Love Natural Instinct as a brand packaged lovely but come in polystyrene lined boxes which are difficult to dispose of … too expensive to feed all the time with 4 dogs. We order for special occasion... See more
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Review summary
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What people talk about most
Reviews shaping this summary
Our dog loves this food and he looks well and healthy Deliveries are good Only down side is the plastic container arrives split which is difficult when it’s defrosted as blood runs out
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Please can you change your packaging as it arrives with a lot of them split and then leak everywhere when defrosting it is NOT good and seems to be happening more & more. Jackie Waud
Company replied
Easy to order, improvement in ordering system where you can choose a few dates in advance for the order to be processed, although possibly it should say to be delivered by. That nearly caught me out.... See more
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Company details
- Pet Supply Store
- also in
- Animal Feed Store
- Food Manufacturer
- Food Producer
- Frozen Food Manufacturer
- Pet Store
About Natural Instinct
Written by the company
At Natural Instinct, we are passionate about pets and believe that a healthy diet is just as important for them as it is for us. That’s why we provide complete and balanced raw dog food, made from the finest natural ingredients and packed with essential nutrients.
We believe in feeding as nature intended—a raw diet that supports optimal health, energy, and wellbeing. Our frozen raw dog food is made with high-quality, human-grade meats, fresh vegetables, and natural supplements, ensuring every meal is nutritionally balanced and free from artificial additives, colours, preservatives, and fillers.
We make raw feeding simple and stress-free. Our convenient frozen raw dog food is delivered straight to your door, ready for you to defrost, serve, and watch your pet enjoy. Whether you’re transitioning your dog to a raw diet for the first time or looking for high-quality, natural meals, we have a variety of recipes to suit all breeds, sizes, and dietary needs.
Shop here
Switching to a raw diet has never been easier. Whether you're new to raw feeding or a long-time advocate, we offer expert guidance and advice to help you make the best choice for your pet. Our website is filled with helpful resources, including transition guides, food calculators, and FAQs to ensure a smooth transition.
Give your furry friend the very best with Natural Instinct—pure, wholesome, and natural raw dog food that helps them thrive!
Visit our website and discover why so many pet owners trust us for premium raw dog food.
Contact info
Units 10‑12, Trade City Frimley, GU16 7AL, Camberley, United Kingdom
- 01276 608500
- hello@naturalinstinct.com
- www.naturalinstinct.com
4.2
Great
1K reviews
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Replied to 100% of negative reviews
Typically replies within 1 week
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Very quick delivery
Very quick delivery, fast and efficient. Great customer service too.
October 28, 2026
Easy
I ordered via a voucher from the breeder. The service was good and informative for a new puppy mum.
November 1, 2026
Great raw food
Great raw food, my dog loves it. Great communication from the delivery people with a sensible time slot allowance rather than a morning / afternoon / all day delivery span. It also arrives still frozen solid so you know it’s not been compromised during delivery.
October 29, 2026
Reply from Natural Instinct
Hi Sue
Thank you for your fantastic feedback!
We're so pleased to hear that your dog loves our raw food and that you've been happy with our delivery service. Thank you for choosing Natural Instinct! 🐾
Warm regards
Liz
Excellent quality food
Natural Instinct was recommended by my dog's breeder and I've been a loyal customer ever since. He's always thoroughly enjoyed his meals, particularly the Beef Tripe, which remains a firm favourite. As he's getting older, I've gradually introduced the Senior range, which he enjoys just as much.
I supplement his meals with additional green vegetables, and he's remained remarkably fit and healthy as he's aged. I genuinely believe that a good diet plays an important part in his overall health and wellbeing, and Natural Instinct has certainly served him well over the years.
Excellent quality food from a company I'm very happy to recommend.
August 17, 2026
Reply from Natural Instinct
Hi,
Thank you so much for your lovely review and continued support!
We're delighted to hear that your dog has been enjoying Natural Instinct since being recommended to you by his breeder. It's wonderful to hear that Beef Tripe remains a firm favourite and that he's also enjoying our Senior range as he's getting older.
