Pure Electric UK Reviews 

15,046
•
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Evaluating 356 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently praise the dedicated staff members who go above and beyond to resolve maintenance and repair issues quickly. People really appreciate the smooth communication channels and efficient turnaround times when sending items in for professional service. Some reviewers were not happy with the overall product quality, pointing out unexpected flaws like broken components or reduced battery performance over time. Others also noted experiencing significantly delayed customer service responses and frustrating difficulties when trying to process valid warranty claims. A few customers felt that getting proper support or replacement parts required too much persistent effort.

What people talk about most

Product

Clients share ambiguous opinions on product experiences, as some reviewers praised their e-scooters as... See more

Customer service

Customers had ambiguous experiences with customer service, as some reviewers praised specific representatives... See more

Service

Reviewers mention positive feedback about service, noting that staff respond very quickly to queries and keep... See more

Response time

Consumers find response time to be ambiguous, as some reviewers praise the support team for replying quickly... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I contacted Pure to try and source an item that had been long discontinued, Samantha went above and beyond to help me not only helping me find what I was looking for, but also help fix my sons scoot... See more

Company replied

Rated 5 out of 5 stars

Had a few teething problems with the payment link which caused me to lose my patience as I’m not a tech savvy guy. Lisa from Pure Electric was brilliant in sorting everything out and responding quickl... See more

Company replied

Rated 5 out of 5 stars

Had a slight issue with my Pure Escape scooter where the stem bolts threaded and I lost the kick stand. Contacted the help team and Lee couldn’t have been more helpful in sorting out the issue for me... See more

Company replied

Rated 5 out of 5 stars

It was an absolute pleasure communicating with Nick during this time. Life is so much easier when people communicate effectively. Nick is a true definition of how to communicate! Nick you're an asset... See more

Company replied


Company details

  1. Motor Scooter Dealer
  2. also in
  3. Bicycle Repair Shop
  4. Bicycle Store
  5. Bike Accessories Store

About Pure Electric UK

Written by the company

Picture this. Gridlock is ancient history. No one’s paid a parking fine in decades. And your scooter is the go-to for wherever you want to go. That’s the world we want to create. And it all rests on building a different kind of e-scooter. So convenient it fits into any lifestyle. So smooth and beautiful it makes every journey a joy. So powerful you feel superhuman riding it. We’re giving everyone the freedom to beat the streets.

We make e-scooters. That’s it. Which is why we’re so good at it. We reckon they have the potential to change urban transport forever. That’s worth focusing on.


Contact info

3.7

Average

TrustScore 3.5 out of 5

15K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 62% of negative reviews

Typically replies within 2 weeks

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3.7

All reviews

(15,046)

346 reviews in the last 12 months

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Rated 1 out of 5 stars

Customer Service is Inexistant.

Customer Service is Inexistant.
I just had an issue with one of the Pure Air⁶ Pro+ Suspension I bought, there is water ingress into the steering bar and when I turn it left and right, I can feel resistance and while riding the spring does not work as well anymore. I wrote a message to the support, they replied "If I'm honest, I see no problem with the steering wheel at all." so from my understanding I need to wait a bit more until the rust hits the steering so much that I can't even turn the wheel anymore and fall. I've had better client support on cheaper items, I do not recommend.

November 11, 2026
Unprompted review
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Rated 1 out of 5 stars

Worst customer service ever

Worst customer service ever, over 3 weeks trying to get a repair done and been given the run around. Then to be told that i bought the scooter in a different country and shop because they looked at the reciept, which cleary says it was bought in halfords uk not currys ireland. They them closed my case. Then i get sent a box to an address which is not my address. Day 1 i uoloaded the receipt and my address and the issues, over 3 weeks later noting has been done to fix the issues.

November 11, 2026
Unprompted review
Rated 5 out of 5 stars

My Pure Flex was returned to me in a…

My Pure Flex was returned to me in a pristine state. Thank you.
Lee was in communication at every step of the warranty process, keeping me informed as to what I needed to do, what to expect, and the timings.
I have never experienced such service before when asking for help with something I have bought.
A Pure delight, and my scooter has now got more miles on it!

October 30, 2026
Unprompted review
Rated 5 out of 5 stars

Terminal fault - very well resolved!

