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Review summary

Created with AI, based on recent reviews

Evaluating 674 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, professionalism, and positive attitude, making every interaction pleasant. The service provided is frequently highlighted as excellent, with many people appreciating the efficiency and seamlessness of their overall experience, from initial contact to property viewings and sales progression. Reviewers are particularly impressed with the knowledgeable and communicative approach of the team. However, some customers also noted isolated issues, such as an unfriendly and abrupt experience with an office staff member over the phone, or feeling reprimanded for choosing another agent. A few other people also felt that communication could be inconsistent, with information changing between conversations, and one reviewer reported dissatisfaction with how a tenancy situation was managed, feeling pressured rather than supported.

What people talk about most

Staff

Consumers generally express high satisfaction with the staff, frequently highlighting their professionalism,... See more

Service

Reviewers highlight positive aspects of service. Customers consistently praise the professional, efficient,... See more

Customer service

Clients share positive opinions on customer service, frequently highlighting the helpfulness, patience, and... See more

User experience

Customers consistently report positive experiences, highlighting the professionalism and helpfulness of the... See more

Location

People report positive experiences with location. Customers appreciate the agents' knowledge of the local... See more

Reviews shaping this summary

Rated 5 out of 5 stars

If you’re looking for a proactive, communicative and professional estate agent then look no further than AP Morgan. All staff within the Stourbridge branch of AP Morgan that we have dealt with have be... See more

Company replied

Rated 5 out of 5 stars

A massive shout out to Joe Phillips and all the team at A.P Morgan Redditch and all the people from other teams that have helped make this process so smooth and comfortable and for ALWAYS going the ex... See more

Company replied

Rated 5 out of 5 stars

Working with Grace to find our ideal rental property has been a dream. She has the most welcoming demeanor and couldn't be more helpful. The whole process was seamless and she had endless patience wit... See more

Company replied

Rated 5 out of 5 stars

Jacquie brooks one of the viewing agents showed us a property today, she was so helpful and took time to answer questions and nothing was too much trouble. She kindly arranged a viewing with the val... See more

Company replied


Company details

  1. Real Estate Agency
  2. Apartment Rental Agency
  3. Property Management Company
  4. Real Estate Agents
  5. Real Estate Appraiser
  6. Real Estate Rental Agency

Written by the company

AP Morgan are multi-award-winning, leading independent estate and letting agents with offices across the West Midlands. We strive to provide a professional, transparent, and personal service by blending the latest cutting-edge technology & highly trained staff with good "old-fashioned" values. We pride ourselves on being a close-knit team of property professionals that are proud of the areas we live in throughout the West Midlands, and have built our team in order to provide the best possible service to local customers.


Contact info

4.9

Excellent

TrustScore 5 out of 5

4K reviews

5-star
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Hasn’t replied to negative reviews

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Rated 5 out of 5 stars

I’ve had 2 really positive viewings…

I’ve had 2 really positive viewings with Shaana and another viewing is booked in. Shaana has been brilliant in answering all of my questions and hasn’t made me feel rushed at all when viewing properties. Communication pre and post viewings is great from Shaana and the team at AP Morgan Longbridge - thanks to all!

May 23, 2026
Unprompted review
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Rated 5 out of 5 stars

Great service

Had 2 viewings at 2 different properties with AP Morgan . Both estate agents very informative, friendly and flexible. Can’t fault their service in anyway. Would recommend!

May 26, 2026
Unprompted review
Rated 5 out of 5 stars

house viewing

Had a house viewing and she gave us a welcome and open approach and helped us get the right information in order, was very transparent with anything we had to ask. Was also very friendly would highly recommend :)

May 22, 2026
Unprompted review
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Rated 5 out of 5 stars

Lovely viewing with Shaana.

We are first-time buyers, and we recently viewed a second house with Shaana. From the moment we met her, she made us feel completely at ease. She was warm, welcoming, and incredibly helpful throughout the viewing.

Shaana answered all of our questions thoroughly, and we never once felt rushed. We really appreciated how patient and supportive she was, which made the whole experience enjoyable and stress-free.

Thank you, Shaana, for supporting us on our journey to finding our first home.

May 23, 2026
Unprompted review
Rated 5 out of 5 stars

A viewing

A viewing. Met by Jaqui and her trainee assistant, on time and nice friendly relaxed approach. A brief walkabout and then left to explore ourselves, a much nicer way to view, rather than having someone 'on your shoulder'. Not rushed. So, yes, we liked the way it was done.

May 20, 2026
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Rated 5 out of 5 stars

Great viewing

Jacqui was really helpful throughout the viewing and gave us the time we needed to check the most important parts of the house. Great viewing-thank you!

May 23, 2026
Unprompted review

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