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WILD Pet Food Reviews 

1,055
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 135 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally high quality of the food, noting that their dogs thoroughly enjoy every meal and show noticeable improvements in their overall health and shiny coats. People also highlight the fantastic customer support and prompt delivery services provided, making the ordering process smooth and reliable. Some reviewers were not happy with certain recipes that did not agree with their pets, causing unexpected digestive issues or making them overly gassy. A few other people also felt that delivery mishaps and confusing packaging details created frustrating challenges when trying to find the right food.

What people talk about most

Product

Consumers find product to be positive, highlighting high-quality ingredients, transparent nutrition, and... See more

Quality

People report high satisfaction with the quality, noting that reviewers and consumers consistently find the... See more

Delivery service

Customers expressed great satisfaction with the delivery service, frequently highlighting very prompt... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting polite and helpful initial contacts... See more

Service

Clients share satisfaction regarding the service, frequently highlighting very prompt delivery and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was looking for a more complete food for my girls and Wild frozen dog food doesn't disappoint. My girls have always enjoyed meal times but they have never really squeaked with excitement - until n... See more

Rated 5 out of 5 stars

Have recently made the change to Wild pet. To start off, communications and advice have been first class and delivery was very prompt. Heidi has taken to her new diet with no concerns and I'm hoping... See more

Company replied

Rated 5 out of 5 stars

Great support from Rachel on chat. Our pup was suffering after going straight to 80/20 and after all the advice and choices we choose to reduce back to Wild Gentle. What a difference its made however... See more

Company replied

Rated 5 out of 5 stars

Excellent food and customer service. I needed to change my dogs food just after a delivery due to dietary requirements, but the team made me aware of another food in their range that would be suitable... See more

Company replied


Company details

  1. Pet Store

Written by the company

At WILD Pet Food, we believe high-quality nutrition starts with full transparency. That’s why every recipe we create focuses on biologically appropriate nutrition, high meat content, and high-quality ingredients sourced from trusted UK suppliers, backed by our Honest Maths Guarantee. Unlike many brands that calculate ingredient percentages before processing, we weigh our ingredients after dehydration, so owners know exactly what’s going into their dog’s bowl. No inflated fresh meat claims, no hidden fillers, and no misleading label maths. Our cold-pressed recipes are made using low temperatures to help retain more natural nutrients, creating highly nutritious, minimally processed meals that support healthy digestion, stable energy, shinier coats, and overall wellbeing. We know every dog is different, which is why our ranges go beyond one-size-fits-all feeding. Alongside our core 80:20 recipes, we also offer our Gentle range - lower protein recipes designed for dogs who benefit from high-quality meat nutrition but may struggle with very high protein levels. For dogs needing additional digestive support, our Digest 80:20 range combines high meat nutrition with carefully selected ingredients to support sensitive stomachs and digestive health. We also offer Bug Bakes, our hypoallergenic insect protein range, designed for dogs with severe allergies or sensitivities. For owners looking for even less processed nutrition, we also offer a fresh frozen range, rated 95% on All About Dog Food. Our 80:20 cold-pressed range is proudly rated 89% on All About Dog Food. Made in the UK and developed with nutrition, transparency, and biological appropriateness at the forefront, WILD Pet Food is designed to help owners feel confident about every meal they feed.

Why Owners Choose WILD

Written by the company

Honest Maths Guarantee
Every ingredient in our recipes is clearly listed and weighed after processing for a true reflection of what's actually in your dog's bowl. No inflated fresh meat claims, no hidden fillers.
Biologically Appropriate Nutrition
Our recipes are designed around biologically appropriate nutrition using high-quality ingredients sourced from trusted UK suppliers. We cold-press our food at low temperatures to help retain more natural nutrients with minimal processing.
Nutrition For Different Needs
Alongside our core 80:20 range, we also offer our Gentle lower protein range, Digest 80:20 recipes for digestive support, Bug Bakes hypoallergenic insect protein recipes for sensitive dogs, and our Fresh Frozen range rated 95% on All About Dog Food.

Money Back Guarantee

Try WILD with confidence.

We offer a money-back guarantee on first orders if you dog doesn't take to WILD, helping owners make the switch with added peace of mind. T&Cs apply - see our website for details.

Contact info

Promotion box for WILD Pet Food

20% Off + Money Back Guarantee

Use code: TRUSTPILOT20% to save on top-rated nutrition. T&Cs apply.

