Missguided Reviews 

51,406
TrustScore 1.5 out of 5

1.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 250 reviews, most reviewers were let down by their experience overall. Many customers found the return process difficult, confusing, and costly, often due to unrecognised order numbers or portal issues. People frequently reported not receiving refunds for returned items, experiencing significant delays, or having their requests ignored. Consumers were largely dissatisfied with product quality, describing items as cheap, poorly made, or different from what was advertised. Conversely, a small portion of people felt some items were well-made, of decent quality, and fit perfectly. Some reviewers did eventually receive their full refunds, or were reimbursed through alternative methods like PayPal.

What people talk about most

Return policy

People report negative experiences with return policies, often expressing frustration with having to pay for... See more

Product

Reviewers highlight negative aspects of product quality, with many describing items as terrible, cheap, and... See more

Order

Customers consistently note negative experiences with order-related issues, frequently reporting that their... See more

Refund

Consumers find refund experiences to be highly negative, with many reporting significant delays and outright... See more

Quality

Customers had negative experiences with quality, consistently reporting that items were of poor quality,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

I ordered some clothes off of Misguided, one item I wanted to return, which I did, to my disappointment I had to pay for the return, which I think is pretty poor anyway. I did receive an email which... See more

Rated 1 out of 5 stars

Absolutely shocking and wish I had read the reviews before I ordered. Similar to others my order number was not recognised and return had to be paid for by me via Evri (details given via email ; Lily... See more

Rated 1 out of 5 stars

Absolutely horrific company! Not sure how they’re allowed to still be in business. Made an order months ago.. parcel took weeks to come with awful quality items. I decided to turn which I then I had t... See more

Rated 1 out of 5 stars

Like so many other reviews, I had no idea MISSGUIDED was now owned by Shein. No indication that everything is shipped from China, and the est delivery window is absolute nonsense. Items arrived late,... See more


Company details

  1. Women's Clothing Store

Information provided by various external sources

WE ARE MISSGUIDED. We are an empowering, bold and original online fashion brand, inspired by real life. We design and create product inspired by you - our customers, our friends - and the biggest global touch points: the catwalk and the hottest celebs. We are not fast fashion, we are rapid fashion, and with exclusive in-house designs and the freshest threads dropping every single day, we are the only one-stop shopping destination you need. We create a killer product offering for the dreamers, believers and night lovers at unbeatable price points, and take the risks no one else dares to take. We champion our customer and everything she stands for, and we want to instil a confident, positive and aspirational brand image she can come back to time and time again. With collections for every aspect of her non-stop lifestyle, and global competitive delivery, we’re here for when the good times roll. And most importantly, we believe shopping is a right, not a luxury, so we aim to deliver the biggest trends at the most affordable prices, on a global scale. We are Missguided, We are real. And we do things the Missguided way.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

51K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.3

All reviews

(51,406)

260 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Absolutely awful website

Absolutely awful website. Very poor quality clothing, which resulted in returns which i highly doubt ill be getting a refund for since the process was ridiculously difficult and so fussy for no reason. Was expected to send with specific people and also pay for the return! Do not buy nor worth it!!!

July 30, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Faulty fabric & awful customer service - be wary!

Bought a co-ord trousers and shirt set which disintegrated on first wash. Several holes appeared in the trousers when washed but the company refused to replace or refund claiming it is their policy not to replace any item that has been worn. Clearly the fabric is faulty or such poor quality as to be not fit for purpose, but the company are refusing to take responsibility, contravening the UK Consumer Rights Act. Very poor experience and I would warn consumers to be very wary of buying from this company.

July 30, 2026
Unprompted review
Rated 1 out of 5 stars

Never had such a complicated return…

Never had such a complicated return policy EVER. Considering these were Shein items, how is it so complicated to return items? Shein told me my Missguided items had been delivered returning Shein items is the easiest thing in the world. Returning Missguided items is like shopping onlinr in the year 2003. Absolutely ridiculous.

July 27, 2026
Unprompted review
Advertisement
Rated 2 out of 5 stars

Return issues

Ordered a lovely dress but unfortunately didn’t fit, had a few problems sending it back because I checked out as a guest I couldn’t get a returns label sent to me as it kept saying there was no order. Managed to get hold of someone via email to explain my problem, they came back to me pretty quick with the address they asked me to return it to in which I did (over a week ago now) but unfortunately not heard anything since Iv reached out a couple of times to see if they have received the item back and still heard nothing unfortunately. Communication has completely disappeared with this company so not sure what’s happening now. Not only am I without a dress Iv now lost out on my money..

July 14, 2026
Unprompted review
Rated 1 out of 5 stars

No compassion, terrible quality, awful company.

Ordered some clothes from Missguided, the quality of the items was awful & absolutely not how they looked on the website. I raised a return, sorted the courier & intended to post that day. Unfortunately my 8 month old was admitted to hospital later that day. We have been in and out of hospital for a month with serious health problems. As you can imagine, the return was not the forefront of my mind. As soon as she was well, I arranged another courier and emailed the CS team to explain what had happened and to check whether it was ok to still return. They said no, no compassion, nothing. The clothes were untouched, they could see I had already opened a return & had intended to do this, but because 30 days had passed, I couldn't send them back. Heartless company lacking compassion & the ability to sell clothes of any sort of quality. Will not be ordering from them again!