It's fantastic to hear that he's remained fit and healthy over the years. We truly appreciate your kind words about the quality of our food and are grateful for your recommendation.
Thank you for choosing Natural Instinct. Here's to many more happy and healthy mealtimes!
Kind regards,
Jamie
Delivery Issues
The actual purchase was fine but the delivery was difficult. Thought I had arranged it for a day I would be home and then it was delayed by a day seemingly by the delivery company. Was concerned as the food is frozen and I had purchased a large quantity. There was some sign of leakage on the packaging when it arrived. Had to rearrange my plans to be home for delivery.
October 26, 2026
Reply from Natural Instinct
Hi Carolyn
Thank you for your feedback.
We're really sorry to hear about the difficulties you experienced with your delivery. This certainly isn't the experience we want for our customers.
Please get in touch with our customer service team so we can look into this for you.
Thank you for your patience and for choosing Natural Instinct.
Warm regards
Liz
Recommended
Prompt delivery and package was perfect, no damage. It is great value for money and there is a wide variety of products to choose from.
October 26, 2026
Reply from Natural Instinct
Hi Nuria,
Thank you so much for your lovely 5-star review!
We're delighted to hear that your delivery arrived promptly and in perfect condition. It's also fantastic to know you're happy with the value for money and the variety of products we offer.
We really appreciate your support and look forward to serving you again!
Kind regards,
Jamie
Doggo Approved 🐶
The whole experience of ordering site usability to delivery and to bowl has been great! Loki loves his meals and always looks expecting more which is testament in itself 😃 Highly recommend 👌🏾 Doggo Approved 🐶 ✅️
October 26, 2026
Reply from Natural Instinct
Hi Paida,
Thank you so much for your fantastic review!
We're thrilled to hear that you've had such a positive experience, from ordering on our website right through to delivery and, most importantly, mealtime! It's lovely to hear that Loki is enjoying his meals so much. We'll take his enthusiasm for seconds as the ultimate compliment!
Thank you for your recommendation and for choosing Natural Instinct.
Kind regards,
Jamie
Reply from Natural Instinct
Hi Becki,
Thank you for your lovely review!
We're so pleased to hear that you're happy with our products and that your puppy is enjoying their meals. There's nothing better than a happy puppy at mealtimes!
Thank you for choosing Natural Instinct.
Kind regards,
Jamie
Just transitioned our daxie from fresh…
Just transitioned our daxie from fresh prepared/frozen cooked food onto Natural Instinct and she loves it. Gobbles it down faster than any food she’s eaten before (Butternut Box, Different Dog, Forthglade) and it’s way better value.
October 20, 2026
Reply from Natural Instinct
Hi Helen,
Thank you so much for your lovely review! We're delighted to hear that your Daxie is loving Natural Instinct and that it's been such a hit compared to her previous foods. It's fantastic to know you've found a product that she enjoys so much while also offering great value for money.
We really appreciate you choosing Natural Instinct and hope she continues to enjoy every meal!
Kind regards,
Jamie
Very good
Very good, efficient service. Food was ordered on Monday and delivered on Tuesday
October 20, 2026
Reply from Natural Instinct
Hi Russell,
Thank you for your lovely feedback! We're really pleased to hear you were happy with our service and that your order arrived promptly. We always aim to make the ordering and delivery process as smooth and efficient as possible.
Thank you for choosing Natural Instinct!
Kind regards,
Jamie
Good company
Website easy to navigate and order, kept informed on estimated delivery, would definitely order again.
Product came in tact and DPD kept us upated
October 18, 2026
Reply from Natural Instinct
Hi Carole,
Thank you for your fantastic feedback! We're delighted to hear you found our website easy to use and that the ordering and delivery updates kept you well informed. It's also great to hear your order arrived safely and that DPD kept you updated throughout.
We look forward to welcoming you back for your next order!