There was a pretty terminal fault with the scooter despite all use within normal operation - I followed what I thought was quite a sensible returns procedure - Pure reviewed the fault and were very fair in their assessment. I had geared myself up for a dispute based generally on the industry. i was really surprised at the professionalism of Pure - good comms and thorough but fair investigation. Very pleased with the outcome. the responses werent immediate but I think it was justified and considered. Shout out to Lauren for the extension of the warranty to account for the investigation time. Altogether would whole heartedly recommend this company as a scooter supplier

November 4, 2026
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Rated 1 out of 5 stars

Avoid avoid

Refurbished scooter arrived with a fault. Sent it back to be fixed and it arrived with a broken lamp...and then a week later the same fault develops again.

Absolutely ZERO customer service numbers to call, so it's back to sending another email and waiting a week for a reply.

By the time the fault develops and you get it fixed it's usually about a three to four week process.

Can not wait for this company to go under ✌️

November 2, 2026
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Rated 1 out of 5 stars

The worst product I have ever brought

The worst product I have ever brought! My adult son’s scooter broke the frame snapped at the front. He only weighs 10 stone so it’s not that he is over weight. He used this scooter to get to and from work. I booked it in with pure electric as was under warranty only had it 8 months. They have refused to fix it said it is a right off, they offered me them to get rid of it or I pay £20 to get it back baring in mind I sent it August the 3rd and took them a month to get in contact with me. I refused everything as I have just thrown £300 away, they still was not owning up to anything blamed everything on my son which is all lies there word against mine. I sent the scooter beginning of August and only just getting delivered today end of October the most awful customer service I am now out of pocket and without a scooter, I will never ever buy another product off these so please be aware! They are no help you can just about get hold of them!

October 30, 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointed with this scooter

Very disappointed with this scooter. Despite the advertised range of up to 62 km, I only get 25–30 km on a full charge. The first 18–20 km are fine, but after that, the power drops dramatically. Below 35% battery, it struggles with hills and sometimes barely reaches 8 km/h.

I weigh only 70 kg, keep the tyres properly inflated, and store it indoors at 22°C. Customer support claims that getting around 50% of the advertised range is normal, which is unacceptable in my opinion.

Poor battery performance, significant power loss, and disappointing customer support. I would not recommend this scooter.

October 28, 2026
Unprompted review
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Rated 1 out of 5 stars

Extremely poor customer service

Extremely poor customer service, I purchased a scooter yesterday before the 2pm cut off for next day delivery. I have received no updates or tracking details. I have tried to contact customer services several times and no response. I would not recommend and I now do not want the scooter, because should I have any issues with it you cannot get hold if anyone to help. All they offer is useless AI chat. Which has not resolved anything for me.

October 23, 2026
Unprompted review
Rated 5 out of 5 stars

Ordered a charger it was wrong I…

Ordered a charger it was wrong I emailed and a colleague called LEE he helped me with my return and then helped me getting the correct charger was back and forward with other people but Lee was straight up and helped straight away so very much appreciated

October 14, 2026
Unprompted review
Rated 1 out of 5 stars

After sales shocking

Absolutely shocking company
Be very careful .
Having purchased two of there Ebikes
The bikes are great but sadly as they decided to concentrate on scooters are no longer interested in supplying spare parts (or any other after sales service for that matter) for there products

October 17, 2026
Unprompted review
Rated 5 out of 5 stars

PURE SUPPORT!

I had a question with a battery situation going on with my pure scooter !, The team ( extra thanks to Maya) were everything you want from a customer support department , quick to respond and acknowledge my concern , and give me the advice and options i required .
It was really great to receive follow-up emails to check in on my scooter, and how it was performing . Many thanks. CT.

October 1, 2026
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Rated 1 out of 5 stars

Waste of money

Waste of money! My e-scooter developed technical issues just 7 months after purchase, and I even had to pay to get it disposed of. No warranty support, no proper communication, and absolutely no accountability. Extremely disappointing experience. Avoid!

March 31, 2026
Unprompted review
Rated 5 out of 5 stars

Needed my sons scooter fixing

Needed my sons scooter fixing. Despite it being out of warranty the service was amazing. They replied back to emails efficiently. The payment process was straight forward and I was updated on the courier and the repairs needed. Highly recommend and will be using them again in the future

October 15, 2026
Unprompted review

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