

I returned the car with no issues…

I returned the car with no issues however they have not returned my bond money and it has been over a month. Contacting their customer service is met with their avoidance when it comes to this matter. I wouldn’t do business with them again.

April 3, 2026
Unprompted review
Rated 1 out of 5 stars

Localiza Take My car deposit (1000 R$)…

Localiza Take My car deposit (1000 R$) and never give me back since a month ! I ask them why, and the explain me that the havé an intern problem …. And what ! Its not my problem, I want my money back.

April 13, 2026
Unprompted review
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Reply from Localiza Rent a Car

Hi, Sylvain Tauzin!
I hope it’s all good with you.


I’m gonna need some data to continue with the service. You can submit any of the details below:

-Document used in the registration + full name;
-Customer code in Localiza;
-Reservation number;
-Contract number;

Just send an e mail to fidelidade@localiza.com
Subject: Evaluation on Trustpilot
Remembering, that by failing to pass the correct data you make it impossible to solve your case.

I’m waiting to solve your case. 😉
Best regards,
Team Localiza.

Rated 5 out of 5 stars

A hospitalidade

A hospitalidade e
Profissionalismo

April 29, 2026
Unprompted review
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Reply from Localiza Rent a Car

Rogerio, muito obrigada pela avaliação! A nossa equipe está comprometida com a satisfação dos nossos clientes. Esperamos ver você em breve! 😊

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Rated 2 out of 5 stars

I was charged more then the reservation…

I was charged more then the reservation from Europcar I was holding plus I was charged about 40 BRL for washing the car..
Come on?? Isn’t that Localiza job to clean and wash the car

April 20, 2026
Unprompted review
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Reply from Localiza Rent a Car

Hi, Rui G!
I hope it’s all good with you.


I’m gonna need some data to continue with the service. You can submit any of the details below:

-Document used in the registration + full name;
-Customer code in Localiza;
-Reservation number;
-Contract number;

Just send an e mail to fidelidade@localiza.com
Subject: Evaluation on Trustpilot
Remembering, that by failing to pass the correct data you make it impossible to solve your case.

I’m waiting to solve your case. 😉
Best regards,
Team Localiza.

Rated 1 out of 5 stars

Unprofessional service and lack of…

Unprofessional service and lack of proper customer handling. The staff demonstrated insufficient knowledge and poor execution during the vehicle return inspection process. This situation is unacceptable and raises serious concerns about the company’s standards. A formal complaint will be filed with PROCON.

April 21, 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hi, Marcio!
I hope it’s all good with you.


I’m gonna need some data to continue with the service. You can submit any of the details below:

-Document used in the registration + full name;
-Customer code in Localiza;
-Reservation number;
-Contract number;

Just send an e mail to fidelidade@localiza.com
Subject: Evaluation on Trustpilot
Remembering, that by failing to pass the correct data you make it impossible to solve your case.

I’m waiting to solve your case. 😉

Best regards,
Team Localiza.

Rated 1 out of 5 stars

Avoid

Used and returned the car for less than 24 hours, got off the car once to take a break. When we returned the car they charged us a R150 fee for "excessive dirt" with no prior warning or indication of what they deemed "excessive". All the car had was a bit of sand in the footwell, which with a car rental company this scale you would expect to do some light hoovering after each customer.
Bare in mind we picked up the car from a seaside city/branch, you would think if that is the rules they live by they would be more specific. Upon speaking to customer service, telling them we weren't at any point told what they deemed as "excessive", 1 - unwilling to accept the mistake on their part, 2 - every reply is exactly the same so you might be talking to a bot. On top of that, you'll have 3-4 different agent replying separately with your complaint which makes it extremely frustrating to speak to them as you have to explain the situation, upload your own evidence multiple time, and to get the same boring reply that you're definitely in the wrong. Which again, I'm happy to admit if we had absolutely destroy the interior, but with some sand only, I find it extremely hard to believe and generally unheard of.
They obviously only care about taking your money than actually being a reasonable rental company.
Avoid at all cost.

March 20, 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hi, Toto Wong!
I hope it’s all good with you.

I’m gonna need some data to continue with the service. You can submit any of the details below:

-Document used in the registration + full name;
-Customer code in Localiza;
-Reservation number;
-Contract number;

Just send an e mail to fidelidade@localiza.com
Subject: Evaluation on Trustpilot
Remembering, that by failing to pass the correct data you make it impossible to solve your case.
I’m waiting to solve your case. 😉

Best regards,
Team Localiza.

Rated 5 out of 5 stars

Thank You

I had a bad exsperience Not with lLocaliza but with the brakes on Vehicle i drove 600 km through the Andes and brakes failed Localiza fixed everthing after accident and i was on my way to continue my travel with a new car
Thank you Localiza for the last 7 years of exsperience with you

April 10, 2026
Unprompted review
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Reply from Localiza Rent a Car

Hi, David!

