PRIVATEUPGRADES Reviews 

173
•
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 47 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the booking process is completely seamless and straightforward, while the entire support team provides exceptional assistance from start to finish. Travelers also deeply appreciate the wonderful hotel room upgrades, valuable extra perks, and great overall deals provided during their memorable vacations. However, some reviewers were not happy with room upgrades, noting that preferred accommodations were occasionally unavailable or sometimes difficult to secure during peak travel times. Despite these occasional drawbacks regarding specific reservation requests, people consistently express a strong willingness to use the service again for future trips.

What people talk about most

Upgrade

Consumers find upgrade to be positive, highlighting exceptional experiences with room upgrades, early... See more

Booking process

People report positive experiences with booking process, highlighting that it is super easy, efficient, and... See more

Staff

Reviewers highlight positive aspects of staff, noting that all employees are exceptionally helpful, kind,... See more

Location

Clients share positive opinions on location, highlighting that the properties are situated close to the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Once again, thank you very much for booking and organizing this excellent stay at Raffles Seychelles! We are grateful for the outstanding support provided by the Privateupgrades team! Amidst a stu... See more

Company replied

Rated 5 out of 5 stars

The hotel room furnishing is luxurious and spacious. The amenities are of top luxury brands. The Food & beverage in this hotel is far superior than those of Mandarin Oriental Pudong and Alila Shangh... See more

Company replied

Rated 5 out of 5 stars

This was the first time we have used PrivateUpgrades. Booking was simple and call to request adjacent room was very efficient. The hotel experience was exactly as described, checking was 3 hours early... See more

Company replied

Rated 5 out of 5 stars

Booking via PrivateUpgrades is super easy, just created your account and you are ready to go. They have great offers and concierge is way better than other apps like booking.com, expedia, etc. You ge... See more

Company replied


Company details

  1. Travel Agency

Written by the company

PrivateUpgrades is a members-only travel club. It caters to those seeking luxury accommodation for both leisure and business trips. PrivateUpgrades has over 20 years of experience. It offers its members VIP access to exclusive upgrades, amenities, discounts, and promotions. They are at luxury hotels worldwide. This service adds value to hotel bookings. It ensures that members get a personalized service. This service transforms their whole stay. The club is in Switzerland. It is part of the Deluxetargets Group, an international tourism agency founded in 2001. This shows the group's established presence in luxury travel. PrivateUpgrades members get many benefits. These include personal attention and instant room upgrades. Also, special offers and unique experiences. Plus, flexible check-in and check-out times and insider tips from dedicated Travel Designers. These perks enhance the hotel stay. They can double the value of the booking. Moreover, PrivateUpgrades boasts a high success rate in securing upgrades for its members. Over 74% of past reservations received an upgrade. A significant portion of those were double or even triple upgrades. The club also offers a free membership model. Members must keep active by booking luxury hotel stays through PrivateUpgrades. They must also meet a minimum stay requirement each year. PrivateUpgrades has Gold and Concierge membership levels for those seeking more exclusive benefits. They offer extra perks and personal concierge services. These services cater to all travel needs, from restaurant reservations to concert tickets. PrivateUpgrades stands out due to its selection process for luxury hotels. It ensures that only the best ones are featured. The criteria are meticulous. They include factors like location, amenities, and exclusive hotel promotions. They ensure that members have access to the best luxury accommodations. The club has strong relationships with hotel owners and managers across the globe. This further assures that members are treated as VIPs throughout their stay.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

173 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

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4.7

All reviews

(173)

44 reviews in the last 12 months

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Rated 5 out of 5 stars

another great experience with Private…

another great experience with Private Upgrades
Everything went smoothly from booking process to the hotel .
Well done again Private Upgrades

October 31, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

It’s a pleasure to welcome you back, Keith! Thank you for continuing to put your trust in PrivateUpgrades. We’re delighted that another trip felt effortless from start to finish, and your kind words have put a big smile on our faces.

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Rated 5 out of 5 stars

Great value even without an upgrade

Booked a stay in Bali recently. Unfortunately the hotel was pretty booked up so no upgrade available but still a beautiful room. Due to the busy time, not much of an early check in or out but the included credit and breakfast certainly made booking through PrivateUpgrades a highlight. Could not get this rate and inclusions even by booking direct.
Thank you and will be booking again soon!

