Magasin.dk Reviews 

90,583
•
TrustScore 2.5 out of 5

2.6

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Rated 1 out of 5 stars

I received a wrong item in my order, while another item I had ordered was missing entirely. Support took one week until first response, then focused solely on the item I had received by mistake, not e... See more

Company replied

Rated 1 out of 5 stars

I bought a rain jacket from Magasin, order 08324478. The jacket arrived broken from Intersport. I asked to return and the label was from OBI. Finally you don’t really know from who you are buying. Sti... See more

Company replied

Rated 2 out of 5 stars

I ordered a Hermés perfume and some high end beauty products which got shipped in a simple plastic bag. The boxes got totally destroyed, arrived wide open, the eye lash mascaras falling out. Not the f... See more

Company replied

Rated 5 out of 5 stars

I had requested to be notified by Magasin when a sold out product was back in stock. They followed through with an email once they had the product I had wanted, so I ordered online. As always, I fin... See more

Company details

  1. Department Store

Written by the company

Magasin.dk er Danmarks største online stormagasin. Som du kender det fra vores fysiske Magasin forretninger, forhandler vi et stort udvalg af populære brands indenfor fashion, beauty og lifestyle.


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2.6

Poor

TrustScore 2.5 out of 5

91K reviews

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2.6

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(90,583)

303 reviews in the last 12 months

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Rated 1 out of 5 stars

Worst customer service experience - missing item in order still not received

I received a wrong item in my order, while another item I had ordered was missing entirely. Support took one week until first response, then focused solely on the item I had received by mistake, not even mentioning the item I was missing. Have not heard from them again or received the missing item.

October 9, 2026
Unprompted review
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Reply from Magasin.dk

Dear Alex,

Thank you very much for your inquiry.

I am sincerely sorry to hear about your experience. It is, of course, not satisfactory that you have both received an incorrect item and are also missing an item from your order, and I also apologize that you have not received a sufficient response earlier.

When an incorrect item has been received, we always ask for photos of the item you received. This helps us investigate where the error occurred and ensures that the matter is handled correctly.

If you do not feel that you have received a response to your inquiry, you are very welcome to contact our online customer service directly at online@magasin.dk (mailto:online@magasin.dk), so the matter can be followed up on as quickly as possible.

We will, of course, also pass your feedback along.

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Rated 1 out of 5 stars

Don’t buy from them.

I bought a rain jacket from Magasin, order 08324478. The jacket arrived broken from Intersport. I asked to return and the label was from OBI. Finally you don’t really know from who you are buying. Still was not refunded. It seems a fraudulent company. Keep off from it.

September 5, 2026
Unprompted review
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Reply from Magasin.dk

Dear Bart,

Thank you very much for taking the time to share your feedback about your recent shopping experience.

We are sorry to hear that you did not have a good experience. This sounds like a very unfortunate situation, and we apologize for the inconvenience.

As we are unable to identify the specific case based on the review, we would very much appreciate it if you would contact us directly at online@magasin.dk with your order or case number. Then we are able to follow up on the issues and find a solution with you.

Kind regards,
Magasin

Rated 1 out of 5 stars

Avoid Magasin at all cost, useless customer service

The recurrent response I keep getting on my case, completely avoids the issue I raised.
I am not complaining about Magasin’s return decision. I am specifically asking Magasin to show me the term or condition that states that a 100 DKK Star voucher must be split proportionally between the individual items in an order, and that this proportional split will then be deducted from the refund if one item is returned.
Despite asking several times, Magasin has still not provided this clause. It is not in the Star voucher terms and conditions, Magasin’s general terms and conditions, nor on my receipt. Instead, I keep receiving the same generic response that my feedback will be “passed on”.
If this condition actually exists and is legally applicable, it should be very simple to show customers where it is stated.
The frustrating part is not the amount of money involved. It is the complete lack of clarity, transparency and accountability when a customer asks for the basis of a charge. I have now asked multiple times for a very straightforward answer and Magasin continues to avoid providing it.
This is extremely disappointing, and so unprofessional, which raises serious concerns about its legality and how the company operates...