4.6

Excellent

TrustScore 4.5 out of 5

1K reviews

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Replied to 80% of negative reviews

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4.6

All reviews

(1,055)

137 reviews in the last 12 months

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Rated 5 out of 5 stars

WILD FRESH Dog Food for my Pug

I have tried every brand there is when it comes to fresh, high quality dog food. Years, Butternut Box, Different Dog, Fidelis, Boost, Marley Bones you name it. I don't have a negative thing to say about the other brands as such, they are decent but WILD Fresh is a stand out for me and my pug.

WILD Fresh has ticked all my boxes, high quality ingredients, affordable (cheaper than alternatives which surprised me) and most importantly, the benefit to our pug Lola. Her coat is great, stools are great, she's very energetic for a pug, not a typical stereotype for the breed and is very active so I wanted top quality ingredients to meet her requirements.

Whilst other brands have their perks, like not requiring freezer space, I am more than happy to overlook this to stay with Wild Pet Food, looks like I have found her long term food. It has higher Meat content whilst maintaining all the extra nutrients my dog will need from veggies and supplements. High Meat content was a big one for me, and I wanted one that didn't just say 'beef', I know what organs are used, and I know they come from good sources.

Very happy customer. Very happy pug.

September 25, 2026
Unprompted review
Rated 5 out of 5 stars

My Labradork can be quite fussy

My Labradork can be quite fussy, no issues with her wanting more of wild food, we choose rabbit as the protein as it’s a leaner protein and she can get a little chonky. When order is placed, the subscription usually arrives in a couple of days, and with emails to keep me upto date.

August 29, 2026
Rated 5 out of 5 stars

I was looking for a more complete food…

I was looking for a more complete food for my girls and Wild frozen dog food doesn't disappoint. My girls have always enjoyed meal times but they have never really squeaked with excitement - until now.
My girls definitely have given their seal of approval.

September 2, 2026
Rated 1 out of 5 stars

Still waiting for refund despite return being delivered

Unfortunately, my experience with the returns/refund process has been disappointing.

I returned 12kg of completely unopened food using the Royal Mail returns service provided by WILD. Royal Mail collected the parcel on 2nd September and tracking confirms it was delivered to WILD on 4th September at 10:48am.

When providing the return instructions, WILD's co-founder stated in writing that:
“Refunds will be processed within 48 hours of the item being received at our warehouse.”

When I still hadn't received my refund, I contacted WILD on 8th September. I also explained proactively that the bank account associated with my original payment card had since been closed and asked how they wanted to process the refund.

I received a response on 11th September, apologising for the delay and asking whether the refund could be sent to PayPal instead. I replied immediately that day with my PayPal details.

I am now still waiting for my £114.99 refund, despite the goods having been delivered back to WILD and despite providing the alternative payment details requested.

I have responded promptly at every stage and have proof of collection and delivery. I have now had to raise a formal complaint simply to try to get the refund processed.

I genuinely wanted WILD to work for my dogs, and my initial contact with the company was polite and helpful. Unfortunately, the subsequent experience of having to repeatedly chase a refund for unopened goods has let the experience down considerably.

September 4, 2026
Unprompted review
WILD Pet Food logo

Reply from WILD Pet Food

Really sorry for the delay and the amount of chasing you've had to do here — that's not the standard we hold ourselves to, and you're right that it should never have taken this long once the food was back with us and your PayPal details were confirmed.

There have been delays with processing returns at our warehouse, and we are looking at improving this to ensure this doesn't happen again. As we can only process refunds to the original payment method, we did have to wait for Ross to return from leave to process the paypal payment, so we apologise that this wasn't communicated properly with you.

Thank you for your patience with us on this one.

Rated 1 out of 5 stars

Auto Subscription-steal

If there is one thing I absolutely detest it is companies that auto subscribe you for future orders when you made a ONE OFF ORDER! You loose me and my recommendation instantly.

September 14, 2026
Unprompted review
WILD Pet Food logo

Reply from WILD Pet Food

Sorry this has caused frustration! Every order gives a choice between a one-time purchase and a subscription, selected before checkout, so nothing is set to auto-subscribe by default — happy to take a look at your specific order if you can pop us your order number, so we can see exactly what happened and get it sorted.