August 1, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Janine, this absolutely made our day. The best feedback is hearing that the complete experience felt worthwhile, even when availability was tight. We’re so happy PrivateUpgrades added something special to your Bali stay — and your next trip can’t come soon enough.

Rated 5 out of 5 stars

This company are truly first class

This company are truly first class! Everything was exceptional from easy booking process to excellent upgrade. Very easy to contact too.

August 4, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Janet, thank you for such a fantastic review. We’re delighted that everything from the booking process to the upgrade and our availability made the experience feel so effortless. That combination of great value and personal service is exactly what we aim to deliver every time.

Rated 5 out of 5 stars

Checked the reviews thought it was…

Checked the reviews thought it was fishy because there aren’t that many bad reviews. Ended up booking since they didn’t even ask for prepayment. To my surprise not only an upgraded room but credits to use at the hotel. 100% recommend.

August 11, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

We love that a little initial skepticism turned into such a positive surprise. It’s great to know that the whole experience quickly gave you confidence in PrivateUpgrades and showed the real value of booking with us. Thank you for giving us a try and for the 100% recommendation.

Rated 3 out of 5 stars

I would like to share my experience…at Alphonse XIII

I would like to share my experience from these four days at alfonso XIII

* **Arrival and check-in:** Upon my arrival at 6:00 PM, there was no porter service at the entrance for the suitcase
. Furthermore, even if i booked a grand deluxe I was assigned a room for guests with reduced mobility without any prior explanation and no upgrade. Having just spent three days with my brother, who uses a wheelchair, I would have appreciated being consulted beforehand to see if this type of room layout was suitable for me. However, I do wish to acknowledge the positive step of changing my room the very next day, following my request and after I had insisted.

* **Pool service:** The experience at the pool bar was very disappointing. The sangria, priced at €16 (the most expensive I had during my stay in Seville), was sorely lacking in balance, with no detectable wine or fruit flavors. I am curious of how you made it ....... Moreover, it was not accompanied by any complimentary snacks. Finally, I found it unfortunate that it was impossible to order food there at 6:00 PM.

Also at the check out you charge the breakfast for one night even if my bookings was 4 nights with breakfast included ( 70 euros charged). Fortunally i noticed this mistake

Also i asked to send me the bild by email.....i didn t receive something.......

It is a great shame that a building of such distinction falls so short in terms of the standards of hospitality and dining services. I hope these comments will help you improve your service quality.

Best regards,

August 4, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

We truly appreciate this detailed feedback, even though a hotel-related review like this also affects the rating of PrivateUpgrades as a company. We have shared your comments directly with Hotel Alfonso XIII, and the hotel has acknowledged the shortcomings and offered its sincere apologies. Feedback like this is important to us because it allows us to address problems with our hotel partners and push for better service. Whenever possible, we also encourage our members to contact us during their stay if something is not right. That gives us the chance to step in immediately and try to resolve the issue while they are still at the hotel.

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Rated 5 out of 5 stars

Incredible upgrade always and wonderful…

Incredible upgrade always and wonderful stay at Coworth park. Thank you thank you!!!!

July 16, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Emma, a nice upgrade and another memorable stay at Coworth Park, exactly the kind of experience we love to help create. Your continued confidence in PrivateUpgrades means a great deal to us, and we are delighted that your booking once again delivered something truly special.

Rated 5 out of 5 stars

Will use PrivateUpgrades again for sure

"This was my first time using a travel agency — I'd always handled bookings myself before. They really won me over and convinced me to book with them again. They got me a great deal on Hyatt Privé, and everything was exactly as promised when we arrived at the hotel. I can only say that I will use them again, and I give PrivateUpgrades my full recommendation."

July 21, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thomas, we greatly appreciate your trust in PrivateUpgrades for your first experience booking through us. Knowing that our offer, communication, and coordination with the hotel delivered exactly what was promised is particularly rewarding. We are delighted to have earned your recommendation and look forward to arranging many more exceptional stays for you.

Rated 5 out of 5 stars

Excellent vacation!