September 8, 2026
Unprompted review
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Reply from Magasin.dk

Dear Mariona

Thank you for your feedback about our return policy when using a Star voucher. We promise to pass it on to the relevant department.

We wish you a good day.

Kind regards, Magasin

Rated 2 out of 5 stars

Good deals, never get shipped ..

Good deals on quite valuable items get cancelled after ordering and paying - Not just once but over and over again - doubt they actually do have the items on offers, and that simply more a gimmick to get you to buy more.

August 15, 2026
Unprompted review
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Reply from Magasin.dk

Dear Him Her,

Thank you very much for taking the time to share your feedback about your recent shopping experience.

We are sorry to hear that you did not have a good experience. It sounds like a very unfortunate situation that your orders were canceled several times, and we apologize for that.

We will of course pass your feedback on to the relevant departments so we can improve our information about stock availability going forward.

You are very welcome to contact us through our customer service at online@magasin.dk if you would like us to take a closer look at your case.

Have a very nice day.

Kind regards,
Magasin

Rated 5 out of 5 stars

This is for Fields Magasin

This is for fields Magasin. I was helped by Karoline. She was very patient with me and tried many different shoes to find the right one as well as size. She even tried different soles to find the right fit. Best sales experience I’ve had in Denmark !

July 7, 2026
Unprompted review
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Rated 5 out of 5 stars

Magazine fields DK

Magazine fields DK .
January 2026 ( I think )
On holiday in Denmark buying danish design for our flat in the UK .
An amazing shopping experience, the staff was so helpful and full of charisma. A special mention to lovely staff members
🇩🇰🤝🇬🇧RASMUS and PIA 🇩🇰🤝🇬🇧
Magazine fields DK

January 12, 2026
Unprompted review
Rated 1 out of 5 stars

Wasted quarter of an hour today at…

Wasted quarter of an hour today at Magasin today. All prices were shown after a so-called Goodie card discount. Actual prices were much higher and shown with a tiny (almost illegible print). That's what I call a rip-off! Got my money back and will never visit your store again. Shame on you!

February 12, 2026
Unprompted review
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Reply from Magasin.dk

Dear Isidor,

Thank you for taking the time to share your recent experience at Magasin.

It is certainly not our intention for the price signage to be perceived as misleading or unclear.

Goodie prices are clearly marked as member prices and require an active Goodie membership. The regular sales price is also displayed on the signage in store.

We will of course pass your feedback on to the relevant department.

Kind regards,
Magasin

Rated 1 out of 5 stars

Ordered a gift for a birthday and it…

Ordered a gift for a birthday and it took much longer then it should have been because the company did not plan well enough for many orders no compensation or nothing offered for my troubles

December 5, 2025
Unprompted review
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Reply from Magasin.dk

Kære Siggi

Tak fordi du tog dig tid til at dele din oplevelse. Det er vi naturligvis rigtig kede af at høre.

Vi beklager meget, at gaven ikke nåede frem til tiden, og at vores håndtering af sagen ikke levede op til dine forventninger. Det er bestemt ikke den oplevelse, vi ønsker at give vores kunder.

Vi arbejder løbende på at forbedre vores processer og sikre, at pakker bliver afsendt og leveret til tiden, særligt i travle perioder. Din feedback er vigtig for os og bliver taget med videre i det arbejde.

Tak for din tålmodighed, og du er altid velkommen til at kontakte os direkte, hvis vi kan hjælpe dig yderligere.

Rated 1 out of 5 stars

Terrible customer service.

Terrible customer service.

I bought a Christmas calendar for my son 5 days ago.
I called yesterday to hear why it hasn’t been delivered and was told that magasin would email me.
They didn’t.
I called back today and was told that it wasn’t sent out. Nor could they tell me when it would be.
They said that everything was delayed by Black Friday.
But Black Friday isn’t a surprise? It’s an event that can be planned and executed well.
I believe it’s illegal in Denmark to take money before the product has been shipped?

December 4, 2025
Unprompted review
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Reply from Magasin.dk

Dear Elisabeth,

Thank you very much for taking the time to provide us with feedback on your recent shopping experience at Magasin.

We are sorry to hear that you did not have a good experience.