Rated 5 out of 5 stars

Really good quality

Really good quality
My dogs liked and can be fussy

September 2, 2026
WILD Pet Food logo

Reply from WILD Pet Food

Thank you so much! Winning over fussy eaters is always a great sign — really glad it's gone down well.

🐾

Rated 5 out of 5 stars

Love the very high quality products…

Love the very high quality products that reflects the ratios of proteins vegetables and minerals for a dogs optimal requirements. This brand is by far the best quality I have found to be available in the UK.

September 2, 2026
WILD Pet Food logo

Reply from WILD Pet Food

Thank you so much for this — it really means a lot to hear you rate the quality and nutrition so highly, especially against everything else out there.

🐾

Rated 5 out of 5 stars

Great quality food and outstanding customer service

Great quality food. My Doberman loves it.
I did have an issue with an order but this just instilled my reason for 5 stars. They sorted it no problem and was super quick with the responses.

Ross and the team are amazing.

August 26, 2026
WILD Pet Food logo

Reply from WILD Pet Food

Thank you so much for this! So glad your Doberman's loving the food, and really pleased the team could sort things out quickly when the order issue came up!

Rated 5 out of 5 stars

Great company

Great company, quick delivery and good product, my dog says so

August 25, 2026
WILD Pet Food logo

Reply from WILD Pet Food

Thank you so much — always good to get the paw of approval! Really glad the delivery and food are hitting the mark.

Rated 5 out of 5 stars

Only just started weaning

Only just started weaning, weaning abit slower than normal, i have working line malinois with a sensitive tum. All good so far and she loves it.

August 31, 2026
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Reply from WILD Pet Food

Thank you for this! Taking the transition a little slower is exactly right for a sensitive tum, so it's great to hear she's settling in well and enjoying it.

🐾

Rated 5 out of 5 stars

So far very happy!

Have recently made the change to Wild pet. To start off, communications and advice have been first class and delivery was very prompt.
Heidi has taken to her new diet with no concerns and I'm hoping she is going to get the benefits of a much better diet than she previously had.

August 31, 2026
WILD Pet Food logo

Reply from WILD Pet Food

Thank you so much for this! Really glad the switch has gone smoothly for Heidi and that the advice and delivery have been spot on — here's to her thriving on the new diet.

Rated 5 out of 5 stars

Fantastic service

Fantastic service, very fast delivery 😊
The fresh to frozen is a brilliant product the dogs love it 🐾 wouldn’t go or feed them anything else 🐾

August 26, 2026
WILD Pet Food logo

Reply from WILD Pet Food

Thank you so much! So glad the fast delivery and Fresh are both hitting the mark — and lovely to hear you wouldn't feed them anything else.

🐾

Rated 5 out of 5 stars

Fresh-frozen range is driving my dog WILD!

My pup is LOVING the fresh-frozen range! We were already subscribed to the cold-pressed food - I really believe in the company and its commitment to proper good food as well as the complete transparency in what is in the food by providing proper percentages of each ingredient, so I’m really pleased to discover this range. This is a far more convenient than raw, which we had switched to for the majority of my dog’s diet, especially when the weather is warm and we are need to transport the food around. The frozen products are also very well packaged with many ice packs and wrapped in good insulating material so that they arrive still very frozen.
I am absolutely overjoyed that the fresh frozen food is absolutely wolfed down each time - with the bowl then licked clean! Well done, Team WILD - another excellent product!

March 26, 2026
WILD Pet Food logo

Reply from WILD Pet Food

So thrilled to hear Fresh is going down a treat! It's brilliant that it's fitting so well alongside the cold-pressed and giving you an easier warm-weather alternative to raw — thank you for such a glowing review, and for backing what we're doing with the food.

Rated 5 out of 5 stars

Great food dogs seem to like it

Great food dogs seem to like it, found that I had to weigh to give right amount as very dense compared to kibble. But working well!

August 3, 2026
WILD Pet Food logo

Reply from WILD Pet Food

Thank you for this! So glad your dogs are enjoying it — and great tip about weighing it out, our food is much more calorie-dense than kibble so that's exactly the right approach to get the amount spot on.

Rated 5 out of 5 stars

Brilliant

Delivery is always great and my dog really enjoys the food.

August 3, 2026
WILD Pet Food logo

Reply from WILD Pet Food

Thank you so much for this lovely review! It's brilliant to hear delivery's been spot on and your dog's loving the food.

🐾

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