Once again, thank you very much for booking and organizing this excellent stay at Raffles Seychelles!
We are grateful for the outstanding support provided by the Privateupgrades team!
Amidst a stunning setting we were thoroughly well looked after by the entire hotel staff and by the end of our vacation, we really didn't want to leave this island paradise.
However, we are already looking forward to our next booking with Privateupgrades!

July 20, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

It means a great deal to us to welcome you back time and again, Tobias, and we sincerely appreciate the trust and loyalty you continue to place in PrivateUpgrades. Knowing that our team contributed to another exceptional stay is particularly rewarding, and we are grateful for your generous recognition of our support. Your kind feedback regarding Raffles Sychelles will be shared with the hotel management, and we very much look forward to arranging your next journey.

Rated 5 out of 5 stars

Anantara in Nice is a true grand 5-star hotel.

Anantara Nice is a true grand 5-star hotel.
All the staff was as helpful and kind as possible.
Very varied breakfast with natural organic products and dishes.
Dinner menu similar to the menu at top restaurants.
Overall I had a very nice experience there.
On a scale of 1 to 10, comparing to other hotels in this category and with such services and offers, Anantara deserves a score of 10.
I made the reservation through the Private Upgrade platform.
The Private Upgrade offer was the best and most serious, and the benefits attached to the offer were very appreciated.

July 15, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Ovidiu. thank you very much for your positive feedback and for placing your trust in PrivateUpgrades. We are delighted that you were so satisfied with our offering, the booking process, and the included benefits, and that your stay in Nice left such a positive impression. We will, of course, be pleased to share your comments about the hotel experience with the hotel management and would be delighted to arrange another exceptional stay for you in the future.

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Rated 5 out of 5 stars

St Regis Goa Via PrivateUpgrades

Booking via PrivateUpgrades is super easy, just created your account and you are ready to go. They have great offers and concierge is way better than other apps like booking.com, expedia, etc.
You get Marriott STARZ offers which are awesome. Thanks PrivateUpgrades.

June 6, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Vipul, we are delighted that you found the booking process with PrivateUpgrades straightforward and valued both our exclusive offers and the personal support provided by our service team. We sincerely appreciate your trust in PrivateUpgrades for your stay in Goa.

Rated 5 out of 5 stars

Fantastic

I rate organisations by how well they respond to and deal with problems. Private Upgrades were fantastic. A number of issues arose and they dealt with them all swiftly and professionally. Will definitely use again and highly recommend.

June 30, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Mrs Crozier, thank you very much for your kind feedback and for recognizing the way PrivateUpgrades handled the challenges that arose during your stay. Please accept our sincere apologies that the view and noise levels did not meet your expectations, as this was certainly not the experience we had intended for you. Through direct contact with the hotel management, it was possible to support a solution that met your satisfaction, although we would of course have preferred every aspect of the stay to run smoothly from the outset. It was a pleasure to support you, and we sincerely hope your husband was still able to enjoy his birthday and the surprise arranged for him. For your next booking, particular care will be taken in advance to ensure a quiet room with a more beautiful view.

Rated 5 out of 5 stars

What an incredible experience it is to book through Private Upgrades!


What an incredible experience it is to book through Private Upgrades. Not only is the booking process super easy, but they respond to every booking to confirm your upgrade. The benefits received are amazing and they are my go to before booking elsewhere!

June 19, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you so much, Dianne, for this wonderful feedback about PrivateUpgrades. We are truly delighted to know that the experience felt so easy, valuable, and enjoyable, and your kind words mean a great deal to the whole team. It is a pleasure to be your trusted choice for future hotel bookings.

Rated 5 out of 5 stars

Private Upgrades - Always an excellent experience

I recently booked my stay at the Waldorf Astoria in Helsinki, Finland, and I truly cannot say enough positive things about the experience. From the moment I stepped into this exceptional property until the day I departed, I felt genuinely pampered and impeccably cared for. The hotel itself was stunning, my room was extraordinary, and the spa facilities were nothing short of world-class.

Booking through Private Upgrades was seamless, efficient, and exceptionally cost-effective. Thank you for consistently providing such outstanding service. It is always a pleasure booking through Private Upgrades, and I look forward to many more memorable stays arranged through your excellent company in the future.

