I was looking for a more complete food for my girls and Wild frozen dog food doesn't disappoint. My girls have always enjoyed meal times but they have never really squeaked with excitement - until n... See more

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
Written by the company
At WILD Pet Food, we believe high-quality nutrition starts with full transparency. That’s why every recipe we create focuses on biologically appropriate nutrition, high meat content, and high-quality ingredients sourced from trusted UK suppliers, backed by our Honest Maths Guarantee. Unlike many brands that calculate ingredient percentages before processing, we weigh our ingredients after dehydration, so owners know exactly what’s going into their dog’s bowl. No inflated fresh meat claims, no hidden fillers, and no misleading label maths. Our cold-pressed recipes are made using low temperatures to help retain more natural nutrients, creating highly nutritious, minimally processed meals that support healthy digestion, stable energy, shinier coats, and overall wellbeing. We know every dog is different, which is why our ranges go beyond one-size-fits-all feeding. Alongside our core 80:20 recipes, we also offer our Gentle range - lower protein recipes designed for dogs who benefit from high-quality meat nutrition but may struggle with very high protein levels. For dogs needing additional digestive support, our Digest 80:20 range combines high meat nutrition with carefully selected ingredients to support sensitive stomachs and digestive health. We also offer Bug Bakes, our hypoallergenic insect protein range, designed for dogs with severe allergies or sensitivities. For owners looking for even less processed nutrition, we also offer a fresh frozen range, rated 95% on All About Dog Food. Our 80:20 cold-pressed range is proudly rated 89% on All About Dog Food. Made in the UK and developed with nutrition, transparency, and biological appropriateness at the forefront, WILD Pet Food is designed to help owners feel confident about every meal they feed.
Why Owners Choose WILD
Written by the company
- Honest Maths Guarantee
- Every ingredient in our recipes is clearly listed and weighed after processing for a true reflection of what's actually in your dog's bowl. No inflated fresh meat claims, no hidden fillers.
- Biologically Appropriate Nutrition
- Our recipes are designed around biologically appropriate nutrition using high-quality ingredients sourced from trusted UK suppliers. We cold-press our food at low temperatures to help retain more natural nutrients with minimal processing.
- Nutrition For Different Needs
- Alongside our core 80:20 range, we also offer our Gentle lower protein range, Digest 80:20 recipes for digestive support, Bug Bakes hypoallergenic insect protein recipes for sensitive dogs, and our Fresh Frozen range rated 95% on All About Dog Food.
Money Back Guarantee
Try WILD with confidence.
Contact info
Office 4.3, The Flour Mill, 34 Exchange Street, DD1 3EJ , Dundee, United Kingdom
- contact@Wildpetfood.co.uk
- wildpetfood.co.uk