Kind regards,
Jamie
More senior flavours
I always use NI for our food. The girls love it. Bit, whenever I get an opportunity I always suggest that they look at improving the range of flavours for seniors. Whilst she eats it every day she must get bored of the same flavour. I have started to jazz it up with toppers.
October 15, 2026
Reply from Natural Instinct
Hi Amanda,
Thank you so much for your continued support and for taking the time to share your feedback!
We're delighted to hear that the girls are enjoying their Natural Instinct meals. We really appreciate your suggestion regarding expanding the variety of flavours available in our senior range. We understand how important variety can be, particularly when feeding the same meals regularly.
I'll make sure your feedback is passed on to the relevant team for consideration. It's always valuable to hear suggestions directly from our customers.
Thank you again for choosing Natural Instinct!
Kind regards,
Jamie
Delivery never arrived the day it was…
Delivery never arrived the day it was supposed to!
Called office spoke to a lady who said she would find out what was happening with delivery
Never bothered to call back it turned up at 4.30 the following day and was all defrosted!
Called and spoke to a man who was very helpful but sadly one star for the poor service from the lady the da before
October 14, 2026
Reply from Natural Instinct
Hi Rachel,
I'm really sorry to hear that your delivery didn't arrive on the expected day and that you were left waiting for an update that never came.
I completely understand your frustration, particularly as you had taken the time to contact us and were expecting a call back. This is certainly not the level of communication or service we aim to provide.
I'm also very sorry that your order arrived defrosted the following afternoon. I appreciate how disappointing this must have been.
Thank you for highlighting both issues. I'm pleased to hear that our colleague was helpful when you called the following day, and I will ensure your feedback regarding the initial communication is passed on to the relevant team.
Once again, please accept our apologies for the inconvenience caused.
Kind regards,
Jamie
Reply from Natural Instinct
Hi Dave,
Thank you for your lovely review! We're delighted to hear you're happy with the quality of our puppy food and that your delivery arrived quickly. We really appreciate your support and hope your puppy continues to enjoy every meal!
Kind regards,
Jamie
The product is fantastic
The product is fantastic. The best thing we ever did was switch our Cockapoo from kibble to raw.
The customer service is outstanding too.
October 5, 2026
Reply from Natural Instinct
Hi Ryan,
Thank you so much for your lovely review!
We're delighted to hear how much your Cockapoo is enjoying the switch to raw feeding. It's fantastic to know you're so happy with our products and that our customer service has made a positive impression too.
Your kind words mean a lot to the team, and we really appreciate your support!
Kind regards,
Jamie
I can thoroughly recommend natural…
I can thoroughly recommend natural instinct dog food. Excellent service, excellent food and excellent price. Fabulous
October 12, 2026
Reply from Natural Instinct
Hi Melanie,
Thank you so much for your wonderful feedback! We're delighted to hear you're so happy with Natural Instinct, from the quality of our food to the service and value for money. It's fantastic to know you'd recommend us!
We really appreciate your support.
Kind regards,
Jamie
Reply from Natural Instinct
Hi Barbara.
Thank you for your lovely review! We're glad to hear your dog is enjoying the food and that your deliveries have been running smoothly. Happy dog, happy customer! We really appreciate your support.
Kind regards,
Jamie
Amazing My first order got lost in…
Amazing My first order got lost in transit but the communication and apologies from them was great and a replacement order was here with a few days
October 5, 2026
Reply from Natural Instinct
Thank you so much for your kind words and understanding! We're sorry your first order was lost in transit, but we're glad our team could keep you informed and arrange a replacement promptly. We truly appreciate your patience and support, and we hope you and your furry friend enjoy your order!
-Aileen, NI
Prompt service …
When I phoned the caller was helpful and friendly. The order was made swiftly and arrived when expected
September 29, 2026
Reply from Natural Instinct
Thank you for your positive feedback! We’re delighted to hear you received friendly, helpful service and that your order arrived as expected. We truly appreciate your support!
-Aileen, NI
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