July 13, 2026
Unprompted review
Rated 1 out of 5 stars

Would not give 1 star if there was this…

Would not give 1 star if there was this option. Absolutely dreadful customer service. DO NOT ORDER FROM THIS COMPANY! I sent a return nearly 2 months ago and still chasing it up. Emails back and forth, but unable to continue replies via original email, so having to respond with yet another new chat. NO return labels available NOT EVEN QR CODE SUPPLIED. Have to print label yourself or hand write one. I have no problem with paying for postage IF I was to get my refund back. My advice if you want to avoid unnecessary stress, complications and hassle DO NOT WASTE YOUR TIME ORDERING FROM THIS COMPANY. I WONT BE!

May 30, 2026
Unprompted review
Rated 1 out of 5 stars

My personal warning

My personal warning, it will save you money and time, don't order from Missguided. This is not Missguided, not Missguided that it used to be. This is now a chain of Chinese cheap brands, clothes are nothing as they look in the photos, the quality is horrible. i ordered two items, one was from other company I never heard of and another from another ghost company. The return is not free and it will cost more than the clothes, so i will throw them away instead.

July 15, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

The item took weeks to arrive and was…

The item took weeks to arrive and was poor quality and then they would not accept return - said it wasn’t policy but that was not made clear at purchase. Wouldn’t accept a rating or feedback on their system either. Very poor and will not buy from them again.

July 24, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible Customer Service

I ordered some clothes off of Misguided, one item I wanted to return, which I did, to my disappointment I had to pay for the return, which I think is pretty poor anyway. I did receive an email which said my refund would be issued on the 6th of July and nothing. I emailed them on the 20th of July, asking why the refund hasn't been issued and asked as a good will gesture if they could reimburse the postage.
The next day I had been sent a generic message, which just told me that my refund would now be processed and I would have to wait another 5 to 10 working days. They also refused to reimburse my postage. This is very poor customer service and I will not shop with them again. Lets see how long I am kept waiting for my refund.

July 24, 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely shocking and wish I had read…

Absolutely shocking and wish I had read the reviews before I ordered. Similar to others my order number was not recognised and return had to be paid for by me via Evri (details given via email ; Lily Wang). This is obviously a complete scam. Unsurprisingly no refund has appeared. DO NOT USE!!!!

July 8, 2026
Unprompted review
Rated 1 out of 5 stars

No refund and no way to contact Missguided

Ordered 2 items but returned due to bad quality material, like others I had no idea this company is now SHEIN which is NOT advertised on their website. Paid for the return via Evri and returned to address that they instructed (Lily Wang in Walsall), Evri have given me photo proof of delivery and im now 2 weeks on and no refund. I have tried to contact Missguided but their contact form tells you your order number doesn't exist and won't let you proceed any further. Unfortunately this all sounds and feels like a huge scam. May report to trading standards.

July 8, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Scammers,

Scammers,

They said 30days return policy, its bullshit they send you cloths, which doesnt fit a size and you can’t replace or return,

Dont buy as you will regret that.

July 1, 2026
Unprompted review
Rated 1 out of 5 stars

DO NOT BUY FROM THIS COMPANY

DO NOT BUY FROM THIS COMPANY. I recently got an order all cheap tatt tried to send it back like others dosnt recognise order number. finally after 2 hours I find away to return it. I spent £5 to return it. I had proof of tracking pictures everything they had received it. I emailed numerous times. no reply. put a dispute on PayPal. they are still disputeuting it saying want proof it was damaged. it wasn't damaged it was cheap. so shouldn't I be able to get a refund before 28 days anyway if I wasn't happy with my good. I am absolutely Furious. AGAIN AVOID THIS COMPANY. IT HAS BEEN TAKEN OVER BY SHEIN AND ITS SHIT.

June 22, 2026
Unprompted review
Rated 1 out of 5 stars

A joke!!

A joke!!! Took two weeks for my items to arrive. Quality is rubbish. I’m sending everything back!!!! When tried to make a return it did not recognise my order number so I was told to send it directly to them!!! And pay out of my own money. Never buying from them again!!! I would advise anyone not to waste your money with these scammers.

July 14, 2026
Unprompted review
Rated 1 out of 5 stars

If i could give it a zero i would

If i could give it a zero i would. I ordered 3 co ords from here the delivery was actually really good however none of them fit so I created a refund as normal wow what a joke My parcel was tracked to the warehouse all delivered fine that was over a month a go now and i havent received anything! i have emailed 5 times they have replied once and it was a basic copy and paste email nothing to do with my query either so no help they have no phone number so im guessing im not getting my money back! £110 all together just robbed from me absolute joke they need to be shut down. The parcel also came in a shein bag so even though i didnt know how but i did think atleast if i need to return it would be find because shein are good couldnt be further from the truth. So definitely stay away from buying from here

June 9, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Absolutely awful company

Absolutely awful company. After a lengthy and unhelpful refund process.... I still have not received my refund. How they are still able to operate is beyond me. Its actual theft! Awful quality hence the return and still no refund.

July 20, 2026
Unprompted review
Rated 1 out of 5 stars

Shocking

I cannot return my really poor quality clothing I purchased due to no confirmation email or order number. Useless customer services

July 19, 2026
Unprompted review
Rated 1 out of 5 stars

Absolute nightmare!

Absolute nightmare since they were taken over. Quality of items is terrible, tried to return 2 orders and conveniently the order numbers ‘couldn’t be located’ so returns labels couldn’t be provided. On contacting them they told me I’d have to post myself at my own expense, on doing so they then said they couldn’t locate the returns, after me sending proof of recorded delivery they are now saying there are issues with the payment provider and won’t refund me. I will literally never shop with them again and would not recommend anyone to do so, appalling service.

July 1, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look