Thank you for sharing your experience with us and we are sincerely relieved to know that, despite the unforeseen issues faced during your trip, we were able to provide the necessary support.
We regret what happened with the vehicle’s brake system and understand how much a situation like this, especially on a long trip and in challenging region such as the Andes, can be worrying. The safety of our customers is always our priority.
We were pleased to learn that our team was able to act promptly after the accident, resolving the situation and enabling you to continue your journey with a new vehicle.
Your recognition is very important to us.
We also thank you for the trust built over these 7 years of relationship with Localiza. Feedback like yours reinforce our commitment to continue improving our services and ensuring an ever better experience.
We remain at your disposal whenever you need.
Kind regards,

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Rated 1 out of 5 stars

Comprehensive insurance and billing, including theft coverage

If you're a tourist and don't speak the language, be careful!
They make no effort to communicate in any language other than Portuguese. There's no phone number to reach them. They charge outrageous insurance fees, claiming that the coverage you purchased through your booking site doesn't cover anything (even though the terms are clearly stated at the time of booking). When I returned the car, they charged me for two full tanks of ethanol even though only 10 liters of gas were missing—but where do you see that? The system seems to be well-oiled, especially when it comes to tourists, so if you’re not Brazilian and aren’t familiar with certain cultural norms, be very careful with this company.

March 30, 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hi, Cedric !
I hope it’s all good with you.
I’m gonna need some data to continue with the service. You can submit any of the details below:
-Document used in the registration + full name;
-Customer code in Localiza;
-Reservation number;
-Contract number;
Just send an e mail to fidelidade@localiza.com
Subject: Evaluation on Trustpilot
Remembering, that by failing to pass the correct data you make it impossible to solve your case.
I’m waiting to solve your case. 😉
Best regards,

Rated 5 out of 5 stars

Great rental car company, excellent customer service

Great rental car company, the team at the car rental office was super helpful and helped us get to our destination.

March 18, 2026
Unprompted review
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Reply from Localiza Rent a Car

Hi, Marij Kouwenhoven !
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

Rated 5 out of 5 stars

Great staff at the Morumbi location

Great staff at the Morumbi location. Extremely helpful, very knowledgeable, and very quick through the rental process. Highly recommended!

March 20, 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hi, Alex Balica !
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

Rated 5 out of 5 stars

La mejor agencia de alquiler de…

La mejor agencia de alquiler de vehículos

March 23, 2026
Unprompted review
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Reply from Localiza Rent a Car

¡Hola Alejandro Aguilera Estupiñan

¡Esperamos que usted y su familia estén bien!

Gracias por alquilar con nosotros y por tomarse el tiempo para evaluarnos en Trustpilot.

Estamos muy contentos con su mensaje, porque para nosotros no hay mayor regalo que el reconocimiento de nuestros clientes.

¡Buscamos siempre la excelencia en nuestros servicios, para que tu experiencia con nosotros sea cada día mejor!

¡Esperamos que aún podamos vivir momentos increíbles juntos!

Un gran abrazo,
Daniel Vieira
Equipo Localiza

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Rated 5 out of 5 stars

Highly recommendable

Car picked-up in El Calafate. Friendly staff, quick pick-up and drop-off, car almost new and perfectly clean

March 17, 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hi, Francesco !
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

Rated 5 out of 5 stars

Good experience at Londrina Airport

I had a good experience at Londrina Airport, and the agent was friendly, courteous, and efficient. Was not a fan of the Citroen Basalt but it is an economy car. Pickup and drop off was an easy process.

Tive uma boa experiência no Aeroporto de Londrina; o atendente foi simpático, cortês e eficiente. Não gostei muito do Citroën Basalt, mas trata-se de um carro econômico. O processo de retirada e devolução foi fácil.

March 4, 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello, Yanik !
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
Thank you for reporting your opinion on the model provided, it is very important and contributes to our improvement.
I am sorry that the car did not meet your expectations and Localiza’s standards. We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

Rated 5 out of 5 stars

I had a booking with ECONOMYBOOKING for…

I had a booking with ECONOMYBOOKING for a car rental with localiza.

Quick resume, ECONOMYBOOKING tried to SCAM me, while Localiza, and especially Daniela Figueiredofrom, who did everything to help me clear the situation.

Thanks a lot again for your great work & support, you deserver it.

NOT YOU ECONOMYSHITBOOKING.

December 24, 2025
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello, Belek !
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

Rated 1 out of 5 stars

Absolutely abysmal service

Absolutely abysmal service. Car ended up breaking down, they collected the vehicle the next morning and left me with Uber vouchers but didn’t terminate the rental. I was being charged every day, until I realised. I tried to call them but no one spoke English. In the end I was lucky I had someone who could go to the dealership and resolve the issue but it’s embarrassing how bad the service is and this “Luxury SUV” was… I have emailed a formal complaint and have yet to receive a response.

March 15, 2026
Unprompted review
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Rated 5 out of 5 stars

Great experience

Great experience

March 8, 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello, Harry !
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

Rated 5 out of 5 stars

I rent cars on all continents - no company comes close to Localiza

I rent cars on all continents, roughly around 15 times per year, there is no service like Localiza. A fresh wind in car rental space. Global brands better start learning from them if they ever want to enter Brazil market. I wish there was Localiza in every country in the world.

February 11, 2026
Unprompted review
Localiza Rent a Car logo

Reply from Localiza Rent a Car

Hello, Luka !
I hope you and your family are fine!
Thank you for renting with us and kindly rate us through our satisfaction survey.
We are very happy with your message, because for us there is no greater gift than the recognition of our customers.
We are always looking for excellence in our services, so that your experience with us is better every day! Make sure that your comments will be shared with the company.
Thank you for choosing Localiza!
Sincerely,

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