February 22, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you, Brad, for this wonderful review and for your continued trust in PrivateUpgrades. We are delighted to hear that your experience with us was seamless and efficient. It is especially gratifying to know that our service continues to add real value to your travels. Your kind comments about the hotel stay will be shared with the hotel management, and we look forward to arranging many more memorable stays for you with the same care and attention.

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Rated 5 out of 5 stars

The location

The location, facilities, kindness and meticulous consideration were all perfect. I was moved by the way he tried his best to meet the customer's needs. It was a trip for healing and it was an excellent choice. I visited again after 6 months for the second time, and Sandy, an employee at the restaurant for breakfast, found out and was really touched. That's why I thought that the reputation of the Ritz-Carlton is maintained. It's really the best hotel. The female concierge staff is also very kind and memorable. If I go to Bangkok, I will definitely stay again.

May 12, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you, Yoon Kyung, for your wonderful review and for trusting PrivateUpgrades with your second stay. We are delighted that your experience was so relaxing and memorable, and we will be pleased to share your kind comments with the hotel management. We greatly appreciate your continued trust and look forward to arranging another exceptional stay for you soon.

Rated 4 out of 5 stars

Thought it was worth a try but no upgrade

We knew the specific hotel Schloss Roxburgh we wanted and thought it was worth a try booking through Private Upgrades. Wanted two rooms so first negative had to book both individually. We only received one room upgraded we did get a 12pm checkout and the credit on the room. Confusion on massage treatment times. But restaurant booking was fine. Hotel unfortunately did not live up to my expected expectations having stayed 6 months before.

April 11, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Mrs. Hastings, thank you very much for taking the time to share your feedback. We’re truly sorry to hear that your experience did not fully meet your expectations, especially as this was your first stay booked with PrivateUpgrades. After reviewing your reservation with Schloss Roxburghe, we can confirm that both rooms were upgraded to Park View Estate Rooms. However, we understand that this may not have been clearly communicated during your stay, and we sincerely apologize for any confusion this may have caused. We also appreciate your feedback regarding multi-room bookings. While this feature is currently not yet available, we fully recognize how important it is for you. Thank you again for sharing your feedback.

Rated 5 out of 5 stars

Night in Paris

It was my first experience with the company, so I really liked that all offered services were provided as promised. I was looking for a specific hotel and was glad that it was present on the privateupgrades.

April 16, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Leyla, thank you for sharing your first experience with PrivateUpgrades, and we are delighted to hear that everything was delivered as promised. Our aim is to provide our members with a carefully selected portfolio of the finest hotels in each destination, always combined with valuable benefits, and we are especially pleased that your preferred hotel is part of our collection.

Rated 5 out of 5 stars

The Carlton Cannes is an ICON along the…

The Carlton Cannes is an ICON along the French Rivera and they super exceeded our expectations. The General Manager, Pierre Louis Renounce, a veteran hotelier and his dream team personally met with us and made us felt like home.
Their sumptuous buffet breakfast is amazing with no extra charges for eggs and other ala carte items. The staff are highly trained and motivated. Most of all it is the inclusiveness and everyone whether you are an A Lister, Celebrity, Royalty are given the same professional hospitality which is difficult to find after Covid 19.

April 14, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Kenneth, thank you for sharing your experience. We are delighted to hear that your stay exceeded expectations and that the atmosphere and service left such a positive impression. We are pleased to have arranged your booking and will gladly pass your kind feedback on to the hotel management.

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Rated 5 out of 5 stars

Great service et real advantages at…

Great service et real advantages at hotels. I recommend!

April 5, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Thank you for your kind words, François, and for recommending PrivateUpgrades; we are pleased that the quality of our service and the added value we provide met your expectations, and we truly appreciate your trust.

Rated 5 out of 5 stars

So easy to book with them

So easy to book with them
And we got the room upgrade early and late checkout , we also got the credit to use at the hotel
No issues getting anything
I will definitely use the company again

March 26, 2026
Unprompted review
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Reply from PRIVATEUPGRADES

Janice, we truly appreciate your kind feedback and are delighted to hear that the booking process was smooth and seamless for you. It is very rewarding to know that the added benefits enhanced your stay. Your trust and intention to book with us again mean a great deal to us, and we look forward to continuing to provide you with a VIP experience.

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