20% Off + Money Back Guarantee
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 80% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
WILD FRESH Dog Food for my Pug
I have tried every brand there is when it comes to fresh, high quality dog food. Years, Butternut Box, Different Dog, Fidelis, Boost, Marley Bones you name it. I don't have a negative thing to say about the other brands as such, they are decent but WILD Fresh is a stand out for me and my pug.
WILD Fresh has ticked all my boxes, high quality ingredients, affordable (cheaper than alternatives which surprised me) and most importantly, the benefit to our pug Lola. Her coat is great, stools are great, she's very energetic for a pug, not a typical stereotype for the breed and is very active so I wanted top quality ingredients to meet her requirements.
Whilst other brands have their perks, like not requiring freezer space, I am more than happy to overlook this to stay with Wild Pet Food, looks like I have found her long term food. It has higher Meat content whilst maintaining all the extra nutrients my dog will need from veggies and supplements. High Meat content was a big one for me, and I wanted one that didn't just say 'beef', I know what organs are used, and I know they come from good sources.
Very happy customer. Very happy pug.
My Labradork can be quite fussy
My Labradork can be quite fussy, no issues with her wanting more of wild food, we choose rabbit as the protein as it’s a leaner protein and she can get a little chonky. When order is placed, the subscription usually arrives in a couple of days, and with emails to keep me upto date.
I was looking for a more complete food…
I was looking for a more complete food for my girls and Wild frozen dog food doesn't disappoint. My girls have always enjoyed meal times but they have never really squeaked with excitement - until now.
My girls definitely have given their seal of approval.
Still waiting for refund despite return being delivered
Unfortunately, my experience with the returns/refund process has been disappointing.
I returned 12kg of completely unopened food using the Royal Mail returns service provided by WILD. Royal Mail collected the parcel on 2nd September and tracking confirms it was delivered to WILD on 4th September at 10:48am.
When providing the return instructions, WILD's co-founder stated in writing that:
“Refunds will be processed within 48 hours of the item being received at our warehouse.”
When I still hadn't received my refund, I contacted WILD on 8th September. I also explained proactively that the bank account associated with my original payment card had since been closed and asked how they wanted to process the refund.
I received a response on 11th September, apologising for the delay and asking whether the refund could be sent to PayPal instead. I replied immediately that day with my PayPal details.
I am now still waiting for my £114.99 refund, despite the goods having been delivered back to WILD and despite providing the alternative payment details requested.
I have responded promptly at every stage and have proof of collection and delivery. I have now had to raise a formal complaint simply to try to get the refund processed.
I genuinely wanted WILD to work for my dogs, and my initial contact with the company was polite and helpful. Unfortunately, the subsequent experience of having to repeatedly chase a refund for unopened goods has let the experience down considerably.

Reply from WILD Pet Food
Auto Subscription-steal
If there is one thing I absolutely detest it is companies that auto subscribe you for future orders when you made a ONE OFF ORDER! You loose me and my recommendation instantly.

Reply from WILD Pet Food
Everything was handled really well and…
Everything was handled really well and quickly
Dog loves WILD pet food
Easy to order. Delivered fresh/still frozen. Dog loves WILD pet food.
Fantastic service and speedy delivery
Fantastic service and speedy delivery. Communication was brilliant too.

Reply from WILD Pet Food

Reply from WILD Pet Food
Love the very high quality products…
Love the very high quality products that reflects the ratios of proteins vegetables and minerals for a dogs optimal requirements. This brand is by far the best quality I have found to be available in the UK.

Reply from WILD Pet Food
Great quality food and outstanding customer service
Great quality food. My Doberman loves it.
I did have an issue with an order but this just instilled my reason for 5 stars. They sorted it no problem and was super quick with the responses.
Ross and the team are amazing.

Reply from WILD Pet Food

Reply from WILD Pet Food
Only just started weaning
Only just started weaning, weaning abit slower than normal, i have working line malinois with a sensitive tum. All good so far and she loves it.

Reply from WILD Pet Food
So far very happy!
Have recently made the change to Wild pet. To start off, communications and advice have been first class and delivery was very prompt.
Heidi has taken to her new diet with no concerns and I'm hoping she is going to get the benefits of a much better diet than she previously had.

Reply from WILD Pet Food
Fantastic service
Fantastic service, very fast delivery 😊
The fresh to frozen is a brilliant product the dogs love it 🐾 wouldn’t go or feed them anything else 🐾

Reply from WILD Pet Food
Fresh-frozen range is driving my dog WILD!
My pup is LOVING the fresh-frozen range! We were already subscribed to the cold-pressed food - I really believe in the company and its commitment to proper good food as well as the complete transparency in what is in the food by providing proper percentages of each ingredient, so I’m really pleased to discover this range. This is a far more convenient than raw, which we had switched to for the majority of my dog’s diet, especially when the weather is warm and we are need to transport the food around. The frozen products are also very well packaged with many ice packs and wrapped in good insulating material so that they arrive still very frozen.
I am absolutely overjoyed that the fresh frozen food is absolutely wolfed down each time - with the bowl then licked clean! Well done, Team WILD - another excellent product!

Reply from WILD Pet Food
Great food dogs seem to like it
Great food dogs seem to like it, found that I had to weigh to give right amount as very dense compared to kibble. But working well!

Reply from WILD Pet Food

Reply from WILD Pet Food

Reply from WILD Pet Food
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.