We will, of course, pass your feedback on to the relevant teams so that we can improve our customer service moving forward.

This is certainly not how it is meant to be, and we offer our sincere apologies for the situation.

If you have not yet received your package, please feel free to call or write to us so that we can find a solution.

Kind regards,

Magasin.

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Rated 1 out of 5 stars

Extremely disappointed

Ordered a gift was happy with fast delivery but they sent a very wrong item instead of a shirt they sent a lipstick. The shirt was supposed to be worn at an event but since magazin is incapable of sending the correct items that plan goes out of the window. Extremely disappointed. Really didn’t expect worse service that temu from a name that big.

November 19, 2025
Unprompted review
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Reply from Magasin.dk

Kære Arnas,

Mange tak fordi du har taget dig tid til at give os feedback på din seneste shoppeoplevelse hos Magasin.

Vi er kede af at høre at du ikke har haft en god oplevelse.

Det er bestemt ikke meningen at det skal være sådan, vi sender vores uforbeholden undskyldning for forløbet.

Du må meget gerne skrive os en mail, ringe ind, eller give os din mail, så vi kan få kontakt til dig og få løst problemet, vi vil meget gerne hjælpe.

Mange hilsner Magasin

Rated 1 out of 5 stars

Still no bag or refund after 7 weeks

I bought my Coccinelle bag on 1 July, but barely got to use it before the strap came off — a clear manufacturing fault. I returned it to Magasin on 9 September, and it’s now been over 7 weeks with no bag and no refund.

Repairs should be handled within a reasonable time (usually max 4 weeks according Danish consumer law), so this is really disappointing. I’ve asked for a refund but haven’t heard back. Not what I’d expect from Magasin.

October 30, 2025
Unprompted review
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Reply from Magasin.dk

Dear Inta Vaska,

Thank you very much for taking the time to share your feedback about your recent shopping experience at Magasin.

We are sorry to hear that you did not have a good experience and that your interaction with our customer service was unfortunate.

We will, of course, forward your feedback to the relevant departments so that we can improve our customer service going forward.

It is certainly not our intention for this to happen, and we offer our sincere apologies for the situation.

Kind regards,
Magasin

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Rated 1 out of 5 stars

Rude customer service at jewellery department

I was waiting in the queue for my turn at the jewellery department and the (blond, curly hair, about 25 years old) sales assistant completely ignored me and went to other customers, like I was invisible. I told her I was waiting and that it was my turn. She blaimed me as "she couldn't keep track on people". Unbelievably rude and unprofessional. Poor, poor customer service. I wanted to buy a necklace but I left.

June 10, 2025
Unprompted review
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Reply from Magasin.dk

Dear Daniela, 

Thank you for taking the time to share your feedback with us. We truly value every guest, and i am very sorry  to hear that your recent experience with our service did not meet your expectations.  

We understand your concern about not being served when you felt is was your turn, and that our staff member assisted another customer instead. I can certainly understand how that situation may have left you feeling overlooked, and i sincerely apologize for the frustration this caused. 

Please rest assured that it was never our intention to ignore or bypass you. We are committed to treating every customer with fairness, respect and care. We have followed up with the team involved and will be reinforcing our training to ensure that queue handling is managed clearly and respectfully in all cases. 

Once again, I truly apologize for the inconvenience and we hope to have the opportunity to serve you again in the future and to provide the high standard of service you rightfully expect from us. 

Wrm regards 
Jewellery Department

Rated 5 out of 5 stars

Men's Suits Section

I really would like to shout out my great experience with Villas at the Oscar Jacobson desk. I was in desperate need for a suit while on holiday after the one I had packed with me was ruined by my hotel's dry cleaning service. After explaining my situation, Villas was able to quickly determine the perfect color and size I would need. After trying on two suits, I had exactly what I needed.

His fast, friendly service saved the day and I am eternally grateful.

May 25, 2025
Unprompted review
Rated 2 out of 5 stars

Online order arrived in pieces

I ordered a Hermés perfume and some high end beauty products which got shipped in a simple plastic bag. The boxes got totally destroyed, arrived wide open, the eye lash mascaras falling out. Not the first time my online order gets damaged due to negligent packaging :(

December 30, 2024
Unprompted review
Magasin.dk logo

Reply from Magasin.dk

Dear Alexandra,

Thank you for your feedback regarding your recent shopping experience.

We are truly sorry to hear about the issues with the delivery of your package. We understand how frustrating that must be.

We always aim to ensure that deliveries are handled in the best and most efficient way, which does not seem to have been the case here.

If you haven’t already, please reach out to our customer service team. We will gladly investigate the situation and hopefully find a satisfactory solution. Simply refer to your Trustpilot review, and we will follow up.

We hope to provide you with a much smoother delivery experience next time.

Wishing you a great day.

Kind regards,
Magasin

Rated 1 out of 5 stars

file:///var/mobile/Library/SMS/Attachmen…

file:///var/mobile/Library/SMS/Attachments/db/11/9388C3DC-7E9C-4D50-801E-E5C5563EE34F/250%20ML%20Eau%20De%20Parfum%20Bal%20D'Afrique%20Julegave%C3%A6ske.jpeg

Bunch of crooks, online & instore they had 25% off 250ml giftbox Byredo until 01.01
Before price 3130 & now 2347;
I went in to buy it today in store, & they refused to sell it to me for the price i saw on friday & online.
Im super disappointed in them not honouring their advertised price & poor treatment😞

December 22, 2024
Unprompted review
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Rated 1 out of 5 stars

Poor service

Had a typo in the first review, therefore I deleted and post again here…

I bought something on Magasin online and got it delivered. I was waiting for the lip gloss to be on sale (black Friday sales) - which it became the 26th. Now was the chance to buy it - for some reason it was not all colors within the exact same brand (Gisou) - but as a consumer I of course concluded, that was because the sale would only be on specific colors.

Then a couple of days later the 28th all colors is all of a sudden on sale - exact same product just different color, and I therefore reach out to the chat. Because that doesn't make sense.

I'm then told that nothing can be done - I can either drive 160 km to refund or send back - but then have the charge of sending back and postage to buy again.

At the same time they tell me, that they don't understand why the brand was on sale the 26th because it was not suppose to be on sale before the 28th (which is the day I chatted with you about it). What? That is exactly the reason why I'm then mislead as a consumer and bought already - some was by mistake already put on sale, and I had followed it for days to check when the sale started om Gisuo.

Really doesn't make sense to me, that Magasin is not offering some sort of service based on this like a simple refund. All other big Danish companies would like Bilka, BR, POWER, Elgiganten, Bauhaus... I could go on.

Why is Magasin so different when it comes to this service? Especially when they don't understand themselves, why a product was put on sale to early and therefore not all colors within the exact same product? Really doesn’t make sense

November 28, 2024
Unprompted review
Magasin.dk logo

Reply from Magasin.dk

Dear Liljan,
 
Thank you so much for taking the time to provide us with feedback on your recent shopping experience at Magasin.
 
We are sorry to hear that you did not have a positive experience and had an unfortunate interaction with our customer service.
 
We will, of course, pass your feedback on to the relevant parties so that we can optimize our customer service moving forward.
 
This is certainly not the experience we intend to provide, and we offer our sincere apologies for the situation.
 
Best regards,
Magasin

Rated 1 out of 5 stars

Fake discount on website

It was Black Friday offer on the webshop. 72% off from the item i bought. After i recieved, i found out be fully charged as original Price, so did ask to refund the difference amount.
But They reply the website technical problem harpende, so i should pay full Price or return…
Waste time and very bad service for this case.

November 28, 2024
Unprompted review
Magasin.dk logo

Reply from Magasin.dk

Dear Yue,

Thank you for taking the time to provide feedback on your recent shopping experience. 

We’re truly sorry to hear about the pricing issue you encountered while placing your order with us.

We would love to look into this matter further for you. If you haven’t already reached out to our customer service team, we kindly ask that you send us a message and reference your Trustpilot review. This will help us investigate the issue more thoroughly.

In addition, I will ensure that the appropriate department is informed about this incident. 

We sincerely hope to improve your experience with us moving forward.

Wishing you a wonderful day.

Best regards,
